The research buyer\u27s perspective of market research effectiveness

This study examines the views of research buyers about the efficacy of market research used within their firms. A sample of research buyers from Australia's top 1000 companies was asked to evaluate the research outcomes of their most recent market research project in terms of their overall business strategy. Specialist market research buyers (insights managers) believed their commissioned research was very effective. This was in contrast to research buyers in generalist roles who did not believe in the effectiveness of the research outcomes to the same extent. The overarchlng strategic direction adopted by the buyer's firm did not make a difference to the type of research conducted (,action orientated' vs. 'knowledge enhancing'). However, entrepreneurial firms were more likely to rate their research as effective and to have dedicated research buyers generating insights into their markets. The results of this study are inconsistent with earlier studies and indicate that the market research function within Australian firms stili plays an ambiguous role

The Maine Annex, vol. 2, no. 17

The Maine Annex, published by the students of the University of Maine at the Brunswick Campus, was launched January 10, 1947. Editors introduced the publication as the product of a group of progressive students attending the Brunswick Campus. The goal of the publication, according to editors, was to tell the story of our life on this campus. The four-page, tabloid-sized paper included display advertising from area businesses

The Open Navigation Surface Project

Many hydrographic and oceanographic agencies have moved or are moving towards gridded bathymetric products. However, there is no accepted format to allow these grids to be exchanged while maintaining data and metadata integrity. This paper describes the Open Navigation Surface (ONS) Project, which aims to fill this gap. The ONS Project is an open-source software project designed to provide a freely available, portable source-code library to encapsulate gridded bathymetric surfaces with associated uncertainty values. The data file format is called a Bathymetric Attributed Grid (BAG). The BAG is developed and maintained by the ONS Working Group (ONSWG), and the source code is available via the ONS websit

A Rotating Panel Survey to Assess Quality of Hunter College Education

A rotating sample design is proposed to most accurately measure the perceived quality of a Hunter College education. A representative sample of Hunter College students will belong to one of six rotating panels. Students will be contacted during four rotation periods and report their assessment of the two most recent months. It is advantageous to use a rotating panel design as opposed to a fixed panel design in order to guard against the negative effects of a deteriorating response rate. Stratified sampling will help to ensure representation across major departments and academic year of study. Methods for sampling procedures, stratification, understanding net changes, and survey question organization are outlined in this paper

In search of a future strategy for market research services : clients\u27 views on market research suppliers

The market research environment is transforming rapidly and research suppliers may not be keeping up with changing research client needs. This paper examines research client perceptions of current research supplier performance and future competencies. The key findings are that research suppliers need to move their staffing profiles beyond technical expertise in conducting research (generating outputs) to functional expertise in understanding research outcomes within internal and external organizational contexts. The transition from data collector to expert advisor may involve anew business model and new pricing strategies based on intellectual expertise rather than margins on data collection services

The Pine Needle, February 1947

Libraries and archives collect materials from different cultures and time periods to preserve and make available the historical record. As a result, materials such as those presented here may reflect sexist, misogynistic, abusive, racist, or discriminatory attitudes or actions that some may find disturbing, harmful, or difficult to view. Both a humor and literary magazine, The Pine Needle was a University of Maine student-produced periodical that began publication in the fall of 1946, the first post-World War II semester that saw GIs returning to campus. The Needle reflected an edginess and rebellion not found in previous UMaine student publications. While past student publications relied on euphemisms for alcohol and dating on campus, The Needle overtly sexualized co-eds and discussed the use of drugs, tobacco, and alcohol by students. Cover art for this issue is an unsigned pen-and-ink illustration produced by a member of The Needle\u27s art staff. It depicts the five members of the editorial staff gathered around a wood coffin labeled, The Needle. Included in this issue is a piece about former History Professor C. Dewitt Hardy II\u27s (1911-1992), term paper assignment entitled, Social Problems in My Home Town. The work mentions the birth of Hardy\u27s son and future artist, Clarion Dewitt Hardy III (1940-2017)

