A STUDY ON CONSUMERS' GUILT AND SHAME AFTER IMPULSE BUYING

Utanç ve suçluluk duyguları, içgüdüsel alımlardan sonra meydana gelen negatif öz bilinç duygularıdır. Bu duygular tüketicinin yeniden satın alma davranışlarını etkilemektedir. Bu çalışmanın amacı içgüdüsel alımların utanç ve suçluluk duygularına ve bu duyguların yeniden satın alma niyetine etkisini belirlemektir. Bu amaçla İstanbul ve Marmara Üniversitesi öğrencilerine anket çalışması yapılmıştır. Araştırma sonuçlarına göre içgüdüsel alımların utanç ve suçluluk duygularına; bu duyguların da yeniden satın alma niyetlerine etkisi istatistiksel olarak anlamlıdır. Ayrıca içgüdüsel alımlardan sonra tüketicilerin daha çok suçluluk duymalarına rağmen yeniden satın alma niyetleri üzerinde utanç duygusunun etkisinin daha fazla olduğu tespit edilmiştirGuilt and shame are negative self-consciousness emotions which occur after impulse buying behavior. These emotions effect consumers' repurchase intentions. The aim of this study is to determine the effect of impulse buying on guilt and shame and emotions on repurchase intention. In this direction, a survey was carried out on the students at İstanbul and Marmara Universities. According to the survey results, the effect of the impulse buying on guilt and shame and the effect of these emotions on repurchase intention are statistically significant. Also ıt has been determined that although consumers feel guiltier after impulse buying, shame is more effective on repurchase intention than guil

An Investigation on the Evaluation of the Factors Affecting Brand Love

Lumen 3rd International Conference on Logos Universality Mentality Education Novelty (LUMEN) - Current Paradigms in Social Sciences -- APR 10-13, 2013 -- Iasi, ROMANIAWOS: 000347957500014Brand love is a relatively new subject in the marketing literature. As it is known, consumers' establishing emotional bonds with brands and the bond connecting the self with the product-brand are longstanding issues which have an extensive coverage in the literature. It explains the brands specially positioned by the consumer and the characteristics of them. In this study, the effect of social self, variety-seeking and brand image on creating brand love was investigated. Assuming that a loved brand will create brand loyalty and lead to positive word-of-mouth communication (wom), brand love was considered as an intervening variable and the effect of brand love on brand loyalty was aimed to be investigated. Data were collected by means of face-to-face interview method. The questionnaires were administered to the students of Ataturk University. Convenience sampling method was used as a sampling method. Structural Equation Model was used to test the research model. As a result of the research, it was determined that brand image and social self had a positive effect on brand love and that variety-seeking had no significant effect on brand love. Variety-seeking has a negative effect on brand loyalty. Brand love has a positive effect on brand loyalty and word-of-mouth communication. (C) 2013 The Authors. Published by Elsevier Ltd.Lumen Res Ctr Social & Humanist Sci, Lumen Publishing House, Lumen U

Pendimetalinin Genotoksik Etkilerinin Çin Hamster Over Hücrelerinde Tek Hücre Jel Elektroforez (Comet) Yöntemiyle Değerlendirilmesi

Objectives: Pendimethalin (N-(1-ethylpropyl)-3,4-dimethyl-2,6-dinitrobenzeneamine) is a dinitroaniline herbicide compound which selectively controls weeds. It is a cell division and growth inhibitor. It descends plants in a short time after seedling. It is a soil and water pollutant due to the widespread use of formulations in Turkey and around the world. Pendimethalin is manufactured in and imported by Turkey. Pendimethalin is a slightly toxic compound that is classified in toxicity class 3 by the United States Environmental Protection Agency (USEPA). Even though it is classified as group C (human possible carcinogen) compound by the USEPA, there are limited number of studies about its genotoxic effects. The aim of this study was to evaluate in vitro genotoxic effects of different concentrations of pendimethalin in Chinese hamster over (CHO) cells by the single cell gel electrophoresis (comet) assay. Materials and Methods: The cells are incubated with 1, 10, 100, 1000 and 10000 µM concentrations of pendimethalin for 30 min at 37°C and DNA damage was compared with CHO cells untreated with pendimethalin. 50 µM hydrogen peroxide was used as positive control. Results: No significant cytotoxic effects were observed within the concentration ranges studied. The DNA damage in CHO cells was significantly increased in the pendimethalin concentrations of 1, 100, 1000 and 10000 µM, however, a significant decrease was observed in 10 µM pendimethalin concentration. Conclusion: Our results show that 1-10000 µM concentrations of pendimethalin induce DNA damage in CHO cells, which was assessed by comet assay.Scopu

Salivary gland anlage tumour of the nasopharynx: A case report and review for histopathological characteristics

Introduction: Congenital salivary gland anlage tumour of the nasopharynx is a lesion which usually presents with nasal and upper respiratory tract obstruction in the neonatal period. Timely diagnosis is essential to prevent the occurrence of respiratory complications in later childhood. Case Report: We present a 8-year-old boy complaining from difficulty in breathing and breastfeeding in the neonatal period due to an adenoid-like nasopharyngeal mass. Histological examination revealed solid and cystic squamous nests and numerous duct-like structures within collagenised stroma. Both epithelial and myoepithelial differentiation were noted in the tubular component. Discussion: A review of the clinical and histopathological features of published cases revealed that ancient lesions showed more prominent and complex epithelial component and more collagen rich stroma. We would like to suggest the possibility of salivary gland anlage tumour to be considered in the differential diagnosis of neonatal respiratory distress cases

Some acute phase reactants and cholesterol levels in serum of patient with Crimean-Congo haemorrhagic fever

The purpose of this study is to determine erythrocyte sedimentation rate (ESR), C - reactive protein (CRP), serum amyloid-A (SAA) and cholesterol levels in patients with Crimean-Congo Hemorrhagic Fever (CCHF) and determine the relationship of these parameters with the severity of disease. By polymerase chain reaction and enzyme-linked immunosorbent assay (ELISA) method 40 patients were diagnosed as CCHF and 39 volunteer without any systemic disease whose blood were taken and their serum separated. SAA, CRP and ESR were measured with ELISA, nephelometry and Mix-Rate x100 vital diagnostic device, respectively, in serum samples. High density lipoprotein (HDL), low density lipoprotein (LDL) and total cholesterol levels were determined by using autoanalyzer HDL, LDL and total cholesterol kit (Syncron LX20). Statistically significant difference was determined between patients and controls in terms of the levels of SAA, CRP, HDL, LDL and total cholesterol (p0.05). Using of CRP and SAA together might increase the sensitivity of diagnosis of CCHF infection. However, none of the parameters investigated in this study were found to be a proper marker of the prognosis in CCHF. Cholesterol levels were significantly decreased in patients with CCHF, which was suggested to be associated with the increased serum levels of SAA in the patient group