Is communications a strategic activity in UK Education?

This qualitative exploratory paper investigates whether communications/public relations is regarded by opinion formers in UK education as a strategic business activity or a tactical marketing tool. It is based upon depth interviews with 16 senior managers with strategic roles in UK higher or further education, or Government bodies, conducted between June and September 2004. The findings seem to suggest that communications/PR is ideally seen by leaders as a strategic function, but that there are limitations to this vision becoming a reality. The research goes on to offer initial conclusions on some of the issues surrounding perception, resource, and implementation of strategic communications/PR in UK education, with implications for practitioners considered

Evaluation of the Primary Care Mental Health Specialist role: Final Report

This report details an evaluation to assess the impact of the new primary care mental health specialist (PCMHS) role in Kent and Medway. The evaluation was undertaken by the Centre for Health Services Studies (CHSS) at the University of Kent and was conducted June 2013 to December 2014. The evaluation was commissioned by NHS Kent and Medway and supported by Kent and Medway Commissioning Support. The evaluation encompasses six CCG areas across Kent and Medway, with 13 PCMHS employed in these areas (see Table 1-1 for breakdown). The number of posts per CCG is dependent on the amount CCGs invest (roughly equating to population size), rather than prevalence of illness. The PCMHS have been seconded from Kent and Medway NHS and Social Care Partnership Trust (KMPT) for the duration of the pilot, and are either community psychiatric nurses (CPN) or occupational therapists (OT) by profession. The majority of PCMHS are hosted by a voluntary organisation (mcch); three are hosted by GP practices and two by a community Interest Company, Invicta CIC. The main objectives of the evaluation are: 1. To assess the impact on patients by capturing their experience of the service; 2. To assess the impact by capturing experiences of those delivering the service (i.e., PCMHS); 3. To assess the impact by capturing experiences of other professions who work alongside the service (i.e., mental health professionals in secondary care, GPs); 4. To assess the economic cost of the new service via a unit cost analysis

Feasibility of a UK community-based, eTherapy mental health service in Greater Manchester: repeated-measures and between-groups study of ‘Living Life to the Full Interactive’, ‘Sleepio’ and ‘Breaking Free Online’ at ‘Self Help Services’

Objectives: There is increasing evidence to support the effectiveness of eTherapies for mental health, although limited data have been reported from community-based services. Therefore, this service evaluation reports on feasibility and outcomes from an eTherapy mental health service. Setting: ‘Self Help Services’, an Increasing Access to Psychological Therapies (IAPT) eTherapy service in Greater Manchester. Participants: 1068 service users referred to the service for secondary care for their mental health difficulties. Interventions: Participants were triaged into one of three eTherapy programmes: ‘Living Life to the Full Interactive’ for low mood, stress and anxiety; ‘Sleepio’ for insomnia; and ‘Breaking Free Online’ for substance misuse, depending on clinical need. Primary outcomes measures: Standardised psychometric assessments of depression, anxiety and social functioning, collected as part of the IAPT Minimum Data Set, were conducted at baseline and post-treatment. Results: Data indicated baseline differences, with the Breaking Free Online group having higher scores for depression and anxiety than the Living Life to the Full Interactive (depression CI 1.27 to 3.21, p<0.0001; anxiety CI 077 to 1.72, p<0.0001) and Sleepio (depression CI 1.19 to 4.52, p<0.0001; anxiety CI 2.16 to 5.23, p<0.0001) groups. Promising improvements in mental health scores were found within all three groups (all p<0.0001), as were significant reductions in numbers of service users reaching clinical threshold scores for mental health difficulties (p<0.0001). Number of days of engagement was not related to change from baseline for the Living Life to the Full or Sleepio programmes but was associated with degree of change for Breaking Free Online. Conclusion: Data presented provide evidence for feasibility of this eTherapy delivery model in supporting service users with a range of mental health difficulties and suggest that eTherapies may be a useful addition to treatment offering in community-based services

Barriers to Brand Building in UK Universities

Branding in universities has become an increasingly topical issue with practitioners, with some institutions committing substantial financial resources to branding activities. It has, however, received only limited academic investigation, and as the particular characteristics of the sector present challenges for those seeking to build brands, it seems to be timely and appropriate to investigate potential barriers to branding. This exploratory study investigates the opinions of the ‘brand guardians’ of UK universities – Vice Chancellors, Principals and Rectors – on the barriers to successfully building brands and draws conclusions on their views of the key challenges facing successful branding activity in the sector. Implications for practitioners are also explored

The Meaning of Memory Safety

We give a rigorous characterization of what it means for a programming language to be memory safe, capturing the intuition that memory safety supports local reasoning about state. We formalize this principle in two ways. First, we show how a small memory-safe language validates a noninterference property: a program can neither affect nor be affected by unreachable parts of the state. Second, we extend separation logic, a proof system for heap-manipulating programs, with a memory-safe variant of its frame rule. The new rule is stronger because it applies even when parts of the program are buggy or malicious, but also weaker because it demands a stricter form of separation between parts of the program state. We also consider a number of pragmatically motivated variations on memory safety and the reasoning principles they support. As an application of our characterization, we evaluate the security of a previously proposed dynamic monitor for memory safety of heap-allocated data.Comment: POST'18 final versio

Factors influencing online flight ticket purchasing

In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between convenience, willingness to purchase and trust. From these, the present satisfaction levels can be assessed and future upgrades and requirements can be planned. It is also necessary to determine the background factors that influence Internet-using consumers who visit websites, with a view to simplifying procedures and encouraging repeat visits to the sites

