Consumer ethnicity three decades after: a TCR agenda

Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual article critically reviews its immense literature and examines the extent to which it has provided extensive contributions not only for the understanding of ethnicity in the marketplace but also for personal/collective well-being. We identify two gaps accounting for scant transformative contributions. First, today social transformations and conceptual sophistications require a revised vocabulary to provide adequate interpretive lenses. Second, extant work has mostly addressed the subjective level of ethnic identity projects but left untended the meso/macro forces affecting ethnicity (de)construction and personal/collective well-being. Our contribution stems from filling both gaps and providing a theory of ethnicity (de)construction that includes migrants as well as non-migrants

When the immigrant mother and her daughter shop together : interactions and construction of ethnic identity in the dyad

Lorsque la mère immigrée et sa fille font leurs achats ensemble : interactions et construction de l'identité ethnique dans la dyadeWhen the immigrant mother and her daughter shop together : interactions and construction of ethnic identity in the dya

Famille et marché. A la recherche de nouvelles frontières

International audienc

Famille et marché. A la recherche de nouvelles frontières

International audienc

« Rethinking religion in the context of ethnicity and wellbeing ». 15(2), 287-295.

International audienc

Contribution sémiotique à la recherche en marketing sur les territoires et les identités

International audienc

« Consumer ethnicity three decades after: a TCR agenda ». 30(17/18), 1882-1922.

International audienc