Marketing Module 5: Product

E.B. 2013-06A marketing strategy is something that every single food and agriculture-related business (farms, wholesalers, retailers, etc.), no matter how big or small, needs to have in place in order to succeed in the marketplace. Many business owners in the food and agriculture sector in New York State and elsewhere are hesitant to set up an actual marketing strategy because they simply do not know how to go about developing it. How to better market their products and services remains a primary concern among New York State food businesses as a result. In response to this need, we offer this Marketing Modules Series of eight modules which constitute a comprehensive training course in marketing management. The overall goal of this series is to improve the marketing skills of food business managers and owners in New York State so that they can develop successful marketing strategies to increase business profitability. More specifically, these Marketing Modules are intended to support the efforts of extension specialists and extension educators as they develop marketing training programs for their stakeholders. Module 1 (Marketing) offers an overview of the series and discusses the basic pillars of a marketing strategy. Modules 2, 3 and 4 (Customer, Company and Competition, often referred to as ‘The 3 Cs’) focus on key concepts and techniques to conduct market analysis. Modules 5, 6, 7 and 8 (Product, Price, Placement/Distribution and Promotion, or ‘The 4 Ps’), hone in on the essential elements of marketing tactics

Market Opportunities for New Sauerkraut Products

Food Consumption/Nutrition/Food Safety, Marketing,

Marketing Module 5: Product Example

E.B. 2013-06

Marketing Module 3: Company Analysis Example

E.B. 2013-04

La recreaci?n como estrategia did?ctica en la formaci?n ambiental entorno a la quebrada cucharo orientada a estudiantes del grado cuarto de la Instituci?n Educativa Papagal? del Municipio de Salda?a - Tolima

