Communities and consumption

Editorial for the IJSSP Special Issue on Communities and Consumption

Empowerment, waste and new consumption communities

Purpose – This paper aims to explore the diverse and complementary resistance and waste-reduction practices adopted by UK-based New Consumption Communities, and whether such behaviours empower them to achieve their environmental and social goals. Design/methodology/approach – The methodology can be broadly classified as critical ethnography, which acknowledges the researcher’s own subjectivity, how the informants are treated and represented, and the study’s wider context (Peñaloza, 1994). A participant-observer role is employed and six distinct New Consumption Communities are explored. Findings – It is suggested that through their resistance and empowerment, as well as a reconnection to production, the communities are able to implement alternatives to the wasteful practices of mainstream consumption behaviour, and achieve (partial) autonomy from the hegemonic forces of the market. Originality/value – This paper’s original perspective on waste is not limited to a small group of consumers, and thus should interest marketers and policy makers engaged in the advancement of sustainability and green marketing. Keywords – Consumer Empowerment; Voluntary Simplicity; Waste; Ethnography Paper type – Research pape

Communally Living the Positive Alternative

Downshifting and other ‘resistance’ consumer behaviors have been examined according to varied perspectives, including political consumption (Shaw 2007; Shaw, Newholm and Dickinson 2006; Dickinson and Carsky 2005; Micheletti 2003), consumer activism and movements (Hermann 1970; Hilton 2003; Kozinets and Handelman 2004; Lang and Gabriel 2005) and resistance to consumer culture, the marketplace or marketing more broadly (Kozinets 2002; Giesler and Pohlmann 2003). Indeed, communities of alternative consumption involving radical forms of downshifting and/or ethical consumer behaviour have been largely positioned as anti- consumer culture and anti-marketing (Kozinets 2002; Giesler and Pohlmann 2003; Dobscha and Ozanne 2002; Dobscha 1998). But Juliet Schor (1998:23) suggests that past movements such as the “hippies” were “much more self-consciously anti-consumerist than most of today’s downshifters”; that downshifters today “are not dropping out. They are not back-to-the-land types. They don’t live together. And they don’t share a religion.” In this chapter we examine whether downshifting behaviour is possible within alternative community lifestyles, how it is manifested, and whether it may be considered a form of resistance to consumer culture in such a context. To do so, we review a diverse body of cross-disciplinary literature on the question of resistance to consumer culture, comprising the perspectives mentioned above. We also examine six UK communities of consumers who at a first glance could be seen as current embodiments of the ‘anti-’ and/or ‘resistance’ phenomenon, but which instead have shown communally-held ‘positive alternative’ approaches to discourses and practices encompassing downshifting and ethical consumption. We consider the communities’ relationships with the market and wider society from both the community position and the views of individuals within, presenting the everyday realities of downshifting in a communal context. We (re)present the communities through data from three years of ethnographic research comprising participant-observation, depth interviews, websites, print documents, broadcast material, informal conversations and experience stories with participants in what we have termed New Consumption Communities (Szmigin, Carrigan and Bekin 2007; Szmigin and Carrigan 2003). New Consumption Communities are presented as beneficial in terms of consumer re-enablement; they have been conceptualized as communities providing alternative ways of engaging in consumption and negotiating with the marketplace to an increasingly varied range of individuals (Szmigin, Carrigan and Bekin 2007). New Consumption Communities are formed around a sense of community through consumers’ reconnection to production, and maintained through engagement in boycotts, voicing of concerns and positive choices (Szmigin and Carrigan 2003). The six distinct cases are presented throughout the text in order to diversely illustrate our arguments in this chapter. The first of these is Hockerton Housing Project (HHP), the UK’s first ecologically sound, energy-efficient, earth-sheltered housing complex, launched in 1998. It was built by five resident families who produce 100% of their own wind energy, grow organic food, and manage their own sewage, water collection and filtering systems. Members are committed to a community business that comprises guided tours, educational and specialist workshops. HHP considers itself a best practice example and catalyst for sustainable living. The second community is Fallowfields (pseudonym). Founded in 1950 as an educational trust, Fallowfields had eighteen members at the time of research (2004). Their values comprise learning to live life peacefully and in community. Some members live in shared and others in independent accommodation within the community. During fieldwork, Fallowfields was undergoing an ethos-searching period, with environmental causes gaining prominence. The third community is Spiritual (pseudonym), a pioneering, holistic enterprise whose aim is spiritual (non-religious) education. It comprises an eco-village with several communal buildings for workshops, housing, ethical shops and a hall used for conferences and performances. Spiritual is an inspirational example to other communities. It had around five hundred permanent and volunteer members at the time of research, and thousands of people visit them each year. It is set up as a non-profit charity with a body of trustees, and is holistically devoted to sustainability through its energy windmills, organic sewage system, eco-housing and local exchanges fostered through its own community currency and bank. Stone-Hall (pseudonym) is also committed to holistic education. Its education centre is run by a resident cooperative group and administered by a trust. They are committed to environmental goals, rear livestock, grow vegetables, recycle, have their own water spring, reed-bed sewage, composting system and wood burners. All members work full-time for the community. Sunny-Valley Community (pseudonym) and its eleven members celebrated the community’s 10th anniversary in 2004. It is also a co-housing cooperative based in a shared house on rural land with members sharing maintenance responsibilities. Their ethos has a strong ecological focus and respect for diversity. They have good links with the local village, organize the local composting scheme and take part in the local community currency scheme. Finally, Woodland (pseudonym) is a rural co-housing initiative formed some thirty years ago. It had fifty-eight members at the time of research, and volunteers supplement the community. Spaces were communal with shared kitchen, laundry, library and other social rooms. Common values included self-sufficiency, cooperative living and low environmental impact

