From search engine optimisation to search engine marketing management: development of a new area for information systems research

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and uses such as e-commerce, blogging and wikis have highlighted the need for technical staff to work more closely with marketing professionals resulting in a new area of work – Search Engine Marketing Management. The paper highlights the emerging role of Search Engine Marketing Management as a new and increasingly important area for future information systems researchers and research. Reaching beyond the 'simple' undifferentiated goal of increasing visitors to a website, a mature perspective of marketing is developing - that of realising strategic marketing objectives. The practical contribution of this paper is found in the development of awareness among management roles of the importance and nuances of search engines and the tactics required to harness the benefits of multiple online communication channels within organisational marketing strategy

A Correlation Between Inclination and Color in the Classical Kuiper Belt

We have measured broadband optical BVR photometry of 24 Classical and Scattered Kuiper belt objects (KBOs), approximately doubling the published sample of colors for these classes of objects. We find a statistically significant correlation between object color and inclination in the Classical Kuiper belt using our data. The color and inclination correlation increases in significance after the inclusion of additional data points culled from all published works. Apparently, this color and inclination correlation has not been more widely reported because the Plutinos show no such correlation, and thus have been a major contaminant in previous samples. The color and inclination correlation excludes simple origins of color diversity, such as the presence of a coloring agent without regard to dynamical effects. Unfortunately, our current knowledge of the Kuiper belt precludes us from understanding whether the color and inclination trend is due to environmental factors, such as collisional resurfacing, or primordial population effects. A perihelion and color correlation is also evident, although this appears to be a spurious correlation induced by sampling bias, as perihelion and inclination are correlated in the observed sample of KBOs.Comment: Accepted to Astrophysical Journal Letter

Renal health after long-term exposure to tenofovir disoproxil fumarate (TDF) in HIV/HBV positive adults in Ghana

Objectives: The study assessed markers of renal health in HIV/HBV co-infected patients receiving TDF- containing antiretroviral therapy in Ghana. Methods: Urinary protein-to-creatinine ratio (uPCR) and albumin-to-protein ratio (uAPR) were measured cross-sectionally after a median of four years of TDF. At this time, alongside extensive laboratory testing, patients underwent evaluation of liver stiffness and blood pressure. The estimated glomerular filtration rate (eGFR) was measured longitudinally before and during TDF therapy. Results: Among 101 participants (66% women, median age 44 years, median CD4 count 572 cells/mm 3 ) 21% and 17% had detectable HIV-1 RNA and HBV DNA, respectively. Overall 35% showed hypertension, 6% diabetes, 7% liver stiffness indicative of cirrhosis, and 18% urinary excretion of Schistosoma antigen. Tubular proteinuria occurred in 16% of patients and was independently predicted by female gender and hypertension. The eGFR declined by median 1.8 ml/min/year during TDF exposure (IQR −4.4, −0.0); more pronounced declines ( ≥5 ml/min/year) occurred in 22% of patients and were associated with receiv-ing ritonavir-boosted lopinavir rather than efavirenz. HBV DNA, HBeAg, transaminases, and liver stiffness were not predictive of renal function abnormalities. Conclusions: The findings mandate improved diagnosis and management of hypertension and suggest targeted laboratory monitoring of patients receiving TDF alongside a booster in sub-Saharan Africa

Fault seal controls on security of CO2 storage in aquifers

Structural traps for engineered storage of CO2 usually rely on a component of fault seal. In assessing the performance risk of storage sites, the conditions under which natural CO2 and CO2/hydrocarbon mixtures are retained by faults is poorly known. Mechanical failure can occur by flow along the fault plane due to extension, compression or shear. Geometric juxtaposition of aquifers or lack of low permeability fault gouge can enable flow across the fault plane. It is well established that faults which are close to being critically stressed have markedly different properties with respect to both their fluid flow and geomechanical characteristics. Here we examine three case studies. In the first two, the Rotliegend Sandstone reservoirs of the Oak and Fizzy Fields in the Southern North Sea, both of which are natural fault-bound gas fields with high CO2 content, we modify standard fault seal approaches to account for the different physical and chemical properties of CO2 to oil and CH4. In particular the impact of IFT and contact angle on threshold capillary pressure is investigated. Faults of both the Oak and Fizzy fields are analysed for fracture stability and slip tendency and are found to be stable (relative to present-day stresses) in all modelled scenarios and could withstand CO2 column heights in excess of trap height. However, under detailed assessment of fault seal potential for CO2-CH4 mixtures, both fields appear to be limited in column height by cross-fault leakage through carbonate layers of the overlying Zechstein Group. The third case study assessed the Captain Sandstone saline aquifer of the Inner Moray Firth. The in situ stress field was characterised using data available from hydrocarbon exploration wells. A range of potential stress fields were identified, and regional 3D geometric mapping of the major faults was then used to assess fault stability under the different potential stress regimes. Additionally, stereographic plots of fault dip angle and strike were used to deduce the pore pressure perturbation that could cause the mechanical reactivation of faults of any orientation. This accounted for unmapped faults that might truncate the storage reservoir and its overburden. In the stress scenario with the highest differential stress magnitudes low overpressures in the region of ~1.5 MPa could cause the reactivation of preferentially oriented faults, whereas higher induced pressures may be supported in lower differential stress regimes. Higher overpressure would also be required to cause the reactivation of the non-optimally oriented faults

CHD3 Dissociation on the Kinked Pt(210) Surface: A Comparison of Experiment and Theory