170 p. Recurso Electr?nicoEsta propuesta se dirige a los 20 ni?os y ni?as del grado 4? de la Instituci?n Educativa Papagal?, quienes oscilan entre los 8 y 14 de edad; y seg?n su g?nero est?n distribuidos as?: 12 hombres y 8 mujeres. Estos estudiantes ya emprendieron su experiencia en el proceso de recuperaci?n de la Quebrada Cucharo en un primer momento, mediante actividades de observaci?n, reflexi?n y conocimiento en torno a los factores que provocan la disminuci?n de la fuente h?drica, al igual que la conformaci?n de grupos de trabajo estudiantil; con los cuales se socializ? la salida de reconocimiento a la quebrada. En un segundo momento de la investigaci?n, la proyecci?n de las orientaciones de trabajo se llev? m?s all? del diagn?stico realizado en el programa Ondas, que puede complementarse a trav?s de estrategias de recreaci?n para que los estudiantes se acerquen a su entorno natural de forma l?dica, interact?en en procesos operacionales y acciones propias de la investigaci?n acci?n, para despertar a trav?s de talleres did?cticos el inter?s por una formaci?n ambiental que permita asumir actitudes y comportamientos responsables en el cuidado, mantenimiento y mejoramiento de ?ste recurso h?drico. La presente experiencia investigativa define estrategias y actividades plenamente definidas para que los estudiantes desarrollen y construyan todo un proceso de formaci?n ambiental fundamentada en el cuidado, conservaci?n, mantenimiento y mejoramiento del patrimonio ambiental de la cuenca de la quebrada Cucharo; se trata de que a trav?s del proceso de observaci?n y reflexi?n permanente reconozcan no solo la importancia de la fuente h?drica, sino del paisaje natural y los ecosistemas que se desarrollan en la cuenca de la misma, para que asuman su compromiso siendo protagonistas y convirti?ndose en l?deres o pioneros ambientales, invitando a los dem?s estamentos de la comunidad educativa a comprometerse en el desarrollo de este proyecto. El desarrollo de la experiencia investigativa centr? su inter?s en el dise?o e implementaci?n de talleres did?cticos a trav?s de los cuales y recurriendo a actividades recreativas que van desde caminatas ecol?gicas para la contemplaci?n del paisaje natural, la recreaci?n gr?fica y pintoresca de este entorno que es el m?s inmediato de los estudiantes en la expectativa de crear sentido de pertenencia, cambios de actitud y comportamiento, al igual que la formaci?n en valores del respeto y responsabilidad frente al mismo, escuchar y reflexionar sobre temas musicales y composiciones que invitan a cuidar, proteger y mejorar el medio ambiente; participar en concursos de conocimiento ambiental (el saber, el saber hacer, el ser y el saber convivir con el patrimonio natural) y otras series de iniciativas y actividades que hacen de la recreaci?n una valiosa oportunidad para que los estudiantes del grado 4? comprometidos en esta propuesta como grupo pionero, los docentes investigadores y los dem?s agentes de la comunidad educativa se vinculen y participen activa, decidida y responsablemente en el proceso de formaci?n ambiental para el cuidado, protecci?n y mejoramiento de la cuenca de la quebrada Cucharo. Palabras Claves: Formaci?n Ambiental, Quebrada, Recreaci?n, Talleres Did?cticos.This research was applied to twenty students from fourth grade at Instituci?n Educativa Papagal?, they were between eight and fourteen years old, twelve of them were men and the other eight were women. These students have already started their experience about the process of recovering the Quebrada Cucharo. Firstly, through observation, reflection and knowledge about the factors that make the reduction of drinking fountain. In this manner, it was made some student teams who were socialized the findings about brook. nThe second moment of the research was the projection of the work orientations what was carried beyond the diagnosis made about the Ondas project, which can be complemented through some recreation strategies for the students? closing to their natural environment in a playful way, so they could interact in operational processes on the action research through didactic workshops the interest in an environmental education that allowed to assume responsible attitudes and behaviors about caring, maintenance and improvement of this drinking resource. The current experienced research defines strategies and activities for students develop and build an environmental educative process based on the care, conservation, maintenance and improvement of the environmental heritage of the Quebrada Cucharo. In the same manner, it was pretended that through the process of observation and constant reflection they recognized not only the importance of the drinking fountain, but of the natural landscape and the ecosystems that were developed in the basin of the same. They assumed their commitment became in leaders and environmental pioneers: Thus they involved to the whole educative community for the development of this project. The development of this experienced research was focused on the design and implementation of didactic workshops through recreational activities such as ecological walks for the contemplation of the natural landscape, the graphic and picturesque recreation of this environment that is closer to the students? expectations to create a sense of belonging, changes in their attitudes and behavior, as well as training in values of respect and responsibility by themselves, listening and reflecting on musical themes and compositions that invite care, protection and improvement of the environment; participate in contests about environmental knowledge (knowing, know-making, being and knowing how to coexist with natural heritage) and other series of initiatives and activities that make of the recreation a valuable opportunity for fourth graders are engaged in this proposal as a pioneer group, the research teachers and the other agents of the educational community were actively involved in the process of environmental training for the care, protection and improvement of the Cucharo?s drinking fountain. Keywords: Environmental Training, Quebrada, Recreation, Didactic Workshops

Consumer Preferences and Marketing Opportunities for Premium “Tree-Ripened Peaches” in New York State

