Space is the Place: European jazz festivals as cultural heritage sites

The JPI-Heritage Plus supported Cultural Heritage and Improvised Music in European Festivals (CHIME) project was established to examine the workings of jazz festivals and their relationship to cultural heritage as discursive practice. Jazz festivals occupy a significant – if undervalued – place in the ecologies of Europe’s cultural heritage, with their dynamic and synergetic relationship to spaces and cultural sites. Drawing on a number of case studies and interviews with members of the Europe Jazz Network, this article presents a typology of European jazz festivals and cultural heritage sites that can be used to inform the different ways in which jazz offers meaning to specific groups and locations. By viewing jazz festivals through the lens of cultural heritage, we can begin to challenge reified presentations of heritage that promote uncomplicated interpretations of nations, people and their associated cultural narratives. Festivals offer meaning to specific groups through acts of remembrance or commemoration, they have the potential to engage with a multitude of voices, and their locations enable people to negotiate a sense of belonging or to (re)consider their place in the world

The impact of music festival attendance on young people's psychological and social well being

Although the social, emotional, physical and cognitive benefits of engagement in music are well known, little research has been conducted on the psychological benefits of music in the context of music festivals. This article draws on theoretical constructs from the field of positive psychology to interpret the impact of music festival attendance on participants' psychological and social well-being. Qualitative and quantitative data were collected from a focus group and questionnaire survey with young festival-goers aged 18-29 years. Four facets of the music festival experience were identified that were associated with well-being outcomes. These are explored and discussed with reference both to participants' focus group comments and statistical analysis of questionnaire responses. A conceptual model is presented in order to guide further research in this area, and enable both festival organizers and attendees to take optimal advantage of the potential of music festivals to impact positively on young adults' psychological and social well-being

Keeping it liminal. The Mondiali Antirazzisti (Anti-racist World Cup) as a multifocal interaction ritual

© 2013 Taylor & Francis. This paper examines how social mixing and celebration of diversity can be enabled through sports festivals marked by their carnivalesque atmosphere. Our analysis draws on a longitudinal ethnographic study of the Mondiali Antirazzisti (Anti-racist World Cup), a non-competitive football tournament and intercultural festival featuring the yearly participation of hardcore football fans (ultras), migrant groups, third-sector associations and other informal groups. We consider how the multifocal ritual form of the event helps to create a liminal space in which discrimination and stereotypes can be temporarily challenged. The sources of collective effervescence are multiplied by placing sport games within a wider range of other leisure and cultural activities, thus promoting internal diversity and the inclusion of outsiders. Additionally, social boundaries are also blurred by not emphasising the competitive dimension of the sporting activities, making sporting categorisations more fluid, and breaking down the separation between protagonists and spectators. Nonetheless, considering the transient character of liminality, we also investigate problems and limitations implied by the pursuit of these objectives. It is concluded that, despite a certain degree of self-referentiality, the festival fosters the spreading of anti-discriminatory cultures by enhancing the participants’ reflexivity and feeding their commitment in generating spin-off activities in different local contexts

'From mosh pit to posh pit': Festival imagery in the context of the boutique festival

This paper addresses market-based cultural production in the context of the UK festival field, with a focus on the framing of the festival experience through anticipation. In particular, boutique festivals are discussed as examples of a contemporary cultural ?product category? which has emerged and proliferated in the last decade. Through discourse analysis of media representations of boutique festivals, we situate the boutique festival in a broader sociocultural discourse of agency and choice, which makes it meaningful and desirable, and outline the type of consumer it is meant to attract. For the contemporary consumer, the boutique festival is presented as an anticipated experience based on countercultural festival imagery, while simultaneously framing cultural participation through consumption. The paper contributes to a wider debate on the construction of the consumer in the cultural economy

Creating a Stir: The role of Word of Mouth in Reputation Management in the Context of Festivals

This qualitative case study examines the role of word of mouth (WOM) in reputation management in the context of networked festival productions. Particularly, it explores the ways in which WOM marketing (WOMM) is employed in festival marketing and brand-building. The paper links reputation and WOM to the concept of cultural branding with the aim of providing a framework for analysing how a festival's reputation shapes the creation of a culturally meaningful message. The empirical analysis is based on a multiple-case study involving three Finnish festivals hosted in the city of Pori: the Porispere Festival, the International Pori Jazz Festival and the International Lain�uojattomat Theatre Festival. The cases represent festivals of different sizes and varying organisational structure, content and life cycle. The findings indicate that the meaning and use of WOMM vary depending on key constitutive differences that affect the nature of the festivals? reputation and brand-building processes. Although the importance of external and internal stakeholders in these processes is evident, it seems that when the power of networks is recognised as crucial for festivals, WOM has a leveraging role in reputation management and brand-building. In these processes, the value of the festival leader's persona becomes crucial

Micro-Festival: An Informal Structure Can Create a Social Innovation Process. Towards a Preliminary Investigation

This research project will examine the relationship between cultural festivals and the territories on which they insist, with a particular attention to marginal and deprived areas, in order to analyze the positive and negative effects of this relationship, and to identify some Good Practices. As a preliminary step, we need to examine the state of the art, circumscribing the festivals' action field and defining the territories that this research wants to analyze. Festivals, through the creation of a ritual dimension, can play a relevant role in the creation of a collective identity, therefore becoming a tool for integration. Festivals are a moment of social aggregation, bringing common needs back into shared spaces. Therefore we see more and more events that explore different and alternative formats, widening the usual dynamics of established festivals. In doing so, they try to attract new audiences and widen their usual target, in an innovative audience engagement process. A particularly interesting trend is the development of the micro-festival format, a small event, with a short duration. Thanks to their informal structure and their ability to interact with the local population, micro-festivals can attract new audiences and start a social innovation process, in order to produce desirable outcomes in terms of improving economic competitiveness, environmental sustainability and social solidarity. The starting point to identify the case studies will be Trovafestival, an online portal active since 2017. Trovafestival is the only tool nowadays available for mapping cultural festival in Italy in different disciplines. The identification of Good Practices in the context of micro-festivals will be the last step of the research, which has the broadest objective of monitoring and analyzing the liveliness of the territories hosting cultural events