Importancia de Estrategias de Marketing Digital en Redes Sociales para el Desarrollo Empresarial

In the contemporary digital era, businesses are constantly seeking ways to stand out and connect with their audiences. The article emphasizes how an appropriate digital marketing strategy on social media is indispensable to achieve this aim. One of the primary focal points is market segmentation. This tool allows organizations to identify and target their specific audience, optimizing resources and maximizing the impact of their messages. Furthermore, the use of paid advertising on digital platforms has proven to be of paramount importance. Unlike organic advertising, which relies on natural reach and content engagement, paid advertising ensures posts reach a broader and specific audience. This, naturally, results in increased exposure, essential in an oversaturated digital environment. The blend of proper segmentation with paid advertising leads to tangible results: a notable increase in interaction rates and, most importantly, in user conversion rates. This means not only more people see the content but also interact and respond to the company's call to action.En la contemporánea era digital, las empresas buscan constantemente formas de destacarse y conectar con sus audiencias. El artículo pone énfasis en cómo una estrategia de marketing digital adecuada en redes sociales es imprescindible para lograr este objetivo. Uno de los principales puntos es la segmentación del mercado. Esta herramienta permite a las organizaciones identificar y dirigirse específicamente a su público objetivo, optimizando los recursos y maximizando el impacto de sus mensajes. Además, el uso de publicidad pagada en plataformas digitales ha demostrado ser de vital importancia. A diferencia de la publicidad orgánica, que depende del alcance natural y del engagement del contenido, la publicidad pagada garantiza que las publicaciones lleguen a un público más amplio y específico. Esto, naturalmente, resulta en una mayor exposición, que es esencial en un entorno digital saturado. La combinación de una segmentación adecuada con la publicidad pagada conduce a resultados tangibles: un notable incremento en la tasa de interacción y, lo más importante, en la tasa de conversión de usuarios. Esto significa no solo que más personas ven el contenido, sino que también interactúan y responden al llamado a la acción propuesto por la empresa

Diseño organizacional de una dependencia pública

The public administration in Mexico is constantly changing and competitive, so it seeks to establish goals that can be immediately visible externally by citizens, such as improvements in road infrastructure, street lighting and the creation of public spaces. Given this, the internal organizational problems that exist are left aside, which makes these problems persist from one administration after another; An example of this is in organizational design. This study seeks to find out if there is a relationship between the design and the organizational effectiveness of a public agency through a diagnostic study evaluated from the perspective of the workers.La administración pública en México es cambiante y competitiva, de modo que busca establecer metas que logren ser visibles de manera externa por los ciudadanos de manera inmediata, como las mejoras de la infraestructura vial, alumbramiento y la creación de espacios públicos. Ante esto, se dejan de lado los problemas organizacionales internos que existen, lo cual, hace que persistan estos problemas de una administración tras otra; un ejemplo de esto es en el diseño organizacional. Este estudio busca encontrar si existe relación entre el diseño y la efectividad organizacional de una dependencia pública a través de un estudio diagnóstico evaluado desde la perspectiva de los trabajadores

El impacto del internet de todas las cosas (IoT) en la vida cotidiana

Currently the use of the internet is part of people's daily lives and having automation systems that interact with the human being, in search of improving the lifestyle that makes day to day easier, increase the comfort of people, simplifying tasks and processes in various areas does not seem to be something complicated. Making use of technological advances and innovations can be achieved, technologies such as IoT allow us all of the above while maintaining interconnectivity between electronic devices. That is, the digital interconnection of everyday objects with the Internet. This works by assigning objects an IP address and connecting through a network. The applications of this technology range from mobile devices to infrastructure in a city. The Internet of Things (IoT) can also make possible a better quality of life for people since it enables, thanks to access to data, specific services such as security, health care, education in a personalized and immediate way, making each object connected is accessible and available for our useActualmente el uso del internet forma parte de la vida cotidiana de las personas y contar con sistemas de automatización que interactúen con el ser humano, en busca de mejorar el estilo de vida que hagan más fácil el día a día, aumentar el confort de las personas, facilitar tareas y procesos en diversas áreas no parece ser algo complicado. Haciendo uso de los avances e innovaciones tecnológicas puede lograrse, tecnologías como IoT nos permite todo lo anterior manteniendo la interconectividad entre dispositivos electrónicos. Es decir, la interconexión de manera digital de objetos cotidianos con Internet. Esto funciona asignándole a los objetos una dirección IP y a través de una red estos se conectan. Las aplicaciones de esta tecnología van desde los dispositivos móviles hasta la infraestructura en una ciudad.  El internet de las Cosas (IoT) también puede hacer posible una mejor calidad de vida para las personas ya que posibilita, gracias al acceso a los datos, servicios específicos como seguridad, asistencia sanitaria, educación de una manera personalizada e inmediata consiguiendo que cada objeto conectado sea accesible y esté disponible para nuestro uso

La integración Vertical del producto Clamshell, reduce costos de producto y transportación en el Mercado Comercial Automotriz

