16 research outputs found

    ANALISIS PENERAPAN PROTOKOL CHSE DI HOTEL BERBINTANG DI KABUPATEN TABANAN

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    This research aimed at analyzing the implementation of CHSE protocol and the strategies applied by the managements of star hotels in Tabanan Regency in welcoming the new normal era. This was descriptive qualitative research involving two hotels that were Natya Hotel and Nirjhara. Data were collected by doing observation, interview, and document analysis. The data were analyzed qualitatively. The results showed that the hotels implemented the CHSE protocol well as it was mentioned by the Ministry of Creative Economic and Tourism of Republic of Indonesia. To welcome the new normal era, the hotels applied several strategies. The first strategy was publishing the information about CHSE protocol implemented in the hotels to the public to build trust and providing discounts and promotion to attract guests to stay. Besides hotels also developed official procedures of CHSE implementation to maintain the consistency of the implementation of the protocol

    STRATEGI MENINGKATKAN PENJUALAN MAKANAN MELALUI ANALISIS MENU ENGINEERING DI DOME GARDEN CAFE

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    The principle that sales must provide significant profits needs to be put forward so that business activities can develop properly. Food sales that are not selling well for a long time need to be overcomed with several important steps to strategize. This study aims to develop a strategy to increase food sales at Dome Garden Café. The method used was descriptive qualitative by applying menu engineering analysis and product life cycle theory to develop a strategy to increase food sales. Data were collected through interviews, observation and documentation studies. The results of this study indicate that there are 29% stars category menu, 10% puzzles category, 29% plowhorses category, and 31% dogs category. From the results of the menu engineering analysis, a strategy for the Dome Garden Café was developed based on the product life cycle theory, namely; 1) modification of food recipes, 2) rapid skimming strategy, 3) suggestive selling techniques, 4) menu design, 5) promotion through social media. This research is expected to contribute to the Dome Garden Café and the hospitality industry in general in the utilization of menu engineering to maximize food sales

    THE RISE OF YOUNG ENTREPRENEURS IN THE COVID-19 PANDEMIC

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    Every business requires intrinsic and extrinsic resource. Intrinsic resource including financial literacy and passion or entrepreneur intention. Extrinsic resource is access to finance or capital. They needs capital to increase and developing business. Access to capital also plays an important role in increasing business. The aim of this study was to determine how can entrepreneurs in University student increase during covid-19 pandemic? How does interaction between financial literacy and access to capital on entrepreneurial intention among student university students in Bali, Indonesia? This study uses primary data, questionnaires collected from 257 participants. Data analyze using path analysis. The findings in this study, entrepreneurs in University student are significantly increase during covid-19 pandemic. Access to capital has no significant effect on student entrepreneurial intentions, financial literacy has a significant positive effect on entrepreneurial intentions, and access to capital of university students in Bali, Indonesia

    Pengaruh Social Media Marketing Terhadap Minat Membeli di Holiday Inn Resort Nusa Dua

