Apps as an additonal possibility for the communication between brand and his audience: An analysis based on the users rating

La situación actual del mercado y del sector de las nuevas tecnologías genera la necesidad de que las marcas y las empresas, se comuniquen como entes sociales y a través de medios como las aplicaciones móviles. El presente artículo presenta el análisis de 24 marcas que cuentan con aplicaciones móviles (apps). Se ha tomado en cuenta para ello, la valoración que los usuarios dan a las aplicaciones. Específicamente el estudio se centra en herramientas destinadas al dispositivo iPhone. Las apps, representan a las marcas la posibilidad de contar con un soporte más para comunicarse con sus públicos.The actual situation in the new technology market and sector generates the need that companies and also brands communicate like social entities (social communities) via new tools like app’s (applications) for mobile phones. This article presents (outlines) the results of a research that is built of a detailed analyze of 24 brands that are using apps as a tool. In particular the study was focused only on iPhone devices. The unique selection criterion was how the users rated the specific application. For companies and brands apps are an additional opportunity to get in contact (in touch) with their customers

Convergencia mediática digital : el uso y consumo de los nuevos medios por mujeres catalanas

El consumo y la dinámica de las pantallas de comunicación han experimentado en el mundo un marcado aumento en los últimos años y los medios de comunicación tradicionales, con sus gramáticas y mercados perfectamente definidos, han evolucionado como consecuencia del protagonismo de Internet. La convergencia mediática reduce la distancia entre el emisor y el receptor, desapareciendo así la unidireccionalidad y desarrollando una comunicación horizontal que deja la pasividad, ya que el receptor adopta una actitud activa. En este artículo se dibuja el consumo de contenidos que realizan las mujeres en Cataluña, y cuál es el soporte utilizado en el marco de la convergencia mediática digital. Se describen los resultados obtenidos a raíz de combinar 6 grupos de discusión con 6 entrevistas en profundidad en dos grupos segmentados de la población en función de la edad y su formación: grupo infantil y juvenil. Se ha dado prioridad a los colectivos infantil y juvenil porque son los que marcan de forma influyente las tendencias a medio plazo, los que se han socializado con una serie de soportes que no existían anteriormente y los que son más polivalentes en el uso de los diversos soportes disponibles en el mercado. La población adulta no ha sido examinada en el estudio porque posee determinadas barreras de entrada, como la falta de competencias técnicas para el uso de los nuevos dispositivos

Validation of the IOLF5C instrument for the efficacy of shooting on goal in football for the blind

El objetivo del estudio es diseñar y validar un instrumento de observación para conocer los Indicadores de Rendimiento Competitivo en Fútbol a 5 para personas ciegas a través de jueces expertos. La muestra se compuso por 12 entrenadores expertos en Fútbol a 5. Tras la realización de un estudio preliminar, el IOLF5C quedó estructurado en dos partes: acciones básicas durante el lanzamiento a portería en situaciones de juego, y durante el penalti. La validez de contenido se realizó a través de la V de Aiken y sus intervalos de confianza. Para comprobar la consistencia interna del instrumento se empleó α de Cronbach. Los resultados indicaron que el IOLF5C dispone de niveles óptimos de validez obteniendo valores superiores a 0,875 en todos los ítems durante el juego y 0,96 en penalti. La consistencia del instrumento fue de 0,894. Por tanto, el IOLF5C es un instrumento válido y fiableThe aim of this study was to design and validate an observational instrument to identify essential competitive performance indicators in Football 5-a-Side for blind and partially sighted players through the assistance of expert evaluators. The sample was comprised of twelve Football 5-a-Side expert coaches. After a preliminary study, the OLF5C instrument was structured to include two groups of actions: basic actions during shots on goal in game situations and shooting actions penalty situations. Aiken's V statistic and confidence interval values were used to assess the content validity and Cronbach' value was used to assess the internal consistency of the instrument. Results indicated that the IOLF5C has good validity indices with obtained values reaching .875 in all items during game situations and 0.96 on penalty shot actions. The overall level of instrument consistency was .894. The IOLF5C is considered to be a valid and reliable instrumen

Interplay of Postprandial Triglyceride-Rich Lipoprotein Composition and Adipokines in Obese Adolescents

In the context of the alarming rise of infant obesity and its health implications, the present research aims to uncover disruptions in postprandial lipid metabolism and the composition of triglyceride-rich lipoproteins in obese adolescents. A double-blind, controlled clinical trial in the postprandial phase on 23 adolescents aged 12 to 16 years was carried out. Twelve participants were categorized as obese (BMI > 30 kg/m2 and percentile > 95) and 11 as normal-weight (BMI = 20–25 kg/m2, percentile 5–85). Blood samples were collected after a 12-h overnight fast and postprandially after consumption of a standardized breakfast containing olive oil, tomato, bread, orange juice, and skimmed milk. Obese adolescents exhibited elevated triglyceride concentrations in both fasting and postprandial states and higher TG/apo-B48 ratios, indicating larger postprandial triglyceride-rich lipoprotein (TRL) particle size, which suggests impaired clearance. Obese subjects also exhibited higher n-6 PUFA concentrations, potentially linked to increased TRL hydrolysis and the release of pro-inflammatory adipokines. In contrast, TRL from normal-weight individuals showed higher concentrations of oleic acid and DHA (n-3 PUFA), with possible anti-inflammatory effects. The results indicate an interplay involving postprandial TRL metabolism and adipokines within the context of adolescent obesity, pointing to potential cardiovascular implications in the future.Spanish Ministry of Economy and Competitiveness (Grant number AGL2011-23810)”“Next Generation EU” fundsEuropean Union Recovery, Transformation and Resilience PlanMinistry of Universities, in the framework of the Margarita Salas, Maria Zambrano grants for the Requalification of the Spanish University System 2021–2023, organized by the Pablo de Olavide University, Sevill

Mapping giant mass transport deposits (MTDs) for delineating the extended Continental Shelf of Spain to the West of Canary Islands according UNCLOS Art. 76

European Geosciences Union General Assembly (2017. Viena)On 19 December 2014, Spain presented a third partial submission for the delineation of the Extended Continental in the area west of the Canary Islands to the Commission on the Limits of the Continental Shelf (CLCS) according to the United Nations Convention on the Law of Sea (UNCLOS). The Canary Islands are located within a NE-SW 1,350 km long ridge of hotspot-inferred volcanic islands and seamounts (composed by more of 100, from Lars to Tropic seamounts). This submission has been documented with an extensive dataset specifically obtained for the project during ten oceanographic cruises between 2010 and 2014 aboard the Spanish research vessels Hespérides, Sarmiento de Gamboa and Miguel Oliver. This new dataset allows to investigate an area of 440,000 km2 with acoustic backscatter images and multibeam echosounder bathymetric (MBES) data (Simrad EM-12, EM-120 and EM-302, and Atlas HYDROSWEEP DS), a dense network of 65,800 km of very-high resolution (VHR) seismic lines (including chirp parametric source TOPAS PS-18 and Atlas PARASOUND P-35) and 4,471 km of multichannel seismic reflection lines (MCS) acquired with an array of air-guns yielding a total volume of 4,600 inch3 (75.38 L) and a 3,500 m long streamer composed of 280 channels.Instituto Geológico y Minero de España, EspañaInstituto Español de Oceanografía, EspañaInstituto Hidrográfico de la Marina, Españ