STRATEGI PUBLIC RELATIONS CHIKI TWIST†DALAM MENINGKATKAN BRAND AWARENESS

Chiki, which had suspended for 8 years in the 2010 era, has been in Indonesia since 1980. In 2021, Chiki released a snack innovation called Chiki Twist. The extruded snack which is made of corn flour requires a public relations (PR) strategy to increase brand awareness. Through the communicating #PlayTheCircleofFun, Chiki Twist communicates that it is a playmate among the daily activities by its target market. The purpose of this research is to find out how the PR strategy of Chiki Twist as a new brand increases brand awareness. The research method is descriptive qualitative research with data collection techniques, in-depth interviews and focus group discussions (FGD). The results of the study reveals that Chiki Twist carried out both offline and online PR strategies. The PR strategies implemented were sampling, bundling, and education. While the PR strategy was online (digital), Chiki Twist focused on digital assets on Instagram, TikTok, YouTube, and Twitter. In this digital asset, Chiki Twist communicated value and positioning in the form of content. Other support run on digital was also using media ads, micro influencers, macro influencers, to increase awareness. Consumers have received the message communicated by Chiki Twist. The results state that the PR strategy to increase awareness which was conducted by Chiki Twist has been successful

A constitutive law for dense granular flows

A continuum description of granular flows would be of considerable help in predicting natural geophysical hazards or in designing industrial processes. However, the constitutive equations for dry granular flows, which govern how the material moves under shear, are still a matter of debate. One difficulty is that grains can behave like a solid (in a sand pile), a liquid (when poured from a silo) or a gas (when strongly agitated). For the two extreme regimes, constitutive equations have been proposed based on kinetic theory for collisional rapid flows, and soil mechanics for slow plastic flows. However, the intermediate dense regime, where the granular material flows like a liquid, still lacks a unified view and has motivated many studies over the past decade. The main characteristics of granular liquids are: a yield criterion (a critical shear stress below which flow is not possible) and a complex dependence on shear rate when flowing. In this sense, granular matter shares similarities with classical visco-plastic fluids such as Bingham fluids. Here we propose a new constitutive relation for dense granular flows, inspired by this analogy and recent numerical and experimental work. We then test our three-dimensional (3D) model through experiments on granular flows on a pile between rough sidewalls, in which a complex 3D flow pattern develops. We show that, without any fitting parameter, the model gives quantitative predictions for the flow shape and velocity profiles. Our results support the idea that a simple visco-plastic approach can quantitatively capture granular flow properties, and could serve as a basic tool for modelling more complex flows in geophysical or industrial applications.Comment: http://www.nature.com/nature/journal/v441/n7094/abs/nature04801.htm

Cost-Effectiveness of Magnetic Resonance Imaging Screening for Women With Extremely Dense Breast Tissue

BACKGROUND: Extremely dense breast tissue is associated with increased breast cancer risk and limited sensitivity of mammography. The DENSE trial showed that additional magnetic resonance imaging (MRI) screening in women with extremely dense breasts resulted in a substantial reduction in interval cancers. The cost-effectiveness of MRI screening for these women is unknown. METHODS: We used the MISCAN-breast microsimulation model to simulate several screening protocols containing mammography and/or MRI to estimate long-term effects and costs. The model was calibrated using results of the DENSE trial and adjusted to incorporate decreases in breast density with increasing age. Screening strategies varied in the number of MRIs and mammograms offered to women ages 50-75 years. Outcomes were numbers of breast cancers, life-years, quality-adjusted life-years (QALYs), breast cancer deaths, and overdiagnosis. Incremental cost-effectiveness ratios (ICERs) were calculated (3% discounting), with a willingness-to-pay threshold of €22 000. RESULTS: Calibration resulted in a conservative fit of the model regarding MRI detection. Both strategies of the DENSE trial were dominated (biennial mammography; biennial mammography plus MRI). MRI alone every 4 years was cost-effective with €15 620 per QALY. Screening every 3 years with MRI alone resulted in an incremental cost-effectiveness ratio of €37 181 per QALY. All strategies with mammography and/or a 2-year interval were dominated because other strategies resulted in more additional QALYs per additional euro. Alternating mammography and MRI every 2 years was close to the efficiency frontier. CONCLUSIONS: MRI screening is cost-effective for women with extremely dense breasts, when applied at a 4-year interval. For a willingness to pay more than €22 000 per QALY gained, MRI at a 3-year interval is cost-effective as well

