Food companies: new engine for industrial tourism in the province of Cordoba: analysis of the profile of tourist

[Resumen] La provincia de Córdoba se caracteriza por ser una zona con las tasas de paro más altas de España, y con una actividad productiva enfocada al sector primario y secundario. El turismo industrial (que en su tiempo de ocio visita instalaciones fabriles en uso y desuso y desea conocer los procesos de fabricación antiguos y modernos) basado en la gastronomía, puede ser un motor de reactivación económica en épocas de crisis como la que atraviesa actualmente el país. En este trabajo se analizan las distintas rutas gastronómicas existentes en la provincia, realizando un estudio descriptivo del perfil del turista industrial gastronómico en la ruta del “mazapán de Montoro” y “del anís y el mantecado de Rute”, con el objetivo de identificar la demanda de este tipo de turismo y establecer la medidas adecuadas para fomentarlo, pudiendo traer consigo efectos positivos como generación de empleo en el sector terciario para atender a dicha demanda e incrementar las rentas de los habitantes de esas zonas rurales[Resumo] A provincia de Córdoba caracterízase por ser unha zona coas taxas de paro máis altas de España, e cunha actividade produtiva enfocada ao sector primario e secundario. O turismo industrial (que no seu tempo de lecer visita instalacións fabrís en uso e desuso e desexa coñecer os procesos de fabricación antigos e modernos) baseado na gastronomía pode ser un motor de reactivación económica en épocas de crise como a que atravesa actualmente o país. Neste traballo analízanse as distintas rutas gastronómicas existentes na provincia, alén de se realizar un estudo descritivo do perfil do turista industrial gastronómico nas rutas do “mazapán de Montoro” e “do anís e o manteigado de Rute”. O obxectivo é identificar a demanda deste tipo de turismo e establecer a medidas adecuadas para fomentalo, xa que pode traer consigo efectos positivos como a xeración de emprego no sector terciario para atender a devandita demanda e un incremento das rendas dos habitantes desas zonas rurais.[Abstract] The Province of Córdoba, is characterized, as being an area with the highest unemployment rates in Spain, and with a productive activity focused on primary and secondary sector. The Industrial Tourism (that on its leisure time visits manufacturing facilities, on use and disuse and want to know the old and new manufacturing processes) based on the gastronomy, can be an engine of economic recovery in times of crisis as the one that currently facing the country. On this paper, are analyzed the different gastronomic routes that exists in the province making a descriptive study of the profile of the industrial gastronomic tourist on the route of the “marzipan of Montoro” and the “anise and cream de Rute”, with the objective to identify the demand of this type of tourism and establish accurate measures to promote it, being able to bring positive effects as the employment generation on the tertiary sector to attend that demand and increase the income of the inhabitants of mentioned areas

Protected designations of origin and wine route in Spain: a case study

[Resumen] Dentro de la actividad turística, la visita a bodegas cada vez está teniendo mayor importancia. Las rutas del vino como itinerarios culturales y avaladas por una Denominación Origen Protegida que certifique la calidad de sus caldos, pueden ser motores de desarrollo económico de las zonas donde se encuentran. En este articulo se analiza el turismo del vino desde su concepto, la DOP que lo certifica y las rutas que se crean, estudiando en la última parte la DOP Montilla-Moriles, ubicada en el sur de España, que fue de las primeras en adherirse a la creación de una ruta pero de las menos conocidas por el turista enológico.[Abstract] Within the tourist, visiting wineries is having increasingly more important. The wine routes and cultural itineraries and backed by a Protected Origin Denomination certifying the quality of its wines, can be engines of economic development of areas where. This paper examines the wine tourism from concept, that certifies the PDO and the routes are created, studied in the last part the Montilla-Moriles DOP, located in southern Spain, which was among the first to join to create a route of the least known but the wine tourist.[Resumo] Dentro da actividade turística, cada vez está tendo maior importancia a visita a adegas. As rutas do viño como itinerarios culturais, avaladas por unha Denominación Orixe Protexida (DOP) que certifique a calidade dos seus caldos, poden ser motores de desenvolvemento económico das zonas onde se atopan. Neste artigo analízase o turismo do viño desde o seu concepto, a DOP que o certifica e as rutas que se crean. Na última parte estúdase a DOP Montilla-Moriles, situada no sur de España, que foi das primeiras en adherirse á creación dunha ruta, pero das menos coñecidas polos turistas enolóxicos

