Mercadotecnia social, aplicada al sector de la salud

El trabajo se divide en tres núcleos temáticos principales, en la primera parte se hace una breve introducción del mercadeo social, dando a conocer las definiciones más relevantes y comparándolas con las que se aplica en la realidad, posteriormente se genera un plan de marketing, abordando conceptos como mix del marketing dando cumplimiento la identificación de las necesidades del mercadeo social en el en Empresas Sociales del Estado ESE sobre el impacto que tiene en la sociedad colombiana. Seguido, se da unos pequeños aportes sobre los métodos de investigación más aplicables para el sector salud, planteamiento, y diseño de investigación e involucrando la matriz DOFA que me permita unir percepciones personales y organizacionales, enfocándola al sector salud, con el fin de determinar las consecuencias y de mejorar las estrategias de mercadeo social en Empresas Sociales del Estado ESE. Por ultimo, se genera un espacio abierto, en donde el ámbito imaginario y el futurista entran en juego, postulando unos supuestos ideales en cuanto al pronóstico del valor propositivo de técnicas estratégicas de mercadeo social en Empresas Sociales del Estado ES

The Effect of the Number of Lending Banks on the Liquidity Constraints of Firms: Evidence From a Quasi-Experiment

We empirically explore whether firms have a target for the number of banks from which they borrow, and whether having multiple bank relationships has an impact on firms’ liquidity situation. A bank merger in Chile provides a quasi-experiment as it constitutes an exogenous reduction in the number of lenders for firms that were previously borrowing from both merging banks. We find that a significant percentage of firms whose number of bank relationships was reduced by the merger regain their original number of lenders. In particular, firms whose number of bank lending relationships was reduced from two to one as a result of the merger have a 23% higher probability of adding a new bank lending relationship in the five years following the merger than similar firms unaffected by the merger. Overall, we find that a reduction in firms’ number of bank lenders resulting from the merger reduced firms’ access to credit. In particular, a reduction from two to one bank lending relationships generated, on average, a 14.4% decrease in loan size for the affected companies compared to firms unaffected by the merger.

Effect of exercise on immune system markers in cancer patients and survivors : a systematic review

Purpose: To present a systematic review on randomized controlled trials that analyzed the impact of aerobic, resistance, combined, and Tai Chi exercise on the immune system in cancer patients and survivors. Methods: Pubmed, Web of Science, the Cochrane Library, and Scopus databases were searched to identify pertinent RCTs. Randomized controlled investigations that looked at the effect of exercise interventions with immune system markers as one of the outcomes were included. The methodological scale to evaluate the included investigations was the PEDro scale (Physiotherapy Evidence Database). Results: Eleven articles met all the inclusion criteria. PEDro scale score ranged between 5 and 10 points, with an overall average of 6.9 points, with 2 investigations of excellent quality, 7 of good quality, and 2 of low quality. Of the 11 investigations, 3 observed beneficial results on the effect of aerobic, resistance, combined, and Tai Chi exercise on immune cells (NK cells) in cancer patients and survivors, and 8 reported no effects. Conclusion: Few investigations suggest a between-group effect of exercise on the immune system in cancer patients and survivors when compared to a control group. More high-quality studies are needed in different phases and stages of treatment and disease and in different types, intensities, and durations of physical exercise.Objetivo: Apresentar uma revisão sistemática de investigações randomizadas controladas que analisaram o impacto de exercício aeróbio, de resistência, combinado e Tai Chi no sistema imunitário de pacientes com cancro e sobreviventes. Métodos: As bases de dados da Pubmed, Web of Science, the Cochrane Library e Scopus foram usadas para identificar RCTs pertinentes. As investigações randomizadas controladas que analisavam o efeito das intervenções de exercício com os marcadores do sistema imunitário como um dos outcomes foram incluídos. A escala metodológica para avaliar as investigações incluídas foi a escala PEDro (Physiotherapy Evidence Database). Resultados: Onze artigos preencheram todos os critérios de inclusão. A pontuação da escala PEDro variou entre 5 e 10 pontos, com uma média geral de 6.9 pontos, sendo 2 investigações de excelente qualidade, 7 de boa qualidade e 2 de baixa qualidade. Dos 11 investigações, 3 observaram resultados benéficos sobre o efeito do exercício aeróbio, de resistência, combinado e de Tai Chi sobre as células imunitárias (células NK) em pacientes e sobreviventes com cancro e 8 não relataram efeitos. Conclusão: Poucas investigações sugerem um efeito intergrupo do exercício no sistema imunitário, em pacientes com cancro e sobreviventes, comparativamente com o grupo de controlo. São necessários mais estudos de alta qualidade nas diversas fases e estadios de tratamento e da doença e em diferentes tipos, intensidades e durações de exercício físico

Identities on the Move: Contemporary Representations of New Sexualities and Gender Identities. Silvia Pilar Castro Borrego and María Isabel Romero Ruiz, eds.

