Place identity and the created value in rural areas : a case study of three farm shops in the south of Sweden

Sveriges lantbruk blir alltmer diversifierat, där en verksamhetsgren som blir allt vanligare är egenförädling av livsmedel. En av de vanligaste formerna att nå ut till konsumenter är genom att starta en egen gårdsbutik och bedriva gårdsförsäljning, då konsumenten i större utsträckning efterfrågar närproducerade livsmedel. Denna studies syfte är att undersöka fenomenet gårdsbutiker och genom att besöka och intervjua tre gårdsbutiksägare få en större förståelse för verksamheten i stort, vilka drivkrafter som finns och vad det finns för mål samt framtidsplaner. Teorierna som används för analysen är platsidentitet, mervärde och community. Resultatet är att mervärdet som gårdsbutikerna skapar utgör ett stort spektrum. Mervärdet kan stå för det genuina eller att man köper exempelvis en upplevelse när man handlar i gårdsbutiken. Ett äpple från en gårdsbutik kan upplevas godare. Både butiker och konsumenter bidrar till bygdens gemenskap och platsidentitet genom att det skapas en mötesplats och det i sin tur kan kopplas till både community och sociala nätverk. Gårdsbutikerna är beroende av sociala nätverk för att kunna bygga ett kundnätverk och vad som har stor betydelse för gårdsbutikerna är stamkunderna.Sweden's agriculture is becoming increasingly diversified, and a branch of activity that is becoming more common is self-processing of food. One of the most common ways to sell directly to consumers is by starting a farm shop where you conduct farm sales when consumers are increasingly demanding locally produced foods. The aim of this study is to investigate the phenomenon of farm shops and by visiting and interviewing three farm shop owners gain a deeper understanding of the business in general and what driving forces exist, what goals and future plans there are. The theories that help to analyze the empirical material are created value, place identity and community. Following the empirical collection and with the theories as a basis, it appears that the created value that the farm shops create constitutes a large spectrum. The farm shops and the consumers also contribute to the rural community. Regular customers are important for the farm shops, as well as the genuine and the local sense of place, which in turn can be linked to both community and social networks. The created value can stand for the genuine or that you buy, for example, an experience when you shop in the farm shop. An apple from a farm shop can be experienced as tastier. Both shops and consumers contribute to the community of the area by creating a meeting place, which in turn can be connected to both community and social networks. The farm shops depend on social networks to be able to build a customer network and what is of great importance to the farm shops are the regular customers

EFEKTIVITAS REELS “HOW TO WEAR : AVANA PRODUCT” PADA INSTAGRAM SHOP AT VELVET BERDASARKAN PENGUKURAN CUSTOMER RESPONSE INDEX DENGAN KONSEP AISAS (Studi Deskriptif pada Followers Shop at Velvet)

Perkembangan teknologi dan internet saat ini mampu memberikan kemudahan pemasar dalam melakukan komunikasi pemasaran. Salah satunya adalah dengan menggunakan media sosial. Kepopuleran penggunaan media sosial tidak hanya berdasarkan kemudahan berkomunikasi yang diberikan, tetapi juga pemberian kemudahan bagi pengembangan promosi sektor bisnis. Contoh media sosial yang saat ini banyak digunakan untuk mempermudah pebisnis memasarkan produknya adalah Instagram. Media sosial yang telah ada sejak tahun 2010 tersebut terus memberikan fiturfitur terbaru yang bisa dimanfaatkan pebisnis. Salah satunya dengan adanya fitur reels yang dapat dilengkapi dengan fitur Instagram Shopping yang mempermudah promosi penjualan. Salah satu perusahaan yang menggunakan kedua fitur tersebut ialah Shop at Velvet. Pada penelitian ini reels Shop at Velvet yang menjadi objek penelitian adalah reels yang berjudul “How To Wear : Avana Product” yang memiliki engagement paling tinggi diantara 53 reels yang diunggah. Reels tersebut juga berhasil menyampaikan konsep “simple”, yang dibuktikan oleh komentar dari para viewers. Tujuan dari penelitian ini adalah untuk mengukur efektivitas salah satu reels Shop at Velvet yakni Reels ”How To Wear : Avana Product”, yang diukur menggunakan metode customer response index dengan konsep AISAS. Penelitian menggunakan metode kuantitatif deskriptif dengan pengambilan sample secara purposive sampling. Populasi pada penelitian ini merupakan 327.000 followers Shop at Velvet, kemudian ditetapkan 100 responden menggunakan rumus Slovin. Total 100 responden tersebut merupakan responden perempuan usia 17-35 tahun, yang menjadi target penjualan Shop at Velvet. Metode pengumpulan data dilakukan dengan penyebaran Google Form melalui Direct Messages Instagram. Kuesioner yang dibagikan kepada 100 responden sudah diuji terlebih dahulu menggunakan metode Uji Validitas dan Uji Reliabilitas. Dari hasil olah data diperoleh nilai CRI AISAS 36%, CRI AISS 17%, CRI AIAS 0%, CRI AIS 0%. Berdasarkan hasil CRI AISAS dan AISS disimpulkan reels belum efektif karena nilai CRI masih rendah. Reels hanya efektif pada tahap awal attention 94% dan interest 87%. Sedangkan untuk action masih belum efektif karena dari model AISAS hanya 14 responden yang membeli produk. Pada model CRI AIAS dan AIS tidak memperoleh nilai karena tidak adanya responden yang melalui tahap tersebut. Hal tersebut membuktikan bahwa responden masih perlu melalui tahap search, sehingga digital marketing perlu mempertimbangkan untuk memberi detail informasi produk dengan jelas kepada konsumen

