Executive summary: Benefit-cost evaluation of an intra-regional air service in the Bay Area and a technology assessment of transportation system investments

The benefits and costs that would result from an intra-regional air service operation in the San Francisco Bay area were determined by utilizing an iterative statistical decision model to evaluate combinations of commuter airport sites and surface transportation facilities in conjunction with service by a given commuter aircraft type in light of area regional growth alternatives and peak and off-peak regional travel patterns. The model evaluates such transportation option with respect to criteria of airline profitability, public acceptance, and public and private non-user costs. In so doing, it incorporates information on modal split, peak and off-peak use of the air commuter fleet, terminal and airport costs, development costs and uses of land in proximity to the airport sites, regional population shifts, and induced zonal shifts in travel demand. The model is multimodal in its analytic capability, and performs exhaustive sensitivity analysis

The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis

This paper presents the research findings of a global brand study conducted during the recent global economic crisis. The study sought to understand how four brand constructs (country-of-origin, brand familiarity, brand liking and brand trust) would influence global brand purchase intent in a sample of consumers living in Bulgaria and Hungary. Step-wise regression models were used for the study’s twenty brands for consumers living in both countries. The regression models indicated that brand liking and brand trust were the most important predictors of purchase intent in both groups. The paper discusses the relevance of these findings for marketing global brands in post-crisis environments in both countries.brand trust, brand liking, Hungary, Bulgaria, global marketing

Development of air transportation evaluation processes, volume 2

For abstract, see N76-17078

A state-of-the-art review of transportation systems evaluation techniques relevant to air transportation, volume 1

Mathematical and philosophical approaches are presented for evaluation and implementation of ground and air transportation systems. Basic decision processes are examined that are used for cost analyses and planning (i.e, statistical decision theory, linear and dynamic programming, optimization, game theory). The effects on the environment and the community that a transportation system may have are discussed and modelled. Algorithmic structures are examined and selected bibliographic annotations are included. Transportation dynamic models were developed. Citizen participation in transportation projects (i.e, in Maryland and Massachusetts) is discussed. The relevance of the modelling and evaluation approaches to air transportation (i.e, airport planning) is examined in a case study in St. Louis, Missouri

Integrated and Modular Didactic and Methodological Concept for a Learning Factory

AbstractAs today manufacturing is not only subject to a single factory, but a network of globally distributed production sites, the goal-oriented encouragement of professional capacities is the motivation for the Learning Factory on Global Production (LGP). In this context, the design of a competency-based and action-oriented didactic and methodological concept is a prerequisite for sustainable learning results and for the development of self-determined problem solving skills. The presented paper gives an overview to the didactic and methodological design approach of the LGP. The integrated modular concept of e-learning and application in the learning factory environment supports self-directed learning and implemented by structuring the teaching/ learning process according to the model of complete action

Methodology for the strategy-oriented distribution of decision autonomy in global production networks

Multinational companies deal with production processes in various countries by operating global production networks. These production processes are allocated to production plants with different levels of autonomy regarding strategic and operative decisions. Typically, each plant and the whole network are managed by one or more network managers who have to deal with a decision overload in their daily business. 50% of their decisions are made in less than 9 minutes and only a small amount of decision tasks are dealt with for more than one hour. To reduce this dilemma, it was found that the distribution of decision autonomy can be enhanced. It depends on the company’s strategy and complexity dimensions in global production networks. However, so far there is little evidence on how to better distribute decision autonomy in global production networks in detail. Furthermore, it is not transparent at what level of cetralism a global production network should be managed without cutting the capabilities of production plants. This paper presents a methodology, which examines relevant strategy dimensions and derives guidance on how to distribute decisions in global production networks. First, the network and production strategies of global production networks are classified. Second, relevant complexity dimensions and decisions are introduced. Third, the influence of the distribution of decision autonomy on strategy dimensions is quantified by an impact model. Furthermore, the effect of complexity on the distribution of decision autonomy is quantified by an impact model. Here, the integration of empirical data was used to validate the different influences. Finally, the ideal distribution of decision autonomy for specific production plants in the global production network is derived. The methodology is applied in an industrial use case to prove its practical impact