Role of MNCs in changing preferences for food consumption in Russia under import substitution

The paper analyses the changes in the food market in terms of supply and demand in the context of import substitution and a decrease in the purchasing power of the population. It explores the reasons behind a rise in food prices, studies consumer preferences and criteria for choosing food products, and reveals the distinguishing features of Russian consumers’ behavior in the food market under the conditions of the import substitution policy. The article shows that, in general, multinational companies engaged in the food industry have managed to successfully integrate into the import substitution policy in the context of post-crisis development.peer-reviewe

CARACTERÍSTICAS ESPECÍFICAS DAS ORIENTAÇÕES PARA A VIDA ENTRE ESTUDANTES E SUA INTER-RELAÇÃO COM A FORMAÇÃO PROFISSIONAL

O autor deste artigo considera um estudo empírico das orientações de vida dos estudantes e sua inter-relação com a formação profissional. Os principais objetivos do estudo são: conduzir a análise teórica das orientações de vida; compor um bloco de técnicas psicodiagnósticas para estudar orientações de vida entre estudantes de vários programas de estudo ;. O significado prático do estudo consistiu na compilação de um bloco de técnicas de psicodiagnóstico que podem ser usadas para diagnosticar as orientações de vida de uma pessoa e a esfera de valor-significado. Além disso, com base nos dados obtidos, é possível desenvolver suporte corretivo para orientações de vida e características pessoais e pessoais relacionadas da pessoa.El autor de este artículo considera un estudio empírico de las orientaciones de vida de los estudiantes y su interrelación con la formación profesional. Los principales objetivos del estudio son: realizar el análisis teórico de las orientaciones de la vida; componer un bloque de técnicas de psicodiagnóstico para estudiar las orientaciones de la vida entre estudiantes de diversos programas de estudio; La importancia práctica del estudio consistió en compilar un bloque de técnicas de psicodiagnóstico que pueden usarse para diagnosticar tanto las orientaciones de la vida de una persona como la esfera del significado del valor. Además, sobre la base de los datos obtenidos, es posible desarrollar un soporte correctivo para las orientaciones de la vida y las características personales individuales relacionadas de la persona.The author of this paper considers an empirical study of students’ life orientations and their interrelation with professional formation. The major objectives of the study are: to conduct the theoretical analysis of life orientations; to compose a block of psychodiagnostic techniques for studying life orientations among students of various programs of study;. The practical significance of the study consisted in compiling a block of psychodiagnostic techniques that can be used to diagnose both the life orientations of a person and the value- meaning sphere. Also, on the basis of the data obtained, it is possible to develop corrective support for life orientations and related individual-personal characteristics of the person

Sustainable marketing communication strategies of Russian companies under the import substitution policy

International audienceThe sanction standoff between Russia and the West opened up new opportunities for Russian food manufacturers. A new import substitution policy declared by the government restricted the access of the leading foreign countries to the market and unlocked a potential for internal development. Russian producers spotted new niches in the food market. There exist numerous obstacles to assimilating new market prospects: organizational (logistics, infrastructure, etc.), investment, legal, economic, etc. The paper underlines that the problem of enhancing the effectiveness of food companies' marketing policy in the context of import substitution is among the most formidable challenges. The article generalizes the problems of implementing the marketing policy of Russian enterprises. It reviews the core findings of the research studies on exploring consumers' attitude towards Russian and foreign-made food products. The author formulates recommendations about executing sustainable marketing communication strategies of Russian companies under import substitution

Present-day and mid-Holocene biomes reconstructed from pollen and plant macrofossil data from the former Soviet Union and Mongolia

Fossil pollen data supplemented by tree macrofossil records were used to reconstruct the vegetation of the Former Soviet Union and Mongolia at 6000 years. Pollen spectra were assigned to biomes using the plant-functional-type method developed by Prentice et al. (1996). Surface pollen data and a modern vegetation map provided a test of the method. This is the first time such a broad-scale vegetation reconstruction for the greater part of northern Eurasia has been attempted with objective techniques. The new results confirm previous regional palaeoenvironmental studies of the mid-Holocene while providing a comprehensive synopsis and firmer conclusions. West of the Ural Mountains temperate deciduous forest extended both northward and southward from its modern range. The northern limits of cool mixed and cool conifer forests were also further north than present. Taiga was reduced in European Russia, but was extended into Yakutia where now there is cold deciduous forest. The northern limit of taiga was extended (as shown by increased Picea pollen percentages, and by tree macrofossil records north of the present-day forest limit) but tundra was still present in north-eastern Siberia. The boundary between forest and steppe in the continental interior did not shift substantially, and dry conditions similar to present existed in western Mongolia and north of the Aral Sea

Water taste and odor (T&O): Challenges, gaps and solutions from a perspective of the WaterTOP network

Aesthetic aspects of drinking water, such as Taste and Odor (T&O), have significant effects on consumer perceptions and acceptability. Solving unpleasant water T&O episodes in water supplies is challenging, since it requires expertise and know-how in diagnosis, evaluation of impacts and implementation of control measures. We present gaps, challenges and perspectives to advance water T&O science and technology, by identifying key areas in sensory and chemical analysis, risk assessment and water treatment, as articulated by WaterTOP (COST Action CA18225), an interdisciplinary European and international network of researchers, experts, and stakeholders