Sixteen chapters might seem too many for a collection of essays, and the diversity of topics, objects of analysis, and theoretical frameworks found in the table of contents might, at a glance, suggest a degree of random incoherence. However, an attentive reading demonstrates that those factors constitute one of the main strengths of the volume. Identities on the Move travels with ease and smoothly from one chapter to the next in an engaging trip that gradually integrates a wide range of issues and analytical tools with two distinctly common denominators: the focus on gender and sexuality (as the book’s subheading appropriately points out) and the interdisciplinary, politically committed frame of cultural studies. More significantly, the volume is further enriched by the shared interest of all the chapters in the intersectionality of identity, as they all center on the meaning and implications of the crossing of gender and sexuality with other axes constitutive of the so-oft questioned notion of identity; namely: class, race, (post)coloniality, religion, location, and the socially-inflected assessment of intellectual ability

“Girl meets boy”: postcyborg ethics, individual identity and collective rights in the posthuman age

Taking as a point of departure the novel’s setting in a world controlled by online networks and global corporations, together with human beings’ position as decoders of the excess of information in contemporary culture, this essay provides a posthuman interpretation of Ali Smith’s "Girl meets boy" (2007) under the lenses of Rosi Braidotti’s postulates on posthumanity and Heidi Campbell’s postcyborg ethics. Thus, I analyse the ways in which the novel probes into the limits of humanity and individual identity as related to virtual environments, body politics and sexuality. Attention is also paid to the novel’s raising of collective awareness and social struggle against injustice and the oppression of women, homosexuals and third-world citizens as a response to their invisible, naturalized dehumanization by the contemporary global politics of consumer culture

A tradução como atividade contrastiva e de conscientização na aprendizagem de línguas próxima

Este artigo analisa a adequação da tradução como atividade de conscientização contrastiva para minorar as interferências e sua fossilização na aprendizagem de línguas próximas. Após anos de exclusão das aulas de línguas em muitos ambientes, a tradução volta a figurar entre as propostas de pesquisadores como atividade comunicativa com foco no sentido que, dada a alta carga cognitiva, permite trabalhar de forma consciente o contraste entre as línguas. Visto que na aprendizagem de línguas próximas o apagamento das diferenças parece ser a origem de interlínguas com elevado grau de interferências e forte tendência à fossilização, a tradução se apresenta como possível solução. _______________________________________________________________________________________ ABSTRACTThis paper examines the use of translation as an activity for raising contrastive grammatical awareness so as to reduce interferences and fossilization in the learning of closely-related foreign languages. After years of exclusion from many foreign language classrooms, translation is making a come-back among researchers’ proposals as a communicative activity focusing on meaning which, due to the high cognitive demand it entails, facilitates conscious contrasting of languages in contact. Given that failure to perceive differences seems to be the origin of interlanguage with a high degree of interference and a strong tendency to fossilization in the learning of closely-related languages, translation emerges as a prospective solution

Space and Place in The Hunger Games: Fiction or Reality?

Los Juegos del Hambre es una trilogía de novelas adolescente que pertenece al género de distopía y bildungsroman. En el análisis realizado en este trabajo, se establece no sólo una relación entre el uso de los espacios y lugares que hace la autora Norte Americana Suzanne Collins, si no su influencia en la percepción del lector sobre la realidad y la ficción en si mismos. Además, el análisis cuenta con un estudio detallado de las continuas referencias y alusiones a la realidad en su pasado y presente, que junto con todos los elementos relacionados con la opresión y la vigilancia, hacen que el lector se cuestione no sólo su realidad si no la de la novel a en sí misma

“I Do as I’m Told”: Gender Dynamics, the Dark Side of BDSM and Antifeminism in E.L. James' Fifty Shades of Grey.

