48 research outputs found

    ANALISIS PENGARUH DIMENSI KUALITAS LAYANAN CUSTOMER SERVICE TERHADAP KEPUASAN NASABAH TABUNGAN PRESMA PADA PD BANK PERKREDITAN RAKYAT BLORA (Studi Kasus Pada PD Bank Perkreditan Rakyat Blora)

    Get PDF
    This study aims to determine the quality factors of Customer Service consists of tangible, reliability, responsiveness, assurance, and empathy toward customer satisfaction PD Bank Perkreditan Rakyat Blora The population are all customers from Tabungan Prema, they are 100 respondent. Testing method of data that used in this study was to test the validity, reliability test, normality test, multicoloniarity test, heteroskesdastisitas test, test analysis linear multiple, F test, t test, and the coefficient of determination (R2 ). wich shows the can used to measure customer satisfaction. multiple linear regression methot yields customer satisfaction equation = 0,246 + 0,295 tangible + 0,318 reliability + 0,208 responsiveness + 2,16 assurance + 0,330 empathy + e. In F test, it is found that dimention of Customer Service there are tangible, reliability, responsiveness, assurance and empathy secara simultaneously have significant effect. The result of t test is influence tangible, reliability, responsiveness, assurance and empathy have significant influence to customer satisfaction Tabungan Presma users of customer service at PD Bank Perkreditan Rakyat Blor

    KEPUTUSAN NASABAH DALAM MEMILIH PERBANKAN SYARIAH (STUDI KASUS PADA NASABAH BANK SYARIAH MANDIRI )

    Get PDF
    Penelitian ini berusaha menguji serta mendapatkan bukti empirismengenai faktor-faktor yang mempengaruhi keputusan nasabah dalammemilih perbankan syariah. Penelitian ini menggunakan data primer yangdiperoleh dari responden secara langsung. Sampel penelitian ini adalahmahasiswa Polines dan Undip yang menggunakan Bank Syariah Mandirilebih dari tiga bulan. Pengambilan sampel dilakukan dengan metode judgment sampling. Hasil pengujian hipotesis dengan menggunakan alatanalisis regresi linier berganda, yang menunjukkan signifikansi pengaruhvariabel independen terhadap variabel dependen. Variabel independendalam penelitian ini terdiri dari faktor eksternal dan faktor internal.Faktoreksternal meliputi: Produk, Harga, Promosi, Tempat, Physical Evidence, People, Process. Sedangkan faktor internal meliputi: Faktor Psikologi,Faktor Budaya, Faktor Sosial dan Faktor Personal. Variabel dependendalam penelitian ini adalah Keputusan Memilih Perbankan Syariah. Hasildari penelitian ini menunjukkan bahwa variabel yang berpengaruhsignifikan terhadap Keputusan Memilih Perbankan Syariah adalah Produk,Harga, Promosi, Tempat, Faktor Sosial dan Faktor Personal

    ANALISIS PENGARUH DIMENSI PELAYANAN PRIMA TERHADAP KEPUASAN NASABAH TABUNGAN BRI KANTOR CABANG KENDAL

    Get PDF
    This study aims to determine the dimensions of service excellence consists of ability, attitude, appearance, attention, action, and accountability toward Customer Satisfaction Savings at PT Bank Rakyat Indonesia (Persero) Tbk. Branch Office Kendal.Testing method of data that used in this study was to test the validity, reliability test, normality test, multicoloniarity, test heteroskedastisitas, autocorrelation test, test analysis linear multiple, F test, t test, and test the coefficient of determination (R2) which shows the can used to measure customer satisfaction savings.Multiple linear regression method yields customer satisfaction equation = -0,937 + 0,346Ability + 0.226Attitude + 0.179Appearance + 0.207Attention + 0,381Action + 0,294Accountability + e. In F test, it is found that the dimensions of service excellence Ability, Attitude, Appearance, Attention, Action, and Accountability simultaneously have significant influence to Customer Satisfaction Savings at PT Bank Rakyat Indonesia (Persero) Tbk. Branch Office Kendal. The result of t test is influence Ability, Attitude, Appearance, Attention Action, and Accountability have significant influence to Customer Satisfaction Savings at PT Bank Rakyat Indonesia (Persero) Tbk. Branch Office Kendal

    PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN NASABAH KREDIT SERBA BISA PADA PD. BPR BKK KOTA SEMARANG PERIODE JUNI 2019

