Management of Crowdsourcing in Language Teaching and Learning: The State-of-the-art and Future Directions

[EN] The new environment of technological development has led to a transformation of teaching and learning methodologies, especially in the field of language teaching. In this field, the so-called Crowdsourcing, applied in other fields, is an essential element to be considered. This paper tries to identify the applications of Crowdsourcing for teaching and learning. The aim is to observe the state of the art and its trends in order to improve efficiency in learning processes. The paper analyses 192 documents on crowdsourcing and language teaching and learning, extracted from the Web of Science in the period 2012 to 2023. The article carries out a literature review and performs a bibliometric and visualisation analysis essentially on journals, authors and keywords. The results show the importance of crowdsourcing in language teaching and learning, and the particularities of aspects such as Crowdteaching and Crowdlearning associated with new methodologies and technological developments. New trends indicate the relevance of including aspects such as, apart from language and linguistic considerations technological developments such as machine learning, natural language processing, sentiment analysis, or classification models. The results offer guidance to researchers and teachers to plan their research and to improve language teaching and learning processes.Garrigós Simón, FJ.; Narangajavana-Kaosiri, Y. (2023). Management of Crowdsourcing in Language Teaching and Learning: The State-of-the-art and Future Directions. Language Teaching Research Quarterly. 38:128-151. https://doi.org/10.32038/ltrq.2023.38.071281513

LA DEMANDA HOTELERA EN ESPAÑA: ESTUDIO RETROSPECTIVO DE LA DÉCADA 1990-2000

     This study try to analyse the main factors of the world tourism demand and its evolution, emphasizing in the relationship among tourists motivations and effective demand. In addition, the work examine, in a descriptive way, how some of these factors have affect the Spanish tourism demand of last decade. This study support the significance of tourism demand elasticity to wealth or international political matters. Furthermore, we have observed the development of this demand towards new market targets and higher levels of quality. In the end, the analyse about the seasonality of demand has highlighted the effects of Spanish high specialization demand in the specific sun and beach target and in the markets of Spain, United Kingdom and Germany.     El presente estudio pretende realizar un análisis de los principales factores determinantes de la demanda turística a nivel mundial y su evolución, con especial incidencia en la relación entre las motivaciones de los turistas y su concreción en demanda efectiva. Además, el trabajo realiza un análisis descriptivo de cómo algunos de estos factores han influido en el comportamiento de la demanda hotelera española en la última década. Tras el estudio hemos corroborado la importancia de la elasticidad de la demanda hotelera española a factores como la renta o las situaciones políticas internacionales. A su vez hemos observado la evolución de la demanda hacia una mayor preferencia por la calidad, así como el proceso de transformación de esta hacia nuevos segmentos. Finalmente, el análisis de la estacionalidad ha remarcado los efectos de la especialización de nuestra demanda en el segmento de sol y playa y en los mercados de España, Gran Bretaña y Alemania

Stakeholder perceptions in organizational crisis management: exploring alternative configurations

[EN] Crises are socially constructed. Affected stakeholders of an organizational crisis conceive complex associations between their perceptions of the implicated company's response and about the company itself. The study moves away from a simple cause-effect view by deriving alternative configurations of these associations. This approach allows for a better understanding of how stakeholders attribute responsibility for a critical event and the resulting crisis faced by the company that caused it. Using partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis, we analyze insights of 325 families affected by an environmental incident in 2018 involving Colombia's largest company. We establish a correlation between stakeholders' perceptions of crisis response timeliness and credibility. Accordingly, we expand on how perceptions affect organizational judgments. Finally, we propose that trustworthiness and reputation are antecedents to how organizational crisis response is perceived and how these antecedents affect the degree of the severity of the company crisis.Contreras-Pacheco, OE.; Claasen, C.; Garrigós Simón, FJ. (2022). Stakeholder perceptions in organizational crisis management: exploring alternative configurations. Journal of Management & Organization. 1-22. https://doi.org/10.1017/jmo.2022.5512

Engaging with untruthful company crisis communication: The understanding of decoupling in the face of crisis

