Storytelling: Percepción de la comunidad LGTB sobre los elementos en las publicidades, La emoción nos une y no estás solo

Este estudio tuvo como objetivo describir la percepción de la comunidad LGTB+ de 21 a 28 años sobre los elementos del Storytelling en las publicidades, la Emoción nos une y No estás solo de Sprite. Como investigación fue del tipo básica, se empleó el enfoque cualitativo y tuvo un diseño fenomenológico. Como resultados obtuvimos que los entrevistados entendían que gracias al mensaje, los personajes y el planteamiento de una buena historia que utiliza musicalidad y elementos audiovisuales pueden lograr que una publicidad no sea vista como tal, sino un contenido de valor que lleva a obtener el producto de manera más amable y participativa. Se concluyó que los entrevistados entendieron que gracias a los elementos principales del Storytelling (mensaje, historia y personajes), con ayuda de elementos audiovisuales pueden lograr que una publicidad no sea vista como para obtener un producto o servicio, sino como un contenido de valor

Satisfacción del paciente postoperado inmediato sobre el cuidado de enfermería del Servicio de Cirugía del Hospital Regional Docente de Trujillo 2016

This research is a descriptive cross-sectional; It was performed in order to determine the level of satisfaction of immediate postoperative patients on nursing care in the surgery department of the Regional Hospital of Trujillo 2016. The sample consisted of a total of 200 patients who underwent surgery immediately using a questionnaire type Likert scale CARE-Q divided into five dimensions. The following results which 67.5% was found satisfied with the care received, while the remaining 32.5% are dissatisfied and according to the different characteristics divided into dimensions found in the accessibility dimension 62.5% are satisfied and 37.5% dissatisfied; explains and facilitates in 47.5% were satisfied and dissatisfied 52.5%; in comfort 37.5% are and satisfied 62.5% dissatisfied in it anticipates and 37.5% are satisfied 62.5% dissatisfied, in keeping relationship of trust and 40% are satisfied 60% dissatisfied and dimension monitors and follows up 67.5% were satisfied and 32.5% dissatisfied. We conclude that patients of the surgery are satisfied with postoperative nursing care received.El presente trabajo de investigación es de tipo descriptivo de cortetransversal; se realizó con el propósito de determinar el nivel desatisfacción de los pacientes postoperados inmediatos sobre el cuidadode enfermería en el servicio de cirugía del Hospital Regional Docente de Trujillo 2016. La muestra estuvo constituida por un total de 200 pacientespostoperados inmediatos utilizando un cuestionario tipo escala LikertCARE-Q dividido en cinco dimensiones. Obteniendo los siguientesresultados que el 67.5% se encontró satisfecho con el cuidado recibido,mientras que el 32.5% restante se encuentra insatisfecho y según lasdiferentes características divididas en dimensiones se encontró que en la dimensión accesibilidad el 62.5% se encuentra satisfecho y el 37.5%insatisfecho; en explica y facilita el 47.5% se encuentra satisfecho y e52.5% insatisfecho; en conforta el 37.5% se encuentra satisfecho y el62.5% insatisfecho, en se anticipa el 37.5% se encuentra satisfecho y el 62.5% insatisfecho, en mantiene relación de confianza el 40% seencuentra satisfecho y el 60% insatisfecho y para la dimensión monitoreay hace seguimiento el 67.5% se encuentra satisfecho y el 32.5%insatisfecho. Concluimos que los pacientes del servicio de cirugía sesienten satisfechos con el cuidado de enfermería postoperatoria recibida.

Characterization of Brazilian Syrah winter wines at bottling and after ageing

Double pruning extended the harvest season of wine grape (Vitis vinifera L.) to dry winter, enabling production of high quality wines in the southeastern Brazil. Winter harvest allows grapes to fulfill not only technological maturation, but also phenolic ripeness. Winter wines from Syrah grapes harvested from eight vineyards in southeastern Brazil during three harvests were analyzed for their chemical and aromatic composition after bottling and after ageing for 20, 30, and 42 months in bottle. Winter wines have high content of total phenolic compounds, which remained almost constant through ageing, as well as color intensity. Malvidin 3-O-glucoside stood out among anthocyanins, remaining 5-10 % after 39 months of ageing. Moreover, malvidin 3-O-glucoside-pyruvic acid was the main pyranoanthocyanin identified in winter wine. Polymerized pigments index ranged from 54 % at bottling to 80 % after 42 months of ageing. Young winter wines are rich in ester and monoterpene, as well as alcoholic volatile compounds responsible for ethereal, fruity, flowery, fresh and sweet aromas. Aged winter wines showed higher contents of furfural, geranyl ethyl ether, isoamyl decanoate, α-muurolene and α-calacorene, contributing to sweet, fruity and woody aromas. Syrah winter wines are characterized by high content of phenolic compounds and color stability, and keep good sensorial characteristics after ageing in bottle