Strategy of Squid Fisheries Development in Cilacap Ocean Fishing Port

Cilacap Ocean Fishing Port (PPS) was a port that is known to have abundant fish resource potential. The catch of squid in Cilacap PPS is a type of squid that is not yet suitable for export because the handling of squid is still needs improvement for the size and shape. The purpose of this study was to calculate the profits of the squid fishery business, analyze the squid fishing season, and develop a squid fisheries development strategy in Cilacap Ocean Fishing Port. The analytical method used is financial analysis, catch season index, and SWOT method. Data collection by taking respondents was done by purposive sampling to get data related to internal factors (strengths and weaknesses) and external factors (opportunities and threats). The results showed that the profits obtained by squid fishermen in the Cilacap Ocean Fishery Port for a year amounted to Rp2,330,520,000.00 with an R / C ratio of 1.27 so the squid fishing business was profitable. The highest squid catching season was in July to August and January to February. Strategies for developing squid fisheries include regulating squid fishing, improving appropriate technology for fishing and management, increasing squid fishing vessels, increasing fishing units, optimizing squid fisheries can be exported, optimizing market demand, socializing to fishermen to help increase fishermen's knowledge of development activities sustainable fisheries, improve management to be more useful. Key words: Cilacap Ocean Fishing Port, development strategy, squid, squid fisheries, squid fishery businessPelabuhan Perikanan Samudera Cilacap (PPS) adalah Pelabuhan yang dikenal memiliki potensi sumberdaya ikan  melimpah. Hasil tangkapan cumi di PPS Cilacap merupakan jenis cumi-cumi yang belum layak di ekspor dikarenakan penanganan cumi  masih kurang bagus untuk ukuran dan bentuk cumi-cumi masih belum baik. Tujuan dari penelitian ini menghitung keuntungan usaha perikanan cumi, menganalisis musim penangkapan cumi, serta menyusun strategi pengembangan perikanan cumi di PPS Cilacap. Metode analisis yang digunakan analisis finansial, indeks musim penangkapan, dan metode SWOT. Pengumpulan data dengan pengambilan responden dilakukan secara purposive sampling untuk mendapatkan data terkait faktok internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman). Hasil penelitian menunjukkan bahwa keuntungan yang diperoleh oleh nelayan cumi di Pelabuhan Perikanan Samudera Cilacap selama setahun sebesar Rp2.330.520.000,00 dengan R/C ratio senilai 1,27 sehingga usaha perikanan cumi menguntungkan. Musim penangkapan cumi tertinggi yaitu terjadi pada bulan Juli hingga Agustus dan bulan Januari  hingga Febuari. Strategi pengembangan perikanan cumi diantaranya mengatur penangkapan cumi, meningkatkan teknologi tepat untuk penangkapan maupun pengelolaan, meningkatkan kapal penangkapan khusus cumi, meningkatkan unit penangkapan, mengoptimalkan perikanan cumi dapat di ekspor, mengoptimalkan permintaan pasar, melakukan sosialisasi kepada nelayan untuk membantu meningkatkan pengetahuan nelayan akan kegiatan pengembangan perikanan berkelanjutan, meningkatkan pengelolaan agar lebih bermaanfaat. Kata kunci: cumi-cumi, perikanan cumi, Pelabuhan Perikanan Samudera Cilacap, strategi pengembangan, usaha perikanan cum

