Change and development in the Spanish wine industry, 1950-2009

In recent years the European winegrowing regions have been carrying out deep changes in response to increasing international competition, outstanding the case of Spain. This study analyses the main sequences of changes the Spanish wine industry has undergone: the evolution of consumption; the role of exports; the spread of marketing and business organization; the factors that have been involved in the modernization of the wineries. An initial valuation leads us to conclude that it has been an authentic wine revolution in reference to the transformations that have occurred in a period of farming changes and technological modernization for the businessesWine industry revolution, technological modernization, enological change, Spain, twentieth century.

Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010

The Spanish wine sector has undergone a series of changes in the last decades, particularly due to the decreasing domestic demand and the growing international competence. Consequently, Spanish wineries have had to adapt to this new situation by adopting new marketing policies. The aim of this study is to explore to what extent these new policies have been applied by means of the linguistic analysis and comparison of different types of advertisement in specialized printed media, focusing on the specific frequency of the most used word families in adverts from the 70s to present day. A corpus of 640 adverts has been compiled. We have particularly paid attention to the words that have been used in those messages. Results reveal that the Spanish wineries started their adaptive process during the 90s. They evolved from simple no picture messages related to the production system to more elaborated and pictured ones with the introduction of new visual support and terms related to tradition, exclusiveness and quality

Evolution and recent developments of Spanish wine sector, 1950-2008

Since the 1980s the traditional European winegrowing regions have been carrying out deep changes in response to the onslaught of winegrowers in the New World. In recent years Spanish regions have been foremost in Europe in terms of change in areas turned over to wine production and distribution. This study analyses the main sequences of changes the Spanish wine industry has undergone: the evolution of consumption through the changes in consumer drinking habits; the leading role of exports in international markets; the spread of different types of marketing and business organization; the distribution in large and small sellers, and the main factors that have been involved in the chain of production and in the modernization of the wineries

Too little intervention or too much? The contribution of the State to the development of wine cooperatives in Spain

This article analyses the contribution of the State to the expansion of wine cooperatives in Spain over the course of the twentieth and the early years of the twenty-first centuries. We examine the legislation that created the institutional framework for their development, and the role of the State in providing both financial and technical assistance. We show that the State's contribution was critical to differences not just in the rate of their expansion but also in their distribution throughout the main winegrowing regions of Spain. Finally, we assess the consequences of State intervention on their overall performance, highlighting a lack of involvement as the main reason for the slow development of wine cooperatives in the early period, but also the dangers of excessive State intervention later

La competitividad internacional de la industria vinícola española durante la globalización del vino

This paper analyzes the international competitiveness of the Spanish wine industry during the «wine globalization». The comparative advantage through the Revealed Comparative Advantage Index (RCA) or Balassa Index and the behavior of the wines types, and the relative weight of exports in volume, value and unit prices in the world market since the 1960’s are examined. The article reports increasing exports of bottled quality wines with Appellations of Origin and, overall, wine exports growth in recent decades. Spanish wine industry has become a net exporter, challenging the fall in domestic consumption and increased foreign competition; however, the bases of its competitiveness are low-cost wines, quality economic wines, and particularly bulk wines, which show higher dynamism in the last decade.Este trabajo analiza la competitividad internacional de la industria vinícola española en la era de la «globalización del vino». Para ello examina la ventaja comparativa a través del índice de Ventaja Comparativa Revelada (VCR) o índice de Balassa y examina el comportamiento de los tipos de vinos y el peso relativo de las exportaciones en volumen, valor y de los precios unitarios en el mercado mundial desde la década de 1960. El artículo muestra el incremento de las exportaciones de vinos de calidad embotellados con Denominación de Origen y, en general, el vigoroso crecimiento de las exportaciones vinícolas en las últimas décadas. La industria vinícola española ha pasado a ser exportadora neta, desafiando la caída del consumo interno y el incremento de la competencia externa. Sin embargo, las bases de su competitividad son los vinos de bajo coste, vinos económicos de calidad y, sobre todo, los vinos a granel que muestran un mayor dinamismo en la última década