6,299 research outputs found

    A STUDY ON DEVELOPMENT AND CURRENT APPLICATION OF MOTION GRAPHIC IN TAIWAN’S POPULAR MUSIC

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    With the advances in technology, the way of communications has become more diverse. Motion graphic combines graphic design, animation design, and film languages. Motion graphic is a new industry with intense performance styles and can be used in different media and platforms, such as commercials, music videos, film and television titles, web pages, and various display screen sizes, etc. Because motion graphic is a non-narrative time-based media, mostly it combines with music. The Taiwan 25th Golden Melody Awards introduced motion graphic design for the first time in 2014. This changed the monotony of past awards ceremony and reignited audience’s attention and discussion, as well as sparked a wave of motion graphic within the country. Through in-depth interviews with some industry experts, this study has defined the concept of motion graphic, analyzed its applications and development in popular music, and explored its future trends. The results of the study show that motion graphic is a cross-domain integration. With the appearance of interactive technology products, motion graphic strengthens the connection between the media and the audience, bringing different interactive experiences to the audience. The development of the Internet has also led to the spread of motion graphic due to high image quality, which has changed the speed of message dissemination and the way people listen to music. Because motion graphic has the advantage of actively transmitting messages, it has three main applications in popular music, which are music videos, concert video design, and the visual presentation of award ceremony. It is an inevitable trend that future music will be presented in the form of motion graphic

    Analysis of mixed elliptic and parabolic boundary layers with corners

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    We study the asymptotic behavior at small diffusivity of the solutions, u??, to a convection-diffusion equation in a rectangular domain. The diffusive equation is supplemented with a Dirichlet boundary condition, which is smooth along the edges and continuous at the corners. To resolve the discrepancy, on ???, between u?? and the corresponding limit solution, u0, we propose asymptotic expansions of u?? at any arbitrary, but fixed, order. In order to manage some singular effects near the four corners of , the so-called elliptic and ordinary corner correctors are added in the asymptotic expansions as well as the parabolic and classical boundary layer functions. Then, performing the energy estimates on the difference of u?? and the proposed expansions, the validity of our asymptotic expansions is established in suitable Sobolev spaces.open

    The Effects of Celebrity-Brand Congruence and Publicity on Consumer Attitudes, Buying Intention, and Loyalty

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    Celebrities have been used for decades as a marketing tool to endorse brands or products. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may reflect back on to the endorsed brand. Applying the balance theory, the purpose of this study was to investigate the effects of celebrity-brand congruence and publicity on consumers\u27 attitudes toward the celebrity and brand as well as their buying intention and loyalty. A survey with 2(congruence vs. incongruence)×2(positive vs. negative publicity) experimental design was conducted and a total of 105 usable data from generation Y female consumers were collected. The study revealed that consumers tend to like and be loyal to the brand/product when there is a celebrity-brand congruence and positive publicity. Interestingly, the congruence was found to be more important influencer to motivate consumers to purchase a brand than publicity

    Fixed-point theorems in fuzzy real line

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    AbstractSome sufficient conditions for the existence of fixed points of increasing operators in fuzzy real line RL are given. We also establish some coupled quasi-fixed-point theorems of mixed monotone operators in fuzzy real line RL

    Staphylococcal enterotoxin sensitization in a community-based population : a potential role in adult-onset asthma

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    Background: Recent studies suggest that Staphylococcus aureus enterotoxin sensitization is a risk factor for asthma. However, there is a paucity of epidemiologic evidence on adult-onset asthma in community-based populations. Objective: We sought to evaluate the epidemiology and the clinical significance of staphylococcal enterotoxin sensitization in community-based adult populations. Methods: The present analyses were performed using the baseline data set of Korean adult population surveys, consisting of 1080 adults (mean age=60.2years) recruited from an urban and a rural community. Questionnaires, methacholine challenge tests, and allergen skin tests were performed for defining clinical phenotypes. Sera were analysed for total IgE and enterotoxin-specific IgE using ImmunoCAP. Results: Staphylococcal enterotoxin sensitization (0.35kU/L) had a prevalence of 27.0%. Risk factors were identified as male sex, current smoking, advanced age (61years), and inhalant allergen sensitization. Current asthma was mostly adult onset (18years old) and showed independent associations with high enterotoxin-specific IgE levels in multivariate logistic regression tests. In multivariate linear regressions, staphylococcal enterotoxin-specific IgE level was identified as the major determinant factor for total IgE level. Conclusions and Clinical Relevance: Staphylococcal enterotoxin sensitization was independently associated with adult-onset asthma in adult community populations. Strong correlations between the enterotoxin-specific IgE and total IgE levels support the clinical significance. The present findings warrant further studies for the precise roles of staphylococcal enterotoxin sensitization in the asthma pathogenesis

    Karyotype and nucleic acid content in Zantedeschia aethiopica Spr. and Zantedeschia elliottiana Engl.

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    Analysis of karyotype, nucleic deoxyribonucleic acid (DNA) content and sodium dodecyl sulfate polyacrylamide gel electrophoresis (SDS-PAGE) were performed in Zantedeschia aethiopica and Zantedeschia elliottiana. Mitotic metaphase in both species showed 2n=32. The chromosomes of both species were quite similar with medium length ranging from 1.55 ± 0.04 to 3.85 ± 0.12 μM in Z. aethiopica and 2.15 ± 0.04 to 3.90 ± 0.12 μM in Z. elliottiana. However, some differences were found in morphology and centromeric position among the chromosomes. Identification of individual chromosomes was carried out using chromosomes length, and centromeric positions. The karyotype of Z. aethiopica was determined to be 2n = 32 = 14 m + 18 sm and of Z. elliottiana to be 2n = 32 = 10 m + 22 sm. The 2C nuclear DNA content was found to be 3.72 ± 0.10 picograms (equivalent to 3638.16 mega base pairs) for Z. aethiopica and 1144.26 ± 0.05 picograms (equivalent to 1144.26 mega base pairs) for Z. elliottiana. Leaf protein analysis showed 11 and 9 bands for Z. aethiopica and Z. elliottiana, respectively, among which some were species specific. These results may provide useful information regarding Zantedeschia for the study of taxonomic relationships, genetics and breeding.Keywords: Zantedeschia, karyotype, mitotic metaphase, chromosomes, flow cytometr
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