STRATEGI PUBLIC RELATIONS CHIKI TWIST†DALAM MENINGKATKAN BRAND AWARENESS

Chiki, which had suspended for 8 years in the 2010 era, has been in Indonesia since 1980. In 2021, Chiki released a snack innovation called Chiki Twist. The extruded snack which is made of corn flour requires a public relations (PR) strategy to increase brand awareness. Through the communicating #PlayTheCircleofFun, Chiki Twist communicates that it is a playmate among the daily activities by its target market. The purpose of this research is to find out how the PR strategy of Chiki Twist as a new brand increases brand awareness. The research method is descriptive qualitative research with data collection techniques, in-depth interviews and focus group discussions (FGD). The results of the study reveals that Chiki Twist carried out both offline and online PR strategies. The PR strategies implemented were sampling, bundling, and education. While the PR strategy was online (digital), Chiki Twist focused on digital assets on Instagram, TikTok, YouTube, and Twitter. In this digital asset, Chiki Twist communicated value and positioning in the form of content. Other support run on digital was also using media ads, micro influencers, macro influencers, to increase awareness. Consumers have received the message communicated by Chiki Twist. The results state that the PR strategy to increase awareness which was conducted by Chiki Twist has been successful

Plan de Mercadotecnia de la Empresa CONCRETOSA para su Reinserción en el Mercado

Presenta un plan de mercadotecnia a la empresa CONCRETOSA para su reinserción en el mercado potencial de los productos de materiales de construcción a nivel nacional durante el periodo del 2005- al 2009.Plantea una investigación de marketing que determine las nuevas características del mercado y el posicionamiento actual del adoquín CONCRETOSA a clientes ubicados en 16 departamento del país

A constitutive law for dense granular flows

A continuum description of granular flows would be of considerable help in predicting natural geophysical hazards or in designing industrial processes. However, the constitutive equations for dry granular flows, which govern how the material moves under shear, are still a matter of debate. One difficulty is that grains can behave like a solid (in a sand pile), a liquid (when poured from a silo) or a gas (when strongly agitated). For the two extreme regimes, constitutive equations have been proposed based on kinetic theory for collisional rapid flows, and soil mechanics for slow plastic flows. However, the intermediate dense regime, where the granular material flows like a liquid, still lacks a unified view and has motivated many studies over the past decade. The main characteristics of granular liquids are: a yield criterion (a critical shear stress below which flow is not possible) and a complex dependence on shear rate when flowing. In this sense, granular matter shares similarities with classical visco-plastic fluids such as Bingham fluids. Here we propose a new constitutive relation for dense granular flows, inspired by this analogy and recent numerical and experimental work. We then test our three-dimensional (3D) model through experiments on granular flows on a pile between rough sidewalls, in which a complex 3D flow pattern develops. We show that, without any fitting parameter, the model gives quantitative predictions for the flow shape and velocity profiles. Our results support the idea that a simple visco-plastic approach can quantitatively capture granular flow properties, and could serve as a basic tool for modelling more complex flows in geophysical or industrial applications.Comment: http://www.nature.com/nature/journal/v441/n7094/abs/nature04801.htm

CIRIR programs: drilling and research opportunities at the Rochechouart Impact Structure

International audienc

State Lotteries, Commercial Casinos and Public Finance: An Uneasy Relationship Revisited (Again)

A series of recent structural changes, including the legalization of sports betting and expansion of commercial casinos, have provided a stern challenge to the relative autonomy state lotteries once held over the gambling landscape in the United States. Despite this, lotteries continue to play an essential, albeit often misunderstood, role in public finance. This paper replicates previous (1999,, 2007, 2009, 2011) Gaming Law Review and Economics research efforts to examine the relationship between state lotteries, commercial gaming and public finance. The paper concludes with a series of policy recommendations which can be generalized to the majority of jurisdictions currently operating state lotteries

dFSK: Distributed Frequency Shift Keying

We consider the problem of reachback communication in wireless sensor networks: multiple sensors are deployed on a field, and they collect local measurements of some random process which then need to be encoded and reproduced at a remote location. In this paper we present the design of a distributed modulation scheme for reachback, dubbed dFSK (for distributed Frequency Shift Keying). In dFSK, first all nodes in the network agree on a common stream of bits to send. Then, nodes listen to a few transmissions by other nodes, to form an estimate of when to schedule their own transmissions, so that the aggregate waveform that results from superimposing a large number of these weak transmissions has a pre-specified set of zero-crossings---it is through the location of these zeros that information is conveyed to the far receiver. This mode of operation is analogous to that of standard FSK, where it is through spectral properties of the transmitted symbol (and hence closely related to the rate of its zero-crossings) that information is conveyed to the far receiver

Supplemental MRI Screening for Women with Extremely Dense Breast Tissue

Background: Extremely dense breast tissue is a risk factor for breast cancer and limits the detection of cancer with mammography. Data are needed on the use of supplemental magnetic resonance imaging (MRI) to improve early detection and reduce interval breast cancers in such patients. Methods: In this multicenter, randomized, controlled trial in the Netherlands, we assigned 40,373 women between the ages of 50 and 75 years with extremely dense breast tissue and normal results on screening mammography to a group that was invited to undergo supplemental MRI or to a group that received mammography screening only. The groups were assigned in a 1:4 ratio, with 8061 in the MRI-invitation group and 32,312 in the mammography-only group. The primary outcome was the between-group difference in the incidence of interval cancers during a 2-year screening period. Results: The interval-cancer rate was 2.5 per 1000 screenings in the MRI-invitation group and 5.0 per 1000 screenings in the mammography-only group, for a difference of 2.5 per 1000 screenings (95% confidence interval [CI], 1.0 to 3.7; P<0.001). Of the women who were invited to undergo MRI, 59% accepted the invitation. Of the 20 interval cancers that were diagnosed in the MRI-invitation group, 4 were diagnosed in the women who actually underwent MRI (0.8 per 1000 screenings) and 16 in those who did not accept the invitation (4.9 per 1000 screenings). The MRI cancer-detection rate among the women who actually underwent MRI screening was 16.5 per 1000 screenings (95% CI, 13.3 to 20.5). The positive predictive value was 17.4% (95% CI, 14.2 to 21.2) for recall for additional testing and 26.3% (95% CI, 21.7 to 31.6) for biopsy. The false positive rate was 79.8 per 1000 screenings. Among the women who underwent MRI, 0.1% had either an adverse event or a serious adverse event during or immediately after the screening. Conclusions: The use of supplemental MRI screening in women with extremely dense breast tissue and normal results on mammography resulted in the diagnosis of significantly fewer interval cancers than mammography alone during a 2-year screening period. (Funded by the University Medical Center Utrecht and others