866 research outputs found
Русская религиозная гносеология XIX - начала XX вв.: актуальность и методы изучения
Проводится исследование гносеологических идей русских религиозных мыслителей в контексте проблемы понимания. Автор полагает, что сравнительное изучение русской и западной философии открывает перспективы не только для истолкования самой русской мысли, но также и для углубленного осмысления проблем западной философии, развития всей мировой цивилизации в целом, исходя именно из контекста русской культуры
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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
This research provides an empirical test of the “Twitter effect,” which postulates that microblogging word of mouth (MWOM) shared through Twitter and similar services affects early product adoption behaviors by immediately disseminating consumers’ post-purchase quality evaluations. This is a potentially crucial factor for the success of experiential media products and other products whose distribution strategy relies on a hyped release. Studying the four million MWOM messages sent via Twitter concerning 105 movies on their respective opening weekends, the authors find support for the Twitter effect and report evidence of a negativity bias. In a follow-up incident study of 600 Twitter users who decided not to see a movie based on negative MWOM, the authors shed additional light on the Twitter effect by investigating how consumers use MWOM information in their decision-making processes and describing MWOM’s defining characteristics. They use these insights to position MWOM in the word-of-mouth landscape, to identify future word-of-mouth research opportunities based on this conceptual positioning, and to develop managerial implications
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Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
The expansion of the Internet and social media have triggered a differentiation of the word-of-mouth (WOM) concept, with consumer communication about brands and products now taking place in various settings and forms. Two important digital WOM types are microblogs and consumer reviews. To clarify their differential roles for product success, this study offers a theoretical framework of the influence of these two types of WOM, drawing from consumer information search theory and diffusion theory. The tests of the proposed framework use a longitudinal data set of video game sales and weekly information gathered from microblogs (i.e., over 13 million tweets from Twitter) and consumer reviews (i.e., more than 17,000 Amazon consumer reviews). Analyzing a system of equations provides evidence that the influence of microblogs and consumer reviews on new product success changes over time. Prior to launch, the volumes of microblogs and consumer reviews, together with advertising, represent primary sales drivers. After launch, the volume of microblogs is initially influential, then loses impact, whereas the impact of the volume of consumer reviews continues to grow. The valence of consumer reviews gains significance only near the end of the observation period, but the valence of microblogging is never influential
Comparing Languages for Engineering Server Software: Erlang, Go, and Scala with Akka
Servers are a key element of current IT infrastructures, and must often deal with large numbers of concurrent requests. The programming language used to construct the server has an important role in engineering efficient server software, and must support massive concurrency on multicore machines with low communication and synchronisation overheads. This paper investigates 12 highly concurrent programming languages suitable for engineering servers, and analyses three representative languages in detail: Erlang, Go, and Scala with Akka. We have designed three server benchmarks that analyse key performance characteristics of the languages. The benchmark results suggest that where minimising message latency is crucial, Go and Erlang are best; that Scala with Akka is capable of supporting the largest number of dormant processes; that for servers that frequently spawn processes Erlang and Go minimise creation time; and that for constantly communicating processes Go provides the best throughput
Persuasiveness of eWOM communications: Literature review and suggestions for future research
YesElectronic word-of-mouth (eWOM) plays an important part in consumer purchase decision. The way consumers perceive the persuasiveness of eWOM message can affect their attitude, and purchase intention, and hence sales. Thus, the topic of persuasiveness of eWOM communications has received much attention from scholars. The objective of this paper is to provide a brief review of the existing literature related to the effectiveness of eWOM communications and offer an overview of the determinants of eWOM persuasiveness. This paper contributes to the existing eWOM literature by reviewing the existing studies on eWOM communications, identifying gaps in the current research and providing directions for future research
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