Marketing and Advertising Translation: Humans vs Machines in the field of cosmetics

This undergraduate thesis focuses on a very specific field of specialized translation: advertising and marketing translation. Indeed, the high degree of specialization involved in this activity provides a testing ground for a reconsideration of the importance of the human translator and a reformulation of their role. The constant development of new technologies creates ever more sophisticated translation programs, which in turn revives the long-standing machine vs human translation debate. The aim of this project is to conduct a practical exercise targeted at verifying whether specialization in translation always requires the supervision of humans equipped with the relevant linguistic knowledge and technical background, or whether, on the contrary, machine translation can at present provide valid enough results and a sufficient level of reliability.El presente Trabajo de Fin de Grado se centra en un campo muy concreto de la traducción especializada: la traducción para la publicidad y la mercadotecnia. De hecho, el alto grado de especialización que implica esta actividad proporciona un campo de pruebas para una reconsideración de la importancia del traductor humano y una reformulación de su papel. El desarrollo creciente e ininterrumpido de las nuevas tecnologías está produciendo programas de traducción cada vez más sofisticados, lo que a su vez reaviva el viejo debate que confronta la traducción humana y la traducción automática. El objetivo de este proyecto es llevar a cabo un ejercicio práctico destinado a verificar si la especialización en la traducción siempre requiere la supervisión de personas con la formación lingüística y los conocimientos técnicos pertinentes, o si, por el contrario, la traducción automática puede en la actualidad proporcionar por si sola resultados suficientes y un nivel suficiente de fiabilidad.Grado en Estudios Inglese

Evaluating the Role of Intermolecular Interactions in pi-conjugated Materials: What can we learn from DFT calculations and Raman Spectroscopy

For practical applications in sensors, dynamic covalent chemistry and molecular (photochromic) switches, soft conjugated materials can be envisaged as promising functional materials.1 To advance in this research field, deciphering the mechanisms involved on how sensitive the structural and electronic properties are to specific molecular ordering is essential. In stimuli responsive materials, such as piezochromic materials, the molecular orientation and intermolecular interactions can change upon mechanical grinding. In this context, Raman spectroscopy can help to clarify how organic molecular solids respond to high pressure, for instance, by reducing intermolecular interactions and/or changing molecular conformations. On the other hand, DFT calculations can help us to rationalize the nature and stability of the formation of aggregates and complexes, allowing the evaluation of the effects of the surrounding media on different molecular properties.3 Thus, we propose here a combined Raman spectroscopy and DFT study of molecular crystals and/or aggregates upon soft external stimuli that can be envisaged as a very sensitive approach to understand the structural effects causing any chromic changes. To this end, we focus on different families of conjugated materials with potential application in organic electronics, ranging from cyclophane aggregates to tetrathiazolylthiophenes crystals (Figure 1).Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Places to Develop Democracy: Relevance of Relph's Concept of Place for the History of Education

Presentación conferenciaThis paper, based on the research developed in the Erasmus+ project Reimagining Creative Democracy (2018-1-SE01-KA203-039115), provides a synthesis of Relph’s concept of place giving examples of its use in the study of past and present educational spaces. The reappraisal of Relph’s concept might help address new perspectives from which spaces and places of education may be seen differently. Spaces are relevant to the History of Education and Relph’s essay is important for us because it represents the phenomenological approach to the study of place and space from at least two perspectives: 1. The distinction between place and space; 2. The delimitation, when writing about educational spaces, of the emotional attachment to or detachment from a specific learning place (inside or outside the school buildings).Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Inférences réflexives dans la publicité

Advertisements are so ubiquitous nowadays that capturing the addressee’s attention and maintaining it long enough for them to be fully processed have become fundamental objectives for advertisers. Employing specific strategies in the design of the advertisement contributes efficiently to achieving these goals, getting the audience not only to attend the stimulus but also to process it in certain ways favourable for the advertiser. We argue that Relevance theory, an approach to communication built on a massively modular view of cognition, offers the right tools to explain the nature of the interpretative processes in verbal comprehension. Knowledge of the relevance-based reflexive inferential procedures involved in utterance interpretation allows advertisers to foresee the addressee’s processing behaviour, giving them the possibility to control it in a such a way that the intended interpretative effects are achieved in the desired way

Grotesque and Scenography. Virtual reconstruction of anthropomorphic supports within the entry of Philip II in Antwerp (1549)

This paper aims to analyse the presence of a motif from the Flemish repertoire of the grotesque in the configuration of a unique type of anthropomorphic support used in the ephemeral architecture erected on Philip II of Spain’s entry into Antwerp in 1549. The support consists of a figure that, resembling an atlante or a caryatid, supports a cornice, but whose peculiarity is that the body is partially embedded in the surface of the façade, fulfilling a more decorative function than strictly tectonic. The development of this analysis is based on the concept of visual culture, but this approach also constitutes an attempt for developing a virtual reconstruction of this particular motif in its artistic context.Universidad de Málaga. Campus de Excelencia Internacional andalucía Tech

Impact of the Intermolecular Interactions on the Electronic and Charge-Transport Properties of Organic Materials: A Joint Experimental and Theoretical Approach

