A complexity view of organisational reputation

This paper looks at the concept of reputation from four angles: costbenefit, semiotics, quality and complexity. The complexity outlook may include all the other approaches in certain conditions but is in comparison wider, deeper, evolutionary and more fickle. It can embrace apparently contradictory states that evolve through interaction. The focus is on ambiguity, one of the less-known principles of complexity and is argued that it can act as a stem cell to build sustainable reputation. Two cases from industry are reviewed

Intervention to the conclusive round-table 'Mary 600 Years On: Where Next? / Marie de Bourgogne, six siècles après, bilan et perspectives'

The international conference "Mary of Burgundy. The Reign, the ‘Persona’ and the Legacy of an European princess" took place from 4th to 7th March 2015 in Brussels (University of Birmingham Brussels Office) and Bruges (Groeningemuseum). The conference was ended by a conclusive roundtable untitled “Mary 600 Years On: Where Next?”. The five intervenants were Dr Adrian Armstrong, Queen Mary, University of London, Dr Ann Roberts, Lake Forest College, Prof. Jelle Haemers, Katholieke Universiteit Leuven, Prof. W. Prevenier, Universiteit Gent, and myself. The present text is that of my intervention to this conclusive roundtable