How do new media contribute to image-making? The case of personalized web-communications on runet

The paper discusses the impact of personalization on image-making activity through new media on Russian Web segment. The authors compare the target audiences and the content of various mass media and evaluate their imagemaking efficiency. The article concludes on perspectives of social networking media in making image of PR-subjects in terms of personalizationyesBelgorod State Universit

Activation of phase boundary and current-generating processes in plasma-electrochemical systems

This paper reviews and presents the principles for implementing

Phase boundary texturing influence on laminated compound durability under local thermal effect

Destruction process modeling has been conducted for a laminated material under a local pointed thermal effect. Temperature field dependence on the coating surface texturing parameters has been studied. A mathematical model of the load distribution in the laminated material with wavy coating surface texturing under thermal effect is presented

Using data of optic sensors and pigment content in leaves for efficient diagnostics of nitrogen nutrition

Received: February 23rd, 2022 ; Accepted: May 16th, 2022 ; Published: August 12th, 2022 ; Correspondence: [email protected] monitoring and diagnostics of a condition of crops permit to make prompt and proper activities on dressing nitrogen fertilizers. This will allow the plants to use the nitrogen applied efficiently, and therefore reduce their use in field. Since nitrogen that has not been utilized by plants is able to escape into the atmosphere or be washed out of the soil with water. The most accurate diagnostic method is to determine the chemical composition of plants, but it takes quite a long time and requires laboratory conditions, which is not always possible in the field. One of the promising methods is photometric diagnostics of crops using optical instruments. Experiment is carried out in contrasting weather conditions, on soddy-podzolic soil with spring barley and spring rapeseed being investigated. Results of research show the efficiency of using optic sensors (N-testers) for efficient diagnostics of nitrogen nutrition of plants. The readings of the device (N-tester) were compared with the concentration of a and b chlorophyll, determined by a chemical method. Results of diagnostics with portable photometric device ‘Yara’ are correlating with concentrations of chlorophylls a (r=0.96) and b (r = 0.91) in spring rapeseed. Moreover, correlation of rapeseed yield and concentrations of chlorophylls a and b has quantity and inverse relation similar to device indication (r = -0.81 and r = -0.70 respectively). Results of diagnostics with N-tester ‘Spectroluxe’ are strongly correlating with chlorophyll concentration. Device indication correlates stronger with chlorophyll b concentration in spring barley and chlorophyll a concentration in spring rapeseed (rapeseed was investigated in dryer conditions). Thus, such a modern optical device as N-tester, whose action is based on measuring the concentration of leafy chlorophyll, can replace chemical methods and increase the efficiency of nitrogen fertilization, which means increasing the productivity of plants and reducing the negative impact of unreasonable use of nitrogen fertilizers

Para a questão de avaliar a credibilidade da empresa por bancos comerciais russos