R.B. 2004-10Fruit growers in New York State are adding alternative fruit crops to their production acreage in an effort to diversify their apple orchards. Peach (Prunus persica L.) is a major crop used for that purpose because of the collaboration between growers and the Cornell Agricultural Experiment Station to develop new varieties that possess higher eating quality and more eye-appealing characteristics for the consumer market and because they are suitable for the growing environment in New York State. The goal of this study is to explore consumer interests in New York-grown premium tree-ripened peaches and develop strategic marketing recommendations on how the New York stone fruit industry can expand markets for these peaches. This research is divided into two parts: a qualitative study (focus group discussion) and a quantitative study (consumer phone survey). The purpose of the focus groups was to obtain in depth responses from consumers on their attitudes and purchase behaviors for fruit, peaches and New York-grown premium tree-ripened peaches. The consumer phone survey was designed to verify results from the focus group discussion among the general population and to determine consumers’ interests and willingness to pay a higher price for “quality-guaranteed premium treeripened peaches.” The focus groups and consumer phone surveys show that consumers, especially frequent fruit shoppers, are generally very interested in good quality peaches as well as “quality-guaranteed premium tree-ripened peaches”. Although it is usually recognized that good quality tree-ripened peaches are available at farm stands or farmers’ markets, they appear to be less available in the supermarkets where respondents in this study typically shop. This presents an opportunity for New York stone fruit growers to supply good and consistent quality fresh peaches through the supermarket channel. Peaches are prized for their juiciness, sweetness, and good flavor. However, consumers are frustrated by the difficulty they perceive in selecting peaches at the proper ripening stage to get the qualities they like. Quality and consistency of the product are key factors for consumer satisfaction, and a high level of satisfaction, in turn, increases consumer demand and repeat purchases for fresh peaches. If quality and consistency exist, consumers seem to be willing to pay higher prices and buy fewer peaches in order to get the product they like. Most consumers in this study recognized New York State as a region where peaches are grown and referred to these peaches as “local” or “homegrown.” Awareness of these shoppers about peaches grown in New York and their “local” nature clearly constitutes an advantage to build on when marketing New York-grown peaches. However, there are challenges when designing a marketing program to receive a premium price for high quality New York-grown tree-ripened peaches. Many consumers could not correctly identify tree-ripened peaches, and some expected a lower price for locally grown products. Moreover, some focus group participants viewed California peaches as larger and Pennsylvania peaches as more flavorful and predictable than New York peaches. iii Therefore, when promoting “quality-guaranteed New York-grown premium tree-ripened peaches” through the supermarkets channel, a good position statement, innovative packaging, and clear labeling at the point of purchase will be the major means of informing and influencing a potential buyer. It should emphasize high quality and be used as boldly and as creatively as possible to justify the higher price and stimulate sales for the “New York-grown qualityguaranteed premium tree-ripened peaches”. Moreover, given the narrow marketing window when fresh New York peaches are available and the excitement the arrival of the peach season appears to generate, both run-of-the-crop and premium varieties can benefit from intensive promotion of their arrival. Results from this study show that demographic factors generally do not affect consumer behavior in terms of purchasing peaches or tree-ripened peaches. Therefore, promotional programs targeting specific consumer groups are not necessary. Generating consumer satisfaction through good and consistent quality products is the key to successfully marketing “New York-grown quality-guaranteed premium tree-ripened peaches.

Automatic in-vivo MRS signal quantification for the classification of brain tumors