[EN] Purpose: By considering the organizational legitimacy framework, this work examines how offending companies decouple their narratives from the facts as a communication strategy when handling environmental crises in the Latin American context. It also considers the implications of such behavior in terms of its potential inconsistency with the organizational value system, and therefore with the ethical sense of the crisis communication practice. Design/methodology: The research relies on a multi-case study approach, where four major environmental incidents involving four extractive companies in Venezuela, Colombia, Mexico, and Argentina are analyzed. By scrutinizing public sources, these companies¿ crisis communication processes are examined to allow for the linking of theory and practice. Findings: Results obtained suggest that to defend their legitimacy, companies deliberately conveyed untruthful messages and decouple their communication in crisis from reality, which in turn exposes a delinking between values and actions, resulting in ethical concerns for the practice of both crisis management and crisis communication. This work identifies four different decoupling-based crisis communication strategies performed by companies and the way these are accompanied by secondary strategies. Research limitations/implications: By emphasizing the connection between legitimacy and crisis communication, the study illustrates how narrative-fact decoupling (i.e., untruthful crisis communication practices) can be an indicative of more profound organizational contradictions. However, due to the constraints of case studies, it is acknowledged that the results obtained have boundaries for generalization. Originality/value: Instead of approaching decoupling as a trigger for crisis, the present investigation considers decoupling as a communicational strategy some companies engage with, when handling crisis. Furthermore, by focusing on Latin America, the study reflects the potential impact that the geographical context may have on the bodies of knowledge of organizational crisis communication and legitimacy.The authors received financial support from the Universidad Industrial de Santander (Colombia) for the research, authorship, and publication of this articleContreras-Pacheco, OE.; Claasen, C.; Garrigós Simón, FJ. (2021). Engaging with untruthful company crisis communication: The understanding of decoupling in the face of crisis. Intangible Capital. 17(1):31-51. https://doi.org/10.3926/ic.1775315117

Social Capital, Human Capital, and Sustainability: A Bibliometric and Visualization Analysis

