Intergenerational Analysis of Consumer Attitudes on the Tattoo Market

Bakalářská práce je zaměřena na mezigenerační analýzu spotřebitelských postojů na trhu s tetováním. V teoretické části je popsáno prostředí a charakteristika trhu i tetování. Druhá část je zaměřena na teoretická východiska analýzy spotřebitelských postojů. K práci byla použita primární i sekundární data. K získání primárních dat, byl vytvořen dotazník, na který odpovědělo 904 respondentů. Sekundární data byla čerpána především z odborné literatury a internetových zdrojů. Interpretovaná data získaná z výzkumu zobrazují názory na tetování generací baby boomers, X, Y a Z. Poukazují také na motivy, proč se lidé nechávají tetovat i naopak, proč tetování odmítají a jak se liší názory na tetování z hlediska pohlaví či vzdělání.This bachelor thesis is focused on the intergenerational analysis of consumer attitudes in the tattoo market The theoretical part describes the environment and characteristics of this market and tattoos. The second part is focused on the theoretical basis of the analysis of consumers attitudes. Primary and secondary data were used for this thesis. To obtain primary data, a questionnaire was created which was completed by 904 respondents. Secondary data were taken mainly from professional literature and internet sources. Interpreted data taken from research shows opinions on tattoos by the baby boomer generation, X, Y and Z. They also show motives as to why people may or may not want tattoos and how opinons differ in relation to gender or education.116 - Katedra marketingu a obchoduvýborn

Customer Typology on the Travel Market

Diplomová práce se zabývá chováním zákazníků na trhu cestovních pobytů. Cílem bylo sestavit jejich typologii. Výzkum se zabýval názory a možnostmi cestování, které spotřebitelé využívají. Dále byla zjišťována motivace spotřebitelů k cestování. Vyhodnocení probíhalo na základě dotazníkového šetření a z výsledku vyplynulo, že spotřebitelé spíše preferují individuální cestování před organizovaným. Ve výsledcích analýzy jsou uvedeny konkrétní důvody těchto preferencí. Vedlejším cílem práce bylo zjistit, jaký dopad měla pandemie COVID-19 chování spotřebitelů z obou skupin.This diploma thesis deals with the behaviour of customers in the travel market. The aim was to compile their typology. This research deals with the opinions and travel options which the consumers used. Additionally, the reason for the consumers to travel was also determined. The evaluation was carried out on the basis of a survey and the results showed that consumers preferred individual travel over organized travel. The results of the analysis set out the specific reasons for these preferences. The secondary goal of this work was to establish what impact the COVID-19 pandemic had on the behaviour of consumers from both groups.116 - Katedra marketingu a obchoduvýborn

Stochastic optimization of laboratory test workflow at metallurgical testing centers

The objective of the paper is to present a way to shorten the time required to perform laboratory tests of materials in metallurgy. The paper finds a relation between the time to perform a test of materials and the number of technicians carrying out the test. The relation can be used to optimize the number of technicians. The approach is based on probability theory, as the amount of material to be tested is unknown in advance, and uses powerful modelling techniques involving the generalized estimating equations.Web of Science55478277

Problems of application of measurement system analysis (MSA) in metallurgical production

This paper lists the most fundamental problems related to the application of measurement system analysis (MSA) in metallurgical production and outlines ways of solving them. Based on the real measurements it was found, that the width of the confidence interval constructed for the value of combined gage repeatability and reproducibility (GRR) can be reduced (and thus the reliability of the GRR value can be increased) more by raising the number of trials than by increasing the number of samples. The basic assumption for the use of analysis of variance (constant variance and the occurrence of outliers) can be verified by using the proposed multiple box and whisker plot.Web of Science55353753

Use of quality planning methods in optimizing welding wire quality characteristics

The quality of a product is given by the extent, to which the product meets customer requirements. It is generally accepted that the extent, to which the product meets such customer requirements, and, consequently, the resulting quality of the product itself, substantially depend on the early stages of the product lifecycle, i.e. on the design and development stages. Appropriate means for eff ective product quality planning can be found among quality management methods and tools. These methods are typically employed in engineering production and automotive industry. This paper focuses on exploring the potential of Quality Function Deployment (QFD) and Failure Mode and Eff ect Analysis (FMEA) methods for use in metallurgical production, an industrial branch where they have not been commonly employed as yet.Web of Science52453252

Quality 4.0 maturity assessment in light of the current situation in the Czech Republic

Production companies throughout the world are currently facing challenges with the extensive transformation of their processes with regard to digitalisation and other features of Industry 4.0. Simultaneously, traditional quality management processes must be significantly changed, and the umbrella term "Quality 4.0" is used to represent this transformation. Many companies, including Czech enterprises, are still struggling with the concept of Quality 4.0, as there are a lot of uncertainties, misunderstandings, and false approaches. Additionally, a lot of questions arise about how to provide an objective and comprehensive assessment of the company's maturity or readiness for Quality 4.0. Therefore, the main objective of this article is to present our proposal of a framework and methodology on how to assess and measure the maturity level for the implementation of Quality 4.0. This proposal will be supplemented by a presentation of the main results obtained from a special field study, which was conducted at Czech production companies with the aim of obtaining a representative set of information showing their readiness to adopt Quality 4.0 and convert existing quality management systems into the new era. The authors also identify some research gaps, including the necessity to confirm the mutual relationship between the dimensions and items of Quality 4.0 and the sustainable development of companies or society.Web of Science1412art. no. 751

