DAMPAK DAN TANTANGAN DALAM IMPLEMENTASI SOCIAL MEDIA MARKETING UNTUK UMKM

Social media marketing merupakan variasi alat pemasaran yang dapat digunakan secara mudah dan tidak berbiaya, bila dibandingkan dengan alat pemasaran lainnya. Dengan biaya yang lebih rendah daripada alat pemasaran yang lain, UMKM cenderung cocok menggunakan metode social media marketing untuk memperkenalkan produknya, membangun hubungan dengan pelanggan dan memperkuat merk nya. Pada kenyatannya, hanya 30% usaha di Indonesia yang menggunakan instrument digital, sehingga dibutuhkan lebih banyak riset untuk mengeksplorasi perspektif dari perusahaan, terutama dalam memahami penghalang atau penghambat dalam penggunaan social media marketing. Tujuan dari riset ini adalah mendeskripsikan konsep social media marketing, penggunaan social media sebagai sarana promosi untuk UMKM, dampak dan tantangan dihadapi oleh UMKM dalam penggunaan social media. Merencanakan untuk menggunakan social media sebagai alat pemasaran yang kompetitif, memerlukan isi pesan yang dapat menarik perhatian pelanggan. Selain itu, juga dibutuhkan ketulusan, perhatian dan respon dengan cepat dalam berkomunikasi dengan pelanggan target. Tantangan dalam penggunaan social media marketing oleh UMKM yang meliputi factor internal dan eksternal, merupakan hal yang harus dihadapi dan diantisipasi agar mencapai keberhasilan dalam social media marketing

PENGARUH POSTINGAN MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA ONLINE SHOP “BY MEKARTIKA”

The condition of technological development today where the process of sending information in this golden age is very sophisticated. Telecommunications technology is growing, faster, more precise, accurate, easy, cheap, effective and efficient. Today, humans communicate more often through the internet, because it makes it easier to interact and communicate without limits, with this convenience millions of people from all parts of the world interact using the internet so that social media sites are formed. One of the most popular social media nowadays is Instagram. After successfully becoming an application that is in demand by many users, Instagram has become a social media that has lots of opportunities for business for its users. In this study using the questionnaire method, interview method, documentation and analysis methods assisted by the application Spss 16.0 for windows. So the study found research that the Sign Value. Photo 0.116 > 0.05 then there is no significant effect between X1 and Y. Sign value. Caption 0.127 > 0.05 then there is no significant effect between X2 and Y. Sign value. Price 0.052 0.05 then there is a significant effect between X3 and Y. Sign value. Testimony 0.730 > 0.05 then there is no significant effect between X4 and Y

PENGARUH FASILITAS DAN HARGA PADA MINAT BERKUNJUNG DI PANTAI LON MALANG SAMPANG

The motivation behind this awareness is to find out the effect of prices and facilities on visiting intentions. People who know or have heard in the last 1 year. With a population of 100 respondents with a purposive sampling method. Methods of data collection is done by distributing questionnaires, this research is quantitative. The analytical methods in this study are instrument test (validity and reliability), classic assumption test, multiple linear regression analysis and t test, F test, and test of the coefficient of determination. The results of this study indicate (1) facilities have a significant effect on visiting intentions, (2) prices have a significant effect on visiting intentions, (3) facilities and prices have a significant effect on visiting intentions

MENGUKUR LOYALITAS PELANGGAN MELALUI RETAIL SERVICE QUALITY

This study aims to determine the direct effects of five variables of retail service quality (X) on customer satisfaction (Y1), the direct effect of customer satisfaction (Y1) on customer loyalty (Y2), the direct effects of five X variables on customer loyalty (Y2) and the indirect effects of five X variables on customer loyalty through customer satisfaction.  The data was taken from 100 customer of Tom and Jerry store. Used path analysis, the result can be reveled as : physical aspects and policy have the direct effects of customer satisfaction, while customer satisfaction has the direct effect on customer loyalty.  It means that physical aspects and policy has the indirect effects of customer loyalty through customer satisfaction.  Meanwhile the other variables such as reliability, personal interaction and problem solving don’t have the direct effects of customer satisfaction, it means those variables don’t have the indirect effects of customer loyalty through customer satisfaction.  Only physical aspects and reliability which have the direct effects on customer loyalty.Penelitian ini bertujuan untuk mengetahui pengaruh langsung kelima variabel retail service quality (X) terhadap kepuasan (Y1), pengaruh kepuasan (Y1) terhadap loyalitas (Y2), pengaruh langsung X terhadap loyalitas (Y2) dan pengaruh tidak langsung X terhadap loyalitas (Y2) melalui kepuasan (Y1). Data diambil dari 100 orang pelanggan toko swalayan Tom and Jerry.  Dengan menggunakan analisis jalur, diperoleh hasil : physical aspets dan policy mempunyai pengaruh langsung terhadap kepuasan, sedangkan kepuasan mempunyai pengaruh langsung terhadap loyalitas. Dengan demikian, physical aspects dan policy mempunyai pengaruh tidak langsung terhadap loyalitas melalui kepuasan.  Ketiga variabel yang lain yaitu reliability, personal interaction dan problem solving tidak mempunyai pengaruh yang signifikan terhadap kepuasan, sehingga tidak mempunyai pengaruh tidak langsung terhadap loyalitas melalui kepuasan. Hanya variabel physical aspects dan reliability yang mempunyai pengaruh langsung terhadap loyalitas

