PELATIHAN MANAJEMEN BISNIS DAN PEMASARAN ONLINE BAGI UMKM DI BERBAGAI PROVINSI

Artikel ini membahas pelatihan yang dirancang khusus untuk UMKM di berbagai provinsi dengan fokus pada manajemen bisnis dan pemasaran online. UMKM di era digital saat ini menghadapi tantangan dalam mengembangkan bisnis mereka dan memanfaatkan potensi pemasaran online. Pelatihan ini bertujuan untuk memberikan pengetahuan dan keterampilan praktis kepada UMKM agar dapat mengoptimalkan strategi pemasaran online dan meningkatkan daya saing bisnis mereka. Metode pelatihan dilakukan secara daring dengan melibatkan peserta dari Aceh, Batam, Pekan Baru, Jakarta, Sumatera Selatan, dan Magelang. Kegiatan pelatihan meliputi diskusi kelompok daring, pembagian materi pelatihan dalam bentuk video ke dalam grup pelatihan, dan sesi tanya-jawab interaktif. Melalui kegiatan ini, peserta dapat berkolaborasi, berbagi pengalaman, dan mendapatkan pemahaman yang lebih luas tentang manajemen bisnis dan pemasaran online. Pelatihan ini juga diharapkan dapat meningkatkan daya saing bisnis UMKM, membangun jaringan baru, dan mendorong implementasi praktik terbaik dalam operasional bisnis. Diharapkan bahwa pelatihan ini akan menghasilkan hasil positif, termasuk peningkatan pengetahuan dan keterampilan peserta, pengembangan strategi bisnis yang lebih efektif, dan peningkatan kinerja bisnis secara keseluruhan

ANALYSIS OF FACTORS AFFECTING EMPLOYEE PERFORMANCE

The purpose of this study to discuss about analysis of factors affecting employee performance. In this study, researchers used a type of causal associative research with a quantitative approach. In this study, the population will be employees, totaling 85 people. If the total population is less than 100 people, then the total number of samples taken is 85 people as the sample of this study. The analytical method uses multiple linear regression analysis. The research results show that motivation has a positive and significant effect on employee performance. Leadership has a positive and significant effect on employee performance. Organizational culture has a positive and significant effect on employee performanc

Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively

Identification of economic management best practices to improve national financial development for developing countries

This study aimed to obtain scientific evidence by identifying the best economic governance practices to improve national economies in developing countries. To complete this project, we reviewed several publications in the form of books and scientific journals that we obtained electronically by searching with keywords such as economic development, national financial improvement, and developing countries. What we have done under a phenomenological approach, such as concluding to get the highest findings after discussing and looking for validity, we can finally conclude that there are several best practices that we have found, including if the country wants to develop the economy, the first thing is to identify education and skills to his people, the role in the ITC of citizen, the provision of infrastructure, capital market investment, funding for MSMEs, skills strengthening, and citizen education. Thus the results of this work become insights finding in the improvement of future studies

Technology-based HR management to optimize MSME product and service marketing

Technology-based human capital management, such as digital applications, is part of efforts to maximize the marketing of small business products and services. It discusses the management of science and technology-based marketing innovations that need to be encouraged. This study discusses the role of human resource management and its advantages in the technology sector to support the development of small business marketing so that people's businesses can continue to be sustainable and support the increase in the country's foreign exchange. This study also analyzes the data on the drivers of MSMEs based on technology innovation that we collect from various scientific reports and technology studies from various application contexts in the field. We collect data electronically from several scientific publications in the form of books and other literature, which we analyze with a phenomenological approach to get valid findings. We propose a technology-laden HR management model for business people, especially the marketing of small business products in Indonesia, transitioning from traditional marketing to innovative strategies that can be continuously supported. The results of this analysis will later assist in studying marketing innovation updates for small business products and services in future HR studies and training

Human resources for the development of higher education and academic culture of achievement and continuous learning

This paper discussed the development of high-endowment resources and academic culture in learning achievement and sustainability. We get the data online and analyze it under a distinctive approach involving data coding systems, in-depth data interpretation, and drawing conclusions that answer problems with high validity. Our data search is specifically for literature released ten years ago because the development of universities with their vital human resources has experienced extraordinary developments in the last ten years. After a series of analyses, interpretations, and discussions, the results include developing university resources and achieving academic results. A sustainable learning culture will only be possible when the university can optimize existing resources: having a culture of increasing success in obtaining specialization makes high career future opportunities and building relationships that lead to career support after getting knowledge in college. Thus, these results benefit similar studies in the future

Influence of Price and Product Quality Analysis on Frozen Fish Purchasing Decisions

The purpose of this study was to analyze the effect of price and product quality on the decision to purchase frozen fish products at a store that sells a variety of frozen food products. The research design used in this study uses a quantitative associative method. Based on the results of data analysis that has been carried out in the first hypothesis (H1), which states that price has a positive and significant effect on purchasing decisions, the t-count value of 15,127 is greater than the t-table value, which is 1,667, testing the second hypothesis (H2). Which states that the quality of the product has a positive and significant effect on purchasing decisions the t-count value is 24,325 greater than the t-table value, which is 1,667, which means that the price and product quality produced have a positive and significant effect on consumer purchasing decisions. While the R-square value obtained is 0.781 which states that the price and product quality variables influence consumer purchasing decisions by 78.10% and the remaining 21.90% are influenced by other variables

Digital marketing strategy for business services: A case study of a financial services company

This study delves into the significance of digital marketing strategies for business services, specifically within the financial services sector. Using a literature research method to examine the marketing challenges of the financial service companies under investigation, which leads to the formulation of new digital marketing strategies. The recommended digital marketing strategy centers on social media marketing, search engine optimization, and email marketing, with an emphasis on personalization and robust customer engagement. Findings underscore the essential role of digital marketing, especially in the competitive financial services industry. Anticipated outcomes encompass heightened customer engagement, increased brand awareness, and amplified revenue generation. The study highlights challenges like skilled personnel requirements and data privacy concerns, along with the importance of gauging digital marketing effectiveness. By offering practical insights, the research equips business services firms to cultivate and implement effective digital marketing strategies. Ultimately, this study underscores the paramountcy of digital marketing strategies in business services and presents a pragmatic framework for their integration