La calidad percibida en los servicios náuticos de la Generalitat Valenciana

RESUMEN Desde la perspectiva de la Psicología del consumidor y su imbricación en las conductas deportivas, los objetivos principales de la presente investigación han sido, analizar la calidad percibida y la satisfacción de los usuarios de las escuelas del mar de la Generalitat Valenciana, y mejorar el conocimiento sobre la calidad de los servicios deportivos en instituciones públicas. El trabajo se desarrolló durante tres temporadas de actividades náuticas en las escuelas del mar de la Generalitat Valenciana con una muestra total de 3.588 usuarios. Para la recogida de datos se elaboró un cuestionario compuesto por ocho áreas de evaluación: 1) comunicación, conocimiento y notoriedad, 2) toma de decisiones y motivos, 3) relaciones sociales, 4) recepción y primera impresión, 5) índice de satisfacción general, 6) valoración de las actividades náuticas, 7) sentimientos asociados, y 8) escala de calidad de servicio. La escala de calidad de servicio se mejoró en la segunda campaña y se volvió a administrar en una tercera para evaluar, de nuevo su comportamiento y, observar la evolución en la percepción de calidad de los usuarios. Ésta herramienta muestra buenos índices de fiabilidad. Entre las principales conclusiones podemos destacar que las dimensiones que definen el servicio son: 1) la alimentación, 2) el tiempo libre, 3) las clases, 4) la limpieza, 5) el material náutico, 6) comida complementaria, 7) los horarios, 8) la conserjería, 9) el estado del entorno, y 10) la clases teóricas. Se definen tres motivos de asistencia (nuevas experiencias, motivo social-deportivo y competitivo). El elemento mejor valorado de las escuelas son los técnicos de navegación. Todas las dimensiones de calidad tienen una relación positiva y significativa con la satisfacción general. Las mujeres puntúan mejor en todas las dimensiones de calidad y satisfacción que los hombres. Existe una relación positiva y significativa tanto del trato recibido como del aprendizaje percibido con la satisfacción general. Los resultados establecen que los horarios, el material náutico, las clases y el tiempo libre son predictores de la satisfacción general. __________________________________________________________________________________________________From perspective of the customers psychology and its overlapping on sport behaviour, the main this study seeks: to analyse indicators of customers satisfaction by those using several Schools of Sailing in the Generalitat Valenciana; to have a wider knowledge about sport service quality at these public institutions. The main sources of data were collected during tree nautical activities seasons in Sailing Schools of the Generalitat Valenciana whit a sample of 3.588 users. Data were collected by means of a specifically questionnaire consisting of eight areas of evaluations: 1) communication, knowledge and notoriety, 2) decision making and motivation, 3) social relationships, 4) reception and first impressions, 5) general satisfaction index, 6) nautical activities evaluation, 7) associated feelings and, 8) service quality. Descriptive analysis, mean differences and correlation examination, principal component factor study, and regression analysis were used in the data collected. Among the main conclusions drawn from this study, the following service dimensions are to be highlighted: 1) food, 2) spare time, 3) lessons, 4) cleanliness, 5) nautical equipment, 6) complementary food, 7) timetables, 8) reception, 9) environment conditions and, 10) theoretical lessons. Navigation instructors were the highest valued aspect at these schools. All dimensions have a positive and significant correlation on overall satisfaction. In aspects such as service quality and satisfaction, women scored higher than men. The results show that there is a positive and significant relation between perceived learning and satisfaction, as well as treatment given and satisfaction. Results further indicate that there is a predictive correlation between timetables, nautical equipment, lessons, spare time and consumer satisfaction

El marketing social al servicio de la gestión de la calidad. El caso de los Servicios Públicos Náuticos de la Generalitat Valenciana

En el presente trabajo, tratamos de abordar la gestión de los servicios públicos deportivos (náuticos) desde la perspectiva del marketing, y más concretamente el marketing social aplicado al deporte. Realizamos un breve análisis del servicio público deportivo aportando algunas estrategias para mejorarlo. Entendemos que la gestión en los servicios públicos de deporte se debe basar en la calidad del servicio y para ello presentamos, después de abordar nuestra concepción de la calidad, las dimensiones que el usuario de las Escuelas del Mar de la Generalitat Valenciana ha entendido que definen la calidad del servicio de estas escuelas. Por último aportamos unas variables que creemos pueden mejorar la gestión de los servicios de las instituciones pública

Ants affect the infestation levels but not the parasitism of honeydew and non-honeydew producing pests in citrus

