Is the concept of national culture of any use to global advertisers of ‘global’ products?

Peer reviewedSubmitted Versio

Acculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdom

This paper presents preliminary results from a study focused on acculturation to Global Consumer Culture (GCC) conducted in the UK. In particular, this paper’s aims are to test the validity of the original ‘Acculturation to Global Consumer Culture’ (AGCC) scale in a new cultural context, and to present preliminary results about the relation between acculturation to GCC and demographic factors, technological anxiety, and compulsive buying. This paper is based on online questionnaire completed by 340 respondents in the UK. The psychometric properties of this scale were verified via confirmatory factor analysis, and a new, shorter scale was proposed. Some results about the links between acculturation to GCC and demographics, technological anxiety, and compulsive buying were presented and discussed within the context of extant GCC research. Limitations and further research were discussed. Key words: consumer culture, global consumer culture, acculturation to global consumer cultur

Women’s hair in Lager narratives

The article offers an analysis of women’s Lager narratives in which the procedure of removing hair from female prisoners of concentration camps was reflected. It indicates the procedure’s cultural, social, and psychological meanings presenting it as an element of the extensive camp strategy of violence, a ritual of downgrading, and a form of violating a woman’s identity and intimacy. By presenting various circumstances in which women were shaved in the camps, it also indicates the situation-based complexity of the camp experience, its various stages, and contexts. The text refers to various sources, and considers the experiences of women of various nationalities, e.g. Germans, Poles, and Jews

How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers

Purpose: This study examined the use of emotional appeals in advertisements for loans and explored consumers’ perceptions of advertisements featuring such appeals in order to explore how emotional meanings are transferred to consumers via advertising. Design/methodology/approach: Study 1 employed content analysis to examine the use of emotional appeals in loan advertisements. Over 2900 editions of eight British newspapers were monitored for advertisements for loans containing emotional appeals. Study 2 employed 33 semi-structured interviews to explore consumers’ perceptions of emotional appeals in loan advertisements. Findings: Loans were positioned as services providing relief, security, and excitement. The use of negative emotional appeals such as guilt, fear, and sorrow was sporadic. Loans that carried the most risk were advertised with positive emotional appeals the most frequently. Five dimensions of perceptions of emotional loan advertisements were conceptualised from the reported data in Study 2. Originality: This is the first study in the UK to examine the use of emotional appeals in loan advertising and to explore consumers’ perceptions of loan advertisements featuring emotional appeals. The study identified five dimensions of perceptions of emotional appeals

How we are tempted into debt: emotional appeals in loan advertising in UK newspapers

The purpose of this study is to examine the use of emotional appeals in loan advertisements and compare it to the use of emotional appeals in savings advertisements. A content analysis of 304 advertisements from nine UK newspapers revealed that the most frequently used emotional appeals in loan advertisements are the following positive emotional appeals: relief, security, and excitement. The use of negative emotional appeals such as guilt, fear, and sorrow was sporadic. Loan advertisements featured more appeals than savings advertisements. Further research will focus on analysing tag lines and images featured in the sample advertisements, and exploring consumers’ responses to, and their understanding of emotional appeals in those advertisements

The Transformation of Culture in Modern Forms of Organization on the Example of Virtual Organizations

Nowadays organizations are required to be extremely flexible while maintaining the consistency and integrity of actions, which is a difficult task. What management mechanisms are needed for that? In such circumstances, what is the role of the organizational culture? Does it still remain a kind of a “glue” bonding a company into one piece? What are the patterns of behavior that emerge from a new way of doing business in companies? The purpose of this article is to present the challenges posed by the development of culture in virtual organizations and the identification of potential research directions in this area. We hope that the concepts of culture and related problems presented in this paper prove to be an inexhaustible potential for research on collective behavior patterns and their impact on the functioning of the modern organization

Kreacje kobiecości w (przedemancypacyjnej) narracji homoseksualnej Jana Lechonia

Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00

"A beautiful girl’s chance" : searching for yet another category in describing the women’s experience of internment and extermination

Doświadczenie Zagłady i obozów koncentracyjnych wciąż jeszcze pozostaje niedostatecznie opisane w wymiarze genderowym. Inne były doznania mężczyzn i kobiet, inne też są ich relacje. Esej "Szansa pięknej dziewczyny" proponuje urodę jako kategorię opisu kobiecego doświadczenia lagrów i Zagłady. Okazuje się, że czytanie świadectw oraz tekstów literackich z wykorzystaniem takiego "filtru" cielesności odsłania bardzo wiele przykładów mówiących o tym, że miała ona wpływ na eksterminację kobiet.The experience of the Holocaust and concentration camps has still been insufficiently described in the dimension of gender. The experiences of women and men were different, and so are their respective accounts. The essay "A Beautiful Girl’s Chance" proposes beauty as a category for describing the female experience of internment and extermination. It turns out that reading testimonies and literary texts through such a "filter" of corporeality reveals a lot of examples which show that beauty did play a role in extermination of women

Marketing Communications

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won't sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor's guide with PowerPoint slides, testbank questions and answer checklists

Met-Enkephalin Involvement in Morphine-Modulated Peritonitis in Swiss Mice

Morphine coinjection with zymosan inhibits pain and leukocyte accumulation during peritonitis in several strains of mice, and affects systems of endogenous opioids. Present investigations focus on Met-enkephalin (Met-ENK) in the inflamed peritoneal cavity and brain centers of Swiss mice. Males of Swiss mice were IP injected with zymosan or zymosan supplemented with morphine. At the selected time points the peritoneal leukocytes were counted and the Met-ENK level was measured in exudatory fluid and leukocytes, striatum, hypothalamus, and pituitary gland. The Met-ENK content in peritoneal fluid rised sharply after zymosan injection, which corresponded with its decline in exudatory leukocytes, hypothalamus, and striatum. Morphine coinjection enhanced intraperitoneal accumulation of Met-ENK and its release from exudatory leukocytes, but inhibited its early fluctuations in hypothalamus and striatum. Effects of morphine-modulated inflammation on the Met-ENK system lasted longer than 7 days