Millennial Generation's impact on small business marketing landscapes

With the rise of a new generation, businesses are encountering an ever-changing market unlike any history has seen before. Generation Y presents a profound opportunity for small businesses in many ways, as this generation's values and means of communication are different from any before. It is all the more important that business owners recognize the tremendous power this changing landscape can have on marketing techniques, and implement them carefully in order to capture the market share necessary to stay alive in the competitive marketplace. This article attempts to analyze the changing business landscape influenced by the Millennial Generation and how this generation impacts the competitiveness and marketing exploits of small businesses. This paper also seeks to further understand the Millennials "mind-set" and includes a more in-depth look at some setbacks and successful media strategies for targeting Generation Y. Resources for this is a compilation of scholarly articles, blog posts by respected marketing experts, and research studies which all truly exemplify how small businesses may harness their full potential with Millennials in the market place to ultimately greater compete with larger corporation and other competition in the market

We All Need Somebody to Lean On: Using the Law to Nurture Our Children, Beginning with Third-Party Visitation

Perhaps one of the single most important aspects of a healthy childhood is emotional support from healthy caregivers. As it stands, New York’s visitation law prohibits third-party caregivers from stepping in and providing children with this important psychological and emotional need by automatically denying them standing to seek visitation in court. In New York, third-party standing for visitation is denied solely on a procedural basis, irrespective of the child’s personal familial situation, namely whether their parents are completely unavailable. Specifically, when a child’s parents become unavailable due to death, incarceration or otherwise, and such child becomes a ward of the foster care system, the child’s aunt, uncle, or other third-party caregiver cannot petition for visitation of that child under current New York law. As a result, the child is effectively deprived of necessary emotional connections unless the third-party caregiver decides to formally adopt him or her. New York’s Domestic Relations Law does not explicitly prohibit third-party visitation, but rather this current, nonsensical application of New York visitation law has developed through the judiciary, which is supposed to serve as these children’s last line of defense. Thus, this piece respectfully calls for the court of this progressive State to join other neighboring states in fostering relationships between children and healthy caregivers by awarding standing for visitation to third-parties when both of the child’s parents are completely unavailable to take care of them

Weights, resistance bands, and rest days are best for tendinopathy. [NIHR Alert]

This NIHR alert is a plain English summary of an original research article, PAVLOVA, A.V., SHIM, J.S.C., MOSS, R., MACLEAN, C., BRANDIE, D., MITCHELL, L., GREIG, L., PARKINSON, E., ALEXANDER, L., BROWN, V.T., MORRISSEY, D., COOPER, K. and SWINTON, P.A. 2023. Effect of resistance exercise dose components for tendinopathy management: a systematic review with meta-analysis. British journal of sports medicine [online], 57(20), pages 1327-1334. Available from: https://doi.org/10.1136/bjsports-2022-105754

Scholarly use of social media and altmetrics : a review of the literature

Social media has become integrated into the fabric of the scholarly communication system in fundamental ways: principally through scholarly use of social media platforms and the promotion of new indicators on the basis of interactions with these platforms. Research and scholarship in this area has accelerated since the coining and subsequent advocacy for altmetrics—that is, research indicators based on social media activity. This review provides an extensive account of the state-of-the art in both scholarly use of social media and altmetrics. The review consists of two main parts: the first examines the use of social media in academia, examining the various functions these platforms have in the scholarly communication process and the factors that affect this use. The second part reviews empirical studies of altmetrics, discussing the various interpretations of altmetrics, data collection and methodological limitations, and differences according to platform. The review ends with a critical discussion of the implications of this transformation in the scholarly communication system

Young people’s recall and perceptions of gambling advertising and intentions to gamble on sport

