Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research

[No abstract available

THE RELATIONSHIP BETWEEN EMPLOYEE ATTITUDES AND INNOVATION TYPES: A MANAGERIAL PERSPECTIVE

WOS: 000500471300007This research aims at demonstrating how employee attitudes effect on innovation types that they adopt. Furthermore, this study examines the effects of most frequently used and widely accepted twelve constructs on workplace-related employee attitudes on three types of innovation. Results mainly reveal that based on the data gathered as a self-reported survey over a hundred employees from the manufacturing industry in Turkey, only half-dozen of the attitudes differently connected with the three types of innovation. Concretely, incremental and imitation types of innovation have significant relations with employees' organizational related attitudes, and radical innovation has significant relations both with the job-related and organizational-related employee attitudes. The study sheds a light for innovation researchers and practitioners to make them consider which of the workplace related attitude of employees has a significant connection with which of the innovation type

The impact of PET/CT on the management of hepatic and extra hepatic metastases from gastrointestinal cancers

PMID = 2581439

Polyurethane/hydroxypropyl cellulose electrospun nanofiber mats as potential transdermal drug delivery system: characterization studies and in vitro assays

Donepezil hydrochloride containing polyurethane/hydroxypropyl cellulose (PU/HPC) nanofibers were prepared by the electrospinning for transdermal drug delivery. PU/HPC nanofibers were characterized with SEM, DSC, and Pascal mercury porosimetry. Drug-excipient interaction was studied by ATR-FTIR. In vitro release of PU/HPC nanofiber mat (10:2:1) exhibited Korsmeyer-Peppas release kinetics controlled by the diffusion of drug. In vitro permeation studies across skin resembling synthetic membrane demonstrated the flux of model drug. The in vitro cytotoxicity data obtained via MTT assay indicated that PU/HPC nanofiber mat could be well tolerated by the skin and the components was not irritant for the skin

How can promotion agencies impact SME internationalisation ? The case of the French company SLAT

International audienceThis chapter focuses on the international development of SLAT, an independent SME which develops, produces and markets solutions of secured alimentations. Located in France, the company has more than 70 employees. The SME has mainly developed in international markets through export activities: in 2016, it realised 21.2% of its total sales abroad and its products were marketed in 37 countries. In 2011, the company decided to implement a sales subsidiary in Germany to strengthen its presence in international markets. In this process, the company was accompanied by a promotion agency which helps companies from the Auvergne-Rhône-Alpes region to expand into foreign markets. The authors of this chapter explain the role played by the agency in the establishment of the foreign subsidiary and the influence of a successful accompaniment experience on the internationalisation process