Credit in the economy plays a double role, since it is a source of development for organizations (acquisition of fixed assets, modernization and reconstruction of production, launching of new projects, as well as the replacement of working capital) and an instrument for the generation of income for the bank and, in general, its main activity. To analyze the differences in the industry, we selected 30 companies. On the basis of its financial statements, we calculate the liquidity indices, the profitability of sales and the turnover of accounts payable and accounts receivable. The results showed that the reliability and financial stability of the clients reduce the bank risks, help the bank to obtain a higher income. It is considered that the bank deals not only with high-level customers: there are also customers among them who experience financial difficulties due to inadequate production organization, poor market research or poorly chosen strategy. The ability to correctly identify the client's capabilities, recognize their strengths and weaknesses is an important task for credit institutions. Therefore, these analytical indicators allow to objectively evaluate the creditworthiness of the borrower. However, in addition to the analysis of the financial ratios, it is necessary to evaluate the quality parameters, that is, analyze the client's credit history, the period of his service in the bank, the quality of the administration, his dependence on the suppliers and customers, and credit security.El crédito en la economía desempeña un doble papel, ya que es una fuente de desarrollo para las organizaciones (adquisición de activos fijos, modernización y reconstrucción de la producción, lanzamiento de nuevos proyectos, así como la reposición del capital de trabajo) y un instrumento para la generación de ingresos para el banco y, en general, su actividad principal. Para analizar las diferencias de la industria, seleccionamos 30 empresas. Sobre la base de sus estados contables (financieros), calculamos los índices de liquidez, la rentabilidad de las ventas y el volumen de negocios de las cuentas por pagar y las cuentas por cobrar. Los resultados demostraron que la confiabilidad y la estabilidad financiera de los clientes reducen los riesgos bancarios, ayudan al banco a obtener un ingreso más alto. Se considera que el banco trata no solo con los clientes de alto nivel: también hay clientes entre ellos que experimentan dificultades financieras debido a una producción inadecuada organización, pobre investigación de mercado o una estrategia mal elegida. La capacidad de identificar correctamente las capacidades del cliente, reconocer sus fortalezas y debilidades es una tarea importante para las instituciones de crédito. Por lo tanto, estos indicadores analíticos permiten evaluar objetivamente la solvencia crediticia del prestatario. Sin embargo, además del análisis de los ratios financieros, es necesario evaluar los parámetros de calidad, es decir, analizar el historial crediticio del cliente, elperíodo de su servicio en el banco, la calidad de la administración, su dependencia de los proveedores y clientes, y seguridad crediticia.O crédito na economia desempenha um papel duplo, uma vez que é uma fonte de desenvolvimento para as organizações (aquisição de ativos fixos, modernização e reconstrução da produção, lançamento de novos projetos, bem como a substituição do capital de giro) e um instrumento para a geração de renda para o banco e, em geral, sua principal atividade. Para analisar as diferenças na indústria, selecionamos 30 empresas. Com base em suas demonstrações financeiras, calculamos os índices de liquidez, a rentabilidade das vendas e o giro das contas a pagar e contas a receber. Os resultados mostraram que a confiabilidade e a estabilidade financeira dos clientes reduzem os riscos bancários, ajudando o banco a obter uma receita maior. Considera-se que o banco lida não apenas com clientes de alto nível: há também clientes entre eles que enfrentam dificuldades financeiras devido à organização inadequada da produção, pesquisa de mercado deficiente ou estratégia mal escolhida. A capacidade de identificar corretamente as capacidades do cliente, reconhecer seus pontos fortes e fracos é uma tarefa importante para as instituições de crédito. Portanto, esses indicadores analíticos permitem avaliar objetivamente a qualidade de crédito do tomador de empréstimo. No entanto, além da análise dos índices financeiros, é necessário avaliar os parâmetros de qualidade, ou seja, analisar o histórico de crédito do cliente, o período de seu atendimento no banco, a qualidade da administração, sua dependência dos fornecedores e clientes e segurança de crédito

Lost standards of the journalism profession

В данной статье анализируются ключевые изменения, которые происходят в современной журналистике. Они связаны с все большим слиянием журналистики с PR и рекламой; резким падением уровня грамотности и культуры речи в СМИ; преобладанием материалов развлекательного характера; увеличением числа фактических ошибок; частым нарушением норм этики в СМИ.The study analyzes key changes that occur in modern journalism. This appears to be the result of increasing merger of journalism, PR, and; a considerable decline in literacy and speech culture within the media; prevalence of entertaining publications; increase in the number of factual errors, a frequent violation of ethical norms in the media

Interdisciplinary course project on electronics and microprocessor equipment

Tasks of the interdisciplinary courses projects on the disciplines concerning with electrical equipment, electronics, microprocessor equipments and primary sensors are discussed. The real tasks, which are used now when carrying out at academic courses projects are givenВ статье обсуждается формирование заданий междисциплинарного курсового проекта по дисциплинам, связанным с электротехникой, электроникой, микропроцессорной техникой и первичными датчиками. Приведены реальные задания, использующиеся в настоящее время при проведении курсового проектировани

Antithrombotic therapy for atrial fibrillation and comorbidities — how to choose the optimal solution?