The Bill of Attainder Clause: A New Weapon to Challenge the Oil Pollution Act of 1990

SeaRiver Maritime, Exxon Oil Company’s United States shipping subsidiary, recently challenged section 5007 of the Oil Pollution Act of 1990 as a bill of attainder. SeaRiver Maritime is the owner and operator of the former Exxon Valdez, which was renamed the SeaRiver Mediterranean following the Valdez’s infamous spill in Alaska’s Prince William Sound in 1989. SeaRiver Maritime argued that section 5007, which prohibits any vessel that has spilled more than one million gallons of oil into the marine environment from ever re-entering Prince William Sound, is an unconstitutional legislative punishment, and that this portion of the Oil Pollution Act was meant to apply only to the SeaRiver Mediterranean. This Comment examines the Oil Pollution Act’s primary provisions and the Act’s Prince William Sound provisions, which include section 5007. Further, this Comment explains the reasons for the constitutional prohibition on bills of attainder and the modern analysis to which courts subject legislation challenged under the Bill of Attainder Clause. Finally, this Comment argues that SeaRiver Maritime’s claim fails both prongs of the Supreme Court’s bill of attainder analysis and that section 5007 is legal and valid as enacted

Charting the TeV Milky Way: H.E.S.S. Galactic plane survey maps, catalog and source populations

Very-high-energy (VHE, E>100 GeV) gamma-rays provide a unique view of the non-thermal universe, tracing the most violent and energetic phenomena at work inside our Galaxy and beyond. The latest results of the H.E.S.S. Galactic Plane Survey (HGPS) undertaken by the High Energy Stereoscopic System (H.E.S.S.), an array of four imaging atmospheric Cherenkov telescopes located in Namibia, are described here. The HGPS aims at the detection of cosmic accelerators with environments suitable for the production of photons at the highest energies and has led to the discovery of an unexpectedly large and diverse population of over 60 sources of TeV gamma rays within its current range of l = 250 to 65 degrees in longitude and |b|<3.5 degrees in latitude. The data set of the HGPS comprises 2800 hours of high-quality data, taken in the years 2004 to 2013. The sensitivity for the detection of point-like sources, assuming a power-law spectrum with a spectral index of 2.3 at a statistical significance of 5 sigma, is now at the level of 2% Crab or better in the core HGPS region. The latest maps of the inner Galaxy at TeV energies are shown alongside an introduction to the first H.E.S.S. Galactic Plane Survey catalog. Finally, in addition to an overview of the H.E.S.S. Galactic source population a few remarkable, recently discovered sources will be highlighted.Comment: 8 pages, 6 figures, in Proceedings of the 48th Rencontres de Moriond (2013), La Thuile (Italy

The Sarbanes-Oxley Act Of 2002 And Its Impact On The Attorney-Client Privilege And Legal Ethics

Congress passed the Sarbanes-Oxley to restore confidence in publicly traded corporations.  The Act changed legal ethics and decades old attorney-client privilege.  This paper explores its impact on business

From conspicuous to considered fashion: a harm chain approach to the responsibilities of fashion businesses

Throughout the marketing literature, little attention has been paid to the responsibilities of luxury fashion businesses. Harnessing Polonsky et al.’s (2003) ‘harm chain’, the extended ‘harm chain’ (Previte & Fry, 2006) and the theoretical lens of institutional theory, this conceptual paper explores a systematic way to examine the potential for value co-creation, the harmful outcomes linked to luxury fashion marketing activities, and how those harms might be addressed. The supply chain literature has largely ignored the omnipresent influence of the institutional environment. Therefore, our theoretical extension of the ‘harm chain’ to incorporate the institutional forces that cause harm has enabled us to redress the knowledge gap regarding the analysis of negative and positive value creation, broaden the debate around CSR by reconfiguring research into fashion businesses and considering CSR in the context of luxury fashion brands. Our analysis identifies a number of harms occurring throughout the luxury fashion supply chain. The paper concludes by urging luxury fashion businesses to sustain their success through ‘deep’ CSR, adding voice to the developing conversation that seeks to change the scope of the critique of marketing practice beyond the economic and competitive advantages that CSR delivers

No-vent fill pressurization tests using a cryogen simulant

The results are described of an experimental program which studied the performance of various no-vent fill techniques for tank-to-tank liquid transfer. The tests were performed using a cryogen simulant (Freon-114) and a test bed consisting of a multiple tank/plumbing network that enabled studies of a variety of different inlet flow and active mixing regimes. Several results and conclusions were drawn from the 26 transfer experiments comprising the program. Most notable was the significant improvement in fill performance (i.e., minimized fill time and maximized fill fraction) with increased agitation of the liquid surface. Another was the close correlation between measured condensation rates and those predicted by recent theories which express condensation as a function of turbulent eddy effects on the liquid surface. In most cases, test data exhibited strong agreement with an analytical model which accounts for tank heat transfer and thermodynamics in a 1 g environment