Cognitive decline and healthy aging: an online activities and psychoeducational program for older adults in the context of COVID-19 Pandemic: preliminary results

AbstractBackground: The preventive and compulsory social isolation regulations due to COVID-19 affected the entire population, but this became more emphasized in the group of older adults. Many older adults who attended workshops, retirement centers and clubs had to interrupt their activities. This has impacted negatively on their activity level, socialization, and emotional state. The aim of the present study is to present preliminary results of the implementation of an online activities and psychoeducational program to prevent cognitive decline and promote healthy aging habits on older adults who live in Argentina in the context of Covid-19 Pandemic.Method. Design: Descriptive study. Subjects: 396 self-validated older adults, male and female. Instruments: socio-demographic and social participation questionnaire. Procedure: The intervention consists of a series of workshops (yoga, meditation, gym, singing lessons, memory, preparation for retirement and reflection about grief) and monthly specialist ´s talks on different topics about healthy aging. All the activities where done through zoom platform. All participants where offer one to one capacitation and written material about how to use this platform. Older adults could choose in how many activities they would take part in.Results. Data of 396 older adults who have taken part in the on-line version of the program on 2020 indicate that median age was 70.66 years old (ds= 8,7) of which 86 % were women. 79 % took part in specialists talks and 68 % on workshops and talks.Discussion: These results provide empirical evidence regarding the need to implement online intervention programs for older adults. Participating in an online educational program could increase participant?s cognitive healthy habits literacy, empowerment and engagement in brain health promotion activities, which in turn could reduce their dementia risk and feeling of loneliness in pandemic context.Fil: Feldberg, Carolina. Instituto de Neurociencias Buenos Aires S. A.; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Tartaglini, María Florencia. Instituto de Neurociencias Buenos Aires S. A.; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Hermida, Paula Daniela. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Houssay. Instituto de Investigaciones Cardiológicas. Universidad de Buenos Aires. Facultad de Medicina. Instituto de Investigaciones Cardiológicas; ArgentinaFil: Somale, Maria Veronica. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Orellano, Anabel. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Ortiz, Juan Pablo. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Teran, Claudio. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Kasten, Sergio. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: De Cara, Josefina. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Degtiar, Marina. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Langer, Camilo. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Benetti, Laureana. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Redoni, Emiliano. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaFil: Gracia, Claudia. Instituto de Neurociencias Buenos Aires S. A.; ArgentinaAlzheimer's Association International ConferenceDenverEstados UnidosAlzheimer's Associatio

Índice de progreso social del distrito de Yonán - Cajamarca

El propósito de la presente investigación es la de obtener el cálculo del índice de progreso social del distrito de Yonán de la provincia de Contumazá ubicada en el departamento de Cajamarca, mediante la metodología elaborada por el Social Progress Imperative, la cual se basa en la integración de tres dimensiones: necesidades humanas básicas, fundamentos de bienestar y oportunidades. La presente investigación es del tipo cuantitativa no experimental, en la cual la recolección de los datos primarios se obtuvo mediante encuestas realizadas a una muestra de la población del distrito de Yonán, el cuestionario empleado fue proporcionado por CENTRUM PUCP el cual es una adaptación del cuestionario del Social Progress Imperative a la realidad nacional. El resultado del IPS del distrito de Yonán resultó 51.2, el cual se encuentra en un nivel bajo según la escala de niveles proporcionado en el estudio del Índice de Progreso Social Regional elaborado por CENTRUM PUCP en el 2019. Sin embargo, este resultado es superior al del departamento de Cajamarca el cual tiene un IPS de 49. En relación a las tres dimensiones las puntuaciones fueron: necesidades humanas básicas con 61.32 en un nivel medio bajo, fundamentos de bienestar con 39.80 en un nivel muy bajo, y oportunidades con 52.36 con un nivel bajo. El distrito de Yonán fue dividido en tres zonas, de las cuales la zona 2, que corresponden a la capital del distrito fue la que presentó mejores resultados en las tres dimensiones analizadas. Los resultados de esta investigación nos muestran las carencias existentes en las diferentes dimensiones mostradas que sirven como fuente de información o punto de partida para dirigir los esfuerzos y políticas municipales en atender las brechas identificadas para lograr el desarrollo y una mejor calidad de vida de los habitantes del distrito de Yonán.The purpose of this research is to obtain the calculation of the social progress index of the Yonán district of the province of Contumazá located in the department of Cajamarca, through the methodology developed by the Social Progress Imperative, which is based on integration of three dimensions: Basic human needs, foundations of well-being, and opportunities. This research is of the non-experimental quantitative type, in which the collection of primary data was obtained through surveys carried out on a sample of the population of the Yonán district, the questionnaire used was provided by CENTRUM PUCP which is an adaptation of the questionnaire from the Social Progress Imperative to the national reality. The result of the IPS of the Yonán district was 51.2, which is at a low level according to the scale of levels provided in the study of the Regional Social Progress Index prepared by CENTRUM PUCP in 2019. However, this result is higher than from the department of Cajamarca, which has an IPS of 49. In relation to the three dimensions, the scores were: basic human needs with 61.32 at a medium-low level, well-being fundamentals with 39.80 at a very low level, and opportunities with 52.36 with a low level. The Yonán district was divided into three zones, of which zone 2, corresponding to the district capital, was the one that presented the best results in the three dimensions analyzed. The results of this research show us the existing deficiencies in the different dimensions shown that serve as a source of information or a starting point to direct municipal efforts and policies to address the identified gaps to achieve development and a better quality of life of the inhabitants Yonán district