[EN] Academic interest in social and human capital is growing significantly. Similarly, their relationship with sustainability is increasing, especially compared to sustainability¿s relationship with natural capital and financial and economic capital. Bibliometric and visualization research on these relationships is nonetheless insufficient. This study analyzes the evolution of the literature on natural capital, financial and economic capital, and social and human capital related to sustainability. On the other hand, the study presents a bibliometric analysis on social capital and human capital (SHC) related to sustainability. The article studies 635 references collected from theWeb of Science (WoS) Core Collection database and utilizes visualization of similarities (VOS) viewer program to graphically map the material. The analysis involves co-occurrence of keywords, co-citation, and co-authorship. The results reveal not only the state of the art and the leading trends, but also the evolution regarding impact, main journals, documents, topics, authors, institutions, and countries. The study provides researchers and practitioners with a visual and schematic frame of the research on this topic.This research was funded by Catedra de Empresa y Humanismo de la Universidad de Valencia grant number 3050361465.Garrigós Simón, FJ.; Botella-Carrubi, M.; Gonzalez-Cruz, T. (2018). Social Capital, Human Capital, and Sustainability: A Bibliometric and Visualization Analysis. Sustainability. 10(12):1-19. https://doi.org/10.3390/su10124751S1191012Baker, W. E. (1990). Market Networks and Corporate Behavior. American Journal of Sociology, 96(3), 589-625. doi:10.1086/229573Portes, A. (1998). Social Capital: Its Origins and Applications in Modern Sociology. Annual Review of Sociology, 24(1), 1-24. doi:10.1146/annurev.soc.24.1.1Falk, I., & Kilpatrick, S. (2000). What is Social Capital? A Study of Interaction in a Rural Community. Sociologia Ruralis, 40(1), 87-110. doi:10.1111/1467-9523.00133Pretty, J., & Ward, H. (2001). Social Capital and the Environment. World Development, 29(2), 209-227. doi:10.1016/s0305-750x(00)00098-xKizos, T., Plieninger, T., Iosifides, T., García-Martín, M., Girod, G., Karro, K., … Budniok, M.-A. (2018). Responding to Landscape Change: Stakeholder Participation and Social Capital in Five European Landscapes. Land, 7(1), 14. doi:10.3390/land7010014Gallo, M., Pezdevšek Malovrh, Š., Laktić, T., De Meo, I., & Paletto, A. (2018). Collaboration and conflicts between stakeholders in drafting the Natura 2000 Management Programme (2015–2020) in Slovenia. Journal for Nature Conservation, 42, 36-44. doi:10.1016/j.jnc.2018.02.003Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. American Journal of Sociology, 94, S95-S120. doi:10.1086/228943Galunic, D. C., & Anderson, E. (2000). From Security to Mobility: Generalized Investments in Human Capital and Agent Commitment. Organization Science, 11(1), 1-20. doi:10.1287/orsc.11.1.1.12565Popov, E., & Vlasov, M. (1992). Assessment of Intellectual Development of the Human Capital of Hi-Tech Productions. Montenegrin Journal of Economics, 14(1), 121-131. doi:10.14254/1800-5845/2018.14-1.9Palacios‐Marqués, D., & José Garrigós‐Simón, F. (2003). Validating and measuring IC in the biotechnology and telecommunication industries. Journal of Intellectual Capital, 4(3), 332-347. doi:10.1108/14691930310487798Palacios Marqués, D., & José Garrigós Simón, F. (2006). The effect of knowledge management practices on firm performance. Journal of Knowledge Management, 10(3), 143-156. doi:10.1108/13673270610670911Pretty, J. (2007). Agricultural sustainability: concepts, principles and evidence. Philosophical Transactions of the Royal Society B: Biological Sciences, 363(1491), 447-465. doi:10.1098/rstb.2007.2163Bebbington, A., & Perreault, T. (1999). Social Capital, Development, and Access to Resources in Highland Ecuador. Economic Geography, 75(4), 395. doi:10.2307/144478Broadus, R. N. (1987). Toward a definition of «bibliometrics». Scientometrics, 12(5-6), 373-379. doi:10.1007/bf02016680Garrigos-Simon, F., Narangajavana-Kaosiri, Y., & Lengua-Lengua, I. (2018). Tourism and Sustainability: A Bibliometric and Visualization Analysis. Sustainability, 10(6), 1976. doi:10.3390/su10061976Diem, A., & Wolter, S. C. (2012). The Use of Bibliometrics to Measure Research Performance in Education Sciences. Research in Higher Education, 54(1), 86-114. doi:10.1007/s11162-012-9264-5Liao, H., Tang, M., Luo, L., Li, C., Chiclana, F., & Zeng, X.-J. (2018). A Bibliometric Analysis and Visualization of Medical Big Data Research. Sustainability, 10(2), 166. doi:10.3390/su10010166Rost, K., Teichert, T., & Pilkington, A. (2017). Social network analytics for advanced bibliometrics: referring to actor roles of management journals instead of journal rankings. Scientometrics, 112(3), 1631-1657. doi:10.1007/s11192-017-2441-8Lee, C., & Sohn, D. (2016). Mapping the Social Capital Research in Communication. Journalism & Mass Communication Quarterly, 93(4), 728-749. doi:10.1177/1077699015610074Shen, Y. (2016). A literature analysis of social capital’s transnational diffusion in Chinese sociology. Current Sociology, 64(6), 815-832. doi:10.1177/0011392115599187Pezzoni, M., Sterzi, V., & Lissoni, F. (2012). Career progress in centralized academic systems: Social capital and institutions in France and Italy. Research Policy, 41(4), 704-719. doi:10.1016/j.respol.2011.12.009Erkens, M., Paugam, L., & Stolowy, H. (2015). Non-financial information: State of the art and research perspectives based on a bibliometric study. Comptabilité - Contrôle - Audit, 21(3), 15. doi:10.3917/cca.213.0015Ponomariov, B. L., & Boardman, P. C. (2010). Influencing scientists’ collaboration and productivity patterns through new institutions: University research centers and scientific and technical human capital. Research Policy, 39(5), 613-624. doi:10.1016/j.respol.2010.02.013GOUDARD, M., & LUBRANO, M. (2012). HUMAN CAPITAL, SOCIAL CAPITAL AND SCIENTIFIC RESEARCH IN EUROPE: AN APPLICATION OF LINEAR HIERARCHICAL MODELS*. The Manchester School, no-no. doi:10.1111/j.1467-9957.2012.02331.xMelkers, J., & Kiopa, A. (2010). The Social Capital of Global Ties in Science: The Added Value of International Collaboration. Review of Policy Research, 27(4), 389-414. doi:10.1111/j.1541-1338.2010.00448.xKlenk, N. L., Hickey, G. M., & MacLellan, J. I. (2010). Evaluating the social capital accrued in large research networks: The case of the Sustainable Forest Management Network (1995-2009). 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The economic sustainability of tourism growth through leakage calculation