The next study was implemented in a company dedicated to the automotive manufacture of windshield wiper products that is distributed in the commercial and original equipment market, the objective is the implementation of a vertical integration to the packaging product. In this project, the "clamshell product" is developed in packaging product of 20” for Pro-Flex brand. The principal vision is to reduce product costs and reduce transportation costs between external supplier and manufacturing plant. What stands out, the elimination of suppliers develops greater sustainability in the supply of raw materials, which has economic benefits for the company, as well as its transportation and logistics, implementing continuous improvement in the supply of packaging into the production lines for principal customers. Similarly, reduce the time lost due to material shortages within the palletizing system, due to external supplier problems, and the number of production line stoppages in production and sales schedules.El siguiente estudio se realizó en una empresa dedicada a la manufactura automotriz de productos limpiaparabrisas que se distribuye en el mercado comercial y de equipo original, el objetivo es la implementación de una integración vertical al producto de empaque. En el presente proyecto, se desarrolla sobre el “producto clamshell” en los empaques de 20” para la marca Pro-Flex, la principal visión es tener la reducción de costos de producto y la reducción de costos transportación entre proveedor externo y planta manufacturera. Dentro de lo destacado, la eliminación de proveedores desarrolla mayor sustentabilidad en el suministro de materia prima, lo cual tiene beneficios económicos para la empresa, así como la transportación y logística de este, implementando la mejora continua en el suministro de empaques dentro de las líneas de producción a cliente principal. De igual forma, reducir el tiempo perdido por desabasto de material dentro del sistema de paletizado, debido a las problemáticas de proveedor externo, y la cantidad de paros de línea de producción en las programaciones de producción y ventas

Mis casos clínicos de especialidades odontológicas

Libro que muestra la atención de casos clínicos particulares referente a las diferentes especialidades odontológicasLibro que muestra la atención de casos clínicos particulares referente a las diferentes especialidades odontológicasUniversidad Autónoma de Campeche Universidad Autónoma del Estado de Hidalgo Universidad Autónoma del Estado de Méxic

Contemporary use of cefazolin for MSSA infective endocarditis: analysis of a national prospective cohort

Objectives: This study aimed to assess the real use of cefazolin for methicillin-susceptible Staphylococcus aureus (MSSA) infective endocarditis (IE) in the Spanish National Endocarditis Database (GAMES) and to compare it with antistaphylococcal penicillin (ASP). Methods: Prospective cohort study with retrospective analysis of a cohort of MSSA IE treated with cloxacillin and/or cefazolin. Outcomes assessed were relapse; intra-hospital, overall, and endocarditis-related mortality; and adverse events. Risk of renal toxicity with each treatment was evaluated separately. Results: We included 631 IE episodes caused by MSSA treated with cloxacillin and/or cefazolin. Antibiotic treatment was cloxacillin, cefazolin, or both in 537 (85%), 57 (9%), and 37 (6%) episodes, respectively. Patients treated with cefazolin had significantly higher rates of comorbidities (median Charlson Index 7, P <0.01) and previous renal failure (57.9%, P <0.01). Patients treated with cloxacillin presented higher rates of septic shock (25%, P = 0.033) and new-onset or worsening renal failure (47.3%, P = 0.024) with significantly higher rates of in-hospital mortality (38.5%, P = 0.017). One-year IE-related mortality and rate of relapses were similar between treatment groups. None of the treatments were identified as risk or protective factors. Conclusion: Our results suggest that cefazolin is a valuable option for the treatment of MSSA IE, without differences in 1-year mortality or relapses compared with cloxacillin, and might be considered equally effective

Evaluation of a quality improvement intervention to reduce anastomotic leak following right colectomy (EAGLE): pragmatic, batched stepped-wedge, cluster-randomized trial in 64 countries

Background Anastomotic leak affects 8 per cent of patients after right colectomy with a 10-fold increased risk of postoperative death. The EAGLE study aimed to develop and test whether an international, standardized quality improvement intervention could reduce anastomotic leaks. Methods The internationally intended protocol, iteratively co-developed by a multistage Delphi process, comprised an online educational module introducing risk stratification, an intraoperative checklist, and harmonized surgical techniques. Clusters (hospital teams) were randomized to one of three arms with varied sequences of intervention/data collection by a derived stepped-wedge batch design (at least 18 hospital teams per batch). Patients were blinded to the study allocation. Low- and middle-income country enrolment was encouraged. The primary outcome (assessed by intention to treat) was anastomotic leak rate, and subgroup analyses by module completion (at least 80 per cent of surgeons, high engagement; less than 50 per cent, low engagement) were preplanned. Results A total 355 hospital teams registered, with 332 from 64 countries (39.2 per cent low and middle income) included in the final analysis. The online modules were completed by half of the surgeons (2143 of 4411). The primary analysis included 3039 of the 3268 patients recruited (206 patients had no anastomosis and 23 were lost to follow-up), with anastomotic leaks arising before and after the intervention in 10.1 and 9.6 per cent respectively (adjusted OR 0.87, 95 per cent c.i. 0.59 to 1.30; P = 0.498). The proportion of surgeons completing the educational modules was an influence: the leak rate decreased from 12.2 per cent (61 of 500) before intervention to 5.1 per cent (24 of 473) after intervention in high-engagement centres (adjusted OR 0.36, 0.20 to 0.64; P &lt; 0.001), but this was not observed in low-engagement hospitals (8.3 per cent (59 of 714) and 13.8 per cent (61 of 443) respectively; adjusted OR 2.09, 1.31 to 3.31). Conclusion Completion of globally available digital training by engaged teams can alter anastomotic leak rates. Registration number: NCT04270721 (http://www.clinicaltrials.gov)