A IMPORTÂNCIA DA RESPONSABILIDADE SOCIAL NA ALAVANCAGEM DA MARCA DAS EMPRESAS

In the current market, concern about social and environmental issues has increased more and more, so that many companies have not only valued profit, but also sustainability and the social environment. Thus, many of these companies have used social responsibility actions, embracing a cause and differentiating themselves in the business market. In this sense, this study has as general objective to reflect on the importance of corporate social responsibility in the leverage of corporate brands. This objective is completed by addressing the following points: conceptualization of corporate social responsibility; presentation of the construction of a brand; and demonstration of social responsibility actions in internal and external contexts to companies. For the elaboration of this study, we used the bibliographic research methodology, which was based on scientific studies from the following databases present on the Web: Google Scholar, SciELO and Scopus. Finally, it is concluded that corporate social responsibility has a great leverage power of corporate brands, demonstrating that the company that makes use of this medium correctly, actually embracing the cause, will be able to obtain a greater prominence in the market, obtaining good financial returns.En el mercado actual, la preocupación por las cuestiones sociales y ambientales ha aumentado cada vez más, por lo que muchas empresas no solo han valorado los beneficios, sino también la sostenibilidad y el entorno social. Así, muchas de estas empresas han utilizado acciones de responsabilidad social, abrazando una causa y diferenciándose en el mercado empresarial. En este sentido, este estudio tiene como objetivo general reflexionar sobre la importancia de la responsabilidad social corporativa en el apalancamiento de las marcas corporativas. Este objetivo se completa abordando los siguientes puntos: conceptualización de la responsabilidad social de las empresas; presentación de la construcción de una marca; y demostración de acciones de responsabilidad social en contextos internos y externos a las empresas. Para la elaboración de este estudio, se utilizó la metodología de investigación bibliográfica, que se basó en estudios científicos de las siguientes bases de datos presentes en la Web: Google Scholar, SciELO y Scopus. Por último, se concluye que la responsabilidad social corporativa tiene un gran poder de apalancamiento de las marcas corporativas, demostrando que la empresa que hace uso correcto de este medio, abrazando realmente la causa, será capaz de obtener un mayor protagonismo en el mercado, obteniendo buenos rendimientos financieros.No mercado atual, a preocupação com questões sociais e ambientais tem aumentado cada vez mais, de modo que muitas empresas não têm somente prezado o lucro, mas também a sustentabilidade e o meio social. Dessa forma, muitas dessas empresas têm utilizado de ações de responsabilidade social, abraçando uma causa e se diferenciando em meio ao mercado empresarial. Nesse sentido, este estudo tem como objetivo geral refletir a respeito da importância da responsabilidade social corporativa na alavancagem de marcas empresariais. Tal objetivo é concluído abordando os seguintes pontos: conceituação da responsabilidade social corporativa; apresentação da construção de uma marca; e demonstração de ações de responsabilidade social nos contextos internos e externos às empresas. Para a elaboração deste estudo utilizou-se a metodologia de pesquisa bibliográfica, a qual baseou-se em estudos científicos provenientes das seguintes bases de dados presentes na Web: Google Scholar, SciELO e Scopus. Por fim, conclui-se que a responsabilidade social corporativa tem um grande poder de alavancagem das marcas empresariais, demonstrando que a empresa que faz uso deste meio de maneira correta, abraçando de fato a causa, conseguirá obter um maior destaque no mercado, obtendo bons retornos financeiros

As aulas dos professores: um olhar para a prática de cada um

Este trabalho é o resultado de uma investigação sobre as concepções que os professores de ensino superior têm sobre o papel do aluno, o papel do professor e o papel do conteúdo em suas aulas e o quanto cada uma delas define o seu ser professor. Para isso, foram convidados a narrar uma aula que estivesse presente em suas memórias de forma mais significativa. Observamos um predomínio da visão de que, no ensino superior, o professor fala e ao aluno cabe o papel de ouvinte. Apesar de muitas narrativas citarem os três fatores por nós investigados, professor, aluno e conhecimento, acreditamos que um maior equilíbrio entre esses fatores poderia melhorar, substancialmente, as aulas

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear un derstanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5–7 vast areas of the tropics remain understudied.8–11 In the American tropics, Amazonia stands out as the world’s most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepre sented in biodiversity databases.13–15 To worsen this situation, human-induced modifications16,17 may elim inate pieces of the Amazon’s biodiversity puzzle before we can use them to understand how ecological com munities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple or ganism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region’s vulnerability to environmental change. 15%–18% of the most ne glected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lostinfo:eu-repo/semantics/publishedVersio

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear understanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5,6,7 vast areas of the tropics remain understudied.8,9,10,11 In the American tropics, Amazonia stands out as the world's most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepresented in biodiversity databases.13,14,15 To worsen this situation, human-induced modifications16,17 may eliminate pieces of the Amazon's biodiversity puzzle before we can use them to understand how ecological communities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple organism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region's vulnerability to environmental change. 15%–18% of the most neglected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lost

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear understanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5,6,7 vast areas of the tropics remain understudied.8,9,10,11 In the American tropics, Amazonia stands out as the world's most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepresented in biodiversity databases.13,14,15 To worsen this situation, human-induced modifications16,17 may eliminate pieces of the Amazon's biodiversity puzzle before we can use them to understand how ecological communities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple organism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region's vulnerability to environmental change. 15%–18% of the most neglected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lost

Catálogo Taxonômico da Fauna do Brasil: setting the baseline knowledge on the animal diversity in Brazil

The limited temporal completeness and taxonomic accuracy of species lists, made available in a traditional manner in scientific publications, has always represented a problem. These lists are invariably limited to a few taxonomic groups and do not represent up-to-date knowledge of all species and classifications. In this context, the Brazilian megadiverse fauna is no exception, and the Catálogo Taxonômico da Fauna do Brasil (CTFB) (http://fauna.jbrj.gov.br/), made public in 2015, represents a database on biodiversity anchored on a list of valid and expertly recognized scientific names of animals in Brazil. The CTFB is updated in near real time by a team of more than 800 specialists. By January 1, 2024, the CTFB compiled 133,691 nominal species, with 125,138 that were considered valid. Most of the valid species were arthropods (82.3%, with more than 102,000 species) and chordates (7.69%, with over 11,000 species). These taxa were followed by a cluster composed of Mollusca (3,567 species), Platyhelminthes (2,292 species), Annelida (1,833 species), and Nematoda (1,447 species). All remaining groups had less than 1,000 species reported in Brazil, with Cnidaria (831 species), Porifera (628 species), Rotifera (606 species), and Bryozoa (520 species) representing those with more than 500 species. Analysis of the CTFB database can facilitate and direct efforts towards the discovery of new species in Brazil, but it is also fundamental in providing the best available list of valid nominal species to users, including those in science, health, conservation efforts, and any initiative involving animals. The importance of the CTFB is evidenced by the elevated number of citations in the scientific literature in diverse areas of biology, law, anthropology, education, forensic science, and veterinary science, among others