PERCEIVED QUALITY OF LIFE OF CLEAR CREEK TRAIL USERS IN BLOOMINGTON, INDIANA

Multi-use trails can contribute to mobility and access, reliability, social equity, the environment and ultimately to quality of life in a community (Shafer, Lee, & Turner, 2000). A study has found that community trails facilitate physical activities and frequent trail use is significantly related to an activity-friendly neighborhood. Furthermore, physical activities benefits are an indirect to trial users, enhancing quality of life and psychological well-being (Librett et al., 2006). The goal of this study is to investigate to what extent demographic characteristics and present user patterns affect the quality of life (QOL) of trial users in Bloomington, Indiana. The participants (n=134) in this study were intercepted on the three trail entrances- Tapp Road, That Road and Church Lane during September and October 2009. Participants were asked to complete two questionnaires- Clear Creek Trail User Survey (Eppley Institute, 2007)and World Health Organization Quality of life brief version (WHOQOL-BREF) (Bonomi & Patrick, 1997). Trail users’ demographic characteristics and time duration spend on the trail were main independent variables in this study. The data were analyzed by using Pearson r test, ANOVA and independent t-test. There was no correlation found between time duration users spend on the trail and their quality of life. However, gender and house income correlated with the users’ overall quality of life.Submitted in partial fulfillment of the requirements for the degree Master of Science in Recreation in the School of Health, Physical Education and Recreation Indiana Universit

Teacher-Student Collaboration on Designing Instructional Multimedia Materials

The goal of this study was to engage students as multimedia designers and technology assistants to create instructional multimedia materials at a non-technology based College of Languages in Taiwan. A case study research design was used in order to examine how a particular discipline-based faculty and its students worked together to create the co-mentoring partnerships. Through the teacher-student collaboration, the faculty’s development of Technological Pedagogical Content Knowledge (TPCK) was also explored. The results of the study showed the teacher-student collaboration model provided this faculty with benefits including technology assistance, and the understanding of students’ creativities, interests, and varied needs for learning. The faculty’s participants also pointed out how a successful teacher-student collaboration model requires a good relationship between teacher and students, alongside students’ active participation. The students found the interdisciplinary learning experience beneficial to their learning achievements

Go Pick me Out a Winner: Visitor Perceptions and Priorities Regarding Operational Attributes at U-Pick Farms in Western New York

This study seeks to identify visitor priorities for and perceptions of operational attributes at U-pick farms. Using a survey of farm visitors in the Rochester/Finger Lakes region, we applied importance-performance analysis to identify priorities, and the repositioning framework to create strategies for addressing them. Our results indicate that U-pick visitors generally perceive high levels of service quality, especially on attributes that they perceive as most important. Priorities for improvement include produce-related factors (price and availability of specific varieties) and visit logistics (information to plan a visit). Real, psychological, and associative repositioning strategies for Extension professionals and U-pick operators are discussed

The Synesthesia effects of Online Advertising Stimulus Design on Word-of-Mouth and Purchase Intention: From the Perspective of Consumer Olfactory and Gustatory

Multisensory marketing has been seen as an approach improving advertising effect in the social science, neuroscience, and marketing literature. For examining visual/audio synesthesia, the effect of smelling and tasting an online product, this study first developed design elements of digital video advertising: rational/emotional appeals and fast/slow tempo. Moreover, it strives to investigate empirically the effects of various online advertisement contexts on consumer emotion, attitude, and behavioral intention. We used event-related potentials (ERPs) in a scenario-based laboratory experiments. Data collected from 166 customers provide strong support for the research model. Through EEG and SEM analyses, in rational advertisings, consumers’ olfactory was triggered and both arousal and pleasure of the emotions affected the attitudes; in emotional advertisings, not only olfactory but gustatory were triggered and only pleasure affected the attitudes. By understanding online advertising design and synesthesia, insights from the findings can benefit designers and marketers in implementing more effective marketing strategies

Exploratory Research: The Effects of Electronic Books on College Students

In recent years, the e-book has become more and more popular among college students, and it is much easier to be installed and set up in electronic equipment, such as laptop, Kindle, or IPad. A random sample (N=80) of undergraduate (n=25) and graduate (n=55) students not only use the e-book to read in class and library, but also at public places and at home. Of the respondents, 46% have a part-time job, 32% have a full-time job, and 22% are not employed. Fifty-five percent of the sample was male and 45% were female. The results of the survey questionnaire indicate that 55% sample claimed to spend hours on learning every week by using electronic tools, especially reading articles. Twenty-eight percent of the participants would take their electronic equipment to class instead of traditional textbooks; and 17% of them own at least two pieces of electronic equipment. Although most students rely on traditional paper print books, the population of college students applying e-book in their study life is increasing rapidly because many more “smart” and inexpensive electronic equipment (hardware) are displayed in markets in which an e-book can be installed. As everyone knows, textbooks in the United States are very expensive to be afforded by all college students. Consequently, the e-book offers a far less expensive alternative than paper print books

The Relationship between Stock Price and EPS: Evidence Based on Taiwan Panel Data

In this study, we use panel cointegration methods to investigate the relationship between stock prices and earnings-per-share (EPS). Furthermore, we consider whether stock prices respond to EPS under the different level of growth rate of operating revenue. The empirical result indicated that the cointegration relationship existed between stock prices and EPS in the long-run. Furthermore, we found that for the firm with a high level of growth rate, EPS has less power in explaining the stock prices however, for the firm with a low level of growth rate, EPS has a strong impact in stock prices.Earnings Response Coefficient (ERC)

Los marcadores discursivos del chino y del español en textos escritos: los conectores contraargumentativos

Tesis doctoral inédita leída en la Universidad Autónoma de Madrid, Facultad de Filosofía y Letras, Departamento de Filología Española. Fecha de lectura: 01 de febrero de 201

Achievement of interventions on HIV infection prevention among migrants in China: A meta-analysis

In China, migrants with acquired immunodeficiency syndrome (AIDS) have become a serious problem in the field of AIDS prevention. This study aimed to evaluate the efficacy of interventions for human immunodeficiency virus (HIV) infection prevention for migrants in China and to identify factors associated with intervention efficacy. A computerized literature search of the Chinese National Knowledge Infrastructure, Wan Fang, and PubMed databases was conducted to collect related articles published in China. Only self-control intervention studies or studies containing sections regarding self-control interventions wherein the method of intervention was health education were included. Rev Manager 5.3 software was used to analyze the intervention effects in terms of knowledge, attitude, and behavior indexes. Relative to pre-intervention, the HIV interventions showed statistically significant efficacy in terms of sexual transmission of HIV, condom use for HIV prevention, change in attitude towards HIV/AIDS patients, incidence of commercial sex behavior, and recent condoms use during sex (P < .01). Moreover, the baseline rate of migrants, intervention time, peer education, region, and education background were factors influencing the efficacy of the intervention. Significant improvement in terms of knowledge of sexual transmission of HIV and attitudes and behaviors among migrants was observed; however, based on the findings of previous studies, the interventions should be customized for different people from different districts in China. Further research is needed to evaluate subgroups of migrants in China according to their baseline characteristics.Keywords: migrants, AIDS/HIV, intervention, meta-analysis, precision interventio