Mystify me: Coke, terror and the symbolic immortality boost

A panel on “Marketing as Mystification” convened at the 2011 Academy of Marketing conference in Liverpool. Ideas from the Liverpool event were supplemented by commentaries from selected other authors. Each commentary explores the aspects of “mystification” observable in marketing discourses and practices. In what follows, Laufer interprets marketing mystification as modern form of sophism, Dholakia and Firat discuss mystifying ways that inequality is marketed, Varman analyzes the perversion and mystification of “development” via neoliberal marketing of “social entrepreneurship,” Mikkonen explores mystifying marketing representations of gays and lesbians, and Freund and Jacobi present a fascinating interpretation of how Coca-Cola advertising mystically reassures us that our difficult, dangerous lifeworld is actually quite hunky-dory. </jats:p

Detector Description and Performance for the First Coincidence Observations between LIGO and GEO

For 17 days in August and September 2002, the LIGO and GEO interferometer gravitational wave detectors were operated in coincidence to produce their first data for scientific analysis. Although the detectors were still far from their design sensitivity levels, the data can be used to place better upper limits on the flux of gravitational waves incident on the earth than previous direct measurements. This paper describes the instruments and the data in some detail, as a companion to analysis papers based on the first data.Comment: 41 pages, 9 figures 17 Sept 03: author list amended, minor editorial change

The simultaneous representation problem for chordal, comparability and permutation graphs

We introduce a notion of simultaneity for any class of graphs with an intersection representation (interval graphs, chordal graphs, etc.) and for comparability graphs, which are represented by transitive orientations. Let G1 and G2 be graphs from such a class C, sharing some vertices I and the corresponding induced edges. Then G1 and G2 are said to be simultaneous C graphs if there exist representations R1 and R2 of G1 and G2 that are the same on the shared subgraph. Simultaneous representation problems arise in any situation where two related graphs should be represented consistently. A main instance is for temporal relationships, where an old graph and a new graph share some common parts. Pairs of related graphs arise in many other situations. For example, two social networks that share some members; two schedules that share some events, overlap graphs of DNA fragments of two similar organisms, circuit graphs of two adjacent layers on a computer chip, etc

Observation of the second proton alignment in 160^{160}Tm

High-spin states in the doubly odd nucleus 160Tm have been investigated using the $^{130}$Te($^{35}$Cl,5n) reaction and the Euroball $\gamma$-ray detector array. The previously established rotational structures in $^{160}$Tm were extended, leading to the first observation of the second (h$_{11/2})^2$ proton band crossing in this nucleus. This crossing is found to occur at a higher rotational frequency in $^{160}$Tm than in lighter Tm isotopes. This trend resembles that of the first (h$_{11/2})^2$ proton band crossing found in neighboring Er nuclei and is associated with a predicted increase in deformation as a function of neutron number in these isotopes

Linear Polarization Measurements and Negative-Parity States in 80Sr

High-spin states in 80Sr were studied using the 54Fe(28Si,2p) reaction at 90 MeV and the 58Ni(28Si,α2p) reaction at 110 MeV. Prompt γ−γ coincidences were measured from the 54Fe(28Si,2p)reaction using an array of 10 Compton-suppressed Ge detectors. γ-ray linear polarizations were measured in both reactions using three clover detectors as Compton polarimeters. Negative parity has been conclusively assigned to one band and is favored for two others based on the polarization measurements and the observation of six new linking transitions between the bands near their band heads. This evidence supports a picture of strong mixing between low-lying states with negative parity, similar to what has been observed in 82Sr. Directional correlation of oriented nuclei ratios support the spin assignments made in the most recent in-beam study