The development and growth of tourism depend on its sustainability over time and on its benefits for destinations as a whole. However, calculating sustainability is not an easy task. This article focuses on the economic sustainability of tourism growth and, after an exhaustive review of the literature, proposes a quantitative mathematical model to measure it by analysing and calculating leakage in the hotel sector. Leakage analyses the amount of revenue generated by tourists that does not remain in the destination economy. Through a sample of 204 interviews with managers, this study validates the model created and calculates leakage in a mass tourism destination (the Valencian Region in Spain). The paper opens new areas of research in sustainability literature and will be of value to tourism planners and governments in their efforts to implement appropriate tourism development policies.Garrigós Simón, FJ.; Galdón Salvador, JL.; Gil Pechuán, I. (2015). The economic sustainability of tourism growth through leakage calculation. Tourism Economics. 21(4):721-739. doi:10.5367/te.2014.0372S721739214Abelson, P. (2011). Evaluating Major Events and Avoiding the Mercantilist Fallacy*. Economic Papers: A journal of applied economics and policy, 30(1), 48-59. doi:10.1111/j.1759-3441.2011.00096.xAdams, P. D., & Parmenter, B. R. (1995). An applied general equilibrium analysis of the economic effects of tourism in a quite small, quite open economy. Applied Economics, 27(10), 985-994. doi:10.1080/00036849500000079Archer, B. (1995). Importance of tourism for the economy of Bermuda. Annals of Tourism Research, 22(4), 918-930. doi:10.1016/0160-7383(95)00018-1Archer, B., & Fletcher, J. (1996). The economic impact of tourism in the Seychelles. Annals of Tourism Research, 23(1), 32-47. doi:10.1016/0160-7383(95)00041-0Arrow, K., Bolin, B., Costanza, R., Dasgupta, P., Folke, C., Holling, C. S., … Pimentel, D. (1995). Economic Growth, Carrying Capacity, and the Environment. Science, 268(5210), 520-521. doi:10.1126/science.268.5210.520Asiedu, A. B. (2008). Participants’ characteristics and economic benefits of visiting friends and relatives (VFR) tourism - an international survey of the literature with implications for Ghana. International Journal of Tourism Research, 10(6), 609-621. doi:10.1002/jtr.698Blake, A., & Sinclair, M. T. (2003). TOURISM CRISIS MANAGEMENT. Annals of Tourism Research, 30(4), 813-832. doi:10.1016/s0160-7383(03)00056-2Blake, A., Arbache, J. S., Sinclair, M. T., & Teles, V. (2008). Tourism and poverty relief. Annals of Tourism Research, 35(1), 107-126. doi:10.1016/j.annals.2007.06.013Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609-623. doi:10.1016/j.tourman.2008.01.005Correspondence. (1999). 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(2012). Paths to success: Benchmarking cross-country sustainable tourism. Tourism Management, 33(5), 1044-1056. doi:10.1016/j.tourman.2011.12.007Chhabra, D., Sills, E., & Cubbage, F. W. (2003). The Significance of Festivals to Rural Economies: Estimating the Economic Impacts of Scottish Highland Games in North Carolina. Journal of Travel Research, 41(4), 421-427. doi:10.1177/0047287503041004012Dritsakis, N. (2004). Tourism as a Long-Run Economic Growth Factor: An Empirical Investigation for Greece Using Causality Analysis. Tourism Economics, 10(3), 305-316. doi:10.5367/0000000041895094Dritsakis, N. (2012). Tourism Development and Economic Growth in Seven Mediterranean Countries: A Panel Data Approach. Tourism Economics, 18(4), 801-816. doi:10.5367/te.2012.0140Dwyer, L., Forsyth, P., Madden, J., & Spurr, R. (2000). Economic Impacts of Inbound Tourism under Different Assumptions Regarding the Macroeconomy. Current Issues in Tourism, 3(4), 325-363. doi:10.1080/13683500008667877Dwyer, L., Forsyth, P., & Spurr, R. (2006). Assessing the Economic Impacts of Events: A Computable General Equilibrium Approach. Journal of Travel Research, 45(1), 59-66. doi:10.1177/0047287506288907Frechtling, D. C., & Horváth, E. (1999). Estimating the Multiplier Effects of Tourism Expenditures on a Local Economy through a Regional Input-Output Model. Journal of Travel Research, 37(4), 324-332. doi:10.1177/004728759903700402Simón, F. J. G., Narangajavana, Y., & Marqués, D. P. (2004). Carrying capacity in the tourism industry: a case study of Hengistbury Head. Tourism Management, 25(2), 275-283. doi:10.1016/s0261-5177(03)00089-xGartner, W. C. (s. f.). SMALL SCALE ENTERPRISES IN THE TOURISM INDUSTRY IN GHANA’S CENTRAL REGION. CONTEMPORARY ISSUES IN TOURISM DEVELOPMENT, 158-175. doi:10.4324/9780203380307_chapter_10Gooroochurn, N., & Thea Sinclair, M. (2005). Economics of tourism taxation. 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Tourism Management, 24(5), 533-541. doi:10.1016/s0261-5177(03)00006-2Klijs, J., Heijman, W., Maris, D. K., & Bryon, J. (2012). Criteria for Comparing Economic Impact Models of Tourism. Tourism Economics, 18(6), 1175-1202. doi:10.5367/te.2012.0172Kokkranikal, J., McLellan, R., & Baum, T. (2003). Island Tourism and Sustainability: A Case Study of the Lakshadweep Islands. Journal of Sustainable Tourism, 11(5), 426-447. doi:10.1080/09669580308667214Kweka, J., Morrissey, O., & Blake, A. (2003). The economic potential of tourism in Tanzania. Journal of International Development, 15(3), 335-351. doi:10.1002/jid.990Lacher, R. G., & Nepal, S. K. (2010). From Leakages to Linkages: Local-Level Strategies for Capturing Tourism Revenue in Northern Thailand. Tourism Geographies, 12(1), 77-99. doi:10.1080/14616680903493654Lee, C.-C., & Chang, C.-P. (2008). Tourism development and economic growth: A closer look at panels. 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The use of crowdsourcing as a strategic model in future hotels

