2 research outputs found
The untapped potential of B2B advertising: A literature review and future agenda
- Author
- Abeele
- AdAge
- AdAge
- AMA
- Anderson
- Ang
- Baack
- Bellizzi
- Blasko
- Boyd
- Braun
- Brian P. Brown
- Britt
- Brown
- Buil
- Chakraborty
- Chakraborty
- Chang
- Chiefmarketer
- Clarke
- CMO
- Cortez
- Cutler
- de Vries
- Emarketer
- Fang
- Fennis
- Friestad
- Gagnon
- Gilliland
- Green
- Grewal
- Grewal
- Grewal
- Hansen
- Hanson
- Hanssens
- Hennig-Thurau
- Huang
- Huang
- Huotari
- Hutt
- Jensen
- Jensen
- JΓ€rvinen
- Katona
- Keegan
- Korgaonkar
- Koslow
- Kozinets
- Kunal Swani
- LaBahn
- Lambert
- Lasswell
- LaTour
- Lavidge
- Leek
- Lehmann
- Lichtenthal
- Lilien
- Lilien
- Lohtia
- Lohtia
- Lynch
- Lynch
- MacInnis
- MacInnis
- Marketing Science Institute
- McDowell
- Mehmet
- Michaelidou
- Mortensen
- Mudambi
- Mudambi
- Murphy
- Naccarato
- O'Connor
- OutSell Inc
- Petrova
- Petty
- Ratchford
- Reese
- Riddle
- Rossiter
- Salo
- Sasser
- Schubert
- Shannon
- Sheth
- Smith
- Soley
- Sridhar
- Steuer
- Stevenson
- Sundar
- Susan M. Mudambi
- Swani
- Swani
- Swani
- Till
- Turley
- Usunier
- Vaughn
- Wang
- Webster
- Webster
- West
- Wiersema
- Yadav
- Zaefarian
- Publication venue
- 'Elsevier BV'
- Publication date
- Field of study
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
- Author
- Akaah Ishmael P.
- Altberg Marla
- Baik Kyung H.
- Bakken David
- Barrett Randy
- Bettman James R.
- Brickin Shari
- Brockhoff Klaus
- Browne Beverly A.
- Carmody Bill
- Carpenter Jason M.
- Cattin Phillipe
- Che Yeon-Koo
- Chew Soo Hong
- Chiefmarketer
- Christian Schaupp L.
- Cummins Julian
- DesAutels Philip
- Dholakia Utpal M.
- Dixit Avinash
- Fang Xiang
- Feinman Jeffrey P.
- Fischer Maik
- Funk Tom
- Gattiker Urs E.
- Gedenk Karen
- Glazer Amihai
- Grancay Martin
- Green Paul E.
- Hamman Bob
- Hennig-Thurau Thorsten
- Huff Lenard C.
- Jie Yu
- Kalra Ajay
- Kent Robert J.
- Langenscheidt Florian
- Laporte Sandra
- Lee Pui-Mun
- Liu De
- Luna David
- Lynch James G.
- Mabry Emily
- Matthias B. Schulten
- McDaniel Stephen R.
- McGaughey Ronald E.
- Megidish Reut
- Michaela Rauch
- Moldovanu Benny
- Morgan John
- Nti Kofi O.
- Okazaki Shintaro
- Punj Girish
- Quester Pascale
- Rappoport Paul N.
- Ryan Richard M.
- Selby Edward B.
- Shi Yi-Zheng
- Shimp Terence A.
- Sierra Jeremy J.
- Skaperdas Stergios
- Stottmeister Gerd
- Szymanski Stefan
- Taylor Charles R.
- Teichmann Maik-Henrik
- Tong Xiao
- Traylor Mark B.
- Wakefield Kirk L.
- Whan Park C.
- Wilcox Caroline
- Wilhelm Thorsten H.
- Wittink Dick R.
- Zangeneh Masood
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- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study