Reklámozás, szlogen és szuperhősök - A gyermekek meggyőzésének eszközei

In our research, we have examined how often children and teenagers sit down in front of television screens and come into contact with television advertisements and other sales promotion tools used by companies. We mostly placed emphasis on brand-related cartoon characters, logos and slogans used by companies. The remembering rate is shockingly high, higher than is case of their parents. We can say that well-placed cartoon characters, logos and colors play a very important role in influencing children. All of these contribute to the development of brand loyalty, which – if develops during childhood – can last an entire lifetime

Food-related television advertisements from the perspective of children

During our research, we examined how often do children and teenagers sit down in front of television screens and thus come into contact with television advertisements and the sales promotion tools often used by corporations. We mostly placed emphasis on brand-related cartoon characters used by corporations. In the case of children, we can say that an appropriately made combination of a well-placed cartoon character, logo and colors has a notable influence. Not only they recognize brands easier with the help of these, they also trigger emotional attachment. All of these contribute to the development of brand loyalty, which if develops during childhood, can last an entire lifetime. Keywords: kids, television advertisements, figures, cartoon characters, sales promotion tools, food, brand

Food-related television advertisements from the perspective of children

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