Into the depths of C: Elaborating the de facto standards

C remains central to our computing infrastructure. It is notionally defined by ISO standards, but in reality the properties of C assumed by systems code and those implemented by compilers have diverged, both from the ISO standards and from each other, and none of these are clearly understood. We make two contributions to help improve this error-prone situation. First, we describe an in-depth analysis of the design space for the semantics of pointers and memory in C as it is used in practice. We articulate many specific questions, build a suite of semantic test cases, gather experimental data from multiple implementations, and survey what C experts believe about the de facto standards. We identify questions where there is a consensus (either following ISO or differing) and where there are conflicts. We apply all this to an experimental C implemented above capability hardware. Second, we describe a formal model, Cerberus, for large parts of C. Cerberus is parameterised on its memory model; it is linkable either with a candidate de facto memory object model, under construction, or with an operational C11 concurrency model; it is defined by elaboration to a much simpler Core language for accessibility, and it is executable as a test oracle on small examples. This should provide a solid basis for discussion of what mainstream C is now: what programmers and analysis tools can assume and what compilers aim to implement. Ultimately we hope it will be a step towards clear, consistent, and accepted semantics for the various use-cases of C.We acknowledge funding from EPSRC grants EP/H005633 (Leadership Fellowship, Sewell) and EP/K008528 (REMS Programme Grant), and a Gates Cambridge Scholarship (Nienhuis). This work is also part of the CTSRD projects sponsored by the Defense Advanced Research Projects Agency (DARPA) and the Air Force Research Laboratory (AFRL), under contract FA8750-10-C-0237.This is the author accepted manuscript. The final version is available from the Association for Computing Machinery via http://dx.doi.org/10.1145/2908080.290808

Coupling between diffusion and orientation of pentacene molecules on an organic surface.

The realization of efficient organic electronic devices requires the controlled preparation of molecular thin films and heterostructures. As top-down structuring methods such as lithography cannot be applied to van der Waals bound materials, surface diffusion becomes a structure-determining factor that requires microscopic understanding. Scanning probe techniques provide atomic resolution, but are limited to observations of slow movements, and therefore constrained to low temperatures. In contrast, the helium-3 spin-echo (HeSE) technique achieves spatial and time resolution on the nm and ps scale, respectively, thus enabling measurements at elevated temperatures. Here we use HeSE to unveil the intricate motion of pentacene admolecules diffusing on a chemisorbed monolayer of pentacene on Cu(110) that serves as a stable, well-ordered organic model surface. We find that pentacene moves along rails parallel and perpendicular to the surface molecules. The experimental data are explained by admolecule rotation that enables a switching between diffusion directions, which extends our molecular level understanding of diffusion in complex organic systems.The authors acknowledge financial support from the EPSRC (EP/E0049621, B.A.J.L., D.J.W., D.M.C., A.P.J., J.E., W.A.), the Austrian Academy of Sciences (B.A.J.L.), the Royal Society (A.P.J.), the E.U. ERASMUS programme (A.M.) and the Deutsche Forschungsgemeinschaft (GRK 1782, P.R.). Underlying data are available at the University of Cambridge Research data repository (https://www.repository.cam.ac.uk).This is the author accepted manuscript. The final version is available from Nature Publishing Group via http://dx.doi.org/10.1038/nmat457

External perceptions of successful university brands

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and appropriate to investigate the common approaches of those institutions perceived as having successful brands. This study is exploratory in nature, seeking to investigate how successfully UK universities brand themselves, whether they are distinct and if the sector overall communicates effectively. This is approached through examining the perspective of opinion formers external to universities but closely involved with the sector – a key stakeholder group in UK higher education Overall, the research’s exploratory nature aims to further the debate on effective branding in UK higher education. The findings and conclusions identify some issues surrounding university branding activity; most UK universities were considered to be distinct from one another, but few were seen to have real fully formed brands. Although a number of institutions that were seen as having more ‘successful’ brands were identified, it was argued that whilst many UK universities communicate their brand well enough to key stakeholders, they fail to consistently do this across all audiences. It was also suggested that UK universities may concentrate on areas of perceived immediate strategic importance (in terms of branding) to an extent where others are neglected

Age and growth of longfinned eels (Anguilla dieffenbachii) in pastoral and forested streams in the Waikato River basin, and in two hydro-electric lakes in the North Island, New Zealand

Growth rates of New Zealand endemic longfinned eels (Anguilla dieffenbachii) from streams in pasture and indigenous forest, and from two hydroelectric lakes (Lakes Karapiro and Matahina), were estimated by otolith examination. Habitat-specific growth was further investigated with measurement of widths of annual bands in otoliths. Longfinned eels 170-1095 mm in length ranged between 4 and 60 years old (N=252). Eels in pastoral streams grew faster (mean annual length increment ±95% CL = 24 ± 3 mm to 36 ± 7 mm) than eels in streams in indigenous forest (annual length increment 12 ± 2 mm to 15 ± 3 mm). Eels from the hydro-electric lakes had growth rates (annual length increments 19 ± 4 and 19 + 7 mm) similar to eels from pastoral streams. Otoliths of most eels showed annual band widths that indicated growth in several different habitats, corresponding to growth during upstream migration, and limited movement among adult habitats. Estimated age at marketable size (220 g) ranged between 7 and 26 years. The particularly slow growth of longfinned eels in streams in indigenous forest has considerable implications for management. The fast growth rates of eels in hydro-electric lakes provides evidence for the potential of increased eel production by stocking. The probable selective production of female eels in these lakes may be nationally important to allow enhancement of breeding stocks