Perlindungan Hukum Terhadap Penyandang Disabilitas Sebagai Korban Kekerasan Dalam Proses Peradilan Di Daerah Istimewa Yogyakarta

Legal protection for disabilities as victims of violence in the DIY Yogyakarta has not been fully implemented. No specific rules in maintaining and protecting the disabilities so that inhibit the performance of legal apparatus in solving the problem. Supported by there is no government attention in providing budget and special facilities for disabilities. Such as social organizations or individuals who serve to accommodate the aspirations of the disability. So that many cases in the community are not solved fairly where the disability as victims and perperators who commit criminal orr harassment do not get the detterent effect

Identifying Social Skills That Support Housing Attainment and Retention Among Homeless Persons With Serious Mental Illness.

ObjectiveBy combining supportive services with independent housing, permanent supportive housing (PSH) programs effectively address homelessness. Yet, many persons with serious mental illness struggle to attain and retain housing in these programs. Social skills-which facilitate social interactions and instrumental tasks-predict premature exit from PSH. This project aimed to build consensus on a set of social skills that supports independent housing attainment and retention among homeless persons with serious mental illness, with a clinical focus on PSH programs.MethodsGuided by the RAND/University of California, Los Angeles, appropriateness method, the set of social skills was developed by using literature review; key informant interviews (N=12), a national consensus panel of experts in psychosocial rehabilitation and homelessness (N=11), and two focus groups with homeless persons with serious mental illness (N=17).ResultsThese methods identified 24 social skills in seven domains: finding and renting an apartment, using one's time well, getting closer to people, managing finances, avoiding problems with drugs and alcohol, solving interpersonal problems, and managing one's health. Expert panelists and focus group participants agreed that these social skills were feasible for inclusion in social skills training and could strongly affect housing outcomes in PSH settings.ConclusionsConsensus was reached about a set of social skills relevant to housing attainment and retention for persons with serious mental illness engaged in PSH. Next steps include modifying social skills training interventions to this skill set, making contextual modifications relevant to the setting and context of PSH, and studying the effectiveness and implementation of the adapted intervention in PSH

A protocol to develop and study the effectiveness and implementation of social skills training that improves supported housing retention for persons with serious mental illness

Introduction: Supported housing−which offers permanent, community-based housing and supportive services−effectively addresses homelessness. Yet, many persons with serious mental illness (SMI) struggle to retain housing in these programs. Social skills−which facilitate social interactions and instrumental tasks−predict premature exits from supported housing. Though social skills training effectively improves social skills and functioning for persons with SMI, this intervention is essentially absent from supported housing initiatives. Methods: This study will use literature review, key informant interviews and an expert panel to adapt social skills training for supported housing, aiming to improve housing retention among SMI persons in these programs. In the Department of Housing and Urban Development-VA Supported Housing program (HUD-VASH) at VA Greater Los Angeles, we will conduct an effectiveness-implementation hybrid type I trial of the adapted intervention. Baseline and 6-month assessments (measuring social skills, mental health status, healthcare utilization, social networks, money management, and housing outcomes) will be conducted with intervention participants (n = 30) and a usual care control group (n = 20). We will use the generalized linear mixed model (GLMM) to compare change over 6 months between groups, capturing the intervention's effectiveness on factors strongly associated with housing retention. Qualitative data and surveys with staff, leadership, and participants will gather data on factors relevant to the intervention's future implementation in routine care. Discussion: Few effective psychosocial interventions for persons with SMI have been adapted or studied in supported housing initiatives. To our knowledge, this is the first study to adapt and study the effectiveness and implementation of social skills training in supported housing programs. Keywords: Serious mental illness, Veterans, Homelessness, Supported housing, Hybrid tria