Consumer Attitude Toward the Issue of Selling Beef Mixed with Boar Meat (Sus sucrofa) and the Intention to Purchase of Meat Consumers in Yogyakarta

Abstract. This research was aimed to explain the relationship between cognitive, affective and conative combined into the attitude components with the intention to purchase against the issue of mixed beef and boar meatselling in Yogyakarta. The sample of location was at Beringharjo market in which the issues of selling beef and boar meat was established. The research used survey method with interview and questionnaire whose validity and reliability had been proven. The sample of respondents was 80 buyers selected by purposive sampling method. The data were statistically tabulated and analyzed using Chi-square and Phi analyses. The results showed that most of the attitude components i.e. cognitive, affective and conative were classified in favorable category implying that the respondents were responsive and active to look for the information regarding the issue. There was dependent relationship between attitude of the respondents toward the mixed beef and boar meat selling and the intention to purchase it with weak relationship (Phi coefficient of 0.354). It was concluded that consumers’ attitude on the issue of circulation of beefmix with boar meat was to behave more consciously about the truth of the issue and to be worried about the mixed meat.Key Words: consumer’s attitude, purchasing intention, meat consumerAnimal Production 13(3):173-179 (2011

Pertumbuhan, Serapan Hara dan Kualitas Turfgrass pada Beberapa Dosis Pemberian Pupuk Hayati Mikoriza

The objective of the research was to study the effect of mycorrhiza dosage on nutrient uptake, growth and turfgrass quality. The research was conducted at IPB turfgrass experimental farm, Darmaga, Bogor. The experiment was arranged in randomized complete block design with four replications. The treatment consisted of five dosages of mycorrhiza (100, 200, 300, 400, and 500 g per pot). The result showed that application of mycorrhiza at 300 g per pot increased coverage area and dry weight of clipping, and decreased vertical height, but it did not significantly increase nutrient uptake and quality of turfgrass compared to control

Consumer Attitude Toward the Issue of Selling Beef Mixed with Boar Meat (Sus Sucrofa) and the Intention to Purchase of Meat Consumers in YOGYAKARTA

. This research was aimed to explain the relationship between cognitive, affective and conative combined into the attitude components with the intention to purchase against the issue of mixed beef and boar meatselling in Yogyakarta. The sample of location was at Beringharjo market in which the issues of selling beef and boar meat was established. The research used survey method with interview and questionnaire whose validity and reliability had been proven. The sample of respondents was 80 buyers selected by purposive sampling method. The data were statistically tabulated and analyzed using Chi-square and Phi analyses. The results showed that most of the attitude components i.e. cognitive, affective and conative were classified in favorable category implying that the respondents were responsive and active to look for the information regarding the issue. There was dependent relationship between attitude of the respondents toward the mixed beef and boar meat selling and the intention to purchase it with weak relationship (Phi coefficient of 0.354). It was concluded that consumers\u27 attitude on the issue of circulation of beefmix with boar meat was to behave more consciously about the truth of the issue and to be worried about the mixed meat

Challenges and Roles of Extension Workers on Cyber Extension as Information Media

Agriculture has been developing, which attracts more attention from all aspects of the economy. Besides, the industrialization of agriculture is the process of transforming agricultural production towards a comprehensive industrial direction in all aspects such as implementing livestock industry or agricultural mechanization, modernization of farming process, production in the form of modern farming (intensive farming, increasing crops, fertilizing in cultivation, and animal production). Thanks to the application of science, technology, and technology in the agricultural sector, agriculture activities have improved their productivity. Agricultural products include cattle, fish, poultry, and crops. The methods include economic institutions (economic laws such as supply and demand, value, competition) and legal, political institutions. One of the methods to implement agriculture extension is a cyber extension or using the power of online networks, computer communications, and digital interactive multimedia. The paper aimed to provide an overview of cyber extension in the context of agriculture development. Keywords: Cyber extension, agriculture extension, adoption, agricultural developmen

Farmers\u27 Perception to the Role of Extension Workers on Kaligesing Goat Farm Management in Kaligesing, Purworejo

