La comunicación transmedia en las celebraciones populares. El caso de la Semana Santa en Cuenca

El festejo popular sigue despertando la atención de la ciudadanía e, incluso, marca los tiempos de la sociedad en muchos lugares. Conscientes de la importancia de la comunicación para mantener la esencia de estas celebraciones, cada vez son más las entidades que tratan de gestionar la imagen que difunden a las personas que participan en ellas y a quienes se acercan puntualmente para disfrutar de sus peculiaridades. Este es el caso de la Junta de Cofradías de la Semana Santa de Cuenca, institución encargada de velar por los intereses de una de las manifestaciones populares españolas más arraigadas y declarada de Interés Turístico Internacional. Los cambios en la comunicación obligan a estos colectivos a adaptarse al nuevo paradigma comunicativo en el que aparecen múltiples canales de difusión, una audiencia muy fragmentada y nuevos actores con capacidad de participar en procesos comunicacionales globales. Este trabajo analiza la labor del gabinete de comunicación de la Junta de Cofradías conquense durante 2017 para concluir que cumple las condiciones para poder hablar de una estrategia transmedia adaptada al entorno comunicativo más actual. Se utilizan técnicas cuantitativas y de análisis de contenido para recopilar información sobre los mensajes distribuidos a través de los distintos canales.Popular festivities continue to attract the attention of the public and, in many places, even mark the times of society. Aware of the importance of communication to maintain the essence of these celebrations, more and more entities are trying to manage the image they disseminate to the people who participate in them and to those who come to enjoy their peculiarities. This is the case of the Junta de Cofradías de la Semana Santa de Cuenca, the institution in charge of looking after the interests of one of the most deeply-rooted popular Spanish events and declared to be of International Tourist Interest. Changes in communication are forcing these groups to adapt to the new communication paradigm in which there are multiple channels of dissemination, a highly fragmented audience and new actors with the capacity to participate in global communication processes. This paper analyses the work of the communication office of the Junta de Cofradías in Cuenca during 2017 to conclude that it meets the conditions to be able to speak of a transmedia strategy adapted to the most current communication environment. Quantitative techniques and content analysis are used to gather information on the messages distributed through the different channels.Ciencias de la Comunicació

Determination of essential biomarkers in lung cancer: a real-world data study in Spain.

Background: The survival of patients with lung cancer has substantially increased in the last decade by about 15%. This increase is, basically, due to targeted therapies available for advanced stages and the emergence of immunotherapy itself. This work aims to study the situation of biomarker testing in Spain. Patients and Methods: The Thoracic Tumours Registry (TTR) is an observational, prospective, registry-based study that included patients diagnosed with lung cancer and other thoracic tumours, from September 2016 to 2020. This TTR study was sponsored by the Spanish Lung Cancer Group (GECP) Foundation, an independent, scientific, multidisciplinary oncology society that coordinates more than 550 experts and 182 hospitals across the Spanish territory. Results: 9,239 patients diagnosed with stage IV non-small cell lung cancer (NSCLC) between 2106 and 2020 were analysed. 7,467 (80.8%) were non-squamous and 1,772 (19.2%) were squamous. Tumour marker testing was performed in 85.0% of patients with non-squamous tumours vs 56.3% in those with squamous tumours (p-value <0.001). The global testing of EGFR, ALK, and ROS1 was 78.9%, 64.7%, 35.6% respectively, in non-squamous histology. PDL1 was determined globally in the same period (46.9%), although if we focus on the last 3 years it exceeds 85%. There has been a significant increase in the last few years of all determinations and there are even close to 10% of molecular determinations that do not yet have targeted drug approval but will have it in the near future. 4,115 cases had a positive result (44.5%) for either EGFR, ALK, KRAS, BRAF, ROS1, or high PDL1. Conclusions: Despite the lack of a national project and standard protocol in Spain that regulates the determination of biomarkers, the situation is similar to other European countries. Given the growing number of different determinations and their high positivity, national strategies are urgently needed to implement next-generation sequencing (NGS) in an integrated and cost-effective way in lung cancer

Determination of essential biomarkers in lung cancer : a real-world data study in Spain with demographic, clinical, epidemiological and pathological characteristics