    Get PDF
    This purpose of this research is to analyze the effect of service quality, product quality, and price on customer satisfaction of Credit Serba Bisa at PD. BPR BKK Kota Semarang Period June 2019. This research is a causal applied quantitative research. The types of data used in this study are primary and secondary. Methods of data collection using questionnaires, interviews, and observation. The sampling technique used was purposive sampling technique with a sample of 100 respondents. Data testing methods used in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression test, F test, t test, test the coefficient of determination R2 which shows can be used to measure customer satisfaction. The analytical method used in this study is multiple linear regression using SPSS 25. The results of the F test show that the quality of service, product quality, and price simultaneously have a significant effect on customer satisfaction on Credit Serba Bisa in PD. BPR BKK Kota Semarang. Furthermore, the t test results showed that service quality, product quality, and price partially had a significant effect on customer satisfaction of Credit Serba Bisa at PD. BPR BKK Kota Semarang

    Business Development Strategy for Snack Processing in Micro Industries through Strengthening Marketing Aspects

    Get PDF
    Kendal's specialty snacks are one of the culinary heritages that need to be preserved. Very reasonable to be developed. The purpose of this study is to formulate a business development strategy by increasing strengths and reducing the weaknesses of marketing aspects to seize available market opportunities. The object of the research is the micro industry member of KUB Bina Usaha in Jambearum Patebon Tourism Village, Kendal Regency, which produces Kendal typical snacks "emping ketan". The survey results show that the micro industry is facing business problems including market demand in certain seasons fluctuating very high; increasingly fierce market competition; potential markets have not been served optimally. Marketing is still passive, just waiting for buyers to come. Based on these problems, through observation and FGD with the help of questionnaires and subsequently the data is processed qualitatively by classification methods, the strengths, weaknesses and opportunities of the micro industry can be mapped. A suitable strategic approach is the SO (strength-Opportunity) and WO (Weakness-Opportunity) strategy. Strategies that implement efforts to seize opportunities by utilizing strengths and reducing weaknesses. The micro food processing industry can increase promotion and expand networks by utilizing technological advances such as the internet, conducting training and marketing management assistance, redesigning product packaging to make it more attractive and complementing packaging equipment that can improve quality to seize the opportunities availabl

    Analisis Pengaruh Perilaku Konsumtif, Motivasi, Kelompok Referensi dan Kualitas Layanan Terhadap Keputusan Menabung

    Get PDF
    This study analyze and obtain empirical evidence about the effect of Consumptive Behavior, Motivation, Reference Group and Service Quality on the Decisions of Saving at PT Bank Tabungan Negara (BTN) Branch Office Sharia Semarang either simultaneously or partially. The population of this research is the customers of PT Bank Tabungan Negara (BTN) Branch Office Sharia Semarang. Sample technique used is purposive sampling and accidental sampling technique, there are 135 respondents who meet the criteria. The analysis model used in this study is a multiple linier regression analysis model. The analysis technique uses F test, Determination Coefficient Test (R2), and t test which is processed using SPSS 16 program. The results of proving the hypothesis and discussion in this study indicate that (1) Consumptive Behavior, Motivation, Reference Group and Service Quality simultaneously have a significant impact on saving decisions (2) Consumptive Behavior partially has no significant effect on saving decisions. (3) Motivation partially has a significant effect on saving decisions. (4) The reference group partially does not significantly influence on saving  decisions. (5) Service quality partially has significant effect on savinng decisions