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    Abstrak Perkembangan pengguna social media membuat perubahan besar terhadap dunia pemasaran. Social Media Marketing memungkinkan organisasi mencapai tujuan pemasaran dengan biaya yang relatif rendah. Dilatarbelakangi oleh menurunnya occupancy rate di Holiday Inn Resort Nusa Dua, mengindikasikan bahwa diperlukannya upaya pemasaran yang lebih optimal, sehingga penelitian ini bertujuan untuk mencari tahu pengaruh Social Media Marketing terhadap Minat Membeli. Data yang diperoleh pada penelitian ini berupa hasil penyebaran kuesioner kepada sampel penelitian sebanyak 99 orang menggunakan metode purposive sampling. Pengumpulan data menggunakan kuesioner berskala likert. Teknik analisis data menggunakan analisis regresi linear sederhana, uji t dan uji koefisien determinasi. Berdasarkan hasil analisis dan pembahasan dapat disimpulkan bahwa Social Media Marketing berpengaruh positif terhadap Minat Membeli di Holiday Inn Resort Nusa Dua. Hasil uji t menunjukkan nilai t hitung sebesar 5,841 lebih besar dari t tabel 1,6 dan nilai signifikan 0,000 < 0,05 yang artinya menolak Ho atau Ha diterima. Dalam penelitian ini, ditunjukkan bahwa pengaruh SMM terhadap Minat Membeli adalah sebesar 25,3%. Kata Kunci: Social Media Marketing, Minat Membeli, Pemasaran, Minat Menginap, Hotel Abstract Social media users is increasing and it makes big changes to the world of marketing. Social Media Marketing allows organizations to achieve marketing objectives at a relatively low cost. Against the background of the declining occupancy rate at the Holiday Inn Resort Nusa Dua, it indicates that more optimal marketing efforts are needed, so this study aims to find out the effect of Social Media Marketing on purchase intention. The data obtained in this study were the results of distributing questionnaires to a sample of 99 people using a purposive sampling method. Collecting data using a Likert-scale questionnaire. Data analysis techniques using simple linear regression analysis, t test and test the coefficient of determination. Based on the results of the analysis and discussion, it can be concluded that Social Media Marketing has a positive effect on purchase intention at the Holiday Inn Resort Nusa Dua. The results of the t test showed that the t value was 5.841 greater than t table 1.6 and a significant value of 0.000 <0.05, which means that Ho is rejected or Ha is accepted. In this study, it was shown that the effect of SMM on purchase intention was 25.3%. Keywords:  Social Media Marketing, purchase intention. marketing, intention to stay, hotel &nbsp

    Pengabdian Masyarakat Melalui Pelatihan Internet Marketing, Akutansi Dan Manajemen Keuangan Dalam Upaya Peningkatan Omset Penjualan Produk

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    Dupa merupakan salah satu bagian alat persembahyangan bagi umat Hindu khususnyadi Bali. Secara umum dupa digunakan oleh para umat beragama hindu dan budha sebagai sarana melakukan pemujaan kepada Tuhan melalui suatu proses upacara keagamaan. Jika hanya ditinjau dari fungsinya sebagai sarana upacara, dupa akan selalu dibutuhkan oleh masyarakat dalam berbagai aktifitas keagamaan yang terus menerus secara silih berganti. pada Dupa Borobudur yang terletak di desa Lovina-Singaraja. Banyak sekali kendala yang dialami oleh perusahaan tersebut baik dari kendala pemasaran,maupun aspek keuangan dengan tidak optimalnya pencatatan arus kas. Dilihat dari beberapa kendala diatas maka perlunya pelatihan akutansi dan manajem keuangan, sedangkan untuk meningkatkan penjualan produk dilakukan metode memasarkan produk atau internet marketing, penerapan dua strategi diatas berdampak pada hasil yang sudah dapat dilihat diantaranya meningkatnya omset penjualan produk dupa dengan memanfaatkan media social seperti WhatsApp, Facebook, Instagram, selanjutnya pencapaian dalam hal pelatihan akutansi dan manajemen keuangan adalah sudah menggunakan aplikasi pembukuan secara online dengan aplikasi “Mesin Kasir” sehingga pembukuan lebih tertata dengan baik dan perhitungan dirasa lebih akurat karena sudah tersistematika. Kata Kunci: Internet Marketing, Pelatihan akutansi dan manajemen keuanga

    RESISTENSI INTERAKSI UMAT HINDU MELALUI REPRODUKSI PRAKTIK KEAGAMAAN DALAM TRADISI PANGKONAN DI DESA ADAT CAU BELAYU

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    The influence of globalization does not only change the physical style of humans as a subject that responds to global influences. But in other aspects it is also affected, one of which is the aspect of social interaction in a homogeneous cultural space. This is a strategy for local policy makers to respond to this influence to continue to hold social interactions in the local religious culture space by holding the tradition of mapangkon or pangkonan in Hindu religion in the Cau Belayu Traditional Village, Marga District, Tabanan Regency. The power of globalization that requires humans to experience social mobility so that social interaction becomes tenuous, on the legitimacy of society, the implementation of the mapangkon tradition takes place to build and promote the resistance of communal social interactions.Keywords: Building Hindu People Interaction, Pangkonan Ceremon