Background There has been an increased international policy focus on the factors that may contribute to, and prevent, the normalization of gambling for young people. However, there is still limited research, which investigates the role of advertising in shaping young people’s gambling attitudes and consumption intentions. Methods Mixed methods study of 111 young people aged 11–16 years recruited from community basketball stadiums in Victoria, Australia, between May and July 2018. Interviewer-assisted surveys investigated recall and awareness of sports betting brands, perceptions of promotional strategies, intention to gamble, and reasons for betting on particular sports. Quantitative data were analyzed using descriptive statistics and χ2 tests. Thematic analyses were used to interpret qualitative responses. Results Young people had high recall and awareness of advertising, with most able to name at least one betting brand (n = 90, 81.1%), and many demonstrating a high awareness of the distinct characteristics (such as colors and appeal strategies) of different brands. A fifth of young people (n = 25, 22.5%) expressed intentions to gamble at 18 years, with boys significantly more likely than girls to state they would gamble (χ2 = 10.90, p = .001). Young people perceived that advertising strategies associated with inducement promotions would be the most influential in encouraging individuals to gamble. While many young people took promotions at face value, there was evidence that some were able to critically engage with and challenge the messages within marketing. Discussion and conclusions Current regulatory structures appear to be ineffective in limiting young people’s recall and awareness of gambling advertising. Lessons from tobacco control support the application of precautionary approaches as a more effective way to limit young people’s development of positive gambling attitudes and behaviors

Vaping: Exploring perceptions and behaviors of students and ENDS products

Background: Electronic nicotine delivery systems (ENDS) have increased in use and media exposure with a 78% rise in usage between 2017 to 2018. While a gateway to addictive products, users are also unaware of the ingredients and their effects on the body. Interventions are limited. Further research is needed to investigate perceptions of ENDS and identify effective cessation strategies for young adults. Purpose: To explore the knowledge and attitudes of HS students regarding ENDS products and compare data collected over the year to determine effects of recent media exposure. Methods: Six focus groups (n = 45) were held in a rural high school. Students were asked four open ended questions which elicited dialogue regarding attitudes and behaviors about ENDS and suggestions for educational interventions. Results: Emerging themes were social and behavioral influences (peer pressure; nicotine addiction) ; knowledge deficit; media promotion or prevention. Suggested educational methods were explanation of the ingredients in ENDS, dramatic relief and visual depiction of the consequences. There was more focus in the media on prevention than last year. Conclusion/Implications: A knowledge deficit regarding the dangers of ENDS, including the damaging effects of nicotine, still exists. Data will lead to development of innovative interventions to decrease ENDS use in high schoolers.https://orb.binghamton.edu/research_days_posters_spring2020/1089/thumbnail.jp

Recall and awareness of gambling advertising and sponsorship in sport in the UK: a study of young people and adults

Background: The impact of gambling advertisements shown during sporting events on young people is an important public health issue. While extensive research has taken place in Australia, there is still only a limited understanding of this issue in the United Kingdom (UK). Method: A mixed methods study was conducted with 71 family groups comprised of 99 young people (8–16 years) and 71 adults recruited at six sites across South London, England (May–July 2018). Interviewer-assisted surveys investigated recall and awareness of sports betting brands using interviews and a magnet placement board activity developed in Australia. Quantitative data were analysed using descriptive statistics, with qualitative data interpreted using thematic analysis techniques. Results: Just under half of young people (n = 46, 46%) and more than two thirds of adults (n = 49, 71%) were able, unprompted, to name at least one gambling brand. Boys had a significantly higher recall of brands than girls, as did young people who watched a lot of football on television. Almost two thirds of young people (n = 63, 63%) correctly placed one or more shirt sponsor magnets next to the corresponding football team, and 30% (n = 30) correctly placed three or more sponsors magnets next to the corresponding football team. Just under two thirds of adults (n = 44, 62%) correctly placed one or more shirt sponsors magnets next to the corresponding football team. Young people recalled seeing gambling advertising on television (n = 78), technology/screens (n = 49), and in association with sports teams (n = 43). Adults recalled seeing advertising on television (n = 56), on technology/screens (n = 37), in sports stadiums (n = 34), and in betting venues (n = 34). Over three quarters of young people (n = 74 out of 95 responses, 78%) and 86% of adults (n = 59 out of 69 responses) thought that betting had become a normal part of sport. Conclusion: In order to reduce the exposure of young people to gambling advertising, policymakers in the UK should consider comprehensive approaches, similar to those applied in tobacco control, which cover all forms of advertising, including promotion and sponsorship