THEORY OF PLANNED BEHAVIOR SEBAGAI PREDIKTOR INTENSI BERWIRAUSAHA

Theory of Planned Behavior can not be separated from the entrepreneurial intention, because in this theory suggested that the formation of the behavior of entrepreneurs based on the conviction and evaluation to foster an attitude (attitude towards), subjective norms, and perceived behavioral control. This study examine the effect of the Theory of Planned Behavior to the entrepreneurial intention and also uses demographic factors to see whether there is any differences in the entrepreneurial intention based on gender, work experience, entrepreneurship  training experience and occupations of parents. Research conducted on students who are taking courses of Entrepreneurship, with a total sample of 66 people. From the analysis and hypothesis testing obtained the following conclusions: (1) Subjective norms, and perceived behavioral control affect the entrepreneurial intention, while the attitude towards has no effect to the entrepreneurial intention (2) entrepreneurial intention do not differ by gender, work experience, entrepreneurship  training experience and occupations of parents

Analisis ekowisata garam di Kabupaten Sumenep: pendekatan Triple Helix

One of the solutions offered to overcome the economic problems faced by salt farmers in Sumenep Madura is salt ecotourism. The research objective was to find out the right strategy formulation in exploring the potential of salt ecotourism in Sumenep Regency through a SWOT analysis (analysis of strengths and weaknesses as well as opportunities and challenges that will be faced). The primary data is taken from interviews and questionnaires involving the role of academia, business and government which is known as the triple helix. The results of the study show that Kertasada Village has strong internal resources and has opportunities from strong external factors to realize salt ecotourism.Salah satu solusi yang ditawarkan untuk mengatasi permasalahan ekonomi yang dihadapi petani garam di Sumenep Madura adalah melalui ekowisata garam. Tujuan penelitian adalah untuk mengetahui formulasi strategi yang tepat dalam menggali potensi ekowisata garam di Kabupaten Sumenep melalui analisis SWOT (analisis kekuatan dan kelemahan serta peluang dan tantangan yang akan dihadapi). Data primer diambil dari wawancara dan kuesioner yang melibatkan peran akademisi, bisnis dan pemerintah yang dikenal dengan triple helix. Metode penelitian menggunakan metode deskriptif kualitatif. Hasil kajian menunjukkan Desa Kertasada memiliki sumber daya internal yang kuat dan memiliki peluang dari faktor eksternal yang kuat untuk mewujudkan ekowisata gara

KONSEP PENGEMBANGAN EKOWISATA GARAM MELALUI PENDEKATAN TRIPLE HELIX DI PULAU MADURA

Madura Island has long been known as a salt island. Alt hough there are many tourist destinat ions in Madura, no one hasutilized and developed salt as an ecotourism potent ial. Throughsalt ecotourism, it is expected to be a solution to some of theproblems associated with salt, especially to improve the welfareof salt farmers. The purpose of this study was to determine theconcept of salt ecotourism development through the triple helixapproach on Madura Island. This type of research is induct iveanalysis by collect ing, compiling and describing various actualdata, documents and informat ion. The data that has beenobtained is then analyzed by descriptive analysis method. Theresults showed that the potential for salt cult ivation in fourdistricts in Madura namely Bangkalan, Sampang, Pamekasanand Sumenep can be used as an opportunit y to develop attractivetourism through the concept of salt ecotourism. This is becauseMadura's land could meet five basic principles of ecotourismdevelopment in Indonesia, namely the principles ofconservation, educat ion, tourism, economy, and participat ion oflocal communit ies. Salt ecotourism requires collaboration fromacademics, businesses represented by groups of salt farmers, andthe government. These three actors, called triple helix, havedifferent roles in order to develop salt ecotourism starting fromplanning, utilizat ion and control

Pengaruh Relationship Marketing terhadap Customer Retention Orientation dan Dampaknya pada Relationship Outcome dari Nasabah Bank Umum di Kota Malang