We have already heard that the treatment doesn't do anything, so why should we take it?: A mixed method perspective on Chagas disease knowledge, attitudes, prevention, and treatment behaviour in the Bolivian Chaco

Author summary Chagas disease (CD) is caused by infection with the parasite Trypanosoma cruzi and is on the list of the most neglected tropical diseases on Earth. It has become an international health issue affecting 6-7 million people worldwide, mainly in Latin America. We performed a qualitative and quantitative study in Monteagudo, Bolivia, in order to paint an overall picture of CD in one of the most afflicted regions in the world: the Bolivian Chaco. Community members and key informants, such as patients and healthcare staff helped us to understand their current situation. Even after a large health campaign, persistent knowledge gaps, misconceptions and structural barriers were identified, leading to normalization and acceptance of CD and its social consequences. Relevant findings included the broad use of ivermectin for CD treatment without scientific evidence. We also found that misinterpretations of serologic test results contribute to a critical attitude towards biomedical treatment that is stopping patients from seeking treatment. With this research we aim to update the data on current knowledge and to analyse remaining barriers for transmission control and treatment, in order to focus future interventions and advocate for patient's rights. Background: Chagas disease (CD) is highly endemic in the Bolivian Chaco. The municipality of Monteagudo has been targeted by national interventions as well as by Medecins Sans Frontieres to reduce infection rates, and to decentralize early diagnosis and treatment. This study seeks to determine the knowledge and attitudes of a population with increased awareness and to identify remaining factors and barriers for sustained vector control, health care seeking behaviour, and access, in order to improve future interventions. Methodology/Principal findings A cross-sectional survey was conducted among approximately 10% (n = 669) of the municipality of Monteagudo's households that were randomly selected. Additionally, a total of 14 in-depth interviews and 2 focus group discussions were conducted with patients and key informants. Several attitudes and practices were identified that could undermine effective control against (re-)infection. Knowledge of clinical symptoms and secondary prevention was limited, and revealed specific misconceptions. Although 76% of the participants had been tested for CD, only 18% of those who tested positive concluded treatment with benznidazole (BNZ). Sustained positive serologies after treatment led to perceived ineffectiveness of BNZ. Moreover, access barriers such as direct as well as indirect costs, BNZ stock-outs and a fear of adverse reactions triggered by other community members made patients opt for alternative treatments against CD such as veterinary ivermectin, used by 28% of infected participants in our study. The lack of accessible care for chronic complications as well as socioeconomic consequences, such as the exclusion from both job opportunities and bank loans contributed to the ongoing burden of CD. Conclusions/Significance Large scale interventions should be accompanied by operational research in order to identify misconceptions and unintended consequences early on, to generate accessible data for future interventions, and for rigorous evaluation. An integrated, community-based approach tackling social determinants and including both traditional and animal health sectors might help to overcome current barriers and advocate for patients' rights

PENSAMIENTO CRÍTICO EN LA INVESTIGACIÓN CIENTÍFICA Y ACADÉMICA COLECCIÓN CIENTÍFICA EDUCACIÓN, EMPRESA Y SOCIEDAD

PENSAMIENTO CRÍTICO EN LA INVESTIGACIÓN CIENTÍFICA Y ACADÉMICA COLECCIÓN CIENTÍFICA EDUCACIÓN, EMPRESA Y SOCIEDAD Primera Edición 2023 Vol. 21 Editorial EIDEC Sello Editorial EIDEC (978-958-53018) NIT 900583173-1 ISBN: 978-628-95884-1-5 Formato: Digital PDF (Portable Document Format) DOI: https://doi.org/10.34893/e1150-3660-8721-s Publicación: Colombia Fecha Publicación: 13/09/2023 Coordinación Editorial Escuela Internacional de Negocios y Desarrollo Empresarial de Colombia – EIDEC Centro de Investigación Científica, Empresarial y Tecnológica de Colombia – CEINCET Red de Investigación en Educación, Empresa y Sociedad – REDIEES Revisión y pares evaluadores Centro de Investigación Científica, Empresarial y Tecnológica de Colombia – CEINCET Red de Investigación en Educación, Empresa y Sociedad – REDIEE