The review discusses the problem of anticoagulant therapy for the prevention of stroke and systemic embolism in patients with atrial fibrillation and comorbidities (hypertension, heart defects, including after heart valve surgery, coronary artery disease, diabetes mellitus, chronic kidney disease, gastrointestinal diseases, anemia, cancer), as well as with a high risk of emergency operations and injuries

A prebreeding study of introgression spring bread wheat lines carrying combinations of stem rust resistance genes, Sr22+Sr25 and Sr35+Sr25

The Sr22, Sr35, and Sr25 genes attract the attention of bread wheat breeders with their effectiveness against Puccinia graminis f. sp. tritici race Ug99 and its biotypes. The effectiveness and impact of Sr22+Sr25 and Sr35+Sr25 gene combinations on agronomic traits have not yet been studied. In the present article, these traits were studied using the spring bread wheat lines L503/W3534//L503, L503/Sr35//L503/3/L503 carrying the Sr22+Sr25 and Sr35+Sr25 genes during 2016–2020. These lines were assessed for resistance to P. graminis f. sp. tritici under natural epiphytotics and to the Saratov, Lysogorsk and Omsk populations of the pathogen and to the PgtZ1 (TKSTF) and PgtF18.6 fungus isolates in laboratory conditions (TKSTF + Sr33). The presence of the studied Sr-genes was confirmed by using molecular markers. Prebreeding studies were conducted during 2018–2020 vegetation periods. Under the natural epiphytotics of the pathogen and in the laboratory conditions, the Sr22+Sr25 combination was highly effective, while Sr35+Sr25 was ineffective. For grain yield, the lines with the Sr22+Sr25 and Sr35+Sr25 genes were superior to the recipient cultivar L503 in one year (Sr22+Sr25 in 2019; Sr35+Sr25 in 2018), with a decrease in 2020, but in general there were no differences. For the period 2018–2020, both combinations showed a decrease in 1000 grains weight and an increase in the germination-earing period. The line with Sr22+Sr25 genes showed insignificant effects on gluten and dough tenacity, but the ratio of dough tenacity to extensibility was higher, and flour strength, porosity and bread volume were lower; in the line with Sr35+Sr25 genes, the gluten content was lower, but the strength, tenacity of the dough and the ratio of dough tenacity to extensibility were higher, flour strength and the porosity of the bread were at the recipient level, but the volume of bread was lower

ОСОБЕННОСТИ ПОДАЧИ НОВОСТНОГО КОНТЕНТА НА РЕГИОНАЛЬНОМ ТЕЛЕВИДЕНИИ РОССИИ

The article investigates the peculiarities of news content on regional television in Russia. In order to identify these aspects, the authors reviewed the news materials of two TV channels: «Moscow 24» of the Moscow region and GTRK «Tver» of the Tver region. The object of the research is news programs on regional television. The subject of the study is the specifics of news on regional television. Special attention is paid to the specifics of news materials and their requirements. Peculiarities of news content presentation in information programs of regional TV channels were revealed.El artículo investiga las peculiaridades del contenido de las noticias en la televisión regional en Rusia. Para identificar estos aspectos, los autores revisaron los materiales de noticias de dos canales de televisión: «Moscú 24» de la región de Moscú y GTRK «Tver» de la región de Tver. El objeto de la investigación son los programas de noticias en la televisión regional. El tema del estudio son los detalles de las noticias en la televisión regional. Se presta especial atención a los detalles de los materiales de noticias y sus requisitos. Se revelaron las peculiaridades de la presentación del contenido de las noticias en los programas de información de los canales de televisión regionales.В статье исследовано особенности подачи новостного контента на региональном телевидении России. С целью выявления данных аспектов авторы рассмотрели новостные материалы двух телеканалов: «Москва 24» Московского региона и ГТРК «Тверь» Тверской области. Объектом исследования являются новостные программы на региональном телевидении. Предмет исследования – специфика новостей на региональном телевидении. Особое внимание уделено специфике новостных материалов и предъявляемым к ним требованиям. Выявлены особенности подачи новостного контента в информационных программах региональных телеканалов