Women and gambling-related harm: a narrative literature review and implications for research, policy, and practice

Background While the prevalence of women’s participation in gambling is steadily increasing, there is a well-recognised male bias in gambling research and policy. Few papers have sought to synthesise the literature relating to women and gambling-related harm and provide practical suggestions to guide future research, policy, and practice which take into account the specific nuances associated with women’s gambling. Methods A narrative literature review was conducted to review the evidence base on women’s gambling behaviours and experiences of harm. Drawing from strategies used effectively in other areas of public health, key elements for a gendered approach to harm prevention were identified and adapted into practical public health research, policy and practice strategies. Results Results indicated a lack of research that explores women’s gambling. Few studies have examined the impact of gambling on the lives of women, with limited understanding of the factors that influence women’s engagement with gambling products, and the impact of industry tactics. A gendered approach was identified as a strategy used successfully in other areas of public health to shift the focus onto women and to ensure they are considered in research. In tobacco control, increasing trends in women’s smoking behaviour were combatted with targeted research, policy and practical initiatives. These key elements were adapted to create a conceptual framework for reducing and preventing gambling harm in women. The framework provides regulatory direction and a research agenda to minimise gambling-related harm for women both in Australia and internationally. Evidence-based policies should be implemented to focus on the influence of gender and associated factors to address gambling-related harm. Practical interventions must take into account how women conceptualise and respond to gambling risk in order to develop specific harm prevention programs which respond to their needs. Conclusion A gendered approach to gambling harm prevention shifts the focus onto the unique factors associated with women’s gambling and specific ways to prevent harm. As seen in other areas of public health, such a framework enables harm measures, policies, and interventions to be developed that are salient to girls and women’s lives, experiences and circumstances

Are psychology undergraduate students equipped to work in business and technology after graduation?

Introduction Psychology students are underemployed in their field after graduation, so one potential avenue is examining job opportunities less directly related to psychology. Business and technology are rapidly growing fields and many of the related occupations and careers have a bright outlook as defined by O*NET (National Center for O*NET Development, n.d.). As psychology is the fourth most popular major, there are opportunities for psychology graduates to contribute to other fields (National Center for Education Statistics, 2019). Determining the presence of gaps and overlaps between KSAs acquired through the psychology curriculum and those needed in business and technology will enhance students’ abilities to work in business and technology fields. Methods Our research will follow a similar methodology as laid out in Sterling et al. (2021), by using O*NET to filter jobs that fall into business and technology-related fields and job levels 3-5 to examine the KSAs needed for those jobs. Sterling et al.’s (2021) results already defined 41 KSAs from O*NET that psychology undergraduates have from their psychology curriculum. We will compare the psychology-related KSAs to those needed in business and technology jobs, where we can then find the overlap and gaps in KSAs that psychology students have. Expected Results Understanding if psychology students are missing specific KSAs from their undergraduate education would allow us to determine how they can better capitalize on job opportunities in business and technology. The KSAs required in the field of business and technology largely overlap with the KSAs psychology graduates possess, so identifying the gaps and overlap in KSAs needed in these jobs will allow psychology graduates to be better informed in the options they have after they graduate. Implications This information will reflect the existence of this gap in KSAs and prepare students for working in business and technology. The psychology curriculum may be adjusted to further develop the missing KSAs and better prepare psychology graduates to work in business and technology. This industry could benefit greatly from this increase in interest from psychology students with a variety of KSAs to be utilized. Identifying gaps between the undergraduate psychology curriculum and the KSAs needed to effectively work in the field of business and technology will allow psychology students to better position themselves for jobs post-graduation