Ancora sull’iscrizione dell’atestino Marco Billieno, veterano di Azio (CIL, V 2501 = ILS 2243)

Viene riconsiderata l’iscrizione di M. Billienus, veterano di Azio che fu dedotto nella colonia di Ateste, dove divenne decurio adlectus; in particolare alla riga 8, mutila, in luogo della tradizionale lettura [- - -]MO ERVG[- - -], si propone di leggere [ho]mo frug[i], espressione frequente nell’epigrafia funeraria a partire proprio dall’età tardorepubblicana.Review of the inscription of M. Billienus, a veteran of Actium who was sent to the colony of Ateste, where he became decurio adlectus; in particular, in line 8, fragmentary, instead of the traditional reading [- - -]MO ERVG[- - -], I propose to read [ho]mo frug[i], a frequent expression in the funerary epigraphy starting from the late republican age

In ricordo di Silvio Panciera (Venezia 21.3.1933 - Roma 16.8.2016)

Ricordo personale di Silvio Panciera, professore emerito di epigrafia latina alla Sapienza di Roma, scomparso il 16 agosto 2016, con una riflessione sui suoi principali filoni di ricerca scientific

(Un)-damning subplots : the principate of Domitian between literary sources and fresh material evidence

Moving beyond the methodological issues of a literary-based reassessment of the reign of the last Flavian emperor, this article re-reads the principate of Domitian in light of fresh epigraphic and numismatic evidence that has only been discovered or fully understood in recent years. This exploration documents the progressive ingraining into second-century literature of an unfavorable vulgate on Domitian's architectural, moral, and religious policies, the positive impact of which is, however, documented by material sources. In addition to contributing to the ongoing revaluation of Domitian, this article displays the benefits of a cross-fertilizing and interdiscursive reading of literary and material sources.Publisher PDFPeer reviewe

Business model innovation and digital technology: The perspective of incumbent Italian small and medium-sized firms

The aim of the article was to conduct an explorative study on the relationship between business model innovation and digital technologies in incumbent small and medium-sized enterprises (SMEs)

Seafood festivals for local development in Italy and Sweden

PurposeThe paper focusses on festivals taking place in coastal regions whose central element is seafood. The purpose is to analyse the role of seafood festivals as potential tourist attractions for local development. The decision to focus on coastal areas is based on a perceived knowledge gap regarding the interactions between different sectors of the sea economy.Design/methodology/approachQualitative exploratory case studies of seafood festivals in Italy and Sweden have been performed using an analytical model. The participatory observation methodology contributed to a better understanding of the phenomenon.FindingsThe analysis shows the close relationship between seafood and tourism, and although it takes variable forms, food is a fundamental lever for maritime and coastal tourism and local development. Findings suggest that local food events can help strengthening gastronomic identities, despite there is a different articulation between tradition and marketing in the two countries.Research limitations/implicationsSince this paper represents an exploratory study of five seafood festivals, research needs to be extended and replicated before any findings can be generalized. However, the model is flexible enough to be tested in different food events.Practical implicationsFood events represent a key instrument for the integration of territorial policies in which tourism and food products might be used as strategic instruments for the development of coastal areas.Originality/valueThis paper is a first attempt to analyse and compare seafood events, contributing to filling the gap in event literature referring to coastal areas. The model introduced can be used to determine the articulation of tradition-marketing in different food events

Family ownership and the export performance of SMEs: the moderating role of financial constraints and flexibility

Purpose This article investigates the relationship between family ownership and export performance in the context of SMEs while also considering the moderating role of the financial dimension and, in particular, financial constraints and financial flexibility. Design/methodology/approach We select a sample of 1,132 Italian SMEs to examine through an econometric analysis the role and impact of family ownership and the financial moderating variables being used on their export performance. Findings The results indicate that there is a U-shaped relationship between family ownership and export performance: the highest levels of export performance correspond to the lowest and highest family ownership levels, whereas when a mixture of family and nonfamily ownership exists, the performance suffers because of "conflicting voices" dominating strategic visions and approaches, harming the firm's export commitment. Moreover, the findings show that lower financial constraints and/or stronger financial flexibility improve the relationship between family ownership and export performance. Research limitations/implications Our findings show that the ownership structure is important for export performance; in particular, firms should avoid a mixture between family and nonfamily ownership because it is detrimental to export performance. Moreover, Italian SMEs need to develop sources of financing other than the banking channel, and policy makers should favour this process to overcome financial constraint problems and improve financial flexibility. Limitations concern the use of other econometric approaches and measurement variables to further investigate the connection between family ownership and export performance. Originality/value The present study enhances the comprehension of the complex relationship between family ownership and export performance by documenting the relevance of the level of family ownership and considering the moderating role of financial constraints and flexibility

l efficacia del customer relationship management nei mercati dei servizi tecnologici il caso di una media impresa italiana

L'analisi dell'efficacia dei sistemi CRM e un tema ancora fortemente dibattuto ed oggetto di numerosi studi nelle discipline di management (Elmuti et al., 2009; Perna-Baraldi, 2014). In tal senso, risulta interessante verificare le ragioni per cui numerosi progetti CRM intrapresi da imprese – soprattutto quelle operanti in mercati business-to-business e focalizzate sulla fornitura di servizi tecnologici piu o meno complessi – non generino benefici attesi e, quindi, falliscano successivamente o addirittura durante la fase implementativa. Il principale obiettivo del presente lavoro e quello di comprendere i fattori e le dimensioni che impattano sul livello di efficacia del CRM. Gli autori sono interessati, in modo particolare, ad investigare il complesso rapporto tra efficacia del CRM ed aspettative che le imprese manifestano circa il raggiungimento di benefici tangibili durante le fasi di gestione del cliente. Metodologicamente gli autori fanno riferimento all'uso del caso di studio qualitativo come strategia di ricerca. Nello specifico viene proposto il caso del gruppo Loccioni, impresa operante nel settore della produzione e fornitura di macchine di collaudo e servizi integrati ad alto contenuto tecnologico. L'azienda si caratterizza per aver avviato un processo di implementazione di un software CRM che ha comportato sensibili effetti a livello organizzativo e strategico. Inoltre, interessante notare come l'uso del sistema abbia a sua volta generato effetti inaspettati, non sempre prevedibili e variabili rispetto le diverse tipologie di relazioni aziendali. Lo studio propone diversi tipi di contributi. Dal lato empirico, il caso evidenzia ed illustra le problematiche relative al miglioramento di processi gestionali legati alla implementazione ed uso del CRM in un settore abbastanza particolare come quello della fornitura di servizi altamente tecnologici. Dal punto di vista teorico, si vuole contribuire nel marketing b2b e dei servizi riguardo al tema della efficacia di azioni di marketing in contesti di mercato altamente complessi