The Pine Needle, Fall 1948

Libraries and archives collect materials from different cultures and time periods to preserve and make available the historical record. As a result, materials such as those presented here may reflect sexist, misogynistic, abusive, racist, or discriminatory attitudes or actions that some may find disturbing, harmful, or difficult to view. Both a humor and literary magazine, The Pine Needle was a University of Maine student-produced periodical that began publication in the fall of 1946, the first post-World War II semester that saw GIs returning to campus. The Needle reflected an edginess and rebellion not found in previous UMaine student publications. While past student publications relied on euphemisms for alcohol and dating on campus, The Needle openly promoted the sexualization of co-eds and the use of drugs, tobacco, and alcohol by students who experienced war. Cover art for this issue is by Donald T. Caswell and depicts a man wearing a letterman\u27s sweater chatting up a smiling co-ed wearing a ball cap. In the background, two largely faceless men wearing suits and exhibit hostile posture that communicates jealousy. Don Caswell (1923-2014), was a native of Limestone, Maine and grew up in Brownsville. He joined the U.S. Navy following high school graduation in 1942. He served as a radio operator aboard ships patrolling the Gulf of Alaska throughout the war. Caswell attended the University of Maine on the G.I. Bill, majoring in Art and History. On campus, he was active in the Officer Training Program and was stationed in Tripoli, North Africa as a U.S. Air Force officer during the Korean War. Caswell served as a Lieutenant Colonel in the Air National Guard

The Open Navigation Surface Project

Many hydrographic and oceanographic agencies have moved or are moving towards gridded bathymetric products. However, there is no accepted format to allow these grids to be exchanged while maintaining data and metadata integrity. This paper describes the Open Navigation Surface (ONS) Project, which aims to fill this gap. The ONS Project is an open-source software project designed to provide a freely available, portable source-code library to encapsulate gridded bathymetric surfaces with associated uncertainty values. The data file format is called a Bathymetric Attributed Grid (BAG). The BAG is developed and maintained by the ONS Working Group (ONSWG), and the source code is available via the ONS website.Muchas agencies hidrogrâficas y oceanogrâficas se han orientado o se estân orientando hacia los productos batimétricos cuadriculados. Sin embargo, no existe un formato aceptado para que estas cuadricuias sean intercambiadas manteniendo la integridad de los datos y los meta datos. Este articulo describe el Proyecto « Superficie de Navegaciôn Abierta » (ONS) cuyo objeto es cubrir este vacio. El proyecto ONS es un proyecto de software de fuente abierta disehado para proveer una biblioteca portâtil de côdigo fuente de libre disponibilidad para encapsular superficies batimétricas cuadriculadas con sus valores de incertidumbre asociados. El formato de archivo de datos es llamado Cuadricula Batimétrica Tributada (BAG). El BAG es desarrollado y mantenido por el Grupo de Trabajo ONS (ONSWG), y el côdigo fuente es disponible a través de sitio web de ONS.De nombreuses agences hydrographiques et océanographiques se sont orientées ou s ’orientent actuellement vers les produits bathymétriques quadrillés. Toutefois, il n'existe pas de format accepté qui permette à ces quadrillages d'être échangés tout en conservant l’intégrité des données et des métadonnées. Le présent article décrit le projet ONS (Open Navigation Surface) qui vise à combler cette lacune. Le projet ONS est un projet de logiciel libre conçu pour fournir une bibliothèque portable de code source à libre disponibilité devant encapsuler des surfaces bathymétriques maillées avec des valeurs d'incertitude associées. Le format du fichier des données est appelé Carroyage bathymétrique attribué (BAG). Le BAG est développé est tenu à jour par le groupe de travail ONS et le code source est disponible sur le site Web ONS

The Grizzly, December 5, 2002

Putting the Art Back in a Liberal Arts Education • Celebrating the Holidays Around the World • There is no Need to be Violent • Stress Triggers at Ursinus College • Stress Busters • Fear vs. Phobia • Graduates: Trying to Find a Job that Pays • Sober for Good • Unexpected Difference • Children Violent with Other Children • Gymnastics Team has High Expectations • How do Ursinus Athletes Prevent Injuries? • Luciano Named CC and ECAC Player of the Week • Final Exam Schedulehttps://digitalcommons.ursinus.edu/grizzlynews/1527/thumbnail.jp