O DESENVOLVIMENTO DE CRIANÇAS A PARTIR DOS OLHARES DO CAMPO DE EXPERIÊNCIAS: ESPAÇOS, TEMPOS, QUANTIDADES, RELAÇÕES E TRANSFORMAÇÕES

O texto apresenta um estudo do conhecimento matemático desenvolvido por crianças a partir dos olhares da Base Nacional Comum Curricular (BNCC). Tem como objetivo, identificar os objetivos de aprendizagem e desenvolvimento presentes no campo de experiências Espaços, Tempos, Quantidades, Relações e Transformações (ETQRT) sugeridos pela BNCC, nas rotinas das crianças bem pequenas. A metodologia possui abordagem qualitativa, considerando as narrativas de formação como modo de escrita e análise dos materiais. O contexto do estudo ocorreu a partir de uma educação não formal, observando as atividades realizadas em um espaço informal, com quatro crianças de idades entre um ano e sete meses até dois anos e cinco meses. Os objetivos de aprendizagem e desenvolvimento, sugeridos pela BNCC, se mostraram adequados para a faixa etária. Foi possível identificar o papel relevante do planejamento e sua flexibilização de acordo com o desenvolvimento, o que permitiu perceber que educar e cuidar é tarefa de toda a sociedade

Plan de Mercadotecnia de la Empresa CONCRETOSA para su Reinserción en el Mercado

Presenta un plan de mercadotecnia a la empresa CONCRETOSA para su reinserción en el mercado potencial de los productos de materiales de construcción a nivel nacional durante el periodo del 2005- al 2009.Plantea una investigación de marketing que determine las nuevas características del mercado y el posicionamiento actual del adoquín CONCRETOSA a clientes ubicados en 16 departamento del país

CIRIR programs: drilling and research opportunities at the Rochechouart Impact Structure

International audienc

Re-attendance in supplemental breast MRI screening rounds of the DENSE trial for women with extremely dense breasts

OBJECTIVES: Supplemental MRI screening improves early breast cancer detection and reduces interval cancers in women with extremely dense breasts in a cost-effective way. Recently, the European Society of Breast Imaging recommended offering MRI screening to women with extremely dense breasts, but the debate on whether to implement it in breast cancer screening programs is ongoing. Insight into the participant experience and willingness to re-attend is important for this discussion. METHODS: We calculated the re-attendance rates of the second and third MRI screening rounds of the DENSE trial. Moreover, we calculated age-adjusted odds ratios (ORs) to study the association between characteristics and re-attendance. Women who discontinued MRI screening were asked to provide one or more reasons for this. RESULTS: The re-attendance rates were 81.3% (3458/4252) and 85.2% (2693/3160) in the second and third MRI screening round, respectively. A high age (> 65 years), a very low BMI, lower education, not being employed, smoking, and no alcohol consumption were correlated with lower re-attendance rates. Moderate or high levels of pain, discomfort, or anxiety experienced during the previous MRI screening round were correlated with lower re-attendance rates. Finally, a plurality of women mentioned an examination-related inconvenience as a reason to discontinue screening (39.1% and 34.8% in the second and third screening round, respectively). CONCLUSIONS: The willingness of women with dense breasts to re-attend an ongoing MRI screening study is high. However, emphasis should be placed on improving the MRI experience to increase the re-attendance rate if widespread supplemental MRI screening is implemented. CLINICAL RELEVANCE STATEMENT: For many women, MRI is an acceptable screening method, as re-attendance rates were high - even for screening in a clinical trial setting. To further enhance the (re-)attendance rate, one possible approach could be improving the overall MRI experience. KEY POINTS: • The willingness to re-attend in an ongoing MRI screening study is high. • Pain, discomfort, and anxiety in the previous MRI screening round were related to lower re-attendance rates. • Emphasis should be placed on improving MRI experience to increase the re-attendance rate in supplemental MRI screening