The purpose of this paper is to deAne, analyze their types, and to do an in-depth study of the concept and the importance of crowdsourcing for the management and marketing of hospitality and tourism Arms. More concretely, the paper analyzes the impact of crowdsourcing related processes, together with the evolution of the new conceptions of marketing and management, in the transformation of hotels. Furthermore the paper forecast the future of hotels, by exploring and studying diverse uses and possibilities of crowdsourcing techniques for improving diverse processes in different organizational areas of hotel business. With the new marketing perspective, the paper provides also several examples of its use in hotels, and pretends to create an exploratory framework, and analyze the strengths of the use of crowdsourcing related techniques in the hotel arena, and also the negative consequences of some of these techniques for hotel Arms.Garrigós Simón, FJ.; Narangajavana-Kaosiri, Y. (2015). The use of crowdsourcing as a strategic model in future hotels. Tourism today (Nicosia). 15:105-120. http://hdl.handle.net/10251/78860S1051201

INNODOCT/20. International Conference on Innovation, Documentation and Education

La conferencia tiene como objetivo proporcionar un foro para académicos y profesionales que se reúnen para compartir la investigación, discutir ideas, proyectos actuales, resultados y desafíos relacionados con las Nuevas Tecnologías de la Información y Comunicación, Innovaciones y Metodologías aplicadas a la Educación y la Investigación.Garrigós Simón, FJ.; Estelles Miguel, S.; Lengua Lengua, I.; Narangajavana, Y. (2021). INNODOCT/20. International Conference on Innovation, Documentation and Education. Editorial Universitat Politècnica de València. http://hdl.handle.net/10251/161668EDITORIA

La evolución del concepto de estrategia de marketing internacional y su aplicación al caso español de moda hogar