Background The survival of patients with lung cancer has substantially increased in the last decade by about 15%. This increase is, basically, due to targeted therapies available for advanced stages and the emergence of immunotherapy itself. This work aims to study the situation of biomarker testing in Spain. Patients and methods The Thoracic Tumours Registry (TTR) is an observational, prospective, registry-based study that included patients diagnosed with lung cancer and other thoracic tumours, from September 2016 to 2020. This TTR study was sponsored by the Spanish Lung Cancer Group (GECP) Foundation, an independent, scientific, multidisciplinary oncology society that coordinates more than 550 experts and 182 hospitals across the Spanish territory. Results Nine thousand two hundred thirty-nine patients diagnosed with stage IV non-small cell lung cancer (NSCLC) between 2106 and 2020 were analysed. 7,467 (80.8%) were non-squamous and 1,772 (19.2%) were squamous. Tumour marker testing was performed in 85.0% of patients with non-squamous tumours vs 56.3% in those with squamous tumours (p-value < 0.001). The global testing of EGFR, ALK, and ROS1 was 78.9, 64.7, 35.6% respectively, in non-squamous histology. PDL1 was determined globally in the same period (46.9%), although if we focus on the last 3 years it exceeds 85%. There has been a significant increase in the last few years of all determinations and there are even close to 10% of molecular determinations that do not yet have targeted drug approval but will have it in the near future. 4,115 cases had a positive result (44.5%) for either EGFR, ALK, KRAS, BRAF, ROS1, or high PDL1. Conclusions Despite the lack of a national project and standard protocol in Spain that regulates the determination of biomarkers, the situation is similar to other European countries. Given the growing number of different determinations and their high positivity, national strategies are urgently needed to implement next-generation sequencing (NGS) in an integrated and cost-effective way in lung cancer

Lemierre’s syndrome, a serious complication of acute sinusitis

Presentamos el caso clínico de una sinusitis aguda en un paciente joven con mala evolución y fatal desenlace, presentando como complicación un Síndrome de Lemierre. El Síndrome de Lemierre, caracterizado por una tromboflebitis de la vena yugular interna asociado a bacteriemia tiene una prevalencia baja (3,6 casos/millón/ año), si bien, el aumento de las resistencias a antibióticos está influyendo negativamente en la prevalencia de la enfermedad. Su diagnóstico se basa en pruebas de imagen que muestren la afectación venosa, así como el crecimiento de bacterias en sangre mediante cultivo. Su manejo es hospitalario, usando antibioticoterapia intravenosa prolongada a altas dosis, asociado a anticoagulación y cirugía dependiendo del caso.We report a case of acute sinusitis in a young patient with poor evolution and fatal outcome, presenting as a complication Lemierre syndrome. Lemierre syndrome, characterized by thrombophlebitis of the internal jugular vein associated with bacteremia has a low prevalence (3.6 cases / million / year), although the increase in antibiotic resistance is negatively influencing the prevalence of disease. Diagnosis is based on imaging tests showing the venous involvement, as well as the growth of bacteria in the blood by culture. Its handling is hospitable, prolonged intravenous antibiotic therapy using high doses associated with anticoagulation and surgery depending on the case

Determination of essential biomarkers in lung cancer: a real-world data study in Spain with demographic, clinical, epidemiological and pathological characteristics