    PENERAPAN TEKNOLOGI DAN PENINGKATAN KUALITAS PRODUK LAZIS BAITURRAHMAN MELALUI IT SOSIAL MEDIA

    Get PDF
    ABSTRAK Tujuan utama program ini adalah peningkatan kualitas produk melalui IT di media sosial. Dalam usulan kegiatan pengabdian kepada masyarakat tahun ini (2020) telah disepakati bersama, bahwa permasalahan diprioritaskan dalam aspek sebagai berikut: (1) Bagaimana mengimplementasikan teknik pembuatan dan editing video yang handal (2) Bagaimana menerapkan teknik pemasaran onine via sosial media yang jitu tahun 2020. Metode yang digunakan sebagai berikut : (1) Sosialisasi program dan  kerjasama. (2) Pelatihan Pembuatan video dan teknik editing video. (3) Pelatihan pemasaran produk secara online melalui Teknologi Informasi Sosial Media. (4) Pendampingan dan Praktek upoad video siap tayang di Youtube dan Sosial Media Lazis Baiturrahman. Setelah mengikuti pendampingan Tim Pengabdian kepada Masyarakat Polines,  Lazis Baiturrahman   dapat mencapai target sebagai berikut:   Pengelola Lazis Baiturrahman mampu membuat dan mengedit video sendiri dengan handal. Pengelola Lazis Baiturrahman mampu memasarkan produk secara online via sosmed dengan menarik masyarakat luas. Luaran yang dihasilkan dari pendampingan kegiatan pengabdian kepada masyarakat ini adalah: (1) Tersedia Video pengenalan produk yang menarik dan siap diupload di youtube atau sosial media. (2) Tersedia Kelompok produk layanan siap dipublikasi, yang terdapat di sosial media: Facebook atau Instagram. Kata Kunci: Peningkatan, Kulitas produk, IT, sosial media ABSTRACT The main objective of this program is to improve product quality through IT on social media. In the proposed community service activities this year (2020) it has been mutually agreed that problems are prioritized in the following aspects: (1) How to implement reliable video creation and editing techniques (2) How to apply accurate online marketing techniques via social media in 2020 The methods used are as follows: (1) Program socialization and cooperation. (2) Training on video making and video editing techniques. (3) Online product marketing training through Social Media Information Technology. (4) Assistance and practice of uploading ready-to-broadcast videos on Youtube and Lazis Baiturrahman Social Media. After participating in the assistance of the Polynesian Community Service Team, Lazis Baiturrahman was able to achieve the following targets: Lazis Baiturrahman managers are able to make and edit their own videos reliably. The manager of Lazis Baiturrahman is able to market their products online via social media by attracting the wider community. The outputs resulting from this assistance for community service activities are: (1) An interesting product introduction video is available and is ready to be uploaded on YouTube or social media. (2) Available groups of service products ready for publication, which can be found on social media: Facebook or Instagram. Keywords: Improvement, product quality, IT, social media

    MECHANISM OF MAPPING THE NEED FOR HUMAN RESOURCES DEVELOPMENT IN MICRO INDUSTRY

    Get PDF
    The common problem often faced by the micro industry is the limited ability of HumanResources (HR). Therefore, HR capabilities need to be improved through appropriatedevelopment programs as needed. This can be achieved if the HR development implementer usesa map of development needs that can be justified as a guideline for implementation. Mapping ofHR development needs can be done in various ways and strategies according to the purpose ofmapping. Appropriate human resource mapping will provide good and useful results, otherwisethe wrong mapping will cause more severe problems. In this article will be presented a mappingmechanism model of HR development needs used in mapping the HR development needs ofmicro-food processing industries in the tourist village of Jambearum, Kendal district. From theresults of interviews and FGD with 13 managers and pemillik of micro-food processingindustries, it can be concluded that the mechanism of problem solving based on hope and realityis the right model for solving micro-industry problems including the problems of human resourcedevelopment. This mechanism model is expected to be included and implemented for similarmicro industries elsewhere

    PENINGKATAN KUALITAS PEMBELAJARAN PENYUSUNAN MODUL DARING UNTUK ANAK USIA DINI PADA TK AN- NANDA JABUNGAN DI TENGAH PANDEMI COVID 19

    Get PDF
    ABSTRAK: Tujuan utama program ini adalah peningkatan kualitas pembelajaran penyusunan modul daring untuk anak usia dini. Dalam usulan kegiatan pengabdian kepada masyarakat tahun ini (2021) telah disepakati bersama, bahwa permasalahan diprioritaskan dalam aspek sebagai berikut: Guru belum menguasai teknologi pembelajaran penyusunan modul daring. Metode yang digunakan sebagai berikut : (1) sosialisasi dan kerjasama dengan pengurus, berikutnya pelatihan (2) pelatihan teknik Penulisan Modul Daring, (3) pelatihan publik speaking bagi guru-guru untuk pembelajaran daring. Tujuan pengabdian masyarakat adalah , TK An-Nanda dapat mencapai target sebagai berikut: (1) Guru sekolah mampu Menyusun Pembelajaran Modul Daring untuk keperluan pembelajaran daring anak usia dini dengan baik. (2) Guru sekolah mampu menguasai publik speaking untuk penguasaan pembelajaran online.(3) Orang tua dan anak didik mampu mengakses proses kegiatan belajar daring secara tepat dan efisien. Metode pelaksanaan kegiatan adalah: sosialisasi, pelatihan dan pendampingan. Hasil Luaran kegiatan tersebut adalah: (1) Tersedia Modul pembelajaran daring anak usia dini di Sekolah. (2) Tersedia Video pembelajaran online yang dibuat oleh guru via instagram dan youtube.Kata Kunci: Peningkatan, Kualitas, Pembelajaran, Modul Daring, Usia Din
    corecore