La imagen en el turismo urbano: revisitando el Toledo romántico

The urban image is an essential element for the cultural tourism addressed to cities. The literature has contributed to a large extent to the creation of some of these images being those provided by Romanticism among the most valuable ones. In this paper the landscape features of the romantic interpretation of Toledo are revised through the stories of travelers between 1830 and 1870. The use of these images is inserted in the current model of tourism and in the lack of authenticity of some of the proposals for the management of touristic activity.La imagen de la ciudad es un elemento fundamental para el turismo cultural dirigido a los núcleos urbanos. La literatura ha contribuido en gran medida a crear algunas de estas imágenes y las que ha proporcionado el Romanticismo figuran entre las más valiosas. En este trabajo se repasan las características paisajísticas de la interpretación romántica de Toledo a través de los relatos de viajeros entre 1830 y 1870. La utilización de estas imágenes se inserta en el modelo actual de turismo, y en la falta de autenticidad de algunas de las propuestas de gestión de la actividad turística

Proceso de simbolización del concepto de potencia : análisis de libros de texto de secundaria

En este trabajo se presenta un estudio del desarrollo del sistema de signos del concepto de potencia en los libros de texto de matemáticas de educación secundaria obligatoria. Se analiza el tratamiento que los textos promueven de los contenidos conceptuales y procedimentales asociados a la idea de potencia. Para ello se seleccionan «dominios de actividad matemática» (Mamona-Downs y Downs, 2002) que caracterizan el concepto y se relacionan con las «etapas del proceso de abstracción» asociado al desarrollo de los signos matemáticos en el sentido que propone Socas (1997). El análisis permite identificar las características del concepto y la ausencia de aspectos relevantes del signifi cado de potencia que ponen de manifiesto los libros de texto analizados

La ficció televisiva de TV3 i la identitat cultural catalana : estudi de cas de la sitcom Plats Bruts

La majoria de les recerques que s'han dut a terme sobre l'àmbit televisiu s'han dedicat a fer descripcions parcel·lades del mitjà. D'aquesta manera coneixem les rutines productives, l'estructura empresarial de les cadenes, el disseny de la programació, els resultats d'anàlisis qualitatives i quantitatives dels discursos i, en menor grau, trobem estudis sobre el consum televisiu. Aquesta divisió temàtica dels estudis, possiblement deguda a la complexitat de l'entorn televisiu, fa que comptem amb poques visions de conjunt sobre aquest mitjà. És a dir, és difícil obtenir, d'un mateix estudi, resultats que tinguin en compte els diversos processos en els quals intervé la televisió. D'altra banda, la producció cientificoacadèmica s'ha encarregat de descriure l'enginyeria i registrar les tècniques i els processos de les diverses estructures dels media, però les pistes cap a un coneixement de la recepció relacionada amb el camp de la producció i amb la cultura encara són poc intel·ligibles. Tot això constitueix el punt de partida de la tesi doctoral que ha dut a terme l'autora d'aquest article, que ens presenta una part dels seus resultats.Most research on television has focused on compartmented descriptions of the medium. So we learn about production routines, the channels' business structures, programming design, the results of qualitative and quantitative discourse analyses, and even find a few studies on television consumption. This division of studies into subjects, possibly due to the complexity of the television environment, means that we have few visions of the medium as a whole. In other words, it is hard to find results in the same study that take into account the diverse processes in which television is involved. Conversely, while scientific-academic production has described the engineering and recorded the techniques and processes of the media's different structures, little intelligible light has been shed on reception related to the production field and to culture. This is the starting point of the doctoral thesis produced by the author of this article, which presents some of its results

El consumo femenino de la imagen de la mujer en la publicidad : el sexismo en las campañas

This article presents the results of research into the perceptions and attitudes of women with regard to gender representations in advertising discourse. This study is part of a research project begun in 2005 on the subject of the consumption of the image of women in advertising and the media carried out by the Catalan Institute of Women (ICD) of the Catalan regional government, the Generalitat. From a qualitative perspective, results are obtained about the significance that women assign to gender representations. The recipients' evaluation and conceptualization of advertising and sexism demonstrate that a number of stereotypes that continue to exist in the media are distant from social reality