Orientador: Gabriela CastellanoDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Fisica Gleb Wataghin.Resumo: Este trabalho visou o estudo e validação de técnicas de pre-processamento e quantificação de dados provenientes da técnica de Espectroscopia por Ressonância Magnética (MRS, do inglês Magnetic Resonance Spectroscopy), obtidos do cérebro humano in vivo, para a extração de informação que fosse clinicamente relevante para o estudo e diagnostico de tumores cerebrais. Para isso, foi feito o estudo da técnica com base na literatura, incluindo a revisão dos aspectos físicos envolvidos, estudando os métodos computacionais utilizados para o pre-processamento e quantificação dos dados, e os aspectos bioquímicos dos metabólicos de interesse presentes no cérebro humano, passiveis de serem quantificados através da técnica. Especificamente, foi estudado um método de quantificação de dados de MRS, o método. AMARES (Advanced Method for Accurate, Robust and Efficient Spectral fitting of MRS data), aplicado na quantificação de dados de MRS adquiridos de sujeitos controles e pacientes portadores de tumores cerebrais, provenientes de uma base de dados do Laboratório de Neuroimagem (LNI - Hospital das Clinicas - UNICAMP). Isso foi feito utilizando o software de domínio público jMRUI (http://sermn02.uab.es/mrui/)[1], que possui o método AMARES já implementado. Estes resultados foram comparados com resultados provenientes de uma quantificação manual desses mesmos dados, realizada previamente como parte do projeto de doutorado da Dra. Andréia Vasconcellos (atual docente do Depto. de Radiologia da FCM/UNICAMP)[2]. Foi verificada a concordância entre os dois métodos de quantificação, e também a viabilidade de usar os resultados da quantificação com o método automático para alem de diferenciar entre os grupos de pacientes e controles, realizar a separação dos Pacientes com tumores em diferentes grupos. Obteve-se que os resultados obtidos com o método automático foram mais precisos e consistentes que os obtidos com o método manual, e permitiram uma melhor classificação dos tipos de tumores. Adicionalmente, foram incluídos neste trabalho os resultados do estudo de perfis metabólicos ex vivo em tumores cerebrais pediátricos através da técnica HR-MAS (do inglês High Resolution Magic Angle Spinning). Este estudo adicional foi realizado no Laboratório de Imagem Molecular da Faculdade de Medicina da Universidade de Valencia (Espanha) através do Programa Santander de Mobilidade Internacional e financiado através de uma bolsa do Banco Santander-Banespa.Abstract: The aim of this work was to study and validate techniques for pre-processing and quantificating Magnetic Resonance Spectroscopy data, obtained in vivo from the human brain, in order to get information clinically useful for the study and diagnosis of brain tumors. Therefore, a literature-based study of the technique was made, including a review of the Physics concepts involved, the data acquisition process in the scanner and the computational methods used to pre-process and quantificate the spectral data, as well as the biochemical aspects of the metabolites of interest in the human brain that can be detected by this technique. Special attention was given to the AMARES (Advanced Method for Accurate, Robust and Efficient Spectral fitting of MRS data) method for MRS data quantification, which was studied and applied to the quantification of data from control subjects and patients with brain tumors. The data came from a database of the Neuroimaging Laboratory (LNI - Hospital das Clinicas - UNICAMP). The quantification with AMARES was made through the jMRUI software (http://sermn02.uab.es/mrui/) [1], a public domain software for processing and quantification of MRS data. These results were compared to the results obtained with a manual quantification of the same data, previously done as part of the PhD thesis work of Dr. Andreia Vasconcellos (lecturer from the Radiology Department of the School of Medicine, UNICAMP) [2]. The agreement between the results from both quantification methods was verified, as well as the feasibility of using the automatic quantification results to differentiate among tumor types, besides differentiating between patients and controls. Results obtained by the automatic method were more accurate and consistent than those obtained by the manual method allowing a better classification. Additionally, in this work were included the results of the study of ex vivo and in vivo metabolic profiling in pediatric brain tumors using the HR-MAS (High Resolution Magic Angle Spinning) technique. This study was carried out in the Molecular Imaging Laboratory, School of Medicine at the University of Val¿encia (Spain), within the Santander-Banespa Bank International Exchange Program.MestradoFísicaMestre em Físic

Efectos del Método Feldenkrais en el tratamiento de Patologías de Origen Mecánico de la Columna Vertebral :

52 páginasEl presente estudio tiene por objetivo Describir teóricamente los efectos del Método Feldenkrais en el tratamiento de Patologías de Origen Mecánico de la columna vertebral encontrados en la literatura en el periodo 2000-2012; con la cual, se busca proveer al fisioterapeuta encargado de la rehabilitación de estas patologías, de un documento sólido y metodológicamente acorde a sus necesidades científicas en la práctica clínica. En los resultados descritos por los estudios analizados, se encontró que los autores postulan al método Feldenkrais como una intervención de tratamiento efectivo y seguro en el tratamiento de las patologías de origen mecánico de la columna vertebral. Los estudios encontrados muestran mayor enfoque en los efectos producidos por el método Feldenkrais en el manejo del dolor. Nota: Para consultar la carta de autorización de publicación de este documento por favor copie y pegue el siguiente enlace en su navegador de Internet: http://hdl.handle.net/10818/918

Identidad como fumador y riesgo percibido en adolescentes fumadores de tabaco: un modelo predictivo

Este estudio descriptivo correlacional con análisis de corte multivariante tuvo como objetivo determinar si la identidad del fumador y el riesgo percibido predecían el nivel de consumo de tabaco en una muestra de 935 de los cuales 554 hombres (59.3%) y 381 mujeres (40.7%). Se utilizó el Cuestionario de Consumo de Cigarrillo (C4), el Cuestionario de Identificación con el Consumo de Cigarrillo (CICC) y el Cuestionario de Expectativas sobre el Consumo de Cigarrillo (CECC). Se realizaron análisis correlacionales bivariados y multivariados para la identidad del modelo de ecuaciones estructurales y se evaluó en el modelo las bondades de los criterios de ajuste. Los resultados indicaron que el 33.2% fumaba y que tanto el riesgo percibido como la no identificación del fumador en conjunto con otros factores predecían el 40.1% de la varianza en el modelo propuesto