[EN] Ants act simultaneously as predators and as hemipteran mutualists, and thereby may affect the composition and population dynamics of a wide arthropod community. We conducted ant-exclusion experiments in order to determine the impact of ants on the infestation levels and parasitism of three of the most important citrus pests of western Mediterranean citrus: the honeydew producer Aleurothrixus floccosus Maskell (woolly whitefly) and the non-honeydew producers Aonidiella aurantii Maskell (California red scale; CRS) and Phyllocnistis citrella (Staiton) (citrus leafminer). The study was conducted in three commercial citrus orchards, each one dominated by one ant species (Pheidole pallidula, Lasius grandis or Linepithema humile) during two consecutive growing seasons (2011 and 2012). We registered a significant reduction of the CRS densities on fruits in the ant-excluded treatment in the three orchards and in the two seasons, ranging from as high as 41% to as low as 21%. Similarly, the percentage of shoots occupied by A. floccosus was significantly lower in the ant-excluded plots in the orchards dominated by P. pallidula and L. humile. No significant differences were registered in the percentage of leaf surface loss caused by P. citrella between ant-allowed and ant-excluded treatments in any case. We found no significant differences in the percent parasitism between ant-allowed and ant-excluded treatments for honeydew and non-honeydew producing herbivores. These results suggest that: (i) ant management should be considered in order to reduce herbivore populations in citrus and (ii) mechanisms other than parasitism (e.g., predation) might explain the differences in herbivore infestation levels between treatments.This work was supported by the project (RTA2010-00012-C02-02) assigned to F. G. M from the Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA) of Spain. We thank three reviewers for their comments that considerably improved the manuscript.Calabuig Gomar, A.; García Mari, F.; Pekas, A. (2014). Ants affect the infestation levels but not the parasitism of honeydew and non-honeydew producing pests in citrus. Bulletin of Entomological Research. (104):405-417. https://doi.org/10.1017/S0007485313000564S40541710

Ants in citrus: impact on the abundance, species richness, diversity and community structure of predators and parasitoids

[EN] Although ants act as plant biotic defences, in agricultural ecosystems they are often associated with outbreaks of honeydew-producing pests mainly due to the protection they offer to the plant feeders in exchange for honeydew. In such an interaction ants may alter the abundance, diversity and community structure of predators and parasitoids. In the present study, we conducted ant-exclusion experiments in three commercial citrus orchards, each one dominated by one ant species (Pheidole pallidula, Lasius grandis or Linepithema humile) during two consecutive years (2011 and 2012). We then compared the abundance, species richness, diversity and community structure of predators and parasitoids between the ant-allowed and ant-excluded treatments. A total of 176,000 arthropods belonging to 81 taxa were captured and identified. Regarding abundance, our results showed a species specific response between treatments. When examining functional groups, in the ant-allowed treatment, seven species of predators decreased and four increased in abundance, whereas four species of parasitoids decreased and 18 increased in abundance. The species richness (S) was significantly lower for predators and higher for parasitoids in the ant-allowed treatment. The Shannon diversity index (H) was not different between treatments in the case of predators, whereas in the case of parasitoids diversity was significantly higher in the ant-allowed treatment. Finally, the community structure of predators and parasitoids was not significantly different between treatments. These results suggest that ants in the citrus agroecosystem are not associated with a dramatic decrease in natural enemy abundance or biodiversity; on the contrary ants were associated with increased parasitoid species richness and diversity. Despite the fact that ants have no negative impact on the abundance and diversity of predators and parasitoids at the community level their impact on specific natural enemy species, mainly predators, may explain the highest pest densities associated with ants in citrus.This work was supported by the project (RTA2010-00012-C02-02) assigned to F.G.M. from the Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA) of Spain. We thank Alejandro Tena for his comments that improved the manuscript.Calabuig Gomar, A.; García Mari, F.; Pekas, A. (2015). Ants in citrus: impact on the abundance, species richness, diversity and community structure of predators and parasitoids. Agriculture, Ecosystems and Environment. 213:178-185. https://doi.org/10.1016/j.agee.2015.08.001S17818521

El màrqueting social al servei de la gestió de la qualitat. El cas dels Serveis Públics Nàutics de la Generalitat Valenciana

En el present treball, tractem d'abordar la gestió dels serveis públics esportius (nàutics) des de la perspectiva del màrqueting, i més concretament el màrqueting social aplicat a l'esport. Realitzem una breu anàlisi del servei públic esportiu aportant algunes estratègies per millorar-lo. Entenem que la gestió als serveis públics d'esport s'ha de basar en la qualitat del servei i per a això presentem, després d'abordar la nostra concepció de la qualitat, les dimensions que l'usuari de les Escoles del Mar de la Generalitat Valenciana ha entès que defineixen la qualitat del servei d'aquestes escoles. Finalment aportem unes variables que creiem poden millorar la gestió dels serveis de les institucions públiques

Tournaments within football teams: players’ performance and wages

Football players’ wages are, in most clubs, the largest share of expenses and one of the most important incentives to keep players motivated. How are football players encouraged to constantly improve their performance and what is the effect of good performances on wages? Are wage spreads within teams being set to motivate players, as in a rank-order tournament? Using accurate data from Portuguese First League football player wages, we study the relationship between wages and players’ performance. Using minutes, number of games and performance statistics during the season as a proxy for players’ performance, we show that players who play more minutes earn a wage prize and those at the top face a convex relationship suggesting the setup of a tournament within football team

