Social exclusion and economic growth at the European Union: can social marketing and behavioral economics help us to overcome the problem?

The problem of poverty and social exclusion is growing nowadays in the European Union context, according to Eurostat (2015 and 2016). And, in spite of the fact that Europe 2020 Strategy is apparently focused on that situation, the perspectives are not promising. What could be happening? In this paper we analyze this issue from a Macromarketing approach, including elements from Behavioral Economics (stigmatization process and stress coping theories, going further than the “homo economicus” traditional model) to reach a better understanding, and recommending a combined public-private response to overcome the problem, using the elements that Marketing provide us (such as Social Marketing, Macro-social Marketing, Corporate Social Marketing and also traditional Commercial Marketing techniques, under a “fortune at the bottom of the pyramid” approach). Doing so, we do not only want to eradicate this sort of curse, but also to boost economic growth in an effective inclusive manner.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Modal characterization of rotors by unbalance response

A method for determining the complete modal model of rotors affected by gyroscopic moments is proposed. Unlike the case of conventional dynamic systems, the models of these rotors consist of three sets of parameters: the eigenvalues, or complex natural frequencies; the right eigenvalues, or modal forms; and the left eigenvectors. The proposed method has an advantage over existing methods in that it is based on the response analysis of the unbalanced rotor, and therefore does not require the use of special excitation devices nor mounting or dismounting the rotor in order to carry out the tests. It has been proven that although this method does not permit a complete description of the rotor dynamic at each rotational speed to be obtained, its modal parameters can be calculated via the synchronous component (1X) of the response related to the unbalance. The application of the proposed method is shown with an illustrative example based on the finite elements model of a rotor

Identification Of Mitotically Competent SOX2+ Cells In White Matter Of Normal Human Adult Brain

SOX2 expression is linked to the undifferentiated state of stem cells in mammalian neurogenic niches. While its expression has been reported in the adult human subventricular zone (SVZ), to date it has not been detected in adult human white matter. Here we describe a population of SOX2+ cells from the white matter of the adult human temporal lobe, which proliferate and express glial markers in vitro

The female entrepreneurship as a sustainable indicator. Analysis in period of economic crisis: The case of Málaga

The female contribution to the entrepreneurial activity, which promotes effective equality and makes the citizens co-responsible for its development (from a perspective focused on the promotion of a sustainable development), has been showing an increase in times of economic prosperity. However, there exist some gaps on the impact of the past economic crisis. The main objective of this research is to inquire about this fact and contributes to its visibility as an indicator of sustainability. Therefore, this work offers a study of the situation of entrepreneur women in the province of Malaga in the period 2008-2015. The results are striking, since it is exposed an increase in female entrepreneurship in this period, although at a great distance from men entrepreneurship levels.La contribución femenina a la actividad emprendedora, que impulsa la igualdad efectiva y hace a la ciudadanía co-responsable de su desarrollo (desde una perspectiva centrada en la promoción de un desarrollo que sea sostenible), viene mostrando un incremento en época de bonanza económica. Sin embargo, existen lagunas sobre la incidencia de la pasada crisis económica. El objetivo principal de este estudio es indagar sobre este hecho y contribuir a su visibilidad como un indicador de sostenibilidad. A tal fin, se ha realizado un estudio de la situación de las mujeres emprendedoras de la provincia de Málaga en el periodo 2008-2015. Los resultados llaman la atención, pues se observa un aumento del emprendimiento femenino en dicho periodo, aunque a gran distancia de los niveles de emprendimiento realizado por los hombres.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tec