. The aims of this research were to describe the characteristics of Kaligesing goat farmers; to analyze the farmers\u27 perceptions on the role of extension workers as conduit of information, as mentors, organizers and dynamic factor, technicians and liaisons; to discover the relationship between the farmers\u27 characteristics with farmers\u27 perceptions; and to investigate the relationship between farmers\u27 perceptions to goat maintenance management. The respondents were goat farmers in Kaligesing, Purworejo, Central Java Province. Data were obtained from questionnaire survey method. Determining location, the research applied combination of stratified sampling method with purposive random sampling. Total respondents were 159 farmers with nine farmer groups as samples. Analysis was subject to Spearman Rank, resulting that age, education level and farming experience were not significant to the farmers\u27 perceptions to the role of extension workers, but the ownership of livestock had a very significant relationship with a correlation coefficient of 0.240, group classes had also very significant relationship with a correlation coefficient of 0.414, and frequency of meeting with extension workers have a significant relationships with a correlation coefficient of 0.202. Farmers\u27 perceptions to the role of extension workers had very significant relationships to the maintenance management with a correlation coefficient of 0.393

Relationship Between Consumer\u27s Characteristics and Consumer\u27s Attitude, and Its Effects on Price, Quality and Service of Kentucky Fried Chicken in YOGYAKARTA

. This research was aimed to analyze the relationship between consumer\u27s characteristics which was including sex/gender, education, job status and variety of products towards consumer\u27s attitude on price, quality and service. A total of 436 respondents were selected by systematic random sampling method. The data were gathered using a questionnaire that has been tested in its validity and reliability. The data were statistically analyzed using the Chi-Square, Phi and Cramer\u27s V. The result showed majority had a positive towards price, quality and service. Variable of gender, education, job status and variety of products had a relationship with consumer\u27s attitude towards price, quality and service. Gender, education, job status and variety product had a relationship with consumer\u27s attitude towards price, quality and service with the strength of relationship were very low

Cattle Farmers' Participation in Rural Development Program in Bantul YOGYAKARTA

The purpose of this study to determine the level of participation, identify the factors that influence the participation of farmers and to analysis the effect of participation in the Scholars develop village or Sarjana Membangun Desa (SMD) program. The research was conducted on a group of beef cattle in the SMD program Bantul Yogyakarta Province. Primary data were collected by survey method using questionnaire interviews on 8 SMD groups consisting of 42 members. Analysis of the level of participation of farmers using discriptive analysis, while to analysis factors that affect the participation of farmers and the influence of participation to the success of the program was used multiple linear regression analysis with SPSS tools for windows 16. The result analysis shows that farmers level participation in planning, 71.43% farmers had low participation; 59.52% farmers in the implementation stage had participation that was middle level. On stage of evaluation 54.76% farmers had low participation and in stage sharing benefits 50% farmers had low participation. Success of the program SMD viewed from population cattle declined from 184 head to 107 head, while the existing capital in the group also decreased from IDR 2.904.000.000 to IDR 1.182.000.000 seen from number of members group declined from 185 farmers being 114 farmers. Regression analysis showed that age, occupation, level of formal education, non-formal education, long became members of the group, farming experience, family income, number of dependents, land holdings, cosmopolitan, group motivation, the role of SMD, and the role of agency participation of farmers had not been able to explain the participation of farmers and the value of R2 value of 0.132 (13.2%). Partially no factor capable of affecting farmers participation. Further results of the regression analysis with the participation of relationship success SMD program showed no effect with R2 value of 0.01

The Consumers' Choice of Purchasing Location and the Preferences for Beef in Yogyakarta

This study aims to analyze the consumer preferences about choosing a place to buy beef and beef attribute product influence in buying decision of consumers in Yogyakarta. There were 300 beef consumers selected near traditional markets, butcher or meat shops, supermarkets, restaurants and food stalls for the survey using the questionnaire. The data were analyzed descriptively and used the chi-square test to evaluate the relationship between demographic characteristics and the consumers' choice of place when buying beef in Yogyakarta. The study reveals that most respondents buy beef at butcher or meat shops, followed by traditional markets and supermarkets. Consumers consider price, top quality of beef, the freshness of the product, shopping convenience and friends with sellers as the top five reasons when they choose a place to buy beef. Further, there is no correlation between demographic aspects with consumer preferences in choosing a place to buy beef. Finally, the beef attributes consumers consider when buying beef are the halal slaughtering method, bright red colour, quality assured and beef cuts