    The Effect Of Information Technology Advancement, Personal Engineering Capabilities, and Accounting Information System User Participation on Accounting Information System Effectiveness

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    This study aims in this study to determine the effect of sophistication of information technology, personal technical ability and participation of users of accounting information systems on the effectiveness of accounting information systems. The population in this study are employees of the Village Credit Institution (LPD) in the District of Clan with sample which used that is as much 78 person respondents. The data analysis technique used in this research is Multiple Linear Regression, F-Coefficient and t-test. Based on the results of the study, it can be seen that: (1) sophistication technology information take effect positive and significant to system effectiveness information accountancy, where obtained coefficient regression 0.468 and sig 0.039. (2) the ability of personal techniques has a significant positive effect on the effectiveness of information systems accountancy, where obtained coefficient regression as big as 0.568 and sig 0.022. (3) the participation of users of accounting information systems has a significant positive effect on the effectiveness of accounting information systems, where the regression coefficients are 0.273 and sig 0.039. The magnitude of the influence of the independent variable on the sophistication of information technology is 57.1%. Suggestions that can be given by researchers are Lpada Village Credit Institutions (LPD) in Marga District in increasing the effectiveness of accounting information systems can be done by increasing the sophistication of information technology, personal technical skills and participation of users of accounting information systems

    Endometrial Clear Cell Carcinoma: A Case Report.

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    Clear cell carcinoma is a rare type of endometrial carcinoma with aggressive behavior and the worst prognosis compared to other types of endometrial carcinoma. This carcinoma is more common in women with exposure to secondhand smoke. This study aims to report a case of endometrial clear cell carcinoma in a 47-year-old female patient with chief complaints being vaginal bleeding for a month with decreased body weight

    Ethanol Extract of Spondias pinnata Leaves Reduce Parasite Number and Increase Macrophage Phagocytosis Capacity of Mice Infected by Plasmodium berghei

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    BACKGROUND: Currently, there is no vaccine against malaria in humans, the development of resistance to anti-malarial drugs, causing the need to find new alternatives to overcome malaria infections. This study aimed to determine effect of Spondias pinnata in increasing cellular immunity, especially phagocytosis activity of peritoneal macrophages against Plasmodium berghei infection.METHODS: This was an experimental study with two stages of research, each stage requires 36 Balb/c mice, aged 2 months and weight 20-25 grams. After one week of acclimatization, the mice were put into 6 different groups, each group consisted of 6 mice. The negative control was a group of mice given distilled water for 14 days then infected by P. berghei in the 15th day. Meanwhile, T1, T2, T3, T4 and T5 groups were given S. pinnata leaves ethanol extract with dose of 25, 50, 100, 200 and 400 mg/kg body weight (BW)/day, respectively, and then infected by P. berghei in the 15th day.RESULTS: The results showed that the lowest parasitemia and the highest capacity of macrophage to phagocytose latex was found in treatment group T3 that received 50 mg/kg BW of S. pinnata leaves ethanol extract. Based on analysis of the Pearson correlation test, there was a significant correlation between percent phagocytosis and parasitemia (p<0.05).CONCLUSION: Ethanol extract of S. pinnata leaves lower the parasite number of P. berghei in Balb/c mice and increase the capacity of macrophage to phagocytose latex. However, the mechanisms of how S. pinnata leaves extract in activating phagocytosis capacity and reducing parasitemia still need further investigation.KEYWORDS: phagocytosis, Plasmodium berghei, parasite number, Spondias pinnat
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