Marketing Analytics Implementation Strategies Exploration for Organizational Transformation at Askari Cement: A Case Study Analysis

Marketing Analytics is a strategic shift where companies need to explore and identify the managerial dynamics of marketing analytics in terms of the implementation strategies that are adapted or preferred by the management for transforming the organisation. This study is about the same in terms of a cement manufacturing company. As much of the research concerning the problem area is focused on IT-intensive companies, this research endeavour would enrich the current research in terms of mapping the marketing analytics implementation strategies for organisational transformation in a developing economy

Marketing Analytics Capability and ERP Systems Implementation: Theoretical Framework and Case Study

ERP systems implementation through investment in marketing analytics capabilities (MACs) is imperative in Industry 4.0 age. The theoretical framework is developed and utilised for mapping the case study of a nationally well-renowned ERP consultancy strategic business unit (SBU) of FCL. The FCL uses marketing analytics capability for ERP projects’ implementation and consultancy around Pakistan. It is one of the few companies that have complete structure for SAP EPR solutions. The Marketing Analytics Capability Framework (MACF) for this case study is composed of Culture Capability (CC), Technology Capability (TC), and People Capability (PC), along with ERP implementation cycle. The team heads and experts, with notable experience, were interviewed, through operationalisation of non-probability purposive sampling. A holistic view of MACs for ERP implementation, through paradigm lens of big data business analytics (BDBA) is presented

The Role of Web Store Stimuli on Customers' Impulse Buying Behaviour Through Brand Perception

In light of prevailing technological advancements, online shopping has become increasingly prevalent. A well-designed webpage interface, particularly in terms of visual appeal, has the potential to evoke customer emotions such as pleasure and arousal, thereby stimulating impulse buying among consumers. In contrast to global brands, local web stores have faced challenges in devising strategies to cultivate an environment conducive to enhancing brand perception and encouraging impulsive buying behavior, specifically in the realm of online local brand retailing. Previous studies have primarily focused on customers’ cognitive perspectives, including privacy concerns, content sharing, and websites credibility. However, existing research has yet to provide a comprehensive framework for understanding customers’ online impulse buying behavior. Addressing these gaps, this study aims to investigate the effect of different web store stimuli on creating consumers’ brand perception of online web stores and its impact on customers’ impulsive buying behavior. Data was collected through purposive sampling, involving 423 users of different online local web stores. The results showed interesting findings with implications for both theory and practice. Specifically, environmental stimuli, such as ambience (lighting), assortment, forum fnac and helping staff, were found to significantly enhance the brand perception of local web store outlets, consequently boosting customers’ impulse buying behavio

The development and validation of a scoring tool to predict the operative duration of elective laparoscopic cholecystectomy

Background: The ability to accurately predict operative duration has the potential to optimise theatre efficiency and utilisation, thus reducing costs and increasing staff and patient satisfaction. With laparoscopic cholecystectomy being one of the most commonly performed procedures worldwide, a tool to predict operative duration could be extremely beneficial to healthcare organisations. Methods: Data collected from the CholeS study on patients undergoing cholecystectomy in UK and Irish hospitals between 04/2014 and 05/2014 were used to study operative duration. A multivariable binary logistic regression model was produced in order to identify significant independent predictors of long (> 90 min) operations. The resulting model was converted to a risk score, which was subsequently validated on second cohort of patients using ROC curves. Results: After exclusions, data were available for 7227 patients in the derivation (CholeS) cohort. The median operative duration was 60 min (interquartile range 45–85), with 17.7% of operations lasting longer than 90 min. Ten factors were found to be significant independent predictors of operative durations > 90 min, including ASA, age, previous surgical admissions, BMI, gallbladder wall thickness and CBD diameter. A risk score was then produced from these factors, and applied to a cohort of 2405 patients from a tertiary centre for external validation. This returned an area under the ROC curve of 0.708 (SE = 0.013, p  90 min increasing more than eightfold from 5.1 to 41.8% in the extremes of the score. Conclusion: The scoring tool produced in this study was found to be significantly predictive of long operative durations on validation in an external cohort. As such, the tool may have the potential to enable organisations to better organise theatre lists and deliver greater efficiencies in care

Comments on "The nature of theory in information systems"

This commentary is on Shirley Gregor's (2006) article titled "The Nature of Theory in Information Systems", published in MIS Quarterly. In terms of theories, five types have been prominent in Gregor's classification: (a) Theory of Analyzing (b) Theory of Explaining (c) Theory of Prediction (d) Theory of Explaining and Predicting (e) Theory of Design and Action. The author argued that this can help researchers to choose a differing epistemological approach to develop a theory that is under development. Furthermore, a structural breakdown of the theory has been projected that gives a better and clear understanding of the essential parts of the theory to researchers. However, some important questions emerge after reading the most cited article about the nature of theory in IS. The major ones are: (a) What is the difference between theory in general and theory in IS?, (b) Are the structural parts of the theory described by Gregor exhaustive and correctly presented?, (c) Different classifications of theories presented by Gregor are theory or theorizing in nature, and finally, (d) Gregor argued that management scientists did not provide anything regarding design and action theory, is that true

A study of outcome of ossiculoplasty using autologous cartilage, refashioned incus, and polytetrafluoroethylene (Teflon) prosthesis in patients of chronic suppurative otitis media

Abstract Aim To find out the mean air conduction thresholds (ACT) and air–bone gap (ABG) closure across the treatment groups at the end of 3 and 6 months of follow-up. Material and methods Sixty patients diagnosed with COM with conductive hearing loss were included in the study. Air conduction threshold (ACT) and air–bone gap were calculated and recorded pre-operatively. Surgery was done with clearance of disease followed by reconstruction of hearing in single-stage operation using autologous conchal cartilage, refashioned incus, and polytetrafluoroethylene (Teflon) prosthesis (PORP, TORP) depending upon the intraoperative findings during surgery. Patients were followed for up to 6 months for assessing the hearing outcome in terms of the mean air conduction threshold and mean air–bone gap closure for each group separately. Results The outcome of each ossiculoplasty material was calculated in terms of mean air conduction threshold and mean AB gap closure. Preoperative and postoperative air conduction threshold (ACT) at 3 months and 6 months follow-up of each group was as follows: for the autologous conchal cartilage group, 41.3 (± SD 6.69), 29.2 (± SD 5.39), and 21 (± SD 4.66); for autologous refashioned incus group, 40.4 (± SD 5.43), 28.4 (± SD 6.73), and 20.8 (± SD 4.33); for the Teflon PORP group, 42.9 (± SD 5.68), 31.4 (± SD 6.86), and 34.9 (± SD 6.37); and for the Teflon TORP group, 43.1 (± SD 5.40), 32.5 (± SD 5.91), and 36.2 (± SD 5.31). The mean air–bone gap preoperatively and postoperatively at 3 months and 6 months respectively were as follows: for autologous conchal cartilage, 40.6 (± SD 4.57), 23.7 (± SD 4.48), and 20 (± SD 5.28); for autologous refashioned incus, 39.3(± SD 4.92), 21.9 (± SD 5.61), and 19.4 (± SD 5.82); for Teflon PORP 43.0 (± SD 4.48), 32.8 (± SD 4.84), and 36.3 (± SD 5.56); and for Teflon TORP, 44.5 (± SD 5.56), 33.2 (± SD 5.53), and 35.2 (± SD 5.10). Conclusion The hearing outcome of ossiculoplasty varies with the type of ossiculoplasty material used. Most favorable results were obtained with refashioned autologous incus followed by autologous conchal cartilage. Teflon prosthesis has a significant improvement in hearing outcomes although the results are less favorable