Proposal, project, practice, pause: developing a framework for evaluating smart domestic product engagement

Smart homes are fast becoming a reality, with smart TVs, smart meters and other such “smart” devices/systems already representing a substantial household presence. These, which we collectively term “smart domestic products” (SDPs), will need to be promoted, adopted, and normalized into daily routines. Despite this, the marketing canon lacks a substantive discourse on pertinent research. We look to help correct this by melding ideas from organizational sociology, innovation diffusion and appropriation studies, and service dominant logic. Consequently, we suggest a framework for research that responds directly to the specific characteristics of SDPs. Using the SDP eco-system as a context, our framework emphasizes the interplay of embeddedness, practice, value and engagement. It comprises a four-stage horizontal/ longitudinal axis we describe as proposal, project, practice and pause. Cross-sectionally we focus on value, and combine aspects of existing thought to suggest how this impacts each stage of our engagement continuum. We subsequently identify perceived personal advantage as the resultant of these two axes and propose this as the key for understanding consumer and SDP sociomaterial engagement. This article also advances a definition of SDPs and ends with an agenda for further research

Social media conflicts during the financial crisis: Managerial implications for retail banks

Social media can be used proactively to disseminate accurate corporate information and address undesirable consumer behaviors online in order to help counteract negativity in the business environment in the wake of a financial crisis. Social media thus has become a popular open forum for financial institutions such as retail banks to engage in corporate dialogue with consumers. We recommend that financial services firms preemptively use their social media?based online communities in order to disseminate accurate corporate information in times of a financial crisis. Particularly, firms can choose between a range of reactive and proactive strategies to manage social conflict in the wake of a financial crisis

Facebook Posts Engagement Analysis – Case Study of the Leading e-Shop in the Czech Republic

Part 1: EIS Management and Case StudiesInternational audienceThis study examines shopping behavior and customers’ interests based on analysis of the content of Facebook posts. Identifies types of the post which are more likely to inspire purchase. Two main methods were used: a content analysis of posts on a Facebook page connected with data from marketing department and statistical analysis of these data. Posts were categorized by selected quantitative and qualitative criteria. Four research questions were selected, all hypotheses were evaluated by ANOVA and regression analysis. Findings: the relation between posts’ reactions on Facebook and revenues was not confirmed. Some relation between negative reactions and visits was found. The more negative reactions the more visits with quite high probability according to calculated correlation. Positive reactions do not correlate significantly with the number of visits. In case of a number of posts in categories dependence, a number of functional brand posts are dependent on the number of experiential brand posts and a number of sales promotion posts are dependent on the number of functional brand posts. Implications: Improve targeted advertising, carefully watch what types of post publish on social media, focus also on types of posts like employee, cause-related, experiential and customer relationship that should be used more and possibly combined with functional and emotional types of posts and watch out for positive and/or negative reactions more according to the results