Background: The survival of patients with lung cancer has substantially increased in the last decade by about 15%. This increase is, basically, due to targeted therapies available for advanced stages and the emergence of immuno‑ therapy itself. This work aims to study the situation of biomarker testing in Spain. Patients and methods: The Thoracic Tumours Registry (TTR) is an observational, prospective, registry‑based study that included patients diagnosed with lung cancer and other thoracic tumours, from September 2016 to 2020. This TTR study was sponsored by the Spanish Lung Cancer Group (GECP) Foundation, an independent, scientific, multidis‑ ciplinary oncology society that coordinates more than 550 experts and 182 hospitals across the Spanish territory. Results: Nine thousand two hundred thirty‑nine patients diagnosed with stage IV non‑small cell lung cancer (NSCLC) between 2106 and 2020 were analysed. 7,467 (80.8%) were non‑squamous and 1,772 (19.2%) were squa‑ mous. Tumour marker testing was performed in 85.0% of patients with non‑squamous tumours vs 56.3% in those with squamous tumours (p‑value < 0.001). The global testing of EGFR, ALK, and ROS1 was 78.9, 64.7, 35.6% respec‑ tively, in non‑squamous histology. PDL1 was determined globally in the same period (46.9%), although if we focus on the last 3 years it exceeds 85%. There has been a significant increase in the last few years of all determinations and there are even close to 10% of molecular determinations that do not yet have targeted drug approval but will have it in the near future. 4,115 cases had a positive result (44.5%) for either EGFR, ALK, KRAS, BRAF, ROS1, or high PDL1. Conclusions: Despite the lack of a national project and standard protocol in Spain that regulates the determina‑ tion of biomarkers, the situation is similar to other European countries. Given the growing number of different determinations and their high positivity, national strategies are urgently needed to implement next‑generation sequencing (NGS) in an integrated and cost‑effective way in lung cancer

Buscamos hábitos saludables

El objetivo principal es favorecer un estilo de vida saludable y fomentar cambios de actitudes, comportamientos y hábitos de los alumnos. Otros objetivos son fomentar una actitud crítica ante mensajes publicitarios; analizar hábitos alimenticios para prevenir la anorexia y bulimia; incentivar otras actividades de ocio; concienciar de los riesgos del abuso de alcohol, del consumo de drogas y de hábitos alimenticios inadecuados; e informar sobre el sida y disminuir el rechazo hacia personas enfermas. Los alumnos elaboran trabajos bibliográficos, comentarios de texto, carteles, análisis de vídeos y de publicidad o búsquedas en internet, sobre la alimentación y trastornos como la anorexia y bulimia, prevención de drogodependencias, abuso del consumo del alcohol, sexualidad y prevención del sida. Con las familias se trabajan temas como enfermedad, desarrollo, conflicto y adolescencia. Se realiza una exposición con los materiales elaborados durante las jornadas culturales bajo el lema Estilos de vida saludables. Para evaluar se utilizan cuestionarios realizados antes y después de las intervenciones..Madrid (Comunidad Autónoma). Consejería de SanidadMadridNo disponibleES

VII Jornadas de Innovación Educativa de la Universidad de La Laguna: imaginar y comprender la innovación en la Universidad

The change of structure and process of the organizations of the current society has generated a great impact in the new way of working. Work teams coordination ensures that a team functions as a unitary whole; is identified as a key process to understand work team effectiveness. This paper presents a brief introduction of the recent research on Work teams in organizations and raises relevant issues about their implications for Pedagogy studies. This paper aims, first, to analyze the potential of team based organizations. And secondly, to examine the effects in pedagogy studies. Coordination is a process that involves the use of strategies and patterns of behavior aimed to integrate actions, knowledge and goals of interdependent members. The tasks have increased its difficulty, doing that individual resolution is very difficult or impossibleUniversidad de La Lagun

Guía de Terapéutica Antimicrobiana del Área Aljarafe, 3ª edición

Coordinadora: Rocío Fernández Urrusuno. Co-coordinadora: Carmen Serrano Martino.YesEstas guías son un recurso indispensable en los Programas de Optimización de Antibióticos (PROA). No sólo constituyen una herramienta de ayuda para la toma de decisiones en los principales síndromes infecciosos, proporcionando recomendaciones para el abordaje empírico de dichos procesos, sino que son el patrón/estándar de referencia que permitirá determinar la calidad o adecuación de los tratamientos realizados. Las guías pueden ser utilizadas, además, como herramienta de base para la formación y actualización en antibioterapia, ya que permiten mantener actualizados los conocimientos sobre las nuevas evidencias en el abordaje de las infecciones. Por último, deberían incorporar herramientas que faciliten el proceso de toma de decisiones compartidas con el paciente. El objetivo de esta guía es proporcionar recomendaciones para el abordaje de las enfermedades infecciosas más prevalentes en la comunidad, basadas en las últimas evidencias disponibles y los datos de resistencias de los principales patógenos que contribuyan a mejorar la calidad de la prescripción de antimicrobianos