Fuzzy multi-objective optimisation for master planning in a ceramic supply chain

This is an Accepted Manuscript of an article published in International Journal of Production Research on 2012, available online: http://www.tandfonline.com/10.1080/00207543.2011.588267.In this paper, we consider the master planning problem for a centralised replenishment, production and distribution ceramic tile supply chain. A fuzzy multi-objective linear programming (FMOLP) approach is presented which considers the maximisation of the fuzzy gross margin, the minimisation of the fuzzy idle time and the minimisation of the fuzzy backorder quantities. By using an interactive solution methodology to convert this FMOLP model into an auxiliary crisp single-objective linear model, a preferred compromise solution is obtained. For illustration purposes, an example based on modifications of real-world industrial problems is used.This research has been carried out in the framework of a project funded by the Science and Technology Ministry of the Spanish Government, entitled 'Project of reinforcement of the competitiveness of the Spanish managerial fabric through the logistics as a strategic factor in a global environment' (Ref. PSE-370000-2008-8).Peidro Payá, D.; Mula, J.; Alemany Díaz, MDM.; Lario Esteban, FC. (2012). Fuzzy multi-objective optimisation for master planning in a ceramic supply chain. International Journal of Production Research. 50(11):3011-3020. https://doi.org/10.1080/00207543.2011.588267S301130205011Alemany, M.M.E.et al., 2010. Mathematical programming model for centralized master planning in ceramic tile supply chains.International Journal of Production Research, 48 (17), 5053–5074Beamon, B. M. (1998). Supply chain design and analysis: International Journal of Production Economics, 55(3), 281-294. doi:10.1016/s0925-5273(98)00079-6Chen, C.-L., & Lee, W.-C. (2004). Multi-objective optimization of multi-echelon supply chain networks with uncertain product demands and prices. Computers & Chemical Engineering, 28(6-7), 1131-1144. doi:10.1016/j.compchemeng.2003.09.014Chern, C.-C., & Hsieh, J.-S. (2007). A heuristic algorithm for master planning that satisfies multiple objectives. Computers & Operations Research, 34(11), 3491-3513. doi:10.1016/j.cor.2006.02.022Kreipl, S., & Pinedo, M. (2009). Planning and Scheduling in Supply Chains: An Overview of Issues in Practice. Production and Operations Management, 13(1), 77-92. doi:10.1111/j.1937-5956.2004.tb00146.xLai, Y.-J., & Hwang, C.-L. (1993). Possibilistic linear programming for managing interest rate risk. Fuzzy Sets and Systems, 54(2), 135-146. doi:10.1016/0165-0114(93)90271-iLi, X., Zhang, B., & Li, H. (2006). Computing efficient solutions to fuzzy multiple objective linear programming problems. Fuzzy Sets and Systems, 157(10), 1328-1332. doi:10.1016/j.fss.2005.12.003Mula, J., Peidro, D., Díaz-Madroñero, M., & Vicens, E. (2010). Mathematical programming models for supply chain production and transport planning. European Journal of Operational Research, 204(3), 377-390. doi:10.1016/j.ejor.2009.09.008Mula, J., Peidro, D., and Poler, R., 2010b. The effectiveness of a fuzzy mathematical programming approach for supply chain production planning with fuzzy demand.International Journal of Production Economics, In pressPark *, Y. B. (2005). An integrated approach for production and distribution planning in supply chain management. International Journal of Production Research, 43(6), 1205-1224. doi:10.1080/00207540412331327718Peidro, D., Mula, J., Poler, R., & Lario, F.-C. (2008). Quantitative models for supply chain planning under uncertainty: a review. The International Journal of Advanced Manufacturing Technology, 43(3-4), 400-420. doi:10.1007/s00170-008-1715-yPeidro, D., Mula, J., Poler, R., & Verdegay, J.-L. (2009). Fuzzy optimization for supply chain planning under supply, demand and process uncertainties. Fuzzy Sets and Systems, 160(18), 2640-2657. doi:10.1016/j.fss.2009.02.021Selim, H., Araz, C., & Ozkarahan, I. (2008). Collaborative production–distribution planning in supply chain: A fuzzy goal programming approach. Transportation Research Part E: Logistics and Transportation Review, 44(3), 396-419. doi:10.1016/j.tre.2006.11.001Selim, H., & Ozkarahan, I. (2006). A supply chain distribution network design model: An interactive fuzzy goal programming-based solution approach. The International Journal of Advanced Manufacturing Technology, 36(3-4), 401-418. doi:10.1007/s00170-006-0842-6Torabi, S. A., & Hassini, E. (2008). An interactive possibilistic programming approach for multiple objective supply chain master planning. Fuzzy Sets and Systems, 159(2), 193-214. doi:10.1016/j.fss.2007.08.010Haehling von Lanzenauer, C., & Pilz-Glombik, K. (2002). Coordinating supply chain decisions: an optimization model. OR Spectrum, 24(1), 59-78. doi:10.1007/s291-002-8200-3Zimmermann, H.-J. (1978). Fuzzy programming and linear programming with several objective functions. Fuzzy Sets and Systems, 1(1), 45-55. doi:10.1016/0165-0114(78)90031-