Female sexuality has always played a central role when it comes to feminist studies. It was precisely during the period of the 1980s and 1990s when this controversial theme took the shape of the so-called ‘Sex Wars’ in which feminists divided themselves into ‘radical feminists’ and ‘libertarian feminists’. The issue of pornography in relation to female sexuality was not only debatable in the 80s and 90s but has also posed a problem in our present-day society since pornography has become part of our daily lives. This dissertation about E.L. James’ Fifty Shades of Grey (2011) revolves around gender roles, BDSM and pornography as a source of female oppression. In order to show how E.L. James romanticizes BDSM relationships and tries to sell a feminist message of empowerment through violent sex (which is not feminist at all), the analysis of the novel is going to tackle issues of female powerlessness, dependence and submission embodied by the female protagonist-narrator, and heteropatriarchal tyranny and dominance in the figure of the male character.La sexualidad de la mujer siempre ha ocupado un papel central en lo referente a estudios feministas. Fue precisamente durante el periodo de los años 80 y 90 cuando este tema tan polémico tomó la forma de lo que se denomina como ‘Sex Wars’ en las cuales las feministas se dividieron en ‘feministas radicales’ y ‘feministas libertarias’. El asunto de la pornografía en relación con la sexualidad de la mujer no solo fue cuestionable en los 80 y 90, sino que también ha supuesto un problema para la sociedad actual debido a que la pornografía forma parte de nuestra vida diaria. Este trabajo sobre Fifty Shades of Grey (2011) de E.L. James gira entorno a los roles de género, el BDSM y la pornografía como fuente de opresión femenina. Con el propósito de demostrar como E.L. James romantiza las relaciones basadas en el BDSM y trata de vender un mensaje feminista de empoderamiento a través del sexo violento (que no es feminista en absoluto), el análisis de la novela va a abordar problemas como la falta de poder de la mujer, la dependencia y la sumisión encarnados en la protagonista y narradora femenina, así como la tiranía y dominio heteropatriarcal en la figura del personaje masculino. <br /

The Effect Of The Number Of Lending Banks On The Liquidity Constraints Of Firms: Evidence From A Quasi-Experiment

En este trabajo exploramos si las firmas tienen un objetivo para el número de bancos con los cuales deciden endeudarse, y si la presencia múltiples acreedores afecta su liquidez. La fusión de los bancos Santander y Santiago constituye un shock externo al número de acreedores para las firmas que mantenían deuda con ambas instituciones al momento de la fusión. En este estudio encontramos que una fracción significativa de las firmas que sufrieron una reducción en el número de acreedores por efecto de la fusión, vuelve al número original de bancos con los que trabajaba antes de la fusión. En particular, la probabilidad de agregar un nuevo acreedor en los cinco años que siguen a la fusión es 23% mayor para las firmas cuyo número de bancos disminuye de dos a uno como resultado de la fusión, comparada con la probabilidad de agregar un nuevo acreedor para firmas similares cuyo número de bancos no fue afectado por la fusión. Adicionalmente, encontramos que una reducción en el número de bancos a consecuencia de dicha fusión reduce el acceso al crédito para las firmas afectadas. En particular, pasar de dos relaciones bancarias a una genera, en promedio, una reducción de 14.4% en el monto total prestado a estas empresas comparado con el monto prestado a empresas similares que no fueron afectadas por la fusión

Proposal to design an idioms mobile application

Mastering another language represents for people the way to get all the knowledge they want, arousing thereby the interest in learning or getting the knowledge through a foreign language. The need of communication with English speakers. Nowadays, it is important to include English teaching in educational systems of the world. This fact makes English the universal language and here in our country one of the most important languages for business, economy and cultures context.CHAPTER 1 INTRODUCTION STATEMENT OF THE PROBLEM RATIONALE GENERAL OBJECTIVE SPECIFIC OBJECTIVES CHAPTER 2 IDIOMS Meaning and definition Origin: CHARACTERISTICS AND CLASSIFICATION OF IDIOMS Characteristics of Idioms Categories of Idioms Classification of idioms HISTORY OF MOBILE APPLICATIONS Developer environment today CHAPTER 3 RESEARCH DESIGN PARADIGM TYPE CONTEXT THE PARTICIPANTS INSTRUMENTS FOR DATA COLLECTION CHAPTER 4 ANALYSIS OF THE INSTRUMENTS CHAPTER 5 CONCLUSIONS BIBLIOGRAPHY ANNEXESPregradoProfesional en Lenguas ModernasLenguas Moderna