Customer Typology on the Travel Market

The aim of this article is to create a customer typology on the travel market in the Czech Republic according to what way of travelling abroad consumers prefer. Quantitative research was used for conducting primary data, which were obtained through an online questionnaire survey in February 2022. The researched population consisted of residents of the Czech Republic, who are over 15 years old and travel abroad on holiday at least once a year (before Covid-19 pandemics). A total of 579 respondents completed the survey, from which 399 respondents travel abroad on holiday, remaining 180 interviewed people were excluded from the research as they do not travel abroad. All data were analysed using IBM SPSS Statistics program. Respondents expressed their agreement with a total of 14 statements depending on if they prefer individual or organised way of travelling abroad on holiday. Based on how they evaluated these statements they were divided into several segments, according to their common characteristics, using factor and cluster analysis. Four segments were defined for individual travel market: “Trendy travellers“, „Adventurers“, „Easy- going travellers“ and „Open-minded travellers“ and also four segments for the organised travel market: “Influenceable travellers“, „Indifferent travellers“, „Conservative travellers“ and „Loyal travellers“

Economical Aspects of Choice of Selected Quality Management Tools

Import 11/04/2012Předložený text disertační práce je vypracován na téma „Ekonomické aspekty volby vybraných nástrojů řízePředložený text disertační práce je vypracován na téma „Ekonomické aspekty volby vybraných nástrojů řízení jakosti“. V první části práce je provedena analýza současných přístupů k řešení nákladů v oblasti kvality. Druhá část je věnována průzkumu přístupů organizací k vyhodnocování ekonomických aspektů u nástrojů managementu kvality. Ve třetí části jsou uvedeny skutečnosti, které ovlivňují stanovení nákladů u různých nástrojů z oblasti managementu kvality. Poslední tři kapitoly jsou věnovány konkrétnímu nástroji z oblasti managementu kvality – regulačnímu diagramu. První z nich popisuje vývoj ekonomických modelů, které stojí na principech Duncanova základního modelu. Druhá je věnována stanovení úrovně nákladů při volbě různých parametrů u využívání regulačního diagramu. Poslední část je věnována praktickému ověření ekonomického modelu. ní jakosti“. V první části práce je provedena analýza současných přístupů k řešení nákladů v oblasti kvality. Druhá část je věnována průzkumu přístupů organizací k vyhodnocování ekonomických aspektů u nástrojů managementu kvality. Ve třetí části jsou uvedeny skutečnosti, které ovlivňují stanovení nákladů u různých nástrojů z oblasti managementu kvality. Poslední tři kapitoly jsou věnovány konkrétnímu nástroji z oblasti managementu kvality – regulačnímu diagramu. První z nich popisuje vývoj ekonomických modelů, které stojí na principech Duncanova základního modelu. Druhá je věnována stanovení úrovně nákladů při volbě různých parametrů u využívání regulačního diagramu. Poslední část je věnována praktickému ověření ekonomického modelu.The present text is a thesis on "Economic Aspects of the selection choicen quality management tools." In the first part is an analysis of current approaches to solving the cost of quality. The second part is devoted to research of organizations approach to evaluating the economic aspects of quality management tools. In the third part are presented the facts that influence the determination of the costs of different tools of quality management. The last three chapters are devoted to specific tools of quality management – control chart. The first of them describes the development of economic models, which stands on the principles of Duncan model. The second is devoted to the determining of the costs in choosing the different parameters for the using control chart. The last part is devoted to the practical validation of the economic model.Prezenční639 - Katedra kontroly a řízení jakostivyhově

Level of compliance with the requirements of corporate social responsibility in Czech enterprises

Corporate Social Responsibility (CSR) concept is focused on understanding and managing the impacts a company has on the world around it, and doing so as a part of core business activities. CSR contains three parts: Profit (economical part), People (social aspects - employees and stakeholders) and Planet (environment). The papers deal with basic features, objectives and outputs of CSR concept in practical life of Czech enterprises. The main aim of the research was to define if organizations referring themselves as socially responsible do implement activities of all the three pillars equally and integrate them into their day-to-day activities

Level of compliance with the requirements of corporate social responsibility in Czech enterprises

Corporate Social Responsibility (CSR) concept is focused on understanding and managing the impacts a company has on the world around it, and doing so as a part of core business activities. CSR contains three parts: Profit (economical part), People (social aspects - employees and stakeholders) and Planet (environment). The papers deal with basic features, objectives and outputs of CSR concept in practical life of Czech enterprises. The main aim of the research was to define if organizations referring themselves as socially responsible do implement activities of all the three pillars equally and integrate them into their day-to-day activities