The impact of gender on customer loyalty : a study of a light-fitting store

This study aims to discuss the influence that gender has on customer loyalty in the retail settings. Significant gender differences which reveal that females are more loyal than males in the service sector are supported by research done earlier (Ndubisi,2006). Interestingly, put it in the product retailing context, this study found that male are more loyal than female which is contrary to the current literature. Limitation of the study and future research is discussed

Public acceptability of healthy eating interventions in Wales - A randomised controlled trial

In this study, we are testing how communicating different benefits of five healthy eating policies might increase the public support towards their implementation in Wales. Our research question is: Compared to a control, which policy description(s) lead to higher support for each healthy eating policy? For each policy, we are testing three alternative descriptions that we believe may be effective at increasing the public support for the policy implementation based on evidence from previous research. We are using a Randomised Controlled Trial (RCT) to compare participants’ support for each of the 5 policies based on the description that they view