[ES] La estrategia de marketing internacional es una de las variables más importantes entre los factores que determinan el resultado de una empresa exportadora. Este trabajo pretende profundizar en el tema mediante el análisis del concepto teórico de marketing y su evolución a lo largo de las últimas décadas, resultando en un cambio de tendencia que avanza desde un tipo de marketing centrado en el producto a otro centrado en los servicios. De esta forma, se van a considerar aspectos como el marketing relacional, la responsabilidad social corporativa o la incorporación de las nuevas tecnologías al proceso operativo, que serán analizados desde un trasfondo teórico basado en el punto de vista de los recursos de la empresa (RBV) y la teoría de las capacidades dinámicas. Por otra parte, el análisis cuantitativo de las políticas de marketing estratégico y operativo en el sector de la moda hogar en España mostrará, gracias a los testimonios de los propios directivos, la forma en la que las empresas llevan a cabo sus estrategias de marketing internacional, identificando los puntos fuertes y débiles para contribuir a la mejora de la competitividad empresarial del sector.[EN] The export marketing strategy is one of the most important variables among the determinants of the export performance in international companies. This paper pretends to focus on this subject through the analysis of the theoretical concept of marketing and its evolution throughout the last decades, resulting in a change of tendency, which moves from a product based kind of marketing to another based on services. In this context, aspects like relational marketing, corporate social responsibility or the incorporation of new technologies to the operational process will be considered and analyzed from a consistent theoretical background based on the Resource Based View (RBV) and the theory of dynamic capabilities. Additionally, the quantitative analysis of the strategic and operational marketing policies in the home decoration industry in Spain will show, thanks to the testimony of the managers themselves, the way companies carry out their international marketing strategies, giving us the opportunity to identify their strengths and weaknesses in order to contribute to the improvement of the competitive advantage in the industry.González-Ferriz, F.; Sánchez-García, J.; Garrigós Simón, FJ. (2020). The evolution of the export marketing strategy concept and its application to the home decoration sector in Spain. Revista de Estudios Empresariales. Segunda Época. (2):153-174. https://doi.org/10.17561/ree.v2020n2.9S153174

Assessment tool for maximising performance in heterogeneous profiles for bologna higher education diploma supplement studies

[EN] This paper proposes an assessment tool for the evaluation of students obtaining the “diploma supplement” for Bologna High Education Bachelor Degree. Specifically the tool has been introduced in 2012 for the diploma supplement of Telecommunication Engineering Degree at the Escola Politècnica Superior de Gandia, Universitat Politècnica de València, in a mandatory subject dealing with television and video systems. The student profiles are assessed considering different variables like the university they come from, how many years have passed since they began their studies and if they have coursed subjects about related topics. The assessment also evaluates if the student meets the proposed schedule following the order of the laboratory lessons and relates it with the mark obtained in the tests done for the laboratory contents. Other concepts are analyzed in the study, such as if the student assists regularly to the theory lessons, if the students are exempt from attending to the lessons because they are working, and if they attend to the professional visit to a local television broadcasting site. The assessment tool includes the evaluation of the tests for different difficulty levels following Bloom’s taxonomy and taking into account the different student profiles of the diploma supplement course. This assessment of the tests results is useful to identify the strengths and weaknesses in the student learning observed in the different contents of the subject. Results indicate that student’s achievements are directly related with the attendance to the lectures and seminars in the classroom and to the laboratory lessons. We have not founded difficulties in bringing together students from different universities and with different ages. No relation is observed either with how long passed since the student started its previous Diploma Degree studies. The work confirms the suitability of the Bologna diploma supplement course for the Telecommunication professionals with previous Engineering Degrees.Llorente Sáez, R.; Morant, M.; Garrigós Simón, FJ. (2013). Assessment tool for maximising performance in heterogeneous profiles for bologna higher education diploma supplement studies. En New changes in technology and innovation : INNODOCT'13 : International Conference on Innovation, Documentation and Teaching Technologies, held on-line in Valencia, Spain, on 6-7 May, 2013. https://riunet.upv.es/handle/10251/30843. Universidad Politécnica de Valencia. 76-81. http://hdl.handle.net/10251/82178S768