20 research outputs found
Estratégias de comunicação mercadológica em rótulos de alimentos consumidos por crianças
OBJECTIVE: Analyze marketing communication strategies (MCS) of labels of food products consumed by children under 5 years of age from the Brazilian National Health System (SUS) in the city of Rio de Janeiro. METHODS: In total, 390 labels of ultra-processed foods and industrialized baby foods were analyzed. The products were organized by similarity into 24 groups. Photographs of labels from each group were analyzed to identify the MCS, which were categorized into âpresence of characters and/or celebrities,â âemotional appeal,â âfreebies offering,â âhealth appeal,â âsensory stimulation,â âbrand or slogan use,â âpromotional price,â âadvertisement under advertisement,â and âsustainability appeal.â The percentage frequency of labels according to the number of MCS per label; the total and average frequency of MCS according to the food group; the frequency of MCS type according to the food group; and communication resources by type of MCS were computed. RESULTS: 1 to 19 strategies were found per label and an average of 7.2 MCS per label, totaling 2,792 occurrences. The MCS âsensory stimulation,â âhealth appeal,â âbrand or slogan use,â and âadvertisement under advertisingâ were observed in all food groups. âFreebies offeringâ and âpromotional priceâ were observed in eight and six food groups, respectively. In food groups of bread; dairy products; and sweets, candies, and goodies, all nine types of MCS included in the study were identified. The groups that presented fewer types of MCS (n=5) were: peanuts, instant noodles, and margarines. Of the total MCS identified on the labels, the most frequent were âsensory stimulationâ (29.4%) and âhealth appealâ (18.2%); and the least frequent were âfreebies offeringâ (0.8%) and âpromotional priceâ (0.4%). The âemotional appealâ strategy presented the highest diversity of communication resources. CONCLUSION: Rigorous regulatory measures are required to protect consumers from massive exposure to MCS on food labels.OBJETIVO: Analisar estratĂ©gias de comunicação mercadolĂłgica (ECM) presentes em rĂłtulos de produtos efetivamente consumidos por crianças menores de 5 anos usuĂĄrias do Sistema Ănico de SaĂșde na cidade do Rio de Janeiro. MĂTODOS: Foram analisados 390 rĂłtulos de alimentos ultraprocessados e papas infantis industrializadas. Os produtos foram organizados por similaridade em 24 grupos. Realizou-se a anĂĄlise das fotografias dos rĂłtulos de cada grupo para a identificação das ECM, que foram categorizadas em: âpresença de personagens e/ou celebridadesâ, âapelo emocionalâ, âoferta de brindesâ, âapelo Ă saĂșdeâ, âestĂmulos aos sentidosâ, âuso da marca ou sloganâ, âpreço promocionalâ, âpropaganda sob propagandaâ e âapelo Ă sustentabilidadeâ. Foram computadas: frequĂȘncia percentual de rĂłtulos segundo nĂșmero de ECM por rĂłtulo; frequĂȘncia total e mĂ©dia de ECM segundo grupo de alimentos; frequĂȘncia do tipo de ECM segundo grupo de alimentos; e recursos comunicacionais por tipo de ECM. RESULTADOS: Constataram-se de uma a 19 estratĂ©gias por rĂłtulo e mĂ©dia de 7,2 ECM por rĂłtulo, totalizando 2.792 ocorrĂȘncias. As ECM âestĂmulo aos sentidosâ, âapelo Ă saĂșdeâ, âuso da marca ou sloganâ e âpropaganda sob propagandaâ foram observadas em todos os grupos de alimentos. JĂĄ âoferta de brindesâ e âpreço promocionalâ apareceram em oito e seis grupos de alimentos, respectivamente. Nos grupos pĂŁes, lĂĄcteos e doces, balas e guloseimas, foram identificados os nove tipos de ECM incluĂdos no estudo. Os grupos que apresentaram menos tipos de ECM (n = 5) foram: amendoins, macarrĂ”es instantĂąneos e margarinas. Do total de ECM identificadas nos rĂłtulos, as mais recorrentes foram âestĂmulo aos sentidosâ (29,4%) e âapelo Ă saĂșdeâ (18,2%); e as menos frequentes foram âoferta de brindesâ (0,8%) e âpreço promocionalâ (0,4%). A ECM âapelo emocionalâ apresentou a maior diversidade de recursos comunicacionais. CONCLUSĂO: SĂŁo necessĂĄrias medidas regulatĂłrias rigorosas que protejam o consumidor da massiva exposição Ă s ECM em rĂłtulos de alimentos
Impact assessment of an intervention on the consumption of fruits and vegetables by students and teachers
Pervasive gaps in Amazonian ecological research
Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear un derstanding of how ecological communities respond to environmental change across time and space.3,4
While the increasing availability of global databases on ecological communities has advanced our knowledge
of biodiversity sensitivity to environmental changes,5â7 vast areas of the tropics remain understudied.8â11 In
the American tropics, Amazonia stands out as the worldâs most diverse rainforest and the primary source of
Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepre sented in biodiversity databases.13â15 To worsen this situation, human-induced modifications16,17 may elim inate pieces of the Amazonâs biodiversity puzzle before we can use them to understand how ecological com munities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus
crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced
environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple or ganism groups in a machine learning model framework to map the research probability across the Brazilian
Amazonia, while identifying the regionâs vulnerability to environmental change. 15%â18% of the most ne glected areas in ecological research are expected to experience severe climate or land use changes by
2050. This means that unless we take immediate action, we will not be able to establish their current status,