The use of organic materials to design electronic devices has actually presented a broad interest because they constitute an ecological and suitable resource for our current "electronic world". These materials provide several advantages (low cost, light weight, good flexibility and solubility to be easily printed) that cannot be afforded with silicon.[1] They can also potentially interact with biological systems, something impossible with inorganic devices. The performance of the organic-based electronic devices critically depends not only to the intrinsic properties of the conjugated cores but also to the supramolecular arrangement.[2] In this contribution, we present some of our more recent investigations on this field dealing with the better understanding of the complex structure-properties relationships of organic nanomaterials.[3] For this purpose, we use a joint experimental and theoretical approach that includes spectroscopic measurements and molecular modeling.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tec

Evaluation of herb pastures for New Zealand dairy systems : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Animal Sciences at Massey University, Manawatu, New Zealand

Chicory (Cichorium intybus L.) and plantain (Plantago lanceolata L.) sown in pure swards or both herbs sown with red clover (Trifolium pratense L.) and white clover (T. repens L.) are able to produce large amounts of high-quality forage in summer and autumn, when production and quality of perennial ryegrass (Lolium perenne L.) are often limited. There have been many cases of poor persistence of chicory with current management practices, but there is limited information for plantain and the herb-clover mix pastures when grazed in dairy systems. Additionally, the presence of bioactive compounds in plantain has created interest in their potential effect on rumen fermentation. The objectives of this research were to evaluate the effect of grazing frequency, two and four weeks, on the agronomic characteristics and diet selection of chicory, plantain, and herb-clover mix pastures, with dairy cows during two growing seasons (2011-2012; 2012-2013) and to examine the effect of the bioactive compounds in plantain on in vitro rumen fermentation. Chicory plants grazed every two weeks, rather than every four weeks, did not develop large taproots, and consequently stored less carbohydrate reserves (fructan and fructose) and failed to develop extra shoots. Chicory grazed every two weeks failed to persist, while chicory grazed every four weeks persisted only for the two growing seasons. For plantain the grazing frequency did not affect its plant density nor taproot diameter; however, the number of shoots per plant increased when grazed every two weeks compared to every four weeks. Overall, plantain and herb-clover mix pastures were more productive and persistent than chicory. The three pastures produced high-quality feed for dairy cows. Dairy cows preferred the herb-clover mix pasture, rather than pure chicory or plantain swards, and selected indiscriminately between chicory, plantain, and red clover. The diet selection for chicory and plantain varied between seasons and was affected by the vertical access and horizontal distribution of the species in the swards. The presence of bioactive compounds, aucubin and acteoside in plantain reduced the ammonia concentration during fermentation and probably causes less urea to be excreted in the cow‘s urine when grazing plantain. In conclusion, the herb-clover mix performed best due to its high herbage production and nutritive value and greater grazing preference by dairy cows, plus its potential to reduce the nitrogen lost from dairy systems

Multiresponsive chromic soft materials: formation of macrocycles from carbazole-based biradicaloids

-conjugated biradical compounds become essential building blocks in DCC (dynamic covalent chemistry).1 This field is based on the creation of structural scaffolds based on chemical components which interact through strong but reversible bonds. Importantly, dynamic covalent bonds will be at the center of attention because of their unique feature to become reversible under mild conditions.2 Recently, we have demonstrated the reversible interconversion between a stable quinoid precursor based on a para-substituted carbazole with terminal dicyanomethylene groups and a macrocycle cyclophane upon soft external stimuli (temperature, pressure, light), which results on strong chromic features.3 In this work, we investigate the interconversion of the monomer/cyclophane transformation in carbazole-based systems, both in solution and solid state, upon external stimuli. To this end, we use a combined experimental and theoretical study that links vibrational spectroscopy (Raman and IR) with DFT calculations.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tec

Carbazole-based biradicaloids as potential building blocks for dynamic covalent chemistry

Pi-conjugated biradical compounds become essential building blocks in DCC (dynamic covalent chemistry).1 This field is based on the creation of structural scaffolds based on chemical components which interact through strong but reversible bonds. Importantly, dynamic covalent bonds will be at the center of attention because of their unique feature to become reversible under mild conditions.2 Recently, we have demonstrated the reversible interconversion between a stable quinoid precursor based on a para-substituted carbazole with terminal dicyanomethylene groups and a macrocycle cyclophane upon soft external stimuli (temperature, pressure, light), which results on strong chromic features.3 In this work, we investigate the impact of the substitution pattern (i.e., the insertion of dicyanomethylene groups at the 2,7 (para) or 3,6 (meta) positions or the elongation of the carbazole backbone) on the formation of stimuli-responsive cyclophanes by self-assembly. To this end, we use a combined experimental and theoretical study that links vibrational spectroscopy (Raman and IR) with DFT calculations.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tec

The Stenopodainae (Hemiptera, Heteroptera) of Argentina

In Argentina, 10 genera and 33 species of Stenopodainae (Hemiptera: Reduviidae) have been recorded. Diagnoses of the genera, subgenera and species are given, and an illustrated key to genera is provided. Six species are new records for Argentina and an additional seven species represent new records for provinces.Fil: Diez, Fernando. Universidad Nacional de La Pampa. Facultad de Ciencias Exactas y Naturales; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Coscarón, María del Carmen. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata; Argentin