La calidad percibida de los servicios deportivos : diferencias según instalación, género, edad y tipo de usuario en servicios náuticos

En el ámbito de la gestión deportiva, la calidad de los servicios deportivos y la satisfacción de los usuarios es un área de gran desarrollo. Este trabajo pretende determinar el grado de calidad percibida en unos servicios deportivos de carácter público como son unas escuelas de actividades náuticas. Para ello se analizaron 2375 usuarios de estas escuelas que contestaron un cuestionario sobre calidad de servicio percibida y satisfacción con el servicio recibido. La escala de calidad percibida utilizada determinó diez dimensiones de calidad: las clases, el tiempo libre, el entorno náutico, los horarios, la comida, el material náutico, la comida complementaria, la conserjería, la limpieza y la teoría. Las dimensiones mejor valoradas fueron las clases, el tiempo libre y el material náutico. Las peor valoradas fueron la comida complementaria y el entorno náutico. Se observan diferencias en la valoración en función del género, la edad, la instalación y el nivel de implicación del usuario.The quality of sports services and user satisfaction is a developing area in the field of Sports Management. This paper intends to determine the degree of perceived quality in public sports services such as those provided on nautical schools. An analysis was carried out in which 2,375 users of these schools completed a questionnaire about perceived service quality and satisfaction. The perceived quality scale used determined ten quality dimensions: lessons, spare time, nautical environment, timetables, main meals, nautical equipment, complementary meals, reception services, cleanliness and theory lessons. The dimensions with higher scores were lessons, spare time and nautical equipment. Complementary meals and nautical environment registered the lowest scores. Scoring differences were found according to gender, age, sport facility and the kind of involvement of the [email protected] [email protected] [email protected] (este articulo no aparece en grec

Influence of brand image of a sports event on the recommendation of its participants

The aim of this research is to test the psychometric properties and relationships of a model where, from brand congruence of a sport event, trust and commitment to it can be generated, influencing future behavior of participants and resulting in a higher recommendation also called Word of Mouth (hereinafter WOM). A quantitative approach has been carried out by means of a validated questionnaire with Likert-type responses, and data were analyzed with the EQS 6.4 software. The findings indicated that the model is adequate, and also confirm that from congruence, we can explain, at a theoretical level, 45% of trust, and in the same way, from the congruence and trust, we can explain 67% of the commitment with the brand. Finally, it is confirmed that trust and brand commitment significantly influence WOM, predicting it up to 51%. These conclusions provide implications to managers, to guide their marketing strategies more effectively and to know what is important to achieve the desired behaviors, which will favor the sustainability of the event and the generation of positive impacts in the host location. This research also provides original information in a context such as sporting events where the study of brand image is practically non-existent

Perceived quality of basketball spectators : a measurement scale validation

The aim of the study was to obtain a valid, reliable and reduced measurement scale of basketball spectators. Trough application of structural equation modelling Eventqual scale was reduced to nine items and three dimensions with good indexes of reliability and validity. The resulting factor structure determined the tangibles, the personnel and the complementary services as quality dimensions for basketball spectators.El objetivo del presente estudio fue obtener una escala de calidad percibida por los espectadores de baloncesto válida, fiable y reducida. Mediante la aplicación de modelos de ecuaciones estructurales se redujo la escala Eventqual a nueve ítems y tres dimensiones con buenos indicadores de fiabilidad y validez. La estructura factorial resultante determinó como dimensiones de calidad para los espectadores de baloncesto a los tangibles, el personal y los servicios complementarios.O objetivo deste estudo foi obter uma escala de qualidade percebida pelos espectadores de basquetebol válida, fiável e reduzida. Através da aplicação de modelos de equações estruturais reduziu-se a escala Eventqual a nove itens e três dimensões, com bons indicadores de fidelidade e validade. A estrutura factorial resultante determinou como dimensões de qualidade para os telespectadores de basquetebol tangível, o pessoal e os serviços complementares

Predictive Variables of Adolescents' Intention to Be Physically Active after Graduation. Is Gender a Conditioning Factor?

The acquisition of physical activity habits during adolescence is fundamental to guarantee its adherence throughout life. However, these levels decrease during this stage, with women experimenting a more significant decrease. This paper aims to analyze if there are significant differences in the variables related to the intention to be physically active between men and women and if there is a moderating effect of gender on the variables that predict this intention. The sample is composed of 256 adolescents, aged between 16 and 19 years, 55.50% of whom are men, and 44.50% women. The results show that there are statistically significant differences (p < 0.05), with boys showing higher scores in the intention, athletic identity, and in the strength, condition, and attractiveness. About the predictive variables of the intention, the gender moderates the relationships between the physical attractiveness, condition and strength with the perceived behavioral control (pcfmale-pcfmale = 0.44; −0.48 p < 0.001; 0.27, p < 0.05, respectively), and between the subjective norm and the intention to be physically active (pcmale-female = 0.33, p < 0.01). These results highlight the importance of considering gender when designing specific policies for the promotion of physical-sports practice among adolescents to reduce the existing gender gap