Inspection Digital Literacy for School Improvement

Educational inspection, as an essential part of the current educational environment, supports its mission through more pragmatic and comprehensive processes, techniques, and models, which guarantee the right of students to quality education. The aim of the present study was to determine the causal effect of gender and age on the dimensions of the instrument in the inspector population. Specifically, 118 male and female inspectors from the Educational Inspection Service of Andalusia (Spain) participated, with an average age of 47.56 years ( 5.70). In terms of gender, 30 were women (25.40%) and 88 were men (74.60%). An instrument was developed specifically for this study with the purpose of assessing the participants’ opinions of the extent to which their work contributes to educational improvement. The results evidenced the relationship between the dimensions of the instrument: attention to members of the educational community (AMEC), supervision of guidance and tutorial action (SGTA), attention and inclusion of diversity (AID), and technological resources (TR) (p < 0.01). Similarly, the multigroup model obtained good structural validity ( 2 = 68.180; RMSEA = 0.078; GFI = 0.923; CFI = 0.959; IFI = 0.967). In terms of gender, no significant differences were obtained, although the results were moderately superior among males compared to females. In relation to age, younger inspectors had better TR results, and older inspectors had better AMEC and SGTA results. The conclusions strengthen the importance of the Education Inspection Service in educational establishments, highlighting the need to supervise the processes of attention and inclusion for diversity. A great deal of resistance was observed, especially as there is a lack of training in information and communication technology (ICT).Junta de Andalucía, research group No. HUM-8

The meteorology and its communication on Facebook. An applied analysis to the Spanish case

Actualmente Facebook sigue siendo la red social más empleada a nivel mundial. En el marco de las ciencias sociales, sobre todo, existen ya un buen número de trabajos que estudian diferentes aspectos relacionados con esta red, no habiendo tantos, en cambio, en el caso de otras ciencias. Esta investigación analiza, por primera vez, la presencia de la Meteorología y su comunicación en Facebook en el caso de España. Para ello se realiza un análisis cuantitativo y de contenido de las páginas existentes sobre esta disciplina en España, centrando la atención, en especial, en el "engagement" generado. Los resultados obtenidos muestran básicamente dos tipos de páginas: las de los servicios oficiales de Meteorología y las de los usuarios particulares o aficionados, con características diferenciadas en cada caso, observándose una mayor concentración en el ámbito de las regiones mediterráneas. El formato mayoritario de las publicaciones de dichas páginas es en forma de imágenes (62%). La investigación ha revelado un gran potencial de utilización y aplicación de la Meteorología en Facebook que todavía está por explotar, así como una ausencia manifiesta de estrategias planificadas de comunicación con los usuarios.Currently Facebook remains the most used social network worldwide. In the framework of the social sciences, above all, there are already a good number of papers that study different aspects related to this network, not having so many, in contrast, in the case of other sciences. The present research analyses, for the first time, the presence of Meteorology and its communication on Facebook in Spain. For this purpose, a quantitative and content analysis of the existing pages on this discipline in Spain is carried out, focusing attention, in particular, on the generated engagement. The results obtained show basically two types of pages: official meteorology services and those of private or amateur users, with different characteristics in each case, with a greater spatial concentration in the Mediterranean regions. The majority format of the publications of these pages is in the form of images (62%). The research has revealed a great potential of use and application of Meteorology in Facebook that is still to explode, as well as a manifest absence of planned strategies of communication with the users

Les audiències actives i la imatge de les dones a la publicitat

L'article presenta els resultats de la recerca de les percepcions i actituds de les dones davant representacions del gènere al discurs publicitari. Aquest estudi forma part de la investigació iniciada l'any 2005 sobre el consum de la imatge de les dones a la publicitat i als mitjans de comunicació. Des d'una perspectiva qualitativa, s'obtenen resultats del significat que les dones atorguen a les representacions de gènere. La valoració i la conceptualització de les receptores de la publicitat i el sexisme mostren diversos estereotips que es perpetuen en els mitjans i que es distancien de la realitat social mateixa.This article presents the results of a study on women's perceptions and attitudes regarding gender representation in advertising discourse. The study was part of a research project begun in 2005 on the consumption of the woman's image in publicity and the mass media. From a qualitative perspective, the results provided insight on the meaning women give to gender representations. Our evaluation and conceptualization of women as observers of publicity and sexism showed several stereotypes that are perpetuated in the media and that increasingly differ from social reality