New constraints on the rupture process of the 1999 August 17 Izmit earthquake deduced from estimates of stress glut rate moments

International audienceThis paper illustrates the use of integral estimates given by the stress glut rate moments of total degree 2 for constraining the rupture scenario of a large earthquake in the particular case of the 1999 Izmit mainshock. We determine the integral estimates of the geometry, source duration and rupture propagation given by the stress glut rate moments of total degree 2 by inverting long-period surface wave (LPSW) amplitude spectra. Kinematic and static models of the Izmit earthquake published in the literature are quite different from one another. In order to extract the characteristic features of this event, we calculate the same integral estimates directly from those models and compare them with those deduced from our inversion. While the equivalent rupture zone and the eastward directivity are consistent among all models, the LPSW solution displays a strong unilateral character of the rupture associated with a short rupture duration that is not compatible with the solutions deduced from the published models. With the aim of understand this discrepancy, we use simple equivalent kinematic models to reproduce the integral estimates of the considered rupture processes (including ours) by adjusting a few free parameters controlling the western and eastern parts of the rupture. We show that the joint analysis of the LPSW solution and source tomographies allows us to elucidate the scattering of source processes published for this earthquake and to discriminate between the models. Our results strongly suggest that (1) there was significant moment released on the eastern segment of the activated fault system during the Izmit earthquake; (2) the apparent rupture velocity decreases on this segment

Production of biogas - a manner of manufacturing

Advertising is commonly criticised for being pervasive, offensive, manipulative, harmful and irresponsible. This thesis focuses on the subjective criticisms and complex issues related to taste, decency, morality and offence, particularly as applied to, and understood within, the public and non-profit contexts. It is positioned at the intersection of marketing communications, marketing ethics, and social and non-profit marketing and explores how shocking, offensive and/or controversial (SOC) advertising appeals are interpreted, regulated and contested, by divergent groups of people. The approach taken is inspired by stakeholder theory and its focus on ethical decision-making for the betterment of all stakeholders. A mixed methods research design was adopted, resulting in three studies and these are presented as three discrete articles. Article I maps the field of existing research into SOC advertising and identifies gaps in our knowledge by means of a systematic literature review. It offers a critical appraisal of the field by highlighting definitional tensions, limited interdisciplinary work and an overdependence on student samples, on quantitative analysis and on non-longitudinal methodologies. It then proposes a series of remedies to these shortcomings. The second and third papers continue this reparative work by conceptualising and analysing actual SOC advertising interpretations and contestations. Article II explores the interpretations and experiences of SOC advertising within the regulatory context by analysing evidence from complainants, advertisers and regulatory bodies. It then proposes and develops an interpretation of the implicit power dynamics through which their contradictory interests overlap. The methodology underpinning this chapter combines a thematic content analysis of a substantial archive of complaints submitted to the Advertising Standards Authority (ASA) with an interpretation of case adjudication reports influenced by the work of Michel Foucault. The findings suggest that the regulation of SOC advertising prioritises the interests of firms and advertisers by relegating the role of complainant to that of merely registering complaints. The focus of Article III moves from the regulatory framework to the complained-about advertisements themselves. It provides an innovative theoretical and methodological approach to analysing SOC advertisements, rooted in the classic Aristotelian notion of rhetorical appeals and figuration, by developing and analysing a carefully selected example in detail. The analysis reveals an implicit NFP sector-specific appeal to ethos and the importance of a complex appeal to pathos. Each of the papers offers a different level of analysis of the often-contradictory viewpoints represented by stakeholder groups involved in, or affected by, the use of SOC advertising tactics. These viewpoints include academics, general consumers, the vocal minority of complainants, the advertisers including the non-profit and public organisations and the advertising creatives, and the advertising regulator. Taken together, the papers amount to a thesis that makes an important contribution to debates about the appropriateness, ethics, and application of SOC themes, formats and imagery in social and non-profit advertising. By exploring the regulatory processes of the ASA, an exemplary advertising self-regulatory body, it further contributes to the discourse on self-regulatory practices and highlights an NFP sector-specific consequentialist approach that appears to stifle the voice of the offended complainant. On a practical level, this work has implications for advertising practitioners and advertising regulators who are involved in producing and regulating advertising that uses SOC tactics

Characterizing the foreshock, main shock, and aftershock sequences of the recent major earthquakes in Southern Alaska, 2016–2018

International audienceFor each of three major M≥7.0 earthquakes (i.e., the 24 January 2016, M7.1 earthquake 86 km E of Old Iliamna, the 23 January 2018, M7.9 earthquake 280 km SE of Kodiak, and the 30 November 2018, M7.1 earthquake 14km NNW of Anchorage, Alaska) the study considers integral characterization of the foreshock and aftershock sequences in terms of their variations and scaling properties including the behavior of the control parameter η of the unified scaling law for earthquakes (USLE), along with a detailed analysis of the surface wave records for reconstruction of the source in the approximation of the second moments of the stress glut tensor to obtain integral estimates of its length, orientation, and development over time. The three major earthquakes at 600 km around Anchorage are, in fact, very different due to apparent complexity of seismic dynamics in the orogenic corner of the Pacific and North America plate boundary. USLE generalizes the classic Gutenberg-Richter relationship taking into account the self-similar scaling of the empirical distribution of earthquake epicenters. The study confirms the existence of the long-term periods of regional stability of the USLE control parameter that are interrupted by mid- or even short-term bursts of activity associated with major catastrophic events

Long-period spectral features of the Sumatra-Andaman 2004 earthquake rupture process

The goal of this study is to investigate the spatial variability of the seismic radiation spectral content of the Sumatra\u2013Andaman 2004 earthquake. We determine the integral estimates of source geometry, duration and rupture propagation given by the stress glut moments of total degree 2 of different source models. These models are constructed from a single or a joint use of different observations including seismology, geodesy, altimetry and tide gauge data. The comparative analysis shows coherency among the different models and no strong contradictions are found between the integral estimates of geodetic and altimetric models, and those retrieved from very long period seismic records (up to 2000\u20133000 s). The comparison between these results and the integral estimates derived from observed surface wave spectra in period band from 500 to 650 s suggests that the northern part of the fault (to the north of 8\u25e6N near Nicobar Islands) did not radiate long period seismic waves, that is, period shorter than 650 s at least. This conclusion is consistent with the existing composite short and long rise time tsunami model: with short rise time of slip in the southern part of the fault and very long rise time of slip at the northern part. This complex space-time slip evolution can be reproduced by a simple dynamic model of the rupture assuming a crude phenomenological mechanical behaviour of the rupture interface at the fault scales combining an effective slip-controlled exponential weakening effect, related to possible friction and damage breakdown processes of the fault zone, and an effective linear viscous strengthening effect, related to possible interface lubrication processes. While the rupture front speed remains unperturbed with initial short slip duration, a slow creep wave propagates behind the rupture front in the case of viscous effects accounting for the long slip duration and the radiation characteristics in the northern segment