To be able to simulate activated heterogeneously catalyzed reactions on the edge and corner sites of nanoparticles, a method for calculating accurate activation barriers for the reactions is required. We have recently demonstrated that a semiempirical specific reaction parameter (SRP) density functional developed to describe CHD3 dissociation on a flat Ni(111) surface is transferable to describing the same reaction on a stepped Pt(211) surface. In the current work, we compare initial sticking coefficients measured using the King and Wells beam reflectivity technique and calculated from ab initio molecular dynamics trajectories using the same SRP functional for CHD3 dissociation on a kinked Pt(210) surface at a temperature of 650 K. The calculated sticking coefficients overestimate those determined experimentally, with an average energy shift between the two curves of 13.6 kJ/mol, which is over a factor of 3 times higher than the 4.2 kJ/mol limit that defines chemical accuracy. This suggests the SRP functional predicts an activation barrier that is too low for the dissociation on the least coordinated kink atom, which is the site of the lowest energy transition state and where most of the dissociation occurs in the calculations.Article / Letter to editorLIC/ES/Theoretical Chemistr

Origin of a preferential avulsion node on lowland river deltas

River deltas are built by cycles of lobe growth and abrupt channel shifts, or avulsions, that occur within the backwater zone of coastal rivers. Previous numerical models differ on the origin of backwater‐scaled avulsion nodes and their consistency with experimental data. To unify previous work, we developed a numerical model of delta growth that includes backwater hydrodynamics, river mouth progradation, relative sea level rise, variable flow regimes, and cycles of lobe growth, abandonment, and reoccupation. For parameter space applicable to lowland deltas, we found that flow variability is the primary mechanism to cause persistent avulsion nodes by focusing aggradation within the backwater zone. Backwater‐scaled avulsion nodes also occur under less likely scenarios of initially uniform bed slopes or during rapid relative sea level rise and marine transgression. Our findings suggest that flow variability is a fundamental control on long‐term delta morphodynamics

Majorana and the quasi-stationary states in Nuclear Physics

A complete theoretical model describing artificial disintegration of nuclei by bombardment with alpha-particles, developed by Majorana as early as in 1930, is discussed in detail alongside the basic experimental evidences that motivated it. By following the quantum dynamics of a state resulting from the superposition of a discrete state with a continuum one, whose interaction is described by a given potential term, Majorana obtained (among the other predictions) the explicit expression for the integrated cross section of the nuclear process, which is the direct measurable quantity of interest in the experiments. Though this is the first application of the concept of quasi-stationary states to a Nuclear Physics problem, it seems also that the unpublished Majorana's work anticipates by several years the related seminal paper by Fano on Atomic Physics.Comment: latex, amsart, 13 page

Study of the nucleon-induced preequilibrium reactions in terms of the Quantum Molecular Dynamics

The preequilibrium (nucleon-in, nucleon-out) angular distributions of $^{27}$Al, $^{58}$Ni and $^{90}$Zr have been analyzed in the energy region from 90 to 200 MeV in terms of the Quantum Moleculear Dynamics (QMD) theory. First, we show that the present approach can reproduce the measured (p,xp') and (p,xn) angular distributions leading to continuous final states without adjusing any parameters. Second, we show the results of the detailed study of the preequilibrium reaction processes; the step-wise contribution to the angular distribution, comparison with the quantum-mechanical Feshbach-Kerman-Koonin theory, the effects of momentum distribution and surface refraction/reflection to the quasifree scattering. Finally, the present method was used to assess the importance of multiple preequilibrium particle emission as a function of projectile energy up to 1 GeV.Comment: 22pages, Revex is used, 10 Postscript figures are available by request from [email protected]

Impact craters on Venus: An overview from Magellan observations

Magellan has revealed an ensemble of impact craters on Venus that is unique in many important ways. We have compiled a database describing 842 craters on 89 percent of the planet's surface mapped through orbit 2578 (the craters range in diameter from 1.5 to 280 km). We have studied the distribution, size-frequency, morphology, and geology of these craters both in aggregate and, for some craters, in more detail. We have found the following: (1) the spatial distribution of craters is highly uniform; (2) the size-density distribution of craters with diameters greater than or equal to 35 km is consistent with a 'production' population having a surprisingly young age of about 0.5 Ga (based on the estimated population of Venus-crossing asteroids); (3) the spectrum of crater modification differs greatly from that on other planets--62 percent of all craters are pristine, only 4 percent volcanically embayed, and the remainder affected by tectonism, but none are severely and progressively depleted based on size-density distribution extrapolated from larger craters; (4) large craters have a progression of morphologies generally similar to those on other planets, but small craters are typically irregular or multiple rather than bowl shaped; (5) diffuse radar-bright or -dark features surround some craters, and about 370 similar diffuse 'splotches' with no central crater are observed whose size-density distribution is similar to that of small craters; and (6) other features unique to Venus include radar-bright or -dark parabolic arcs opening westward and extensive outflows originating in crater ejecta

Narrative, identity, and recovery from serious mental illness: A life history of a runner

In recent years, researchers have investigated the psychological effects of exercise for people with mental health problems, often by focusing on how exercise may alleviate symptoms of mental illness. In this article I take a different tack to explore the ways in which exercise contributed a sense of meaning, purpose, and identity to the life of one individual named Ben, a runner diagnosed with schizophrenia. Drawing on life history data, I conducted an analysis of narrative to explore the narrative types that underlie Ben's stories of mental illness and exercise. For Ben, serious mental illness profoundly disrupted a pre-existing athletic identity removing agency, continuity, and coherence from his life story. By returning to exercise several years later, Ben reclaimed his athletic identity and reinstated some degree of narrative agency, continuity, and coherence. While the relationships between narrative, identity, and mental health are undoubtedly complex, Ben's story suggests that exercise can contribute to recovery by being a personally meaningful activity which reinforces identity and sense of self