The relationship marketing consists of seven efforts, there are belonging, communication, customization, differentiation, personalization, rewarding, security and convenience. The purpose of this research are: 1) to analyze the significant direct effect of belonging, communication, customization, differentiation, personalization, rewarding, security and convenience on the customer retention orientation; 2) to analyze the significant direct effect of customer retention orientation on the relationship outcome; and 3) to analyze the significant indirect effect of belonging, communication, customization, differentiation, personalization, rewarding, security and convenience on the relationship outcome through the customer retention orientation. Results of this research are: 1) only belonging, communication, personalization, rewarding, security and convenience which have the significant direct effects on the customer retention orientation. Also found that customer retention orientation has a significant direct effect on the relationship outcome. It means that five variables mentioned above, have the significant indirect effects on the relationship outcome through the customer retention orientation; 2) customization and differentiation dont have the significant direct effects on the customer retention orientation; so those dont have the indirect effects on the relationship outcome through the customer retention orientation. The possibility of the reason why differentiation doesnt have a significant effect is because this research doesnt classify customers according to saving amount, so customers of this research are regular customers who probably dont perceive the existence of differentiation on attention and special service provided by the bank. Perhaps customers also consider customization as an unimportant thing, but more consider a superior product, a hassle-free process (quick, briefly, simple, convenience) and an interaction with pleasant human resources (warm, polite, skillful, and helpful) as more important things.. Keywords : relationship marketing, customer retention orientatio

PENGARUH SOCIAL MEDIA MARKETING, E-COMMERCE, DAN KUALITAS PRODUK TERHADAP PENINGKATAN PENJUALAN TOKO OFFLINE PADA FAMILY BUSINESS UNIVERSITAS CIPUTRA ANGKATAN 9

The purpose of this research is to find out the effect of Social Media Marketing, E-commerce, and Product Quality on increasing offline store sale of ninth batch Universitas Ciputra family business. This research uses  quantitative approach with the number of 119 population , the samples that is taken as many as 92 with Slovin formula. Sampling uses non-probability sampling technique with the criteria of having offline business and using social media and e-commerce. This research is processed using SPSS software, data collection method uses questionnaire that is distributed online through google form. The result of this research indicates that Social Media Marketing does not affect significant on increasing sale, e-commerce can increase sale significantly, and Product Quality does not affect significant on increasing sale

Pengaruh halal lifestyle, harga, dan electronic word of mouth terhadap keputusan pembelian Shampo Clear Hijab Pure : studi pada konsumen Shampo Clear Hijab Pure di Kabupaten Kendal

Perkembangan bisnis di Indonesia pada masa sekarang ini semakin pesat dan terus menunjukkan kemajuan terutama bisnis dengan prinsip syariah, sehingga banyak bermunculan produk yang bernuansa islami. Penelitian ini bertujuan untuk mengetahui pengaruh halal lifestyle, harga dan electronic word of mouth terhadap keputusan pembelian Shampo Clear Hijab Pure pada konsumen di Kabupaten Kendal. Metode penelitian yang digunakan adalah pendekatan kuantitatif, dan metode pengumpulan data dilakukan dengan menyebar kuesioner kepada konsumen Shampo Clear Hijab Pure di kabupaten Kendal. Pengambilan sampel sebanyak 100 responden dalam penelitian ini menggunakan metode sampling purposive. Dalam melakukan analisis data menggunakan aplikasi SPSS versi 24. Analisis yang digunakan dalam penelitian ini meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda dan pengujian hipotesis yang meliputi uji t, uji f, dan uji koefisien determinasi.Hasil penelitian ini menunjukkan bahwa secara parsial: (1) halal lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian, (2) harga berpengaruh positif dan signifikan terhadap keputusan pembelian, (3) electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan variabel halal lifestyle, harga dan electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Berdasarkan uji koefisien determinasi diperoleh hasil R Square yaitu sebesar 0,724 yang artinya bahwa 72,4% variabel dependen yaitu keputusan pembelian dapat dijelaskan oleh ketiga variabel independen yaitu halal lifestyle, harga, dan electronic word of mouth. Sedangkan sisanya dijelaskan oleh variabel-variabel lain diluar dari penelitian ini. ABSTRACT The development of business in Indonesia at this time is increasingly rapid and continues to show progress, especially business with sharia principles, so that many products with Islamic nuances appear. This study aims to determine the effect of halal lifestyle, price and electronic word of mouth on purchasing decisions of Clear Hijab Pure Shampoo on consumers in Kendal Regency. The research method used is a quantitative approach, and the data collection method is carried out by distributing questionnaires to consumers of Clear Hijab Pure Shampoo in Kendal district. Sampling of 100 respondents in this study using purposive sampling method. In conducting data analysis using SPSS version 24 application. The analysis used in this study includes validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing which includes t test, f test, and coefficient of determination test. The results of this study indicate that partially: (1) halal lifestyle has a positive and significant effect on purchasing decisions, (2) price has a positive and significant effect on purchasing decisions, (3) electronic word of mouth has a positive and significant effect on purchasing decisions. Simultaneously, the variables of halal lifestyle, price and electronic word of mouth have a positive and significant effect on purchasing decisions. Based on the coefficient of determination test, the R Square result is 0.724, which means that 72.4% of the dependent variable, namely purchasing decisions, can be explained by the three independent variables, namely halal lifestyle, price, and electronic word of mouth. While the rest is explained by other variables outside of this study