much less monitor how it is changing and what is being lostinfo:eu-repo/semantics/publishedVersio
MĂșsica na educação bĂĄsica: referenciais teĂłricos de periĂłdicos nacionais publicados entre 2000 e 2010
Pervasive gaps in Amazonian ecological research
Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear understanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5,6,7 vast areas of the tropics remain understudied.8,9,10,11 In the American tropics, Amazonia stands out as the world's most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepresented in biodiversity databases.13,14,15 To worsen this situation, human-induced modifications16,17 may eliminate pieces of the Amazon's biodiversity puzzle before we can use them to understand how ecological communities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple organism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region's vulnerability to environmental change. 15%â18% of the most neglected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lost
Pervasive gaps in Amazonian ecological research
Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear understanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5,6,7 vast areas of the tropics remain understudied.8,9,10,11 In the American tropics, Amazonia stands out as the world's most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepresented in biodiversity databases.13,14,15 To worsen this situation, human-induced modifications16,17 may eliminate pieces of the Amazon's biodiversity puzzle before we can use them to understand how ecological communities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple organism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region's vulnerability to environmental change. 15%â18% of the most neglected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lost
A promoção da alimentação saudĂĄvel sob a Ăłtica de atores sociais que coordenam o Programa Nacional de Alimentação Escolar em municĂpios do Rio de Janeiro
O estudo teve por objetivo compreender as concepçÔes de promoção da alimentação saudĂĄvel (PAS) dos atores que estĂŁo diretamente envolvidos na gestĂŁo e execução do Programa de Alimentação Escolar (PAE) de municĂpios do Rio de Janeiro (RJ). Realizaram-se entrevistas semiestruturadas com 22 representantes do PAE de 11 cidades do RJ. Os resultados encontrados mostram que o discurso sobre PAS dos responsĂĄveis tĂ©cnicos incorpora a transmissĂŁo de informaçÔes tĂ©cnico-cientĂficas Ă comunidade escolar e se concentra nos aspectos operacionais da elaboração e execução dos cardĂĄpios escolares. JĂĄ os (as) gestores (as) incorporam a ideia de um estilo de vida saudĂĄvel, consideram a importĂąncia do investimento de recursos para a promoção da saĂșde nas trĂȘs esferas do governo; e a inserção de produtos oriundos da agricultura familiar. As açÔes de PAS que mais se destacaram, foram agrupadas em seis temas: a educação alimentar e nutricional; a semana de alimentação escolar; a intersetorialidade; a oferta de alimentação saudĂĄvel; os desafios impostos pelo comĂ©rcio de alimentos na escola, no seu entorno; e açÔes de monitoração. A pesquisa mostrou que as concepçÔes de PAS dos atores que gerenciam o PAE e a apropriação/entendimento das orientaçÔes legais sobre alimentação saudĂĄvel no campo das polĂticas pĂșblicas se refletem nas açÔes executadas por eles. Consideramos importante a ampliação da compreensĂŁo sobre direito humano Ă alimentação adequada, cultura alimentar, sustentabilidade e justiça social
Marketing communication strategies on labels of food products consumed by children
ABSTRACT OBJECTIVE: Analyze marketing communication strategies (MCS) of labels of food products consumed by children under 5 years of age from the Brazilian National Health System (SUS) in the city of Rio de Janeiro. METHODS: In total, 390 labels of ultra-processed foods and industrialized baby foods were analyzed. The products were organized by similarity into 24 groups. Photographs of labels from each group were analyzed to identify the MCS, which were categorized into âpresence of characters and/or celebrities,â âemotional appeal,â âfreebies offering,â âhealth appeal,â âsensory stimulation,â âbrand or slogan use,â âpromotional price,â âadvertisement under advertisement,â and âsustainability appeal.â The percentage frequency of labels according to the number of MCS per label; the total and average frequency of MCS according to the food group; the frequency of MCS type according to the food group; and communication resources by type of MCS were computed. RESULTS: 1 to 19 strategies were found per label and an average of 7.2 MCS per label, totaling 2,792 occurrences. The MCS âsensory stimulation,â âhealth appeal,â âbrand or slogan use,â and âadvertisement under advertisingâ were observed in all food groups. âFreebies offeringâ and âpromotional priceâ were observed in eight and six food groups, respectively. In food groups of bread; dairy products; and sweets, candies, and goodies, all nine types of MCS included in the study were identified. The groups that presented fewer types of MCS (n=5) were: peanuts, instant noodles, and margarines. Of the total MCS identified on the labels, the most frequent were âsensory stimulationâ (29.4%) and âhealth appealâ (18.2%); and the least frequent were âfreebies offeringâ (0.8%) and âpromotional priceâ (0.4%). The âemotional appealâ strategy presented the highest diversity of communication resources. CONCLUSION: Rigorous regulatory measures are required to protect consumers from massive exposure to MCS on food labels