Normative influences: how socio-cultural and industrial norms influence the adoption of sustainability practices. A grounded theory of Cretan, small tourism firms

Previous research explains the various factors that motivate or discourage the owner-managers of small firms to behave sustainably. However, it has failed to develop a meaningful understanding of how these factors inter-relate or combine to influence their decisions. This research identifies and explains how socio-cultural and industrial norms influence the intentions and behaviours towards sustainability of owner-managers of small tourism firms. This grounded theory study shows how selective peer association allows the use of norms that match one's values to predict the difficulties, benefits and therefore justification for pro-sustainability (in)action. Locally-held socio-cultural norms determine what is commonly (dis)approved of through reflective and comparative processes. Connectedness to the locality triggers empathy for nature and the local society, but not a corresponding sense of responsibility. This dissonance is managed by allocating responsibility to industry actors perceived as more powerful, particularly tour operators and consumers, and to the widespread greed and short term culture dominating the sector. [Abstract copyright: Crown Copyright © 2018. Published by Elsevier Ltd. All rights reserved.

Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory

Volunteer tourism has been heavily criticised for its negative consequences on destinations and volunteers, often the direct result of unrealistic demand-led marketing and lack of consideration for the environmental and social costs of host communities. While some industry participants have responded through adherence to best practice, little information or support is available about how to responsibly market volunteer tourism. This research uses an online content analysis based on the International Voluntourism Guidelines for Commercial Operators to understand the use of responsibility as a market signalling tool. Five influential web pages of eight organisations are scored across 19 responsibility criteria and compared against the organisation’s legal status, product type and price. We find that responsibility is not used for market signalling; preference is given to communicating what is easy, and not what is important. The status of the organisation is no guarantee of responsible practice, and price and responsibility communications display an inverse relationship. We conclude volunteer tourism operators are overpositioning and communicating responsibility inconsistently, which highlights greenwashing, requiring at least industry-wide codes of practice, and at best, regulation. This paper reflects on its methodological limitations, and on its practical achievements in encouraging change within some of the organisations examined

The sustainability behaviour of small firms in tourism: the role of self-efficacy and contextual constraints

This article presents a grounded theory to explain why some small businesses in tourism adopt sustainable business practices while others do not, even when they share environmental and wider sustainability concerns. It does so based on research undertaken among business owners in Crete. The paper starts by considering studies on sustainability awareness, knowledge and the mechanisms for accepting responsibility. Secondly, it summarises the influence of task difficulty and effort on sustainability self-efficacy. Thirdly, it focuses on social comparisons and vicarious experiences, as a way of learning what is important. Finally, it examines powerlessness due to perceived situational constraints. In so doing, the study finds that self-efficacy helps to explain sustainable attitude formation and the attitude-behaviour gap; it partly shifts the locus of responsibility for an inability to act sustainably away from the individual and towards their context. The paper contributes to the theoretical literature on small businesses and sustainability, and leads to new avenues for policy interventions

Vacuum field energy and spontaneous emission in anomalously dispersive cavities

Anomalously dispersive cavities, particularly white light cavities, may have larger bandwidth to finesse ratios than their normally dispersive counterparts. Partly for this reason, their use has been proposed for use in LIGO-like gravity wave detectors and in ring-laser gyroscopes. In this paper we analyze the quantum noise associated with anomalously dispersive cavity modes. The vacuum field energy associated with a particular cavity mode is proportional to the cavity-averaged group velocity of that mode. For anomalously dispersive cavities with group index values between 1 and 0, this means that the total vacuum field energy associated with a particular cavity mode must exceed $\hbar \omega/2$. For white light cavities in particular, the group index approaches zero and the vacuum field energy of a particular spatial mode may be significantly enhanced. We predict enhanced spontaneous emission rates into anomalously dispersive cavity modes and broadened laser linewidths when the linewidth of intracavity emitters is broader than the cavity linewidth.Comment: 9 pages, 4 figure

What is the impact of hotels on local economic development? Applying value chain analysis to individual businesses

The impact of mainstream tourist hotels on destination economies is clearly an important question for public policy-makers wishing to develop robust tourism policy. We adapt the methodology of value chain analysis to measure the local economic impact of a large, single tourism enterprise, to show how to generate commercially realistic data using the example of an analysis of a 1000 room all-inclusive resort in southern Turkey in partnership with TUI UK and Ireland. The data break down package revenues according to their beneficiaries and identifies areas for improvement. We further report and reflect on a 6-month evaluation of a tour operator-hotel partnership to deliver on a set of positive recommendations arising from the date to improve future impact

A Social Cognitive Theory of sustainability empathy

© 2016 Elsevier LtdSocial-Cognitive Theory is used to test the argument that the motivations behind sustainable tourism, and the types of sustainable actions undertaken, depend on one's empathy towards sustainability. Latin American businesses were surveyed about their motivations for acting sustainably and any sustainability actions undertaken. Based on their responses, TwoStep cluster analysis found four clusters (cost, legitimisation, biospheric, and lifestyle). Acceptance of responsibility to be more sustainable depends on one's level of empathy with, and attachment to, sustainability, explained by a beneficiary focus (personal norms that drive one to act to help oneself or others) and a cultural focus (acting in response to individualistic or collectivistic social norms). Lifestyle businesses are argued to be culturally individualistic but self-transcendent in benefit focus

Co-designing tourism experience systems: A living lab experiment in reflexivity.

Stakeholders must purposely reflect on the suitability of process models for designing tourism experience systems. Specific characteristics of these models relate to developing tourism experience systems as integral parts of wider socio-technical systems. Choices made in crafting such models need to address three reflexivity mechanisms: problem, stakeholder and method definition. We systematically evaluate application of these mechanisms in a living lab experiment, by developing evaluation episodes using the framework for evaluation in design science research. We outline (i) the development of these evaluation episodes and (ii) how executing them influenced the process and outcomes of co-crafting the process model. We highlight both the benefits of and an approach to incorporate reflexivity in developing process models for designing tourism experience systems.</p