Arrangement of Livestock Potential for Climate Change Adjustment in Jimaguayú, Camaguey, Cuba

The purpose of this paper was to make a contribution to the environmental arrangement of the livestock potential in the municipality of Jimaguayú, Camagüey, Cuba. The indicators restrictions, categories, and conflicts of the livestock potential in the region were identified and located on a map. Additionally, the policies, guidelines, regulations and standards for proper environmental management in each livestock area were determined. The study concluded that the potential of livestock activity consists in environmentally recommended use in the main eight of the seventeen secondary environmental areas that make up the region. One of them was considered for secondary use. In terms of categories, the municipality comprises 126.9 km2 without livestock potential, including several settlements and water reservoirs; 115.7 km2 were identified as having a poor potential; 316.3 km2 had a mid-potential; and 225.4 km2 was high. The previous contributed to the environmental arrangement of the livestock potential in the municipality of Jimaguayú, Camagüey. Accordingly, the restrictions, indicators, categories, and conflicts observed in the sector were determined, and their use was recommended for development in the secondary environmental areas with some potential, as well as to set up policies and general and specific guidelines

Arrangement of Livestock Potential for Climate Change Adjustment in Jimaguayú, Camagüey, Cuba

The purpose of this paper was to contribute to environmental arrangement of livestock potential in the municipality of Jimaguayú, Camagüey, Cuba. The indicators, restrictions, categories, and conflicts of livestock potential in the region were identified and placed on a map. Additionally, the policies, guidelines, regulations, and standards for proper environmental management in each livestock raising area were determined. The study concluded that the potential of livestock activity consists in the environmentally recommended use as principal of eight of the seventeen secondary environmental areas that make up the region. One of them was considered for secondary use. In terms of categories, the municipality comprises 126.9 km2 with no livestock potential. It includes several settlements and water reservoirs; 115.7 km2 were identified as poor potential; 316.3 km2 had a mid-potential; and 225.4 km2 was high. The previous contributed to the environmental arrangement of livestock potential in the municipality of Jimaguayú, Camagüey. Accordingly, restrictions, indicators, categories, and conflicts observed in the sector were determined in order to make recommendations for livestock development in the secondary environmental areas with some potential. It was also useful to set up policies and general and specific guidelines

Importancia de la comunicación en salud: adherencia al tratamiento

Cartel presentado en la Segunda Conferencia Internacional de Comunicación en Salud, celebrada el 23 de octubre de 2015 en la Universidad Carlos III de MadridIntroducción: la adherencia se ha definido como el contexto en el cual el comportamiento de la persona coincide con las recomendaciones relacionadas con la salud e incluyen la capacidad del paciente para: asistir a consultas programadas; tomar los medicamentos como se prescribieron; realizar los cambios de estilo de vida recomendados; Completar los análisis o pruebas solicitadas. Objetivos: abordaje de las dificultades para el cumplimiento del tratamiento; riesgos de la no adherencia; dar apoyo psicológico. Metodología: revisión bibliográfica en bases de datos; realización de sesiones clínicas a los pacientes (Información efectiva. Comunicación asertiva). Resultados y conclusiones: han pasado más de treinta años y la no adherencia al tratamiento se mantiene en cifras preocupantes 59% al igual que las hospitalizaciones derivadas del incumplimiento que son de un 69%. Según se refleja en diversos estudios. La naturaleza compleja de la adherencia al tratamiento requiere una solución multifactorial, definida en el tiempo y con la participación activa de todos los miembros del equipo de atención en salud, esto en la práctica puede ser de difícil ejecución, por ello cada profesional debe concienciarse de la importancia del tema