Quality Food Products as a Tourist Attraction in the Province of Córdoba (Spain)

raveling to learn about the gastronomy of a destination is becoming increasingly important among tourists, especially in the wake of the pandemic. Quality foods endorsed by protected designations of origin (PDOs) are increasingly in demand, as are experiences related to their production processes. In this study, the seven PDOs in the province of Córdoba (Spain) are analyzed. These PDOs produce olive oil, wine or ham. A field study was performed, whereby 315 gastronomic tourists who visited a gastronomic route or a PDO in Córdoba were surveyed. The objective was to characterize the profile of visiting tourists and to anticipate future demand using ARIMA models. The results indicate that the growth in gastronomic tourism in Córdoba is lower than that in the wider region, and that there are no significant differences among the different profiles (oil tourist, enotourist and ham tourists) due in part to the fact that most tourists travel from nearby regions. The novelty of this study is that three products are analyzed, and strategies are proposed to deseasonalize this type of tourism, for example, by creating a gastronomic brand that represents Córdoba and selling products under that brand (especially in international markets), by highlighting raw materials and prepared dishes and by making gastronomy a complement to heritage tourism in the city and rural tourism in the province

Modelos econométricos de demanda de educación superior y empleo de los universitarios andaluces

En este proyecto de investigación se ha pretendido, ante el incesante incremento de titulados universitarios desempleados de la Comunidad Autónoma Andaluza, conocer las características personales de dichos titulados, a través de análisis univariantes-bivariantes, así como la cuantificación y previsión del desempleo universitario andaluz para 1995, usando modelos de regresión y modelos logísticos donde se han obtenido las probabilidades de estar en paro de cada una de las ramas o campos temáticos en los cuales se engloban las distintas titulaciones para poder obtener conclusiones sobre las oportunidades que pueden ofrecer las diversas titulaciones dentro del mercado profesional. Se ha intentado por tanto planificar cual será la demanda de educación superior en Andalucía, en función de las necesidades laborales del sistema productiv

Dark Tourism in Southern Spain (Córdoba): An Analysis of the Demand

In recent decades, there has been a change in tourists’ tastes; they want to experience something novel. To satisfy this demand, a new type of tourism, known as “dark tourism”, has arisen; it has various modalities, among which cemetery tourism and ghost tourism stand out, in addition to very different motivations from those of the cultural tourist. In this type of tourism, cemeteries are not visited to appreciate their architecture or heritage but to explore a morbid curiosity about the people buried there; ghost tourism or paranormal tourism seizes on the desire to know the events that occurred there and tends to have macabre content. This study analyzes dark tourism in the province of Córdoba in southern Spain with the aim of knowing the profile of the tourist and his motivation. This study additionally will forecast the demand for this type of tourism, using autoregressive integrated moving average (ARIMA) models, which allow us to know this market’s evolution and whether any promotional action should be carried out to promote it

El cooperativisimo vitivinícola en España. Un estudio exploratorio en la denominación de origen de Alicante

El cooperativismo vitivinícola es una importante realidad en España. En este trabajo se efectúa una caracterización del cooperativismo vitivinícola en nuestro país con especial interés en una zona geográfica determinada, la correspondiente a la Denominación de Origen (D.O.) Alicante, donde se realiza un estudio exploratorio a nivel de significación y representatividad de las bodegas cooperativas frente al total de empresas vitivinícolas (S.A., S.L. y empresas particulares) en las principales magnitudes de producción y comercialización. Por otra parte se presenta un estudio empírico, centrado en un análisis bivariante basado en una encuesta realizada a las bodegas de la D.O. Alicante durante el periodo de marzo a junio de 2007, con la finalidad de conocer el sector desde la perspectiva de la oferta.The wine growing cooperativism is an important fact in Spain. In this study a portrayal of cooperativism in own country, with special interest in a concrete geographic area, the one referred to the Origin Denomination of Alicante where a exploratory study in a level of signification and representativeness in the cooperative wine cellars in opposition to the wine growing companies (S.A. and S.L. and private companies) in the main magnitudes of production and marketing. On the other hand, an empiric study is presented, focused on a bivariant analysis based on a survey carried out in the wine cellars of the Origin Denomination of Alicante for a period from March to June of 2007, with the aim of knowing the sector from an offer perspective.Le cooperativisme vinicole est une réalité importante en Espagne. À ce travail on effectue une caractérisation du cooperativisme vinicole dans notre pays avec un intérêt spécial dans une zone géographique déterminée, la correspondante à la Dénomination d'Origine (D.O.) Alicante, où une étude exploratoire est réalisée à un niveau de signification et à une représentativité des caves coopératives en face du total entreprises vinicoles (S.A., S.L. et des entreprises particulières) dans la grandeur principale de production et de commercialisation. D'autre part une bivariante présente une étude empirique, pointée sur une analyse basée sur une enquête réalisée aux caves de la D.O. Alicante pendant la période du mars à un juin 2007, dans le but de connaître le secteur depuis la perspective de l'offre

Enotourism in Southern Spain: The Montilla-Moriles PDO

The profile of tourists during the COVID-19 pandemic is changing toward those seeking health, safety and quality products. One of the modalities that best adapts to these needs is gastronomic tourism and, within this segment, wine tourism (enotourism), which can be enjoyed in many areas across the world. The great diversity of grapes, climates, terrains and winemaking processes gives rise to an enormous variety of wines that ensures that no two wines are alike. The current situation of the tourism market necessitates enhancing the uniqueness of areas that offer differentiated products, helping to position such locations as benchmarks for gastronomic tourism. Gastronomic routes provide a way to unify and benefit rural areas through the recently increased demand of tourists seeking to experience regional foods. In this study, the Montilla-Moriles Wine Route is analyzed with the objective of forecasting the demand (using autoregressive integrate moving average, ARIMA models), establishing a tourist profile and calculating the probability that a wine tourist is satisfied with the visit based on their personal characteristics (logit model). The results obtained indicate a slight increase (3.6%) in wine tourists with a high degree of satisfaction, primarily derived from the gastronomic or catering services of the area, from the number of wineries visited, from the treatment received and from the age of the tourist. Consequently, a high percentage of these tourists recommend the route. By increasing the demand for enotourism in this area and applying the results obtained, marketing initiatives could be established, particularly for wine festivals to improve this tourist segment and generate wealth in that area

Análisis econométrico del turismo rural en Córdoba

El presente estudio trata de determinar los factores que influyen en la demanda del turismo rural en Andalucía, así como las estrategias de marketing que se han de aplicar para modificar dichos factores, todo ello complementado con una investigación de campo en la provincia de Córdoba donde se ha estimado a través de modelos econométricos la demanda de turismo rural en el Parque Natural de Cardeña Montoro, así como el grado de satisfacción respecto al destino turístico escogido.The factors that affects rural tourism in Andalousia are treated, oriented to analyse maketing strategies that could be used to alter these factors. In Corduva province some econometric models have been specified to estimate the demand of tourism in the natural area of Cardeña-Montoro, and to establish the satisfaction level related to the location visited

Analysis of flamenco as a tourism resource in Andalusia

Flamenco is an art born in Andalusia as a result of a fusion of cultures that coexisted in this land for centuries. For Andalusia and also for Spain, flamenco represents a trade mark leading to a demand from afar and an influx of tourists familiar with flamenco or curious about it

RUTAS TURÍSTICAS ENOLÓGICAS Y DESARROLLO RURAL. EL CASO ESTUDIO DE LA DENOMINACIÓN DE ORIGEN MONTILLA-MORILES EN LA PROVINCIA DE CÓRDOBA

In the last years an important worldwide development has been carried out referred to the wine tourist routes. This work presents a study about the wine tourist routes in Spain and it is described the wine route Montilla-Moriles in particular; it is located in the province of Córdoba and it was created in 2001. Although Spanish development of wine routes does not reach the European and world levels, we consider this tourist route can become a tool of rural development because it can be a focus of supplementary economic activities in this area that could generate a rise of the wealth in this concrete geographic area.En los últimos años se ha producido un desarrollo importante a nivel mundial en lo que se refiere a rutas enológicas. En este trabajo se presenta un estudio sobre las Rutas del Vino en España y se describe en particular la Ruta del Vino Montilla-Moriles, ubicada en la provincia de Córdoba, y creada en 2001. Aunque el desarrollo en España de las rutas del vino no alcanza los niveles europeos y mundiales, consideramos que esta ruta turística puede convertirse en una herramienta de desarrollo rural dado que puede ser foco de actividades económicas complementarias en la zona que podrían generar un incremento de la riqueza en esta área geográfica