Internet banking acceptance model: Cross-market examination

This article proposes a revised technology acceptance model to measure consumers’ acceptance of Internet banking, the Internet Banking Acceptance Model (IBAM). Data was collected from 618 university students in the United Kingdom and Saudi Arabia. The results suggest the importance of attitude, such that attitude and behavioral intentions emerge as a single factor, denoted as “attitudinal intentions” (AI). Structural equation modeling confirms the fit of the model, in which perceived usefulness and trust fully mediate the impact of subjective norms and perceived manageability on AI. The invariance analysis demonstrates the psychometric equivalence of the IBAM measurements between the two country groups. At the structural level, the influence of trust and system usefulness on AI vary between the two countries, emphasizing the potential role of cultures in IS adoption. The IBAM is robust and parsimonious, explaining over 80% of AI

Encouraging Depth Rather than Surface Processing about Cultural Differences Through Critical Incidents and Role Plays

Intercultural interactions will increase in the future given international business ventures, immigration patterns, recognition of minority group rights in various countries, and other social changes. People can prepare themselves by participating in formal educational and training programs that deal with understanding cultural differences and with communication across cultural boundaries. One approach to education and training is to analyze critical incidents that depict people in intercultural encounters that involve a misunderstanding or a difficulty. In addition to identifying exact reasons for the difficulties, people can also learn about research-based concepts that assist in understanding many other intercultural interactions they are likely to have in the future. Participants in education and training programs can also prepare short skits that depict aspects of their own culture and how these can be explained to people from other countries. If participants can identify cultural influences on their own behavior, they will be more likely to search for culturally based reasons in their intercultural encounters. The realization that culture affects interpersonal interactions will make attributions based on difficult personalities or purposeful prejudice less common

Understanding cultures influence on behavior, 2nd.ed./ Brislin

xx, 468 hal.: ill.; 23 cm

UNDERSTANDING CULTURE'S INFLUENCE ON BEHAVIOR

XX, 423P;25 C

Cross-cultural research methods

xv, 352 p.; 23 cm

Preparing Managers For Overseas Assignments

The materials known as the Culture General Assimilator (Brislin, Cushner, Cherrie, and Yong, 1986) were designed to prepare people for overseas assignments. The term general” refers to the goal of providing orientation to assignments no matter the exact place in the world to which people will be travelling. In the development of the materials, reports of impactful events were gathered from overseas businesspeople, diplomat’s technical assistance advisers, and others. Together with a literature review, the impactful intercultural experiences so identified formed the basis of 100 critical incidents. These 100 incidents are organized around 18 thematic categories that can provide a common vocabulary for the discussion of intercultural encounters

Understanding cultures influence on behavior, 2nd.ed./ Brislin

xx, 468 hal.: ill.; 23 cm

Culture learning